The LIFT July 2021

JULY 2021 //

WE RISE AND SUCCEED TOGETHER.

In this edition – The Senior Lifestyle Website Is Being Reimagined!

Cementing Our Position as Subject Matter Experts Testing, Testing, Testing: QR Codes SOCIAL MEDIA. A Look Back at June 2021

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THE SENIOR LIFESTYLE WEBSITE Is Being Reimagined!

In today’s world, your online presence is your brand. For many residents and their families, their first experience with who we are happens on our website. Now, we’re working to make that first impression even better! We’re re-envisioning the design, aesthetics and core content of the seniorlifestyle.com website.

In coming months, we’ll be: • Undergoing a full aesthetic re-design of our website’s theme and templates.

• Updating core page copy to include community pages, home page, level of care pages and more.

We’re excited to share that we have kicked off this project, and our tentative launch timeline for all pages is late Q3.

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Cementing Our Position as Subject Matter Experts From understanding how important social interaction is to senior well-being to the benefits of respite care for seniors and their families, your community is full of experts. Now, we’re providing a way for you to easily share that expertise with referral partners and prospective residents.

Senior Lifestyle is working with Grapevine Designs to create simple, one-page handouts on some of the most important topics in senior wellness and living today. You’ll be able to use these handouts to educate and build relationships with referral partners, or provide family members with easy-tofollow information as they make decisions around senior living.

It’s a great and easy way to raise the Senior Lifestyle profile and provide information that will help referral partners, seniors and you!

Testing, Testing, Testing: QR Codes At Senior Lifestyle, we’re always moving forward. That’s why in several communities, we’re launching a test of QR codes. When scanned by a smartphone or tablet, these QR codes can send residents straight to a specific page – saving them the hassle of trying to type in a long URL. For our initial test, several communities will be using QR codes to direct residents to a review site, where the community will collect data on how well we’re serving them. They’ll also have the option to share reviews on Google, Facebook or Senior Advisor – increasing our profile and visibility.

If successful, we can look at extending this trial to other uses of QR codes, including directing them to community-specific landing pages or event RSVPs. We look forward to updating you with the results!

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Social Media. A look back at June 2021.

OVERALL ENGAGEMENT RATE:

8.9%

38 Communities had equal to or higher engagement rate on their individual pages.

These communities had an average of 1-14 posts per week, which is 1 – 2 posts per day. This creates a consistent presence without overwhelming visitors.

TIPS FOR IMPROVING YOUR COMMUNITY ENGAGEMENT.

POST 1-2 TIMES PER DAY; 3 times per day is too much except in an emergency.

Submit content to Grapevine 3-4 times a week; this combined with pre-scheduled posts will create a consistent presence.

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Overall Facebook page likes were up

0.8%,

continuing our steady month-to-month growth of about

1% – 1.5% each month.

THE SHERIDAN AT TYLER CREEK had a post with

58.6%

Felicita Vida had an engagement rate of 22.8% by: • Posting an average of one post per day • Including a lot of video content Did you know? Video content continues to be the best performing content on Facebook!

engagement featuring individual photos of

memory care residents at a beach day party and individual photos of each resident, allowing them to be highlighted

Royal Estates of Wichita Falls had a post with

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Shares This was an event promotion post featuring the event flyer and important event information.

Did you know?

Shares are a great way to spread the word and extend your reach.

4.4%

Overall published posts were DOWN 4.4% when compared to May 2021.

A decrease in published posts can lead to a decrease in engagement rate, as there are fewer posts for your audience to like, comment or share.

Remember, a post per day is recommended!

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