San Diego Showguide 2016

SAN DIEGO SHOWGUIDE August 25th | San Diego Convention Center

• Full Show Schedule • Workshop Descriptions • Inspiration2020 Showcase Theater Presentations & Speaker Bios • And more!

QUICK LINKS:

DOWNLOAD PRINTABLE AGENDA

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VIEW FULL EXHIBITOR LIST

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TITANIUM SPONSOR

SAN DIEGO

SHOWGUIDE AUGUST 25, 2016 San Diego Convention Center | Hall A

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WELCOME. SMALL BUSINESS EXPO is the only national B2B trade show, networking event and conference dedicated to small business owners and business decision-makers. You can shop for new products and services that will help your business exceed its goals, attend business critical workshops and network with thousands of other like-minded small business professionals.

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PROUDLY SPONSORED BY: TITANIUM SPONSOR

PLATINUM SPONSORS

GOLD SPONSOR

SILVER SPONSORS

ziplocal.com

PARTNERS

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TODAY AT SMALL BUSINESS EXPO Small Business Expo is all about networking and building contacts. We encourage you to attend as many workshops, seminars and networking opportunities as possible.

Exhibitor Hall Check out great products and services provided by the top vendors in the industry to help your business grow and meet its goals.

Speed Networking In these fast-paced and fun 45 minute speed networking sessions, you have 3 minutes to introduce yourself to one person (and listen to the other person’s introduction) and then exchange business cards. At the sound of the gong, it is time to meet the next person. By the end of this networking session, you will have met approximately 15 other business professionals.

Speed Networking is first come, first serve.

Get Dotted With our new color coded system, networking has never been easier. Upon arrival at the expo, attendees and exhibitors will be provided with colored “Dots” to indicate their industry affiliation.

This is a great tool to break the ice and meet the right people in your field. Get Dotted® and start making those valuable business connections! ®

Workshops Informative hour-long seminars on a variety of topics led by industry pros.

Shark Bait Learn from entrepreneurs who received funding from the Sharks on the hit show Shark Tank

10:15 AM - 11:15 AM on the Inspiration2020

Showcase Theater Stage

GET DOTTED

Business Card Showcase Showcase your business card for all of the attendees in this convenient and central spot.

Ask An Expert Get free advice & your most urgent questions answered by leading small business industry experts. We have experts from industries such as PR, SEO, Social Media, Accounting, Web Design and everything in between!

Inspiration2020 Showcase Theater Presentations Join us for these incredible presentations: 11:30 AM - 12:30 PM: How To Build An Extreme Marketing Machine For Extraordinary Success

2:00 PM - 3:00 PM: Priceless Success Tips & Ideas

by Keith Aichele, America’s Marketivity Expert TM

by VIP Panel

4:00 PM - 5:30 PM: Success By Design : How To Use Disruptive Innovation To Build A 7-Figure Business

by Bill Walsh, Founder and CEO of Powerteam International

Networking After Party Keep the ball rolling with our official Networking After Party, hosted by Network After Work.

5:30 PM - 9 PM at Horton Grand Hotel 311 Island Ave., San Diego, CA, 92101

TM

FINANCE INSURANCE REAL ESTATE

CONSULTING

CHOOSE A COLOR THAT BEST MATCHES YOUR INDUSTRY.

COLOR KEY:

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CREATIVE

MARKETING ADVERTISING PR & MEDIA

ENTREPRENEUR START-UP

PROFESSIONAL SERVICES

TECHNOLOGY

GOVERNMENT NON-PROFIT EDUCATION

RETAIL eCOMMERCE

OTHER

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EXPO AGENDA

For descriptions of each workshop, please refer to page 10.

8:30 AM - VIP BREAKFAST 9:30 AM - EXPO HALL OPENS 10:15 AM - 11:15 AM - SHARK BAIT! ENTREPRENEUR PANEL 10:15 AM - 11:15 AM - WORKSHOP SESSION #1

Room 1: How To Become A Socially Conscious Entrepreneur

by Powerteam Small Business Experts

Room 2: 24 Year Old Internet Rockstar Shares How To Make Money Online

by Powerteam Small Business Experts

Room 3: Come & Learn 8 Simple Steps To Sell And Get Paid Like A Rockstar

by Powerteam Small Business Experts

Room 4: Small Energy Upgrades For A Big Difference

by Energy Upgrade California

Room 5: Why Cyber Criminals Are Targeting Small Businesses And Why You Should Be Concerned

by FedCom Technology

Room 6: Regulation Overload: How To Get Big Government Out Of Your Small Business

