Slifer Smith & Frampton Gold Standard | Roaring Fork Valley

T HE G OL D STA N DA R D

SLIFER SMITH & FRAMPTON REAL ESTATE

Our Mission We aim to understand and represent the unique needs of our homebuyers and sellers while providing exceptional marketplace analysis and advice, outstanding customer care and individualized marketing strategies that resonate with the residential marketplace.

CONTENTS About Slifer Smith & Frampton Our Locations – 02 Our Story – 04 Our Success – 06 Forbes Global Properties – 08 Our Global Network – 10 Charitable Giving – 12

2021 EDITION

Sales & Marketing Plan Strategy Overview – 14 Property Preparation – 16 Visual Media – 18 Property Websites – 20 Print Media – 22 Digital Media – 24 In-Person Events – 26 S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1

OUR LOCATIONS OUR NETWORK With offices from the heart of Aspen, through the Colorado high country communities of the Vail Valley and Summit County, all the way to downtown Denver, no one knows Colorado real estate like we do.

70

GYPSUM

E AGLE

EAGLE COUNT Y AIRPORT

70

<< TO GRAND JUNCTION 70

GLENWOOD SPRINGS

NORTH

82

EL JEBEL CARBONDAL E WILLITS

BASALT

82

WOODY CREEK

FROM THE

MOUNTAINS TO THE

CITY

SNOWMASS VILLAGE SNOWMASS SKI RESORT

ASPEN BUTTERMILK MTN ASPEN HIGHLANDS

ASPEN SKI RESORT

WOLCOT T

EDWARDS

TO DENVER >> 70

DOWNTOWN DENVER

70

CORDILLERA

VAIL

AVON

ARROWHEAD BACHELOR GULCH

BEAVER CREEK

SILVERTHORNE KEYSTONE RESORT

EAGLEVAIL

VAIL SKI RESORT

KEYSTONE

MINTURN

FRISCO

BEAVER CREEK SKI RESORT

COPPER MOUNTAIN BRECKENRIDGE SKI RESORT

BRECKENRIDGE

High-Impact Sales Offices: ROARING FORK VALLEY

EAGLE COUNTY

SUMMIT COUNTY

DENVER

Downtown Aspen Snowmass Base Village Woody Creek Basalt - Willits Carbondale Glenwood Springs

Vail Village - 230 Bridge Street - 281 Bridge Street - Four Seasons Lionshead Avon Beaver Creek Bachelor Gulch Arrowhead Cordillera Eagle

Breckenridge - N. Main Street - S. Main Street Frisco Keystone

Riverfront Park The Coloradan at Union Station

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OUR STORY Many great successes come from humble beginnings, and such is the case with Slifer Smith & Frampton Real Estate. Founded back in 1962 when Vail was just a fledgling ski mountain in it’s second season, our team has always been dedicated to creating great communities in the mountains we call home.

Today, we are a dynamic team of action-oriented brokers, industry-experts, and dedicated support staff working across Summit County, Eagle County, the Roaring Fork Valley and Denver still committed as ever to building communities and delighting our clients.

1962

1994

Rod Slifer, ski instructor and real estate agent, starts his one-man operation out of the lobby of the Lodge at Vail, selling properties for Vail Associates. In a few years Rod would open his own brokerage, Slifer & Company, on Bridge Street in Vail.

The two top dueling powers of Vail Valley real estate merge, forming Slifer Smith & Frampton Real Estate.

1986

2000

Harry Frampton and Mark Smith form East West Partners, the major force of the development of Beaver Creek Resort. After development Harry and Mark open Frampton Smith Real Estate concentrating on the newly-formed market.

East West Partners comes to Denver, breaking ground on the Riverfront Park neighborhood on the west side of Downtown. With it, Slifer Smith & Frampton opens its first office in the Mile High City.

LEADERS IN COLORADO REAL ESTATE SINCE 1962.

By The Numbers Our team is diverse and incomparably experienced but its the synergy between our brokers, support staff, and market experts that sets us apart.

250+ 125+ 30+ Real Estate Brokers

Support Staff

2004 SSF expands into Summit County with our first offices at 117 South Main Street in Breckenridge and Keystone Resort.

Additional offices on the north end of Main Street in Breckenridge and in Frisco would open in 2013.

Office Locations

4

Unique Markets

2019

2021

Our family of companies was named Denver’s best place to work in 2019 by The Denver Post.

