SMA - Draft Professional Services Agreement

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Tim May Executive Director Search Committee Chairman tim@sunnyhillhoney.com

American Beekeeping Federation

Dear Mr. May, On behalf of Smith Moore & Associates (SMA) I am excited to present to you our draft professional services agreement for consideration by the American Beekeeping Federation (ABF). Following our presentation with ABF leaders in early May, we were all hopeful that SMA would be selected to move forward in your consideration of an association management company. We really felt an connection with the ABF leaders and your commitment to moving ABF forward on behalf of the members. ABF leaders and staff have worked tirelessly over the past few years to chart a path through very trying times. Challenges lay not only with the impact of the pandemic but generational differences, alternative educational delivery opportunities, greater expectations for a clear return on investment for membership and the speed in which members want (demand) information be delivered. For a national, all volunteer board, those can be daunting but ABF has continued to be nimble and responsive and forge ahead to fulfill its mission. SMA hopes to be your next partner in charting the future of ABF. We listened to each of you share your thoughts and concerns and feel confident that we can work together to address some of the challenges ABF is facing by offering solution options and taking the Board’s direction on next steps. The SMA staff has a wide range of skill sets and perspectives and work closely with each other and our clients to strive for success. At SMA, our clients’ endeavors become our own and we take pride in seeing the organizations thrive in ways they never imagined possible. Included in our response is a flowchart that illustrates the SMA team structure for each client. I will be the main point of contact with leadership during the transition and will remain as a liaison between SMA and ABF for the first 12-18 months. We have two account executives who have expressed interest in working with ABF. Before making the final selection, we would like to know more about ABF’s culture to ensure we identify the account executive with the skill set that best matches your organization. We are committed to a seamless transition from your current management to SMA and to “hit the ground running.” We understand there may be a steep learning curve, but SMA staff is very enthusiastic about the possibility of working with ABF and understanding both your organization and the issues facing the beekeeping industry. Our full-service association management firm is primed to provide services - from graphic design, meeting planning, accounting, executive leadership and member services - to ABF and hope to have the opportunity to work with you. I am confident that with SMA you will find an AMC partner committed to moving ABF into the future. We look forward to hearing from you and if you need any additional information from me during your deliberations, please do not hesitate to reach out. Most sincerely,

Catherine Smith Catherine Smith Founder/CEO


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