LISTING PRESENTATION PREPARED FOR
THE O'LOUGHLIN FAMILY PATRICK SCANLAN (970) 331-4292 | p sc anlan@slifer.net |
SLIFER SMITH & FRAMPTON
AGENDA - About Your Broker - Sales Comps/Direct Comps - Buyer Prof ile - Listing Considerations - Broker Opinion of Value and Proposed Commission Structure - About Slifer Smith & Frampton - Our Global Network - Charitable Giving
MEET YOUR BROKER
PATRI C K SC A N L A N "It is a privilege to have grown up in and live in a community, where we are all family. Knowing that, I approach every conversation and opportunity with integrity, understanding and openness" Patrick moved to the Vail Valley in Second Grade. His father went on to become one of the valley?s preeminent luxury home builders; from sweeping construction sites to managing high-end construction projects, Patrick?s in-depth knowledge of the area, the people, and the properties provides an unparalleled perspective in helping you realize your dreams. After graduating from Vail Mountain School, Patrick attended the University of Richmond in Virginia with a dual degree in Finance and Leadership Studies. Prior to joining Slifer, Smith, and Frampton, Patrick was the Director of Development for an alternative Affordable Housing company . Before returning to his home in the Valley, Patrick was a commercial broker at Newmark Knight Frank?s Denver multifamily team, where he was involved in over $1billion in multifamily investment sales, with a specif ic focus on Debt and Equity Structuring complex transactions. He also held positions at Colorado Patrick is an active citizen of Eagle County, a commissioner on the Eagle County Planning Commission, the Singletree Design Review Board, a ski coach with Ski Club Vail and is currently a T-Ball coach for his f ive year old son.
KIND WORDS FROM PAST CLIENTS
PATRI C K SC A N L A N "I had the pleasure of working with Patrick Scanlan on the purchase of my home at 30 Cresta Rd, and I couldn?t be happier with the experience. Patrick was impressively professional, responsive, and fair to both sides throughout the entire process. His deep knowledge of the local market, strong communication skills, and steady guidance made everything smooth from start to f inish. I always felt informed and supported. I?d highly recommend Patrick to anyone looking to buy or sell in the area? he?s the real deal." Munib Sana, Denver
KIND WORDS FROM PAST CLIENTS
PATRI C K SC A N L A N " Patrick is an exceptional real estate agent. He is very personable. He communicates very well. I was impressed with his attention to every detail. He f irst evaluated our needs and concerns. He very carefully surveyed our property and advised us how it f it the local market. He carefully advised us on setting the sale price. He staged the property to present well and most importantly retained a photographer and produced a visual image that made our property very appealing to the marketplace. Finally, he advised us on how and when to accept the offer and then worked very hard to make the sale go to closing as smoothly as possible. Thelma and I strongly recommend Patrick Scanlan without reservation."
