The Lift | November

November 2018 //

Inspiring Senior Lifestyle Marketing & Sales Teams to New Heights

HOW HIGH

SHOULD YOU FLY?

Move-in expectations

In Range What’s up for 2019?

ATTABOYS

October Sales Results Are In

A MESSAGE FROM THE CREW Thanks for flying with us As the holiday season begins, our thoughts turn to gratitude …

for everything you do to make the lives of seniors better and brighter.

for your unmatched performance.

for making our mission and values a reality every day.

We know it takes a lot of hard work and dedication, but things don’t slow down around here. EVER. We’re anxiously awaiting your Q1 orders and plans. Be sure to stay tuned for exciting new updates for 2019.

Your Sales & Marketing Leadership

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AMAZING TEAMS. AMAZING RESULTS.

National Director of Sales, Janine Witte

I’m happy to send a big congrats along with recognition for exceptional October 2018 sales performances. These tireless teams well surpassed their three-month average with a crushing October!

Let’s not forget to give a shout-out from

Community Average

prepping their community for a stellar-

Harbour Village WOW!

8.0

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3.3

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Carriage Court of Memphis

5.3

Claremont

3.0

Liberty Heights

The Hampton at Meadows Place Heron House

Corpus Christi

Morningside House of Laurel Falls River Village

3.3 3.0 2.3 2.0 2.7

Pointe at Kirby Gate Back to 100% 2.3 Mission Creek

2.3

Timberwood

1.7

Heritage at Brookstone

Brookstone Estates Mattoon North Prairie Green at Dixie Crossing Lakeshore Manor

Senior Suites Jefferson Park

Actual sales for October

1.7 1.7 .7 .4 .7

9 7 6 6 6

Krystyna Bontrager to the incredible Thunderbird team. They made magic happen by arriving at 5 a.m. and looking photo shoot.

All these outcomes reflect a much more important picture: This many MORE seniors are living a better life. They can access independence again. AND

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they can enjoy services they would not

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you do every day is very special.

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otherwise have. Always remember: What

I want to extend my deepest appreciation to you and hope this season of gratitude brings you happiness and joy.

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BrandWorks

You’re in control. This online tool will help you personalize print products on the SLC Marketing Storefront in a jiffy.

Branded Materials

Our 2019 initiative is to deliver personalized brochures, pocket folders and collateral that reflect your community spirit.

Enhanced Digital Strategies

With eye-catching online ads to landing pages optimized to convert, we’re getting more efficient every day.

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Endeavor

Here is a sneak peek at what’s coming soon. Endeavor is our new outreach program. This giant resource book is jam-packed with great tools to put you on the road to success.

ARRIVALS WHAT’S ON THE RUNWAY FOR 2019?

LOTS OF THINGS. BIG THINGS. Marketing Campaigns Catalog

If you haven’t looked lately, you’ll find new ads to market your community, garner referrals and create events about every topic under the sun.

Explore

It’s a brand-new set of marketing materials that will not only help you get more respite stays, it will help you turn those respites into residents.

Online Review Tools Get your name out there by asking residents,

their family members and your employees to post reviews on Facebook, Google, Glassdoor and more.

Monthly Workshops

Join us Thursdays at 11 a.m. CST. These presentations by marketing and leadership are packed with information and allow time for questions and discussions.

December 6

Invoca Training

December 13

Facebook Tools: 2019 Marketing Goals for Success

December 20

2019 Marketing Initiatives & Updates

December 27

NO WORKSHOP

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A LT I T U D E C H E C K

IS T HE MAG I C N UMB ER F O U R ?

Words of wisdom from National Director of Sales Janine Witte

If you ever heard four is the expectation for move-ins per month, toss it out the window. Before my time at Senior Lifestyle, that was the standard. For some

communities, it didn’t unleash their real opportunities (see the amazing results

posted by Harbour Village). Yet four is an unreachable and unrealistic for some of our very small, remotely located residences.

So what do you aim for? Work your Executive Director and Regional Director of Operations to identify the best goal for your community. Then go for it.

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In a holiday rush?

GRAPE’S YOUR GO-TO. Need thank-you or holiday gifts? Appreciation tokens? Big or small, high-end to just a little something, Grapevine Designs can source memorable products that will keep your community top of mind.

Call or email your account manager any time.

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From a new name to a fresh design, we’ve given our respite program an overhaul.

You’ll find not only marketing materials but branded collateral to enhance your respite stay’s experience.

Get the materials you need to boost your conversation rates.

We’ve designed:

CARDS

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- Explore marketing brochures - Insider tips

- Assisted living ads targeting respites, their families and your referral network - Independent living ads, including an option for snowbirds

- Branded templates to orient the senior to your community • • • •

Local information brochures Meet Our Team with space for photos and contact information Two-day agenda Hangtags so your staff will know a respite is present

- Welcome and thank-you cards for handwritten notes - A full suite of promotional items

POCKET FOLDER

EXPLORE BOOKLET

INDEPENDENT LIVING AD CAMPAIGN

The Explore program is based on tips provided by Lake Barrington Woods, a community that has been garnering a 90% conversion rate from short-term respite stays.

POSTER

See the marketing catalog for ads - more will be added soon. Starting January 2019, promotional gifts, flyers, templates and brochures will be available for order. Reach out to our customer support team here for orders and more information.

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303 E Upper Wacker Drive, Suite 2400 Chicago, IL 60601 www.SeniorLifestyle.com