The Lift | November 2021

NOVEMBER 2021 //

WE RISE AND SUCCEED TOGETHER.

In this edition – The New Senior Lifestyle Website Is Live Online Review Responses – Revamped Resources, Resources, Resources Social Media: A Look Back at September 2021

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We’re excited to announce …

THE NEW SENIOR LIFESTYLE WEBSITE IS LIVE! Vibrant, friendly, lively, exciting, modern! We’ve been working on re-imagining what the experience on seniorlifestyle.com should feel like. It’s finally come together, and we’re excited to share it with you. The website is the first impression of us for many of our prospective residents and families, and we wanted it to better represent the brand’s vibrant portfolio and get users excited to visit a Senior Lifestyle community.

We’ve made some major updates! In the past 3 months, we have ...

• Enhanced the use of color, pattern and brand imagery to bring more excitement to the pages.

• Created new paths for visitors searching for themselves vs. for a loved one right from the homepage – allowing a more personalized experience.

• Completely refreshed community pages to incorporate movement, lively on-brand imagery and modern interactive features.

• Redesigned all page templates to update the brand aesthetic, modernizing the whole experience.

Special thanks to Janine Witte for her guidance and vision throughout this project.

Janine reviewed every piece of collateral, provided thoughtful feedback and brought her deep industry insight to the table at all stages of the project. She shaped the website experience, and it would not be what it is today without her support and dedication to the brand. Thanks again, Janine!

Corrections and feedback about the website can be sent using this website request form.

Investis Digital, our website partner, will get back to you within 24 business hours.

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Online Review Response – Revamped!

Maintaining a positive and responsive social media presence is increasingly important in today’s world. That’s why we’re pleased to announce that Senior Lifestyle is partnering with the Grapevine Designs (GVD) Online Reputation Team to monitor and respond to all community online reviews!

Here is what to expect: • All online reviews – both positive and negative – will be responded to by the GVD Team.

• GVD will utilize the Review Tracker platform to monitor and respond to community online reviews. The Review Tracker platform monitors national review sites such as Google, Facebook, Senior Advisor, Caring.com, Yelp and more.

• GVD will correspond with EDs, RDOs and VPOs regarding all negative reviews. GVD will email the negative review and recommend a response. We kindly ask that our EDs reply to GVD email ASAP or within 24 hours.

• GVD will continue to monitor negative comments as well as online reviews on Facebook.

• GVD will take the lead in disputing and flagging any reviews that violate the review site’s online protocol.

Occasionally, someone will post a community online review to a local/regional review site that is not supported by the Review Tracker platform. If anyone discovers an online review that was not captured by the Review Tracker platform, please email and send a screenshot of the review to Tammy with GVD at tkucharski@grapevinedesigns.com.

Questions? Please contact communicationsteam@seniorlifestyle.com.

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RESOURCES, RESOURCES, RESOURCES Believe it or not, 2022 is almost here! As you make your engagement plans for the year, we wanted to remind you of some of the resources available to you.

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SLC Catalog

Brandworks & Recruitment

The SLC Catalog is frequently updated with new engagement pieces, event ideas and general branding concepts. It’s a great way to see what some other Senior Lifestyle communities are doing … and a way to get inspired with ideas of your own.

You use Brandworks for new business cards, collateral and other essential informational pieces. We wanted to let you know that we now have recruitment posters available – complete with QR codes that send potential employees straight to our website! Visit Brandworks to simplify your outreach efforts.

Social Media. A look back at September 2021.

OVERALL ENGAGEMENT RATE:

4.4%

Engagement rate decreased from August by 13.3%.

This significant decrease shows a need to increase the frequency of posts that invite engagement – particularly posts about residents and events at the community.

OVERALL POSTS PUBLISHED UP

54 communities had an equal or higher engagement rate on individual pages – that’s over half of the communities.

These communities posted at least once a week and up to 11 times!

COMPARED TO AUGUST 2021

The communities that had a lower engagement rate posted very few times in the month of September, creating limited opportunities for engagement.

110.9% OVERALL FACEBOOK PAGE LIKES UP

0.9% COMPARED TO AUGUST 2021

Remember, regular posting is the key to engagement!

Posting community-specific posts on days that don’t have a pre-scheduled corporate post is the best way to not only provide engagement, but lets prospects and family get a glimpse into the heart of your community.

POSTING TIPS • Consider opportunities in which two posts could be combined into one post Example: • Tuesday – post about planting flowers • Thursday – post about pizza party • Thursday combined post – “This week, we planted flowers and had a pizza party!”

• Submit posts 2-3 times per week • Posting pictures of residents and events is the best way to achieve a high level of engagement

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STANDOUT FACEBOOK STARS • Vancouver Pointe had an engagement rate of 24.3%, one of the highest engagement rates for an individual page during the month of September • Averaged about five posts per week

• Felicita Vida had a post with 47.6% engagement rate • Featured photos of September birthdays celebration • Short caption caught the eye, used one hashtag • Used a combination of posed and candid photos, providing a look at the entire experience

• The Sheridan at Creve Coeur had a post with a 42.4% engagement rate • Featured photos of employees participating in a golf tournament fundraiser – it’s great to show the community and employees involved in philanthropy • Tagged another Facebook page, which is good for awareness and spreading the message further • Used relevant emojis and used appropriately – didn’t repeat the same emoji several times, etc.

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303 East Wacker Drive, Suite 2400 Chicago, IL 60601 WWW.SENIORLIFESTYLE.COM 8 8