James & Thelma Willeford
REFERRALS
PATRI C K SC A N L A N Feel free to reach out to the following individuals to learn more about Patrick Scanlan: Jim Willeford (504) 343-2750 Represented Jim on three transactions Munib Sana (248) 736-3218 Recently represented Munib Jennifer Beuche (720) 201-2199 Have worked with Jen on the purchase and sale of four homes Laura DeRosa (413) 519-7967
Addit ional referrals available upon request
SUMMER ISSUE OF VAIL VALLEY MAGAZINE
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CURRENT LISTINGS & RECENT SALES
PATRI C K SC A N L A N
30 CRESTA RD #312
62 CASTLE PEAK CLOSE A
78 RUE DU PRINCE
3-bed | 3-bath | 1,385 sf Sold for $2,150,000
4-bed | 3-bath | 2,893 sf Sold for $3,200,000
4-bed | 4-bath | 4,376 sf Sold for $3,950,000
62 SAINT ANDREWS PLACE
44 TURNBERRY PLACE A
22 GLENEAGLE COURT
7-bed | 8-bath | 6,964 sf Sold for $5,687,500
5-bed | 7-bath | 5,060 sf Sold for $4,900,000
5-bed | 7-bath | 4,650 sf Sold for $3,392,500
COMPARABLE LISTINGS & SALES FOR
2 6 6 SAWATC H D RI VE
62 SAINT ANDREWS PLACE
155 ARROWHEAD DRIVE
295 WINDERMERE CIRCLE
7-bed | 8-bath | 6,964 sf Sold for $5,687,500
5-bed | 7-bath | 8.555 sf Sold for $10,995,000
6-bed | 8-bath | 6,898 sf Sold for $9,210,000
328 ARROWHEAD DRIVE
170 CASTLE PEAK GATE
118 CASTLE PEAK GATE
4-bed | 5-bath | 7,029 sf Sold for $7,040,000
4-bed | 4-bath | 5,188 sf Sold for $6,800,000
6-bed | 6-bath | 6,873 sf Sold for $7,695,000
DIRECT COMPS
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Sold - Arrowhead Single Families Address
Sold Price
Sold Date
BDS/BA
SF
PSF
Year Built
98 Mccoy Creek
$6,250,000
11/1/2024 5BD/6BA
5899
$1,059.50
1993
328 Arrowhead
$7,040,000
10/21/2024 4BD/5BA
7029
$1,001.56
1993
94 Ambleside
$5,790,000
9/12/2024 5BD/6BA
5013
$1,155.00
1992
91 Ambleside
$5,200,000
9/3/2024 6BD/6BA
4415
$1,177.80
1992
118 Castle Peak Gate
$7,157,162
9/5/2024 5BD/3BA
6783
$1,055.16
1997
439 Arrowhead
$5,750,000
11/8/2024 4BD/5BA
4872
$1,180.21
1995
295 Windermere
$9,210,000
11/4/2024 6BD/8BA
6898
$1,335.17
1992
118 Castle Peak Gate
$7,695,000
11/4/2024 6BD/6BA
6783
$1,134.45
1997
2195 Cresta
$13,325,000
4/16/2025 7BD/10BA
13666
$975.05
2006
170 Castle Peak Gate
$6,800,000
5/2/2025 4BD/4BA
5188
$1,310.72
1992
ARROWHEAD ACTIVE LISTINGS
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Active - Arrowhead Single Families and Duplex Address
List Price
Type
BDS/BA
SF
PSF
Year Built
ADOM
51 Hillside
$6,650,000 SF
4BD/4BA
5197
$1,279.58
1993 134
80 Mountain Retreat
$4,925,000 DU
6BD/7BA
4622
$1,065.56
1993 21
90 Riverbend
$5,995,000 SF
6BD/7BA
4819
$1,244.03
1992 303
84 Aspen Meadow
$4,395,000 DU
4BD/5BA
3903
$1,126.06
1992 183
77 Hillside
$5,750,000 SF
4BD/5BA
4949
$1,161.85
1997 694
155 Arrowhead
$9,999,000 SF
7BD/8BA
8986
$1,112.73
1995 188
ACTIVE MARKET
2 6 6 SAWATC H
Currently, Arrowhead has 10 active listings - 2 condominiums, 2 town homes, 2 duplexes and four single-families. I will give a detailed run down of the direct comps to 266 Sawatch: 1. 155 Arrowhead Drive |$10.995M | 5 beds| 7 bathrooms | 8,555 SF. Listed by Team Iverson - This home has been on the market since August 2023. It is a well built home (my father built it), but it is a fairly unique design and the current staging/furnishing of the home is way over the top. In my opinion, they took this home out at to high of a number at the peak of the market and unfortunately nobody took the bait. I currently have a buyer who is circling this property and we are negotiating through the inclusions. 2. 77 Hillside Court |$9.999M | 7 beds | 8 bathrooms | 8,986 SF. Listed by Liz Leeds - This home is wild. The current owner was indicted on arms traff icking charges and it shows in the home. It is probably worth land value and will be a complete gut or scrape. 3. 80 Mountain Retreat |$5.995M | 6 beds | 7 bathrooms | 4,819 SF. Listed by Cathy Jones Coburn Typical Arrowhead cluster home. Lots of bedrooms, tiny living areas, but nice f inishes in a location next to the lift.
