Prima W25 Brochure

“THIS LONG-STANDING PARTNERSHIP,

AND OUR SHARED LOVE OF VAIL, UNLOCKED AN EXPERIENCE IN THE VILLAGE

That Will Never Happen Again.”

– Chris Frampton, CEO East West Partners

FOR THE

Love of Vail

INTRODUCING : Prima Residences AT THE Sonnenalp ONLY FOUR. ONLY ONCE. ONLY IN VAIL. There’s a rhythm to Vail — a familiar alpine pulse carried through generations, and the Sonnenalp has long been part of that story.

To own at Prima is to be part of the legacy — not just living next to history, but becoming part of it.

For the first time ever, four extraordinary private residences in the heart of Vail Village are paired with the legendary service and amenities of the Sonnenalp Hotel.

From ski concierge to spa, from fine dining to fireside ease, every moment is effortless, familiar, and distinctly true to our shared Bavarian roots. Prima is ultra-luxury mountain craftsmanship elevated by Sonnenalp hospitality. The only partnership of its kind, united by a shared love of Vail — past, present, and future.

East West Partners

+

FirstBank UNLOCKING A ONCE-IN-A-GENERATION OPPORTUNITY. Every great project begins with a location — and this location is nothing short of remarkable. The future home of the Prima Residences is the result of a decades-long relationship between East West Partners and FirstBank, two organizations deeply rooted in the fabric of Vail. Together, they have partnered to reimagine the bank’s current location on Vail Road and unlock a site with one of the most coveted addresses in Vail.

East West Partners

+ Sonnenalp

TWO VAIL ORIGINALS, ONE LEGENDARY EXPERIENCE For nearly 40 years, the team at East West Partners have designed, developed and built terrific places in the Vail Valley and beyond. Each project is thoughtful, enduring, and a contribution to what makes this place we call home a worldclass destination. And since 1979, the family behind the Sonnenalp have brought their Bavarian heritage and iconic, old-world charm to define alpine hospitality in Vail. These two Vail originals have grown right alongside the town they love, shaping its character while helping to guide its future.

When the vision for four exceptional homes on Vail Road began to unfold, it was only natural that these future neighbors would come together — ensuring Prima owners enjoy the Sonnenalp’s legendary service and resort amenities with their friends and family.

Relationships like this aren’t negotiated in a corporate boardroom — they’re forged over decades of conversation, morning coffees, and powder days.

This is the spirit and character that makes Vail, Vail. And this is how these two Vail icons came together to create an ownership experience unlike any other.

LOCATION

Vail at Your Doorstep Nestled in one of Vail’s most coveted locations, Prima Residences offer unrivaled proximity to the heart of the village. Step outside your door and instantly find yourself immersed in the vibrant spirit of mountain living.

LIFESTYLE

FOR THOSE WHO

Know Vail by Heart Prima is for the select few who share a connection to Vail that runs deeper than most can understand. They know exactly where to boot up for first chair, which barstool gets the last bit of sun, and when to slip into Sweet Basil for a quiet bite before the crowd rolls in. They know what’s in season at the farmers’ market, when the Yeti are playing at Dobson, and how to get tickets to the best performances at Bravo! Vail.

They don’t just visit — they belong.

Living at Prima means having a front-row seat to Vail’s most cherished traditions.

SERVICE

Two Vail Originals.

ONE EXTRAORDINARY EXPERIENCE. At Prima, life is made effortless through an exclusive partnership between East West Partners and the Sonnenalp Hotel. Known for its legendary service, European charm, and world-class hospitality and amenities, the Sonnenalp transforms home ownership into a five-star experience.

POOLS & WHIRLPOOLS | SKI CONCIERGE THE SPA & SPA GYM | DINING & APRÈS | SONNENALP CLUB SKI LOCKER AT GORSUCH SKI CAFE | ROOM SERVICE

HOMES

FOR THOSE WHO TRULY KNOW VAIL, THEY KNOW THERE CAN BE NO GREATER PRIVILEGE Than Calling It Home.

This rare collection of homes blends contemporary sophistication with the timeless elegance of Vail’s Bavarian roots — crafted not just for beauty, but for living. Where generations can come together — kids tumbling in from the slopes, grandkids warming by the fire, friends lingering long after dinner — to build a lifetime of shared memories.

HOMES

IT’S MORE THAN A PLACE —

It’s a Feeling, a Way Of Life.

Prima honors the legacy of Vail with

every beam, every sunlit window, every snow-dusted doorstep. Because while there are many beautiful places in the world, there is only one Vail.

HOMES

WHERE EVERY MOMENT IS AS EFFORTLESS

As It Is Extraordinary

Inspired by modern alpine chalets, the homes blend architectural elegance with effortless livability.