We continue our expansion from Aspen to Denver bringing the mountains, city and beyond together like never before.

2019

2020

SSF expands into Aspen and the Roaring Fork Valley by acquiring Palladium Properties.

SSF joins the newly minted Forbes Global Properties real estate market place as a founding member.

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THE MEASURE OF OUR SUCCESS It’s the hard work of our dedicated brokers and their many satisfied clients that puts us above the rest.

60 Years in business

3.6Billion

57%

$

Closed sales volume 2020

^

Growth of $ volume sales over 2019

100% Seller satisfaction per 2020 client surveys

69

#

Real Trends 500 Closed $ Volume - 2021

Client Testimonials As proud as we are of these sales numbers, it’s what our clients have to say that keep us pushing forward.

“

-Homeowner, Aspen

“

It was a pleasure working with SSF. We live out of state and they took care of everything for our sale. I would highly recommend them for all your real estate needs.

-Seller from TX, Snowmass

“

“

“

“

It’s impossible to overestimate the value of SSF’s reach.

If you are looking for excellent service for buying or selling, look no further than Slifer Smith & Frampton. We have purchased two properties, and now sold one through this firm.

-Repeat Customer, Carbondale

Our Team Supporting Your Property

100+ Support Staff

10+ Marketing & Digital Specialists

4 Dedicated Development Sales Experts

3 In-House Closing Experts

3:1 Broker-Support Staff Ratio

*Source | RFV MLS 1.1.2019-12.31.2021

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A new luxury real estate marketing platform showcasing the world’s finest homes and the stories behind them.

A FOUNDING MEMBER Slifer Smith & Frampton is proud to be a founding member of Forbes Global Properties, a global real estate marketplace connecting discerning buyers with the world’s finest homes. With our exclusive access we are the only agency in our markets proudly flying the Forbes banner.

Why Forbes? » One of the most trusted brand names in the world » A global audience of millions » Diverse demographics from the established affluent to the “30-under-30” » Luxury listings will appear on the bespoke Forbes Global Properties website » Exclusive opportunities for press coverage with Forbes » A trustworthy partner for years of ambitious growth ForbesGlobalProperties.com >>>

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LOCAL COMPANY GLOBAL REACH In addition to our presence as a founding member of Forbes Global Properties, we have access to several other leading industry networks via our international partners that give your property exposure to a global audience.

Leading Real Estate Companies of the World® Leading RE has connections in all corners of the world—extending membership only to firms that are leaders in their markets and demonstrate shared values like local insight, global worldview, trusted experience and high performance. 80% of real estate companies that apply to be a part of Leading RE are turned away.

296 Billion

$

Leading RE U.S. Sales Volume - 2020

52.8 Billion

$

LPI Total Inventory [as of 05.25.21]

Luxury Portfolio International®

Mayfair International Realty®

Spanning six continents and over 800 major cities from Bangkok to Barcelona, Luxury Portfolio International’s relationships generate thousands of client introductions and sales annually. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property website.

Mayfair is our “London office” for our brokers. The boots-onthe-ground approach is unique in international real estate. It means that our brokers can reach out to European buyers at any time rather than waiting for these buyers to find our listings.

$ Million

2.5

2.3 Billion

12.3 Billion

Average Property Price On LPI [as of 05.25.21]

LPI Brand Reach Online Listing Exposure

LPI Brand Reach Press & Social Media

$296B

MORE U.S. HOME SALES VOLUME

$97B

$96B

Sotheby’s

Re/Max

Berkshire Hathaway

Compass

Coldwell Banker

Keller Williams

SSF and Leading RE

$110B

$152B

$207B

$260B

$36 billion more than our closest competitor in 2020*

*Source | RealTrends 500 for 2020, RealTrends.com

S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1 1

LIVE LOCAL GIVE LOCAL We support our local community through needs-based giving with a focus on families, youth enrichment, and environmental stewardship. This is at the core of what we do and remains vitally important to us and the clients we serve.

$

2,276,153

given in donations to charitable organizations over the last decade.

Our Charitable Giving Here are some of the many great local organizations and events the Charitable Foundation of Slifer Smith & Frampton has supported over the years. We are always looking for great new charities to support, if you know of a great, local organization we’d love to hear about them.