by Heritage Action For America

10:30 AM - 11:15 AM - SPEED NETWORKING SESSION #1 11:30 AM - 12:30 PM - INSPIRATION2020 SHOWCASE THEATER PRESENTATION

How To Build An Extreme Marketing Machine For Extraordinary Success

by Keith Aichele, America’s Marketivity ExpertTM

12:30 PM - 1:15 PM - SPEED NETWORKING SESSION #2

12:45 PM - 1:45 PM - WORKSHOP SESSION #2

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Room 1: How To Increase Your Revenue Through Public Speaking

by Powerteam Small Business Experts

Room 2: How To Get Business Funding, Buy & Sell Companies And Earn 6-7 Figures Annually

by Powerteam Small Business Experts

Room 3: Turning Intellectual Property Into Residual & Royalty Income

by Powerteam Small Business Experts

Room 4: What Is Your Business Really Worth?

by MassMutual San Diego

EXPO AGENDA

For descriptions of each workshop, please refer to page 10.

Room 5: The Process Of Processing: Choosing Your Best Merchant Services

by National Merchants Association

Room 6: Solar, Turning A Recurring Expense Into An Asset

by Milholland Solar, Electric & Roofing

1:15 PM - 2:00 PM - SPEED NETWORKING SESSION #3 2:00 PM - 3:00 PM - INSPIRATION2020 SHOWCASE THEATER PRESENTATION

Priceless Success Tips & Ideas

by VIP Success Panel of Millionaires

3:00 PM - 4:00 PM - WORKSHOP SESSION #3

Room 1: How To Go From 0 To 250K In 12 Months!

by Powerteam Small Business Experts

Room 2: How To 10X Your Website Traffic Through Social Media!

by Powerteam Small Business Experts

Room 3: How To Build A Successful Home Based Business!

by Powerteam Small Business Experts

Room 4: 10 Critical Steps To Building Your Business The Right Way

by Paychex

Room 5: Reaching The Local Consumer In Today’s Complex Digital World

by YP Marketing Solutions

Room 6: Business Coaching 101: How Mentorship Can Strengthen Your Success

by AT&T

3:15 PM - 4:00 PM - SPEED NETWORKING SESSION #4 4:00 PM - 5:30 PM - INSPIRATION2020 SHOWCASE THEATER PRESENTATION

Success By Design: How To Use Disruptive Innovation To Build A 7-Figure Business

by Bill Walsh, America’s Business Expert

4:00 PM - EXPO HALL CLOSES 5:30 PM - 9:00 PM - NETWORKING AFTER PARTY

at Horton Grand Hotel, 311 Island Ave., San Diego, CA 92101 Tickets available at registration or at the door.

Exhibitors & sponsors receive free entry with their badge.

Drink ticket valid from 5:30 - 6:30

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WORKSHOP DESCRIPTIONS 10 15 AM - 11 15 AM ROOM 1 How To Become A Socially Conscious Entrepreneur

by Powerteam Small Business Experts

At this breakthrough workshop you will learn about an amazing platform that makes it super simple for your business to be positioned as a socially conscious business. In addition you will learn about utilizing cause based marketing to increase your brand awareness and gross revenue for your company.

ROOM 2 24 Year Old Internet Rockstar Shares How To Make Money Online

by Powerteam Small Business Experts

In this workshop you will learn exactly how to sell your product and services online. You will learn specifically what it takes to build a website that generates more leads and sales. In addition during this session you will also learn some critical drivers to create residual income by selling some of your own intellectual property over the Internet.

ROOM 3 Come & Learn 8 Simple Steps To Sell And Get Paid Like A Rockstar

by Powerteam Small Business Experts

A common trait in all champions is an unstoppable mindset. Yet the road to the top is never without struggles and challenges. The true mark of a champion is maintaining that unstoppable mindset in the midst of a storm. Champions are driven by purpose and vision. Join America’s Breakthrough Expert and nationally renowned trainer, Joe White, as he leads you, step by step, though a powerful workshop to unleash your inner champion. After you attend this essential workshop, you will leave with the tools to break free from fears and doubts, connect even more with your passion and vision, develop laser focus, and achieve deeper fulfillment and productivity. In addition, Joe will show you how to take these skills and teach them to your team! These are the same skills that Joe trains top global leaders from companies like GE, Google, and Heineken.

ROOM 4 Small Energy Upgrades For A Big Difference

by Energy Upgrade California

Ever wonder if you could do more to save money in your small business? Whether you own it yourself or you’re renting, this forum will show you the secret to efficient energy and water usage in your building, seeing the value in equipment upgrades and maximizing your usage for smaller bills.​

ROOM 5 Why Cyber Criminals Are Targeting Small Businesses And Why You Should Be Concerned

by FedCom Technology

During our presentation, you will learn: why small to medium sized businesses are more likely to experience cyber-attacks, why it’s time to reimagine your security architecture, actual security threats and case studies, the number 1 security threat to your organization, and much more!

