The LIFT l December 2019

DECEMBER 2019 //

Inspiring Senior Lifestyle Marketing & Sales Teams to New Heights

WE RISE TOGETHER.

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A worthy 2020 resolution: Let’s work together.

JESSICA DAILY, NATIONAL DIRECTOR OF RESIDENT PROGRAMS

Your program leaders use a mix of unique monthly themes and national program initiatives to develop and lead experiences to inspire residents to live their best life at your community. A wellness model guides this planning and contributes to the overall lifestyle for residents.

The question is: Why not allow the wellness plans to enrich the marketing efforts?

Resident wellness programs reveal lifestyle Prospects who visit a community for a tour or event will notice when wellness activities are part of everyday resident life. It’s a good look that seniors and their adult children are likely to feel positive about – that balanced, well-rounded living is the lifestyle’s ever-present goal.

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And when it’s clear there’s a month-to-month wellness plan from the Senior Lifestyle Communities programming team, it adds to the impression that wellness matters here. The next step is then obvious: Local marketing efforts can and should echo the refrains of monthly wellness themes and make it possible for a visiting prospect to have an experience that’s similar to a resident’s.

Senior Lifestyle wellness-focused programs Brain Health University. A curriculum of 30 programs offered within a 60-day period, the University is a collection of courses added to a community’s program schedule. The classes demonstrate how novelty, variety and appropriate challenge can stimulate brain growth. Brain Health University reviews the influence of physical activity, nutrition, stress management, sleep, cognitive stimulation and social interaction on brain health. Residents who participate in the program gain knowledge of lifestyle changes they can make to affect their cognitive health – often a leading concern for older adults.

FIVE 2020 PROGRAMMING INITIATIVES TO KNOW Senior Lifestyle’s overarching programming goal for 2020 is to build connections between the communities and the home office via shared experiences. That’s why we’re focusing on the SLC Vision to become the trusted leader in senior living services and creating great places to work and live!

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Explore. Independent residents find opportunities to engage and explore by living purposely, finding passion and seeking opportunities for playful interaction with peers each day. Found at three independent living communities currently – with more signing on in 2020 – Explore provides seven channels for programs and activities: • • • •

• • •

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Be Inspired. Daily programs in our communities are based on resident interests, monthly themes and the Six Elements of a Fulfilling Lifestyle named in Senior Lifestyle’s Be Inspired wellness program. They are:

• Move: Physical activity • Grow: Intellectual stimulation • Feel: Emotional support Movement & Mind: • Reflect: Spirituality Go - Be Strong - Feel Good • Connect: Social opportunity Culture & The Arts: • Contribute: Vocational activity Create - Express - Show Your Style Lectures & Learning: Load your local marketing with wellness Understand - Discover - Stretch Your Mind Rely on Senior Lifestyle wellness programming Recreation & Entertainment: and the 2020 Event Guide to establish your Be Amused - Play/Goof Off - community’s marketing plan. You’ll find the Have a Good Time work the programming group has already Spiritual Health & Religion: done can help with themes and ideas. Plus, any Purpose - Fellowship - Ethics events you offer with wellness tie-ins will give Leadership & Volunteerism: prospects the unexpected benefit of on-theMentor - Inspire - Share Your Talent spot, meaningful enrichment.

Travels & Treks: Trek - Explore - Discover New Worlds

This year, watch for these special projects: • Dancing Couple Journey. Let’s bring our logo to life!

Pop-up banners of the dancing couple will tour the USA this year, stopping at Senior Lifestyle communities and sharing their adventures via social media. We’ll get a peek inside a day in the life at our sister communities all over the country, and we’ll encourage each community to share unique facts by showing off what they do best with the dancers.

• Spirit Week. We’re creating pride in our company, and we’re celebrating great places to work and great places to live! Members from the home office along with community team members and residents will be challenged to show off their SLC pride by donning specific clothing or participating in group activities and games to promote unity via shared experiences.

FRESH, FREE TIP: Did you know social engagement plays a significant role in brain health? It’s another reason to consider community living!

– 2016 AARP Social Engagement and Brain Health Survey

• Longest Day. Special activities strengthen our connection to the Alzheimer’s Association and demonstrate our passion to provide the best experience for our residents and support the fund for a cure through advocacy and fundraising.

• Senior Olympics. Our competitive side is showing! We’ll sponsor age-friendly events, and an internal Olympic committee will gather to plan, inspire and lead the way for this company-wide effort.