BUYER PROFILE #1 - FOREST ROAD BUYER
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266 Sawatch Drive is a well-designed house with an open main f loor perfect for entertaining and abuts the CCR maintained open space with direct access to the Par 3 - Hole 12. The secondary bedrooms and bathrooms have a less updated aesthetic, which may turn off certain buyers in this price range who are looking for a completely turnkey property. Traditionally, Arrowhead has been a haven for Texans and Floridians looking to ski in the winter and escape the heat in the summer. That is starting to change with several notable home sales to people who have relocated to Arrowhead from Forest Road in Vail and Beaver Creek. The most likely buyer is someone who already owns in the Valley but wants to relocate to Arrowhead for several reasons: - The community - The Golf Course - The lower altitude For these reasons it is essent ial that you select a broker that looks out side of their own clients and markets this property to the entire brokerage community.
BUYER PROFILE #2 - INTERNATIONAL
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266 Sawatch Drive is fantastic party house with an kitchen for entertainers and an open main f loor that seamlessly blends with large backyard. Over the past two years, 5 Mexican nationals have joined CCR and 266 Sawatch is a perfect amalgamation of design and function that will attract an international buyer. Typically, this buyer is looking at Vail, but more and more an international buyer is looking for the following things: - An eff icient house with an open f loor plan perfect for entertaining - A house that can showcase their art collection - A f lat yard with ample space for entertainment for youngsters both children and grandchildren How I can help: Over the past two years, Eduardo Clave has become one of closest friends and conf idants. Eduardo moved to Vail during COVID, he is an HBS graduate, and runs DILA Capital, a venture capital f irm focused on Latin American tech f irms. I am currently involved in raising equity for a project being developed by "chilangos" in Vail and I because of Eduardo and being a prof icient Spanish speaker I have become engrossed in several of the more inf luential Mexican families in Vail. As a member of Forbes Global Properties I have direct access to Arya Property Group, one of the top Mexican Residential Real Estate Firms. Compass and Sotheby's both purport to have a presence in Mexico, but they do not have nearly the presence that the local Mexican f irms do. Additionally, my parents spend half of the year at Querencia in Baja California Sur. My father has become close with the owner of the development and I have become close to the head of real estate. Over two dozen "guero" families live in Vail and several of the Mexican families (25%of the membership) are either owners in Vail or very interested owning in Vail.
BUYER PROFILE #3 - CCR WAITLIST BUYER
2 6 6 SAWATC H
266 Sawatch Drive is located on the premier golf course in the Vail Valley with a long waitlist, the garage has ample space for two cars plus a golf cart, and the home comes with a golf membership. I have asked several brokers point blank "does a golf membership add value to a property?" They gave their honest response, "It depends if the buyer is a golfer." As of June 6, 2025, their are currently 24 members on the Golf Membership wait list. In 2024, CCR let in 4 new members. That is a 8-year wait list . By offering a beautiful, day one livable home to potential members I would imagine that an individual on the wait list would be interested in 226 Sawatch for a way to skip the membership line. Additionally, I could offer a the buyer my father as a potential sponsor. My father, Terry Scanlan, was instrumental in the clubhouse remodel which led to a total rebranding and repositioning of Country Club of the Rockies. He is a former President of Country Club of the Rockies and the only member in the club's history to serve two terms on the board.
LISTING CONSIDERATIONS
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5-Bedrooms - A key listing consideration is the desirability for a 5+ bedroom home as opposed to a 4-bedroom home.