ROOM 6 Regulation Overload: How To Get Big Government Out Of Your Small Business

by Heritage Action for America

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Concerned that Big Government in encroaching on the success of your small business? Join the Heritage Action experts as we unpack the issues most threatening your small business. Learn the FREE tools and techniques to fight back and ensure a healthy bottom line.

WORKSHOP DESCRIPTIONS 12 45 PM - 1 45 PM ROOM 1 How To Increase Your Revenue Through Public Speaking

by Powerteam Small Business Experts

Come & Learn the key SECRETS on how to utilize public speaking to generate more leads and build your business. Our guest speaker will also share how to sell from the stage and turn what you are passionate about into a successful public speaker business. It is a must attend for authors, coaches and consultants as well as anyone that is seriously interested in making money as a public speaker.

ROOM 2 How To Get Business Funding, Buy & Sell Companies And Earn 6-7 Figures Annually

by Powerteam Small Business Experts

When you attend this workshop you will learn how to get funding for you business. In addition you will discover how to negotiate real life business deals to build your business. Plus if you are interested you will also learn about an opportunity to be able to use your negotiation skills to earn over 20,000+ dollars per referral working with our team in buying & selling companies throughout the world. Mike is a master at language & communication.

ROOM 3 Turning Intellectual Property Into Residual & Royalty Income

by Powerteam Small Business Experts

Dr. Rich Schuttler will provide an energizing and dynamic workshop to help attendees learn the value of

and how to monetize their intellectual property to design books, ebooks, courses, and curriculum to earn

multiple streams of residual and royalty incomes. Successful small business owners have great

experiences that they can share with and serve others to be even more successful. Dr. Rich is an author

and educator who served as a Dean at the University of Phoenix and is retired Navy officer of 23-years of active duty.

ROOM 4 What Is Your Business Really Worth?

by MassMutual San Diego

Listen to Bruce Seymour, JD & Keith Baumgarn, QPA discuss: how to value your business, why valuing your business is important even if you weren’t thinking of selling it, and when you should be valuing your business and what you should be using to do so.

ROOM 5 The Process Of Processing: Choosing Your Best Merchant Services

by National Merchants Association

In this seminar, Butch Hildebrand will teach attendees how the seemingly complicated process of choosing a credit card processor can be simple. Attendees will walk away with knowledge of how to choose a processor, how to ensure they’re not overpaying to accept electronic transactions, and how to make the most of their merchant services, including new financial technology like Apple Pay, EMV chip cards, and other products and services geared toward small to medium sized businesses.

ROOM 6 Solar: Turning A Recurring Expense Into An Asset

by Milholland Solar, Electric & Roofing

Join the growing number of California Business and Property owners who are leveraging the favorable

economics of Solar. At this workshop you will learn about the Investment Tax Credit (ITC) and Modified

Accelerated Cost Recovery System (MACRS). Find out how to reduce or eliminate rising energy costs and

to leverage equipment and facility upgrades. This event will show you how to promote market value

by using renewable energy at your business. Other covered topics will be ways to finance solar systems

and facility improvements as well as the best way to access the Return on Investment model for energy in today’s economy.

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WORKSHOP DESCRIPTIONS 3 00 PM - 4 00 PM ROOM 1 How To Go From 0 To 250K in 12 Months!

by Powerteam Small Business Experts

At this “Small Business Start-Up” workshop you will discover about the 12 step process to start your very own business at any level. It does not matter if you are a student or launching a homes based business this 90 day fastback plan will help you get on the right path to rapid success. The Cloud based interactive learning process they have created will open your ideas to start your very own business.

ROOM 2 How To 10X Your Website Traffic Through Social Media!

by Powerteam Small Business Experts

When you attend this fascinating workshop you will learn specifically what is required to increase your leads and conversion to your website through the use of the hottest social media applications on the web today! In addition you will learn how to outsource these services so you can focus on you core business.

ROOM 3 How To Build A Successful Home Based Business!

by Powerteam Small Business Experts

At this fast paced workshop you will learn about the 7 key drivers required to succeed in any home based

business. This workshop is perfect for anyone that is serious about building a successful home based

internet business. You will learn about how to build a residual income stream and work with a proven

team of leaders. This Success formula can be used for any type of home based business or direct sales organization.

ROOM 4 10 Critical Steps To Building Your Business The Right Way

by Paychex

Most small business fail within their first three years — don’t be one them! This workshop will give you the knowledge you need to build a strong foundation for your business, regardless of its size or type.