Each spacious, four- or five-bedroom, six-bathroom residence features vaulted timber-accented great rooms, seamless indoor-outdoor living, gourmet kitchens, and refined details throughout. Prima offers the comfort of a single-family home in a walkable, village setting.

RESIDENCE FEATURES

WHERE LEGACY AND

Lifestyle Converge

Vaulted great room with expansive glass invites natural light and mountain views into a dramatic open-concept space C urated European kitchen by New Box, featuring Italian-designed cabinetry that blends innovation with refined minimalism A rrigoni Woods European oak flooring offers a foundation of timeless texture and natural sophistication E levated interior finishes by Andrea Georgopolis, ACG Interiors, balance mountain-inspired materials with tailored modern design C ustom, Artisan outdoor kitchens built for elevated après and open-air entertaining

RESIDENCE FEATURES

Vaulted upper-level primary suite, delivering privacy and serene luxury A bundant storage is thoughtfully integrated for both lifestyle and function ultiple sunlit decks provide outdoor living with M seamless flow through large sliding glass doors P rivate entrance off Vail Road leads to a spacious entry room, thoughtfully designed with generous and functional storage D edicated underground two-car garage with EV charging and ample gear storage completes the mountain-modern experience

SUSTAINABILITY

THERE’S A RHYTHM TO LIFE HERE THAT’S UNMATCHED.

It lifts You Above The Ordinary.

We are deeply committed to preserving the beauty of our mountains — not just for today, but for the generations who will follow. Every element of Prima has been designed to reduce energy use and environmental impact. As longtime Vail Valley residents, East West Partners has called this place home for 45 years. We live and work here because we cherish this environment — honoring it as the source of our inspiration, the fuel for our shared spirit of adventure, and the legacy we hope to pass on to our children and grandchildren, so they too can know the magic of Vail.

ALREADY STEEPED IN HERITAGE,

The Legacy Part Is Up To You

From their exquisite craftsmanship to their unparalleled location, these four homes invite owners to become part of something enduring – an alpine legacy destined to be passed down for generations.

East West Partners exists to create terrific places that bring people together, sharing meaningful experiences.

Prima Residences are brought to you by East West Partners, with decades of experience creating dynamic, sustainable mountain resorts and vibrant, urban communities. As the nation’s premier mountain resort developer, East West Partners masterminded the development of Beaver Creek and its iconic escalators back in the eighties, Bachelor Gulch back in the nineties, as well as the recent $600 million transformation of the Snowmass Base Village.

East West Partners is proud to be a part of enhancing the village experience in one of the world’s most premier ski destinations, Vail Village.

4240 Architecture Inspired by its clients, 4240 Architecture is known for its design ingenuity and memorable outcomes and has a long, successful history of bringing mountain resort projects to life, including the iconic Arrabelle at Vail Square.

Sonnenalp Vail is a family-owned, European-inspired luxury hotel located in the heart of Vail Village, celebrated for its timeless alpine character and deeply personal approach to hospitality. Founded by the Faessler family and rooted in German tradition, the hotel has been thoughtfully shaped over generations, blending Old-World craftsmanship with modern mountain luxury.

IMPORTANT NOTICE: All depictions shown herein are artist conceptual renderings and drawings and are intended solely for illustrative purposes. Prima Residences are being developed and sold by 17 Vail Road EW Investor, LLC, which is part of the family of related but independent companies affiliated with East West Partners. 17 Vail Road EW Investor, LLC, is a separate, single-purpose entity that is solely responsible for all of its obligations and liabilities, and it is not the agent of East West Partners, LLC, or any other entity. Any reference to “East West” or “East West Partners” in connection with Prima Residences merely reflects this limited family of companies affiliation and does not imply that East West Partners, LLC, or any other entity is responsible for the obligations or liabilities of 17 Vail Road EW Investor, LLC. “East West” is a service mark of East West Partners, LLC. These materials shall not constitute an offer or solicitation in any state where prior registration is required. Void where prohibited by law. EQUAL HOUSING OPPORTUNITY. All information is subject to change without notice. Presented by Slifer Smith & Frampton Real Estate. All depictions shown herein are artist conceptual renderings and drawings and are intended solely for illustrative purposes. They may not accurately represent the details of this specific residence and do not constitute an agreement or commitment on the part of the Seller to deliver the residence in accordance with such illustrations. The orientation, views, window configurations, features, ceiling heights and design elements vary from home to home. Any square footage measurements indicated herein are approximate only. Square footage calculations may be made in a variety of manners, and different methods may yield different results. All residences are sold unfurnished – the furniture shown on the floor plan is not included in purchase price and is shown as a conceptual reference of potential room layouts. Interested buyers are advised to inspect the plans and specifications and to consult the terms of the Purchase and Sale Agreement for the design details and other information important to the purchase of each specific home.

FOR THE LOVE OF THIS MOUNTAIN, THIS TOWN,

And The People Who Made It So.

PrimaResidences.com