Given the egress from the off ice and the potential for a closet. I would list the off ice as an additional bedroom. Five-bedrooms is much more appealing for people in this price range, since so many are looking for the ability to host adult kids and grandchildren. Staging - Given the quality of the art and furnishings. I think that very little staging is needed during the showing period. I would clean the garage to be broom swept and organized. I will move all of the outdoor furniture to the appropriate place. I would remove all family photos and all personal effects. I will take care of this you and your mother & father do need to worry about it. Additionally, we stage the bunkroom and potentially add furniture and/or rearrange furniture and personal affects to make a more functional bunkroom. Inclusions - We will need to determine whether you all are listing the home furnished or unfurnished. Although their is no standard, homes in this price range are typically offered furnished with exclusions on certain furnishings, personal effects and art works. Prior to listing the property, I will compile a thorough inventory list with photos allowing you all to make a decision on what you want to include as part of the sale. Radon & Alta Survey - prior to listing the property it is my recommendation that complete a Radon Test (depending on
results, we may want to mitigate) and a complete an Alta Survey. This will ensure that the contract stage runs smoothly and we aren't giving the buyer a potential out, because we are waiting on a surveyor.
SALES STRATEGY
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Scenario #1- List the Property as a Forbes Exclusive Property. This will give the over 600 Forbes International Property Real Estate Brokerages, the f irst look at the property. This will allow for maximum international exposure for 266 Sawatch. Scenario #2 - Slifer Exclusive Listing, this will allow for the 65 Eagle County Slifer Brokers to have the f irst look at the property. Scenario #3 - List the Property in the Vail MLS during the Summer Selling Season (July 4th to September 15th) and on the Forbes International Website. Full page listing in the Vail Daily and consistent Open Houses.This strategy allows for the maximum exposure both locally and internationally. I would pursue Scenario #3, if we weren't listing the property at the height of summer buying season than I may consider Scenario 1, but given the number of potential buyers in the area over that time frame, it makes sense to blast the listing to as many folks as possible.
BROKER OPINION OF VALUE
2 6 6 SAWATC H
BASED ON THE COMPARABLE SET, THE PRICING FOR 266 SAWATCH IS AS FOLLOWS:
AGGRESSIVE
$7,300,000
$1,404/SF
LIKELY
$7,100,000
$1,366/SF
CONSERVATIVE
$6,650,000
$1,280/SF
This pricing is somewhat variable as an potential buyer on the CCR wait list may be willing to pay one million dollars more for 266 Sawatch to be able jump to the top of a 4 to 6 year waiting list.. The pricing above assumes market value based on the condition of the home and the comparable sold properties. Proposed commission structure is 5% Commission, payable 2.5% to the Listing Side and 2.5% to the Buyers Rep.
SUPPORT AT EVERY STEP
TH E SA L ES PRO C ESS Whether you are a seasoned property owner, or a f irst time home seller here is an overview of all that goes into purchasing a property. I will be by your side to take care of all of this, and hundreds more deadlines, tasks, and to-dos.
Market Analysis
Pricing & List ing
Market ing
Closing
Using our market reporting and tools, I will assessthe market with you to determine how it will affect your sale.
Using our market reporting I will help determine a initial listing price that optimizesvalue, and prepare all necessary materials for a public release.
Working with our in-house marketing expertsI will maximize the relevant exposure for your property.
With all deadlinesmet, I will be your advocate at the closing table. Our in-house closing department helps ensure a seamlesstransaction.
1. Listing your property
3. Closing The Deal 2. Elevating your property
Propert y Preparat ion
Release & Af f iliates
Showings & Open Houses
Inspect ions & Deadlines
Move-Out & Beyond
I can recommend trusted vendors that will help ensure your home is 100%sale ready.
I will enter your property in all relevant search databases including the local MLS, Zillow, and any of our applicable affiliate networks.
With your property'sunique story in mind, I will conduct showingswith qualified buyersand hold open houses if appropriate.
I work with the buyer, inspectionsproviders, and the title company to organize and track the 100s of tasksand deadlinesthat go into selling a property.
I will be by your side through transfer of ownership, and then continue to be your trusted real estate resource through move-out and beyond.