You’ll learn a checklist of steps to follow for building — and protecting — your business the right way.

Topics include incorporation, protecting your intellectual property, using online tools to simplify backend office functions, marketing your business online, and more.

ROOM 5 Reaching The Local Consumer In Today’s Complex Digital World

by YP Marketing Solutions

In today’s complex digital landscape, how can your business connect with the digitally savvy consumer?

Consumers today zig-zag in their behavior using different devices, a variety of sites & platforms and a number of sources to find information. This session will give new insights into how consumers are searching for local products and services today—where they going, how they are using mobile, and what the local trends are in digital marketing. In addition to understanding consumer behavior, we will cover the fundamentals of where to get started, where to scale, and provide everyday tactics you can implement to effectively grow your business.

ROOM 6 Business Coaching 101: How Mentorship Can Strengthen Your Success

by AT&T

Whether you’re just starting out in business, are well established, or you’re ready to sell, you can get free,

confidential, business advice from expert advisors committed to helping you succeed. In this workshop,

Sally Broff will introduce the SCORE.org business mentorship program, share how the program works

and the benefits of individualized counseling. She will also show attendees how to gain free access to

business tools and templates, webinars, and local business workshops. SCORE is a nonprofit association

dedicated to helping small businesses get off the ground, grow and achieve their goals through education

and mentorship. SCORE business mentors provide advice on every aspect of business planning, start-up,

management, and growth. Sally Broff is the Chapter President and a volunteer mentor of SCORE San Diego.

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INSPIRATION2020 SHOWCASE THEATER 10 15 AM ENTREPRENEUR PANEL SHARK BAIT! Join Small Business Expo and a panel of entrepreneurs who have successfully fished funding from the Sharks on ABC’s hit show, Shark Tank*.

*This event is not affiliated with or endorsed by the Shark Tank TV show and any of its owners or affiliates.

11 30 AM KEITH AICHELE HOW TO BUILD AN EXTREME MARKETING MACHINE FOR EXTRAORDINARY SUCCESS Learn how to create an EXTREME MARKETING MACHINE for EVEN GREATER SUCCESS! Keith Aichele, America’s Marketivity Expert TM and Founder/CEO of Misaic, will share innovative strategies to maximize your marketing dollars, understand your marketing effectiveness across all channels, create compelling messaging that breaks through today’s marketing clutter, and design a system that produces a continuous stream of customers resulting in...an Extreme Marketing Machine.

KEITH AICHELE

Keith Aichele - America’s Marketivity Expert TM - is the CEO/Founder of Misaic. Keith is a nationally recognized speaker, accomplished author, and successful entrepreneur. Leveraging his diverse background in marketing, statistics/predictive modeling, technology and entrepreneurship, he has created an innovative approach to forecasting the health of businesses using customer analytics. Keith’s passion is helping business owners achieve extraordinary, sustainable success by properly measuring, forcasting and improving the health of their business. This one of a kind methodology is being taught through the Misaic Business Health Academy to business owners and experienced business consultants across.

2 PM VIP PANEL PRICELESS SUCCESS TIPS & IDEAS • Q&A With Industry Experts • Social Media Tips

• Top 5 Industries For Growth • How to Partner With the Best

Join a panel of experts as they explain the secrets to making big money in 2016.

VIP PANEL

4 PM BILL WALSH SUCCESS BY DESIGN: HOW TO USE DISRUPTIVE INNOVATION TO BUILD A 7-FIGURE BUSINESS • Build Your Quantum Success Plan • Create A 24/7 Income Business

BILL WALSH

• Partner with the Mega-Successful • Own your Time & Take More Vacations

Bill Walsh is the CEO/Founder of Business Coaching/Venture Capital firm Powerteam International. Bill hosts and speaks at events all over the world! His passion is to empower entrepreneurs and business owners to create massive success. He loves to help people to understand specifically what it takes to build successful companies. He is an accomplished author, speaker, radio personality and movie celebrity. He has a very successful background in finance and marketing. He has spent two decades working with start-ups to major global brands increasing sales, productivity and overall success. He is an innovator with a remarkable ability to determine and dictate success strategies to seize global market opportunities.

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BECOME AN

EXHIBITOR AT

3,000+ SMALL BUSINESSES LOOKING TO CONNECT WITH YOUR PRODUCTS & SERVICES! Do you have a product or service geared towards small businesses? Does your company provide a "must have" for business owners? When was the last time you had access to thousands of potential clients in one day?

STOP BY OUR DISPLAY NEAR THE REGISTRATION AREA FOR AN EXCLUSIVE OFFER

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Let Us Connect You The Gauntlet is Down!