ROARING FORK VALLEY ArtBase Aspen Hope Center Basalt Elementary School Bridging Bionics The Buddy Program CASA of the 9th CoVenture Early Child Network Heldman King Scholarship Lucky Day Animal Rescue Music Therapy of the Rockies Response Revolutions Skating Club Smiling Goat Stepping Stones Windwalkers Youthzone EAGLE COUNTY Access Unbound Crissa Lea Swinford Memorial Fund Bravo! Vail Bright Future Foundation Buddy Werner League CASA, Court Appointed Special Advocates CMC, Hero Scholarship Cycle Effect Eagle River Watershed Council Eagle River Youth Coalition Eagle Valley Behavorial Health Eagle Valley Humane Society Eagle Valley Land Trust Education Foundation of Eagle County Habitat for Humanity

Hope Center of the Eagle River Valley Hospice of the Valley Literacy Project Friends of Mountain Rescue (FMR) Mountain Recreation Red Ribbon Project Rotary Club - Vail and Western Eagle Valley Salvation Army Samaritan Counseling Center Small Champions SOS Outreach Speakup Reachout SummerQuest at Vail Mountain School Swift Eagle Charitable Foundation Team Leo Animal Resue Trio Therapy Partners Vail Health Foundation Vail community Market Vail Symposium Vail Valley Charitable Fund Vail Valley Foundation Vail Valley Mountain Trails Alliance Vail Veterans Foundation VBR Foundation Walking Mountains Youth Power 365 SUMMIT COUNTY Blue River Horse Center Breckenridge Backstage Theater Breck Film Fest Breckenridge Music Breckenridge Outdoor Education Center Building Hope Summit County CASA of the Continental Divide

Continental Divide Land Trust Carriage House Early Learning Center The Cycle Effect Domus Pacis Education Foundation of the Summit Far View Horse Rescue Father Dyer Food Pantry Family & Intercultural Resource Center Friends of the Dillon Ranger District High Country Conservation Keystone Science School Lake Dillon Theatre Company League for Animals and People of Summit County (LAPS) Mountain Top Children’s Museum The National Repertory Orchestra Smart Bellies SOS Outreach Summit Advocates Summit Community Care Clinic Summit County Preschool Summit County Rescue Group Summit County Youth Summit Habitat for Humanity The Summit Foundation Summit Concert Band Summit Historical Society Summit Nordic Ski Club Timberline Learning Center Timberline Adult Day Services Trout Unlimited - Gore Ranch Chapter DENVER Cottonwood Institute Denver Startup Week Summer Sessions Graland 5k S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1 3

SALES & MARKETING STRATEGY Our in-house team of media, design, and marketing experts works right in our communities to support our brokers and help every listing shine.

1 2 3 4 5 6

Strategy Overview Property Preparation From cleaning and staging to renovations and remodels we have the expert connections to help every property shine.

Visual Media Our team can create stunning property videos, photo walk-throughs, panoramic drone shots, and even immersive virtual tours.

Property Websites Every listing will get their own place on our cutting-edge real estate websites, complete with a robust set of marketing tools.

Print Advertising & Direct Mail We offer exclusive placements in a suite of regional and national publications along with a robust set of direct mailing tools.

Digital & Social Advertising Targeted digital media campaigns display your listing in front of just the right eyes at just the right time.

Open Houses & In-Person Events Nothing can replace seeing a property in person, and no one hosts an open house quite like we do.

Sales & Marketing Tools » High-Impact Sales Offices » In-Office Displays » Four Top Real Estate Websites » Dozens Of Market-Specific Websites » Hundreds of Property-Specific Websites » Website Tools for Buyers and Sellers » Professional Photography » Storytelling Videography » Drone Photo & Video » Digital Walk-through Tours » Local In-house Design Experts » Professionally Printed Materials » Targeted Digital Display Advertising » Market-specific Social Media Presences » Direct Mail Marketing » Wide-reaching Email Marketing » Hundreds of Local Print Advertising Placements » National Print Advertising Opportunities » International Exposure Via Our Global Network » Event Sponsorships In Each Of Our Markets

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PROPERTY PREPARATION We see a lot of homes, and as such have developed a keen eye for what helps them sell. With every new listing we begin with a top-to-bottom market prep to ensure your property looks sharp, and can sail through the sales process quickly and easily. Our brokers have the right industry contacts for every step of property preparation from cleaning and staging to inspections and even renovations when needed.

We Recommend The Experts: For every step of the home preparation process.