SLIFER SMITH & FRAMPTON
ABOUT OUR COMPANY
COLORADO REAL ESTATE BY
COLORADO PEOPLE Slifer Smith & Frampton is the only independent real estate company of our size and impact solely focused on connecting the people and places that make Colorado home. Beginning in Vail 1962, we built our company on a belief in local business, relationships, and the impact that a successful real estate career can have on an entire community.
1
#
Independent , Colorado real est at e company
60
+
Years building Colorado communit ies
100
%
Colorado owned & operat ed
OUR NETWORK
ACROSS COLORADO
No one knows Colorado like we do. That?s why we?ve invested in a network of high-impact local sales off ices from Aspen to Cherry Creek. We understand the value of knitting together our communities better than anyone since many of our buyers come from within the state.
30
+
Colorado sales locat ions
250
+
Expert brokers
5
Unique market s
OUR STORY
60+ YEARS BUILDING COMMUNITIES 1962 Ski instructor Rod Slifer starts selling real estate, becoming Vail?s f irst ever real estate agent.
2021
1988 Harry Frampton and Mark Smith open Frampton Smith Real Estate, concentrating on the newly-formed Beaver Creek market. Just a few months later, Frampton Smith Real Estate joins forces with Vail?s Slifer & Co to form Slifer Smith & Frampton Real Estate.
2019 We acquire Palladium Properties, expanding our territory into Aspen and the Roaring Fork Valley.
We appoint a new CEO to oversee company-wide operations, and market presidents in our markets. This management change brings us even closer to our customers and communities.
2004 We expand our presence beyond the Vail Valley for the f irst time, opening off ices in Summit County to serve a whole new set of mountain communities.
1977 Joel Ripmaster opens Colorado Landmark Realtors, focusing on Boulder and the Front Range markets.
1986 Harry Frampton and Mark Smith form East West Partners, the development group behind Beaver Creek Resort.
1968 As Vail grows, Rod Slifer opens his own brokerage, Slifer & Company, on Bridge Street.
1994 The two top dueling powers of Vail Valley real estate, Slifer Smith & Frampton and Vail Associates Real Estate, merge, forming Slifer Smith & Frampton / Vail Associates Real Estate. The shortened version of the name remains today.
2024
We expand to Steamboat and the Yampa Valley to serve as the brokerage behind a substantial expansion of the base village and the communities that surround.
2020
2022
We join Forbes Global Properties as a founding member, leveraging the audience and worldwide reach of Forbes to showcase Colorado?s f inest homes and the stories behind them.
We acquire Colorado Landmark Realtors, a legendary Boulder Valley brokerage, solidifying our reach across the Front Range of Colorado.
2015 Krista Klees, Aspen real estate titan, opens boutique f irm Palladium Properties, which expands to three off ices in the Roaring Fork Valley.
LEADING COLORADO &
PROUDLY INDEPENDENT 2024 Independent, Colorado Real Estate Companies By Sales Volume
1
#
Independent , Colorado real est at e company
60
+
Years building Colorado communit ies
100
%
Colorado owned & operat ed
1,974
Cont ract s closed across Colorado in 2024
THE LEADING REAL ESTATE COMPANY IN
THE VAIL VALLEY 2024 Overall Market Share Slifer Smith & Frampton has proudly led the way in Vail Valley real estate every year since we f irst opened our doors in 1962. It is the continued hard work of our dedicated brokers and the invaluable trust of their many satisf ied clients that puts us at the head of a vibrant f ield.
2024 Luxury Market Share We are also the Vail Valley's trusted experts in luxury real estate sales with more sales of residences over $4 million than anyone.
YOUR PROPERTY, AROUND THE WORLD
OUR GLOBAL NETWORK
SHARING COLORADO LIVING
WITH THE WORLD While we are proud to be a local company, over the years we have built a global network of partners and aff iliates to help showcase your property to buyers around the world. This includes our founding membership with Forbes Global Properties, and membership with both Leading Real Estate Companies Of The World along with their luxury arm Luxury Portfolio International.
We?re proud to be a founding member of Forbes Global Properties, a luxury consumer marketplace connecting discerning buyers with the world?s f inest homes. As a part of Forbes Global Properties, we can strategically tap into a global network of professionals representing clients who want to buy here in Colorado, along with a suite of members-only marketing opportunities.