It’s time to realize that together we are more powerful to create change when we make a difference in our own lives and set an example that empowers others to do the same now and for future generations.



to your future customers and employees, their teachers, parents, family, and friends

For Free

It’s Time to Say Yes to Free Support that will allow You to do More!

We’re looking for businesses in every community to be listed for free in our Giving Back Guide included with seed packets we’re sending to every student and teacher in your area to inspire them as they discover they have the power to implement change and improve the planet, the power to create life, create the best environment for that life and share that experience through a Living Mosaic.

The seeds are a metaphor to show that local businesses are just like the seeds which can grow and expand to better support their community when people work together and help them thrive.

This is a 17-year program that’s committed to making a difference in every child's life that will impact their families and their community.

The programs are designed so that every business can participate, from free listings to financial investments with success guarantees at all levels. How much can you do to improve?

We’re starting with 12 million seed packets this fall with the goal of reaching over 100 million within a year .

With your support, every student in the state of Minnesota, New York, California and Washington will receive free seeds from us with a guide to let their parents, relatives, friends and neighbors know what they can do to support you so that you can take some of that extra support and put it back into enhancing your community.

Stop by our San Deigo booth #330 or go to www.2growit4ward.com 15

Small business wins in the Business Circle Sweepstakes!

Visit bizcircle.att.com/sweepstakes to enter now.

You could win a Microsoft Surface™ 3 Tablet just for joining a community of small business owners like you.

Why join the Business Circle?

For starters, it’s free. Plus, you’ll have access to an exclusive community where you can:

Connect

Solve

Learn

with fellow small business owners and experts

business challenges with tools, advice, and shared insights

from real stories and events to strengthen your business

Visit bizcircle.att.com/sweepstakes and register for a chance to win a Microsoft Surface 3 Tablet.

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Facebook

Twitter

LinkedIn

ATTSmallBiz

@ATTSmallBiz

at&tsmallbusiness

Brand distribution for the rest of us. production | eCommerce | fulďŹ llment

axomo.com/smb

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One-on-one.

Let’s get things done.

You’re the expert on your business. Bank of America Small Business Bankers are the experts in finding the financial solutions that help make running your business easier.

Get personal attention with the power from our national network to help protect and grow the business you’ve built. Let’s meet and get started.

To find out how a local Small Business Banker can help you, contact us at 800.975.5534 or visit bankofamerica.com/smallbusinessbanker

For information on fees and other costs related to business products and services, please visit bankofamerica.com/smallbusiness.

Bank of America, N.A. Member FDIC. © 2014 Bank of America Corporation. All rights reserved. ARN38UHH

AD-01-14-8978_E_8.5x11.indd 4

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6/17/14 4:54 PM

COME VISIT US AT BOOTH 214

$500,000 in 48 hours $ Working Capital

Equipment Financing

Accounts Receivable Financing

We make one of the most aggrivating aspects of owning a business easy Access to capital. Whether you are looking to rennovate your location, purchase equipment, or anything in between, Berkman Financial will provide you with the ďŹ nancing solutions to upgrade your business.

Apply online today on www.berkmanďŹ nancial.com or call toll-free (800) 201-0771 *Merchant must be based in the USA, make a minumim monthly revenue of $15,000, and be a minimum of 6 months in operation to qualify.

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WIRELESS RECHARGE

RECARGA DE CELULARES

mobile

INTERNATIONAL TOP-UP

RECARGAS INTERNACIONALES

MAKE

INTERNATIONAL BILL PAYMENTS ELECTRIC BILLS DOMINICAN REPUBLIC

WATER MEXICO

CABLE & INTERNET EL SALVADOR

AND MORE

GUATEMALA

INDIA AND MORE

RETAILERS : AS A WHOLESALER GET A MERCHANT ACCOUNT

NO

contracts equipment fee

hidden fee cancellation fee

setup fee shipment fees

TRUE INTERCHANGE

+ 0.28%

TO BECOME A RETAILER, CALL:

914 530 2289

OR VISIT OUR WEBSITE:

www.black011.com AND CLICK ON “Become a Reseller” 21

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Come Visit Us at Booth 338 to Get 200 Free Customized Leads!*

With a Hoover’s Subscription You Can:

Get email addresses and direct contact information

Segment & target likely buyers with 50+ search filters

Access a database of 85M companies and 100M professionals

Build a list and easily export as CSV or Excel

*Offer valid for 24 hours upon start of trial. Limit of 200 leads per D&B D-U-N-S® Number. ©Dun & Bradstreet, Inc. 2016. All rights reserved.

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See how it all adds up in your small business—complete the Easy Energy Saver at energyupgradecalifornia.org/smallbiz today!

