Space Management in effective Exhibition Stall Design Exhibitions and trade shows are now an important part of the corporate marketing mix. They are an opportunity to interface with customers and the industry. With expert designers, innovative space planning and creative branding, exhibitors can maximize on the opportunity and garner the returns they desire. Smart utilization of space is crucial to effective exhibition stall designing. Space planning and usage will make your booth stand out and attract footfalls. In the given space, the designer has to use his/her designing innovativeness and create a strategic floor plan that provides for product placement, branding, live activities, customer interactions, storage and more.
If the exhibition stall is small, the number of exhibits needs to be limited, leaving enough space for visitors to move around. Visibility is also an important consideration, and the exhibition booth displays and signage must be clear and welcoming. For companies, every expo they participate in is a big investment – of money, time, manpower, inventory and energy. Needless to state, exhibitors expect returns on their investment. Only an experienced agency with expert command over the entire architecture, artistic skills and fabrication knowhow can deliver effective and impactful designs that optimize usage of space and maximize return on investment.