Leading RE has connections in all corners of the world? extending membership only to f irms that are leaders in their markets and demonstrate shared values like local insight, global worldview, trusted experience and high performance. 80% of real estate companies that apply to be a part of Leading RE are turned away.
Spanning six continents and over 800 major cities from Bangkok to Barcelona, Luxury Portfolio International?s relationships generate thousands of client introductions and sales annually. In the U.S. alone, LuxuryPortfolio.com curates more properties priced over $1million than any other luxury property website.
ABOUT
FORBES GLOBAL PROPERTIES
THE POWER OF THE
FORBES NETWORK
In 2020 Slifer Smit h & Frampton was proud to join Forbes Global Propert ies as a founding member, in t he years since t he net work has cont inued to grow, adding valuable members around t he world.
SS&F
As of October 2024
1,900
600
24
1
Property experts in the Forbes Global Properties network
International real estate sales locations
Countries
Incomparable network, connected to the unique power of the Forbes brand
What Is Forbes Global Propert ies? Established in 2020, Forbes Global Properties is the exclusive worldwide real estate partner of Forbes. We are a network of exceptional real estate brokerages who represent the buyers and sellers of the most prestigious properties across the world. Leveraging Forbes?s monthly audience of over 167 million, our listings tell the stories that make our properties unique.
Forbes Global Propert ies engages an audience of discerning consumers, and present s t he world?s f inest propert ies paired wit h t rusted market coverage and insight s from our indust ry leaders.
What Set s Forbes Global Propert ies Apart ? No other real estate platform has the same global reach or media power as Forbes. A broker-owned, broker-led organization, membership in Forbes Global Properties is reserved for only the most distinguished brokerage f irms. The invitation-only network spans more than 600 locations and comprises approximately 19,000 property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East , New Zealand and Europe.
FORBES: THE WORLD?S LEADING BUSINESS MEDIA BRAND
167M+ Global audience
43
Global editions
5.7M+
69
100+
100+
53M+
31
Years in business
Annual events
Magazine readers
Social media footprint
Countries
Languages
FORBES GLOBAL PROPERTIES
UNIQUE OPPORTUNITIES Exclusive Website Curated showcase of the world?s f inest homes at forbesglobalproperties.com
An unparalleled suite of innovat ive market ing services for t he world?s most prest igious propert ies
Microsite on Forbes.com High-impact microsite on forbes.com where homes are presented to Forbes readers alongside engaging editorial and unique insights. Elevated Editorial Curated articles written by top Forbes contributors on forbesglobalproperties.com and forbes.com tell the unique stories behind important properties for sale. Newslet ters and Social Media Engaging newsletters and social media content promote important properties to a discerning global audience. Public Relat ions Global public relations campaigns targeted to the most impactful audiences and markets.
Propert y Market ing Collateral Elegant digital and print branding tools under the Forbes Global Properties brand help to present and position homes to potential aff luent buyers. Advert ising Premier advertising opportunities in Forbes digital and print publications, strategically targeted to reach qualif ied prospects. Private Of f ice Conf idential real estate guidance, offering clients access to exclusive listings not featured in the public market , along with our global advisory services. Net working Event s and Conferences Opportunity to promote properties to global network at events, conferences and virtual roundtables.
FORBES GLOBAL PROPERTIES
MEDIA REACH No other real estate platform has the same global reach or media power as Forbes. Forbes Global Properties engages and audience of discerning consumers, and presents the world's f inest properties paired with trusted market coverage and insights from our industry leaders.
LOCAL COMPANY
GLOBAL REACH Leading RE has connections in all corners of the world? extending membership only to firms that are leaders in their markets and demonstrate shared values like local insight, global worldview, trusted experience and high performance. 80% of real est ate companies t hat apply to be a part of Leading RE are t urned away.