Renovation > Inspection > Cleaning > Staging

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VISUAL MEDIA We start by sourcing professional photography for your listing with our team of seasoned real estate photographers to tell the story of your property with breath-taking visuals.

Property Photography

Property Video

Once your property is prepared, our seasoned team of real estate photographers will capture a breadth of photos to represent your listing across a variety of media.

Using our vast experience in video creation and storytelling, our team can craft a high-impact video that gives the viewer a deeper connection to your property.

Drone Photo & Video

Virtual Tours

Few things can tell the story of a property quite like a stunning drone shot, that’s why our team takes to the air to capture the whole picture.

For certain luxury listings we offer an innovative and interactive 3D tour option. Visitors can view your property as if they really were stepping through the front door.

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INDUSTRY-LEADING WEBSITES We take pride in our online presence, with a dedicated team of digital marketing experts, a comprehensive lead generation system and experienced eBusiness professionals that nurture every lead.

Our market-specific company websites: » AspenRealEstate.com » VailRealEstate.com » SummitCountyRealEstate.com » SliferDenver.com

30Million+

15%

170,000+

50,000+

Pageviews across our market websites*

Reach growth year-over-year*

Contacts in our client database

Annual visits to property websites*

Our online presence and robust customer database make sure your home always finds the right audience.

Our Global Web Syndicates

Plus 100s more.

* Google Analytics | 1.1.20-12.31.20

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PRINT & MAIL ADVERTISING We have been working in our local markets for decades, and as such have an incomparable suite of high-impact, high-longevity ad placements and direct mail opportunities at the ready for your property.

Distinctive Print Advertising Whether it’s in the local newspaper, national magazines, or custom placements in our myriad of outlets we will always find a way to make your property stand out from the crowd.

Targeted Direct Mail When you list with Slifer Smith & Frampton you get access to our internal suite of direct mail tools that deliver beautiful printed pieces to the right people at just the right moment.

The Portfolio Our premier, company-exclusive print placement, this high-end piece distributes inside the local newspaper throughout the high seasons providing unbeatable visibility and staying power for your property.

400,000 Copies Printed & Distributed Annually

Placement opportunities include: » Cover Property Features » The Luxury Collection » Portfolio of Properties » Internal Property Features S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 2 3

DIGITAL & SOCIAL ADVERTISING With a team of dedicated digital advertising experts in-house we have led the way in our industry. Keeping a steady eye on dollar value, we’ve built a suite of placements in both display and social media spaces that put your property in front of just the right buyers.

Targeted Email Campaigns The power of our network sets us apart.

Your property will be announced directly to real estate professionals and their databases of buyers as soon as it’s listed to spark interest, and regularly promoted through scheduled e-blasts.

JUST LISTED Social Media Advertising

in your neighborhood

Your property may be shown not only on your broker’s feeds, but on our active set of company level accounts that pull in viewers from across Colorado and the world.

CREEKSIDE LIVING ONLY STEPS FROM DOWNTOWN.

Display Advertising Programmatic display ads find the widest audience of any of our placements; our systems spread your listing across the web, targeting specific buyer-types.

10,000 + followers Across our company social media accounts.

16.7 million+ impressions in 2020-21*

800,000 + unique engagements in 2020-21*

* Sprout Social Analytics | 8.1.20-8.1.21

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OPEN HOUSES & EVENTS Just like you can’t beat the feel of quality printed material, you can’t beat the personal connection that comes from in-person sales. This is where our team truly shines. Expertly choreographed open houses showcase your property like never before, while our presence at local events keeps listings top-of-mind while we help weave the fabric of our communities.

Local Events

Open Houses

We know how important an active local presence can be for many of our listings. So you’ll find us out and about at local events shaking hands, making connections and always with a curated collection of properties selected to fit the audience in-hand.

No one hosts an open house quite like Slifer Smith & Frampton, we host well-attended and thoughtful events suited to the property. Each event is tailored specifically to the property and your goals.

Some of our favorite local events: » » » » »

ABOR Golf Tournament Aspen Buddy Program ArtBase 10x10 Party Carbondale Rodeo Lucky Chances

Open houses may include: » » » » » » »

Industry-exclusive invites Public advertisement Signage Directed tours Staging Catering Entertainment

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Thank You

AspenRealEstate.com | VailRealEstate.com | SummitCountyRealEstate.com | SliferDenver.com

SliferSmithandFrampton.com

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