• Active Aging Week. Observed the last week of October, Active Aging Week is planned and led in partnership with the ICAA (International Council on Active Aging).

We’ll highlight how our residents break the stereotype of aging and redefine what it means to be actively engaged in life. Plus, each year our program leaders compete in a contest to show off the unique events and programs they feature at their communities.

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M a n a g e t he future Angela Morrison, Vice President of Clinical Services Caring the right way for every senior is our goal. And that’s why we have processes and protocols for potential admissions and for reviewing behaviors and symptoms of current residents. Our mandate is helping older adults, and we’ll do it right.

A higher standard in operating procedures Assessment Process. An SLC nurse will complete a head-to-toe assessment for each new admission and every readmission. The assessment is based on the Yardi clinical platform for medication management and risk mitigation.

“Huddle” and “911” Calls. We call together regional support team members whenever a resident’s behaviors and symptoms are assessed as inappropriate – or when we can no longer meet their needs in their current setting. These support teams create response plans to address the resident’s needs with respect to staffing, therapies, equipment and procedures.

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Appropriate Placement at All Times.

We never sacrifice safety and care to cut price. Without exception, we find the answer for every resident’s needs with the right care and the right placement.

Staffing. We monitor and rigorously maintain staff ratios because we want to be absolutely certain we can meet the needs of residents 24/7/365.

System Compliance. The best care depends on precise, thorough data, so we insist on timely and accurate data entry of assessments, incident reports and service plans.

Tell this story Senior Lifestyle Communities remains committed to caring for every senior we serve – the right way. Those in marketing and sales can assure prospective residents and their families that we hold ourselves to the high standards above.

CHRONIC CONDITIONS FOR SENIORS Statistics we track at Senior Lifestyle Communities demonstrate that a majority of those older than 65 are affected by these conditions.

• Arthritis. Affects 50% of the population over 65.

• Heart Disease. Leading cause of death for those over 65. Plus, it increases blood pressure and cholesterol, leading to increased risks of stroke.

• Cancer. Affects 28% of males and 21% of females over 65.

• Respiratory Disease. Includes COPD (chronic obstructive pulmonary disease), asthma, chronic bronchitis and emphysema.

These also increase the risk of pneumonia.

• Alzheimer’s Disease. Affects 1 in 9 or 11% of seniors.

• Osteoporosis. Decreases mobility and increases the risk of fractures related to falls.

• Diabetes. Affects 27% of those over 65.

• Falls. Of the older adults seen in an emergency room after a fall, 1/3 will fall again within 12 months.

• Substance Abuse. Affects 1 in 5 of adults over 65.

• Depression. Affects 14% of the population over 65.

PICTURE OF AN SLC RESIDENT: 2009 VS. 2019 Demographics 2009

2019

Age at Admission

83.3 (female)

87

Level of Care

Assistance with 2 ADLs (Activities of Daily Living)

Assistance with 3-4 ADLs

Diagnoses

2 of the top 10 chronic conditions

3-4 of the top 10 chronic conditions

Where They Came From Admitted from home

Admitted from hospital or rehab

Length of Stay

2009

2019

Assisted Living

21 months

34.72 months

Memory Care

20.8 months

24.84 months

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FALLS CAN AFFECT QUALITY OF LIFE According to The Centers for Disease Control and Prevention, falls in the older adult population result in more than 2.8 million injuries that are treated in emergency rooms annually. Of those, more than 800,000 result in hospitalization and 27,000 cause death. With or without injury, falls negatively affect the quality of life by increasing the fear of falling again.

At Senior Lifestyle, we believe in working toward wellness and safety – including reduced risk of falls.

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Senior Lifestyle Communities Reports: • Year-to-Date Falls: 30,972 • 150 residents with more than 1 fall per month • 3.4 falls per hour • 81 falls per day • 18% of falls result in an injury, for a total of 5,575

Social Media News The overall engagement rate for November posts, across all communities, was 23.3%, and 49 communities had individual engagement rates equal to or higher than that. Highest was Saunders House, with an engagement rate of 47.2% and a total of 23 posts during the month.

The data monitored by Grapevine Designs continues to show that when communities post frequently, their engagement rates rise. Notably, the ten Senior Lifestyle communities with the highest engagement rates all submitted posts to Grapevine – or posted on their own – at least five times during the month.

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303 East Wacker Drive, Suite 2400 Chicago, IL 60601 www.SeniorLifestyle.com 10