1
70+
550
4.8K+
home seller in the U.S. since 2020, outpacing their nearest competition by over $30 billion every year
Active in 70 countries around the world
Aff iliated, independent real estate companies
Global off ices in the network
#
MORE U.S. HOME SALES VOLUME $41billion more than our closest competitor in 2022*
*Source | Real Trends 500 for 2024, realtrends.com
OUR BUSINESS
IS LUXURY As the luxury division of Leading Real Estate Companies of the World®, Luxury Portfolio International has a direct relationship with the top independent property brokerages along with the most well connected and successful agents in cities around the globe. LeadingRE members handle $405 billion in U.S. home sales volume, more than other real estate network, franchise or brokerage brand.
550
70
135k+
Member Companies
Countries
Associates Worldwide
THE STRENGTH OF
LUXURY PORTFOLIO REACHING HIGH-NET-WORTH BUYERS Millions of aff luent consumers visit luxuryportfolio.com, to browse in a setting dedicated solely to signif icant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers. HIGH-PROFILE MEDIA PROMOTION Luxury Portfolio International provides sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share signif icant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online. YOUR ASSURANCE OF QUALITY Unlike most real estate brands or aff iliations, companies that apply for membership in Leading Real Estate Companies of the World® must meet a standard of quality and performance to be accepted and remain in the network; even fewer f irms qualify for entry into Luxury Portfolio International.® These brands truly are a mark of excellence.
HOW WE GIVE BACK
CHARITABLE GIVING
GIVING BACK
FULLY INVESTED, ALWAYS LOCAL. At Slifer Smith & Frampton Real Estate, we understand that giving back to our community is a fundamental part of what makes Colorado a great place to live. Through our Foundations and charitable giving efforts, we couldn?t be more excited about being a supporter of a variety of outstanding community-focused organizations.
$2,450,000
Given in donations to local organizations over the past decade.
GIVING ACROSS OUR REGIONS $1.25M
$152K
$642K
$400K
VAIL VALLEY
ROARING FORK VALLEY
SUMMIT COUNTY
FRONT RANGE
?
Over the years, the Charitable Foundation of SSF has supported our mission to transform lives, our community, and ourselves. They continued this support with fundraising efforts for our BrightHouse Capital Campaign, which will provide individuals and families a safe place to heal. Sheri Mintz, The Bright Future Foundation
?
The Eagle County and Summit Foundations are 501(c)3 non-profit organizations.
CHARITABLE GIVING ACROSS
THE VAIL VALLEY Vail Rot ary Foundat ion Small Champions, Inc. Mount ain Recreat ion Foundat ion Habit at for Humanit y Vail Valley Mount ain Pride Eagle River Watershed Council SpeakUp ReachOut Colorado Mount ain College Foundat ion Vail Valley Mount ain Trails Alliance Bright Fut ure Foundat ion Eagle Valley Communit y Foundat ion Educat ion Foundat ion of Eagle Count y Walking Mount ains Science Center
$
66
K
Raised in 2024 via company charit able event s
ELEVATING YOUR PROPERTY
MARKETING
MARKETING
INTRODUCTION A balanced marketing plan is essential in successfully promoting a property, and Slifer Smith & Frampton brings an excellent collection of opportunities and experience to its clients. Because we take marketing very seriously, making the best decisions for our clients is our top priority.
PRINT ADVERTISING
SOCIAL ADVERTISING
Print is a useful tool for listing promotion when your potential buyers are in or out of town. A mix of regional and national publications are used to show your listing to the right audience.
Social is a good way to boost your property?s visibility and provide opportunities for viewers to share, comment, and engage with brokers. Analytic data provides a picture of the social viewer.
DIGITAL ADVERTISING Digital is a fantastic vehicle for listing promoting and offers more granular information about who clicks on ads. We can report on how the ads are performing and optimize the campaign over time.
EMAIL MARKETING CRM blasts and other organic content is an important piece of marketing to keep the listing fresh and to create engagement with potential buyers and obtain legitimate leads.