When you do, you’ll be automatically entered for a chance to win an Easy Energy Audit worth up to $2000!

Energy Upgrade California® is a state initiative to educate residents and small business consumers about energy management. Funding comes from investor-owned utility customers under the auspices of the California Public Utilities Commission. ©2016 California Public Utilities Commission and California Energy Commission. Trademarks are property of their respective owners. All rights reserved.

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Stress Reduction is Our Specialty Finding the right health plan for your employees is tough – sometimes it can feel overwhelming.

Fidelity Health MarketplaceSM makes it easy. Our user-friendly platform simplifies everything from enrollment to daily administration. With employees maximizing their benefits while you minimize paperwork, your job won’t be such a pain after all.

Learn more by visiting FidelityHealthMarketplace.com or calling 617-392-2120. © 2016 FMR LLC. All Rights Reserved.

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VEHICLE FLEET MANAGEMENT Your vehicles are a big investment, a source of risk, and significant cost. Visit Lytx® to learn how you can protect your business from fraudulent collision claims, improve safe driving, and increase productivity.

Visit Lytx at Booth #519

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Solar

The Asset That Reduces Recurring Expenses

*Reduce Operating Expenses *Increase Building Value *Utilize Tax Credits *Capture Accelerated Depreciation *Turn Unused Square Footage Into Renevue

Milholland Electric Inc. 858-541-1097

milhollandsolar.com 30

Coporate Mission Statement: �To exceed the expectation of our solar & electrical customers by providing the highest quality, most effective solutions for their traditional & solar energy needs, to employ the highest standards of safety, ethics and ecological responsibility while forging new relationships and earth friendly communities.� by Brian Milholland, President

VFW Post #3788 26,700 KW System *2012 Better Business Bureau Torch Award for Ethics Finalist *2014 SolarPower World Online Top 400 North American Solar Companies *2014 SolarPower World Online Top 100 Residential Contractors S *2015 SBA State of California Small Business Person of the Year-Brian Milholland

267 Panels 80,100KW System Milholland is committed to helping businesses develop green enrgy technology, increasing thier bottom while while decreasing their carbon footprint

858-541-1097 milhollandsolar.com

CA Lic # 585514

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EXCLUSIVE ACCESS: Be a part of phone calls, briefings and discussions with policy experts in Washington D.C.

ONE-ON-ONE TRAINING: Private coaching

and training will teach you how to be a more effective advocate for the political issues impacting business owners.

COMMUNITY: Join a community of conservative

business owners and learn how to truly bring about political change.

Learn more about the program and how to get involved today.

www.smallbusinesssentinel.com 32

by p o t S 319 h t boo ore m for ion t a rm info

Not just advocates for business.

Advocates for your business.

We’re National Merchants Association, a global merchant advocacy group and a leader in payment processing services headquartered right here in Temecula.

We provide comprehensive products and services that help our merchants reduce the costs of accepting credit cards, while driving new revenue through a variety of value-added programs.

These programs include: tablet-based loyalty cards, gifts cards, email and social media marketing, websites, online stores, discounted shipping programs, free supplies, and more, all designed to drive more traffic to your business and more profit to your bottom line!

So, if you’d like to reduce your fees as you drive profits --- and you’re as dedicated to our community as we are --- give Butch Hildebrand a call at 866-509-7199. He’ll show you how everybody profits when we’re all in this together.

NationalMerchants.com

Let’s keep it local.

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Reduce Payroll Costs, Increase Employee Loyalty With the Skylight® PayOptionsTM Program

 Simplicity – Setting up a Skylight account for direct deposit is as easy as setting up a traditional bank account.

Not all employees have — or want — a traditional bank account. But paper checks can be costly, time consuming, and inconvenient.

The Skylight PayOptions Program is the perfect alternative, and everyone is eligible, regardless of credit history.1 Best of all? The program costs you nothing to implement and has no enrollment or monthly maintenance fees!

 Value – Employees have convenient access to their funds, with the ability to obtain their entire pay at no cost through multiple channels using their Skylight ONE® Prepaid MasterCard®.

 Flexibility – The Paycard can be used for purchases anywhere Debit MasterCard is accepted — at stores, restaurants, online, and even for online bill pay with no fees.

Visit the Paychex booth #412 to learn more about the Skylight PayOptions Program and for a chance to win $100!

1 There is no credit approval process for the Skylight PayOptions Program. IMPORTANT INFORMATION ABOUT PROCEDURES FOR OPENING A NEW CARD ACCOUNT: To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person who opens a Card Account. What this means for you: When you open a Card Account, we will ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents. In accordance with federal regulations, until it is activated and registered, a prepaid card is subject to initial load limitations, may not be used for ATM use, international transactions, account-to-account transfers, or be reloaded.