MARKETING
VIRTUAL TOURS
For properties at a certain level, Slifer Smith & Frampton offers an innovative and interactive 3D tour option. Using a camera made by Matterport , you can view the property as if you really were in the home. Explore the views from the private deck, see f loorplans, go up and down stairs, and have a 360-degree view of every room.
MARKETING
PRINT ADVERTISING Your listing will have the opportunity to appear in valuable print publications locally and across the country in a suite of curated placements chosen for maximum impact .
MARKETING
THE PORTFOLIO Across our mountain markets our team creates The Portfolio, a magazine of Slifer Smith & Frampton properties that is distributed throughout our regions. Your property will have the opportunity to appear both in your local edition as well as in cross-market editions if it f its your property's marketing plan.
5K
VV & SC Port folio dist ribut ion 12x annually
16K
RFV Port folio direct mail 5x per year
12K
Front Range Port folio direct mail 4x per year
MARKETING
SOCIAL MEDIA We amplify the impact and reach of your property with a suite of professionally -designed graphics, and opportunities to appear on our company feeds.
7,225 1.5M 54K Company post s & st ories 2024
Organic impressions in 2024
Engagement s 2024
MARKETING
DIGITAL ADVERTISING Our targeted suite of digital ads attively attract qualif ied buyers while they are in the area to increase your properties chances of bein seen.
MARKETING
EMAIL MARKETING Your listing will be marketed robustly throughout our region and beyond. We will announce your listing to all brokers in the area as well as promote it through scheduled mailings to our signif icant contact lists.
MARKETING EVENT SPONSORSHIPS
INVESTED IN VAIL VALLEY CULTURE
57
Event s sponsored across Colorado in 2024
ONLINE EXPOSURE
WEBSITES
WEBSITES
PROPERTY SITES Slifer Smith & Frampton invests in our online presence with a dedicated team of digital marketing experts, a comprehensive lead generation budget , and eBusiness professionals that nurture every lead.
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Individual Property Websites Property Alerts & Saved Searches Market Insight Reports 3D + Virtual Tours
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VailRealEstate.com SummitCountyRealEstate.com AspenRealEstate.com SliferFrontRange.com SliferSteamboat .com
Property Videos Community Info Seller Reports Email Marketing
319K
Act ive Users across all SSF sit es in 2024
917.8K
Views across all sit es in 2024
136
Blog post s across all market s in 2024 Web stats | Google Analytics, & kvCore analytics
WEBSITES
GLOBAL SYNDICATION Our properties reach far beyond our websites through syndication on some of the world's leading websites, bringing your home in front of the most valuable audiences.
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ForbesGlobalProperties.com
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YouTube
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WSJ.com
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Mansion Global
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Country Life
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MarketWatch
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JamesEdition
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Barron's
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Financial Times
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Leading Real Estate Companies
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Zillow
of the World
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Realtor.com
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Luxury Portfolio International
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80+ other website
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Juwai
syndications
WEBSITES
MEDIA & PRESS Featured in National, Regional & Local Press
5 million+ Online views
923 million+ Estimated Online Viewership
$8.5 million+ Ad Equivalency
600+ Pieces of Coverage in Total
4.5 million+ Potential Reach of Forbes Global Properties Articles in Colorado.
70+ Forbes Global Properties Articles in Colorado - launched December 2020. *Local is def ined as articles that ran in Summit County, Eagle County, Roaring Fork Valley and The Front Range. **Publications may vary per region.
THANK YOU
PATRICK SCANLAN REAL ESTATE ADVISOR (970) 331-4292 p sc anlan@slifer.net p atricksc anlan.vailrealestate.c om/ 130 Dayb reak Rid g e Rd , Avon, CO 81620
2022 Slifer Smith & Frampton Real Estate. All figures and statistics contained are based on sales recorded in the Multiple Listing Service. All prices reflect actual sales prices per the Multiple Listing Service, unless otherwise noted. All figures include relevant off-market sales. The accuracy of all information, regardless of source, is deemed reliable but is not guaranteed and should be independently verified. An Equal Opportunity Company.