2 Skylight does not charge for this service, but your wireless carrier may charge you for messages or data.

3 By activating and using a Skylight Card, your participation in the rewards program is automatically activated. You may opt-out at any time by visiting your Rewards Summary Page at your Online Account Center at www.skylightpaycard. com. The reward offers we choose and send to you are based on your shopping habits. We will not share any personal information about you with the merchants who sponsor offers. When you activate an offer and make a purchase with the card, the merchant will not know you are a rewards program customer, but you will become their customer. For

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 Employee Satisfaction – Employees will have convenient account access via text message, Web, and mobile,2 as well as a rewards program,3 budgeting tools, and online bill payment.4

more details about how and when you get rewarded, see the program FAQs, terms and conditions in your Online Account Center. Cash back rewards are credited to your Card Account and are not available in the form of a check or other direct payment method. Program sponsor: Skylight Financial Inc. and BofI Federal Bank are not affiliated with the program and neither endorses nor sponsors it.

4 In addition to a no cost option, employees may visit the Online Account Center for a range of options including expedited services available for a fee through third-party service providers.

The Skylight ONE Prepaid MasterCard is issued by BofI Federal Bank pursuant to a license by MasterCard International Incorporated. BofI Federal Bank, Member FDIC. Skylight Financial, Inc., a TSYS® Company, is a registered agent of BofI Federal Bank. Certain products and services may be licensed under U.S. Patent Nos. 6,000,608 and 6,189,787. Use this card everywhere Debit MasterCard is accepted. MasterCard is a registered trademark of MasterCard International Incorporated. Use of the Card Account is subject to funds availability and ID verification. Transaction fees, terms, and conditions apply to the use and reloading of the Card Account. See the Cardholder Agreement for details. ©

2016 Total System Services, Inc.® All rights reserved worldwide. TSYS and Skylight Financial are federally registered U.S. service marks of Total System Services, Inc.

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858 • 433 • 4888

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619-573-9363

Visit us on the web at www.greenmanitsupport.com or give us a call to discover how we can help you succeed.

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It’s not every day you get the chance to be your own boss.

Luckily, today’s not every other day.

Stop by booth 507 to learn more about your opportunities with the Sprint ABR program.

abrteam@sprint.com sprint.com/abr

© 2015 Sprint. All rights reserved. Sprint and the logo are trademarks of Sprint. Other marks are the property of their respective owners.

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155327

The Fourth Wave

The winds of change are making landfall and reshaping the business coastline. TelePacific’s ever-growing Managed Services suite of Unified Communications, Continuity, Managed Networking and IT solutions are designed to keep your business safe, secure and growing. telepacific.com

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IS YOUR WEBSITE DRIVING YOU QUALIFIED LEADS? Stop by our booth to learn how you can get more customers online.

Scalable Digital Solutions to Help Your Business Grow Specialities:

Web Design Web Development Digital Marketing

619-795-6677 | projects@tragicmedia.com 433 G St Ste. #202 San Diego, CA 92101 43

IDEA

EXECUTION

LAUNCH

REACH

VISIT US @BOOTH 428

See how we can brand

your company, event, product or service

winteradagency.com

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YP takes the confusion out of marketing your business.

SM

Learn more at marketingsolutions.yp.com

Š2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies.

All other marks contained herein are the property of their respective owners. 010716_MCS-833

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Big numbers. Local impact.

California Here’s a look at what we do in your state.

Life insurance protection

$133,460,771,672 Provided in life insurance coverage to California policyholders in 2015.

Average life insurance cash value

Our presence

617,220

$22,441

New York Life policyholders

Life Insurance Policies

2,766

Term life 181,826

68% 68%

Permanent life 393,927

32% 32%

New York Life workforce

728 New York Life offices

provided in 2015

$486,065,956 Death benefits paid

$403,132,556

Lifetime annuity income paid

$82,933,400

Living benefits $623,022,336 Increase in life insurance cash value

$323,560,209

Growth in fixed $72,024,868 deferred annuities Policy dividends paid

$227,437,259

The first policy issued

The first office

In 1846, New York Life adopted rules for granting its policy owners travel permits to California. After gold was discovered at Sutter’s Mill, California in January 1848, New York Life was one of the leading insurers of men consumed by the Gold Rush. It is believed that the first New York Life policy issued was for William H. Cronin of San Francisco for $5,000 in 1849.

He was a merchant by trade and 25 years old when he took out the policy.

On August 10, 1859, New York Life established an agency at San Francisco to service the people of that region. The office was opened by William F. Herrick. By 1866, the California agency was among the Company’s 10 leading offices.

Please refer to back page regarding definition of terms.

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Policyholder benefits

Terms to know...

Life insurance protection—is the total face amount of in force individual life insurance contracts (Term, Whole Life, Variable Universal Life (VUL) and Universal Life)) outstanding for New York Life Insurance Company (NYLIC) and its domestic insurance subsidiaries as of December 31, 2015. The company’s individual life insurance in force in all fifty states totaled $937.49 billion as of December 31, 2015 (including $174.44 billion for New York Life Insurance and Annuity Corporation (NYLIAC)).

subsidiaries. Death benefits paid represents the total dollar amount of death claims paid in 2015. Lifetime Annuity Income paid represents payouts on income/ immediate annuity policies not including death claim payments or structured settlements. Annuity contracts are generally issued by NYLIAC. NYLIC’s policyholder benefits, in all fifty states, were $6,918,051,055 for the 12 months ended December 31,2015. NYLIAC’s policy holder benefits, in all fifty states, were $2,910,941,272 for the 12 months ended December 31, 2015.

Average life insurance cash value—the average accumulated cash value of all whole life, universal life, and variable universal life policies in force during 2015.

Living benefits—include cash value accumulation in permanent life insurance policies and account value accumulation in annuities. Increase in Life Insurance cash value represents the total of increase in cash value, on whole life, universal life, and variable life insurance policies in 2015. The amount shown represents the consolidated increase in cash value of policies issued by both NYLIAC $84,706,489 and NYLIC. $1,982,965,032.

Increase in fixed deferred annuities represents the total of increase in account value due to interest on fixed deferred annuities, and the increase in the Fixed Account option on variable deferred annuities in 2015. Policy dividends paid represents the total dividends paid on participating policy’s anniversary date in 2015. Dividends are payments made to eligible policyholders from divisible surplus.

Dividends are not guaranteed. NYLIAC does not issue any participating products, and therefore, its products are not eligible for dividends.

Life Insurance Policies—number of individual term, whole life, universal life, and variable universal life policies in force as of December 31, 2015. Term and whole life policies are issued by NYLIC. Universal and variable universal life policies are issued by NYLIAC, a wholly-owned subsidiary of NYLIC. Permanent Life Insurance—life insurance policies that accumulate a cash value in addition to death benefit protection, which includes whole life, universal life, and variable universal life.

New York Life policyholders—owners of individual life insurance policies and individual annuity policies as of December 31, 2015.

New York Life workforce—New York Life home office and field employees, agents, and agent staff, as applicable.

New York Life offices—includes Home Office locations, General and Sales Offices, service centers, and detached agent offices, as applicable.

Policyholder benefits—primarily include death claims paid to beneficiaries and annuity payments.

Policyholder benefits reflect the consolidated results of NYLIC and its domestic insurance

New York Life refers either separately to the parent company, New York Life Insurance Company (NYLIC), or one of its subsidiaries, or collectively to all New York Life companies, which include NYLIC and its subsidiaries and affiliates, including New York Life Insurance and Annuity Corporation (NYLIAC) and NYLIFE Insurance Company of Arizona (NYLAZ). NYLAZ is not authorized in New York or Maine, and does not conduct insurance business in New York or Maine. Further financial information about New York Life is available on our website, www.newyorklife.com.

New York Life Insurance Company 51 Madison Avenue New York, NY 10010 www.newyorklife.com AR07029-CA.022016 SMRU1685245 (Exp.03.10.2017)

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Helping to grow our client’s visibility through print and digital media solutions.

Grow Your Online Presence. Increase Your Bottom Line!

Social Media | SEO SEM | Videos | Websites Directories And More!

866-298-2215 consultation@ziplocal.com

ziplocal.com

Come visit booth 523 for a FREE Consultation!

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REAL INSIGHT

COMES FROM THOSE WHO LIVE IT. You’re driven by success. And we’re here to help. Our realBUSINESS seminars provide a forum to talk about real stories and challenges from real business owners just like you. Find out how we can help you develop a plan to protect your business and ensure its long-term success at MassMutual.com/SmallBusiness

MassMutual San Diego 4275 Executive Square, Suite 400 La Jolla, CA 92037 858-558-7000 www.massmutual.com/san-diego

BUSINESS SUCCESSION PLANNING + KEY EMPLOYEE RETENTION AND EXECUTIVE BENEFITS PRODUCTS + RETIREMENT/401(K) PLAN SERVICES

MassMutual Financial Group refers to Massachusetts Mutual Life Insurance Co. (MassMutual) and its affiliated companies and sales representatives.

Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. CRN201508-174974

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