Artificial intelligence (AI) is at the core of many text generators, but the difference lies in the final product. And to arrive at a product that can be trusted to create good quality text from the start, AI is not enough.
In an ocean of experimental and commercial AI-enabled text generators, it may be difficult to tell the difference between the good, the mediocre, and the bad. But what truly makes a difference is the end result. Does the text generated meet the user’s expectations in terms of quality, usability, speed, relevance, and context? Is it reliable? And just how is one AI-enabled text generator different from another?
Answers to those questions have become critical for businesses because, now more than ever, they are under pressure to work within changing time and financial constraints to stay present, visible, and relevant everywhere, in any language.
A combination of language professionals, technology experts, and business users are best equipped to understand the kind of results a user of text generation tools might expect. This includes the content’s ultimate purpose and potential target audiences.
Apostroph, a provider of intelligent technology-enabled language services, gathered these experts to not only create, but actually perfect a tool that makes sense for custom business text generation. apoWRITER embodies the best of AI language creation with a deep understanding of how language is supposed to serve a purpose. The last thing business users of AI-enabled text generators want to concern themselves with is the technology behind a tool, such as whether it is truly “intelligent” or if it is just an alignment of random piles of data to create content. Users are primarily concerned with meeting a business need, knowing that the tool they use will actually make good on its promises well beyond the attractive AI prefix.
Another key difference in apoWRITER vs other text generators is that the tool was perfected by actual business users. Various Apostroph clients tested the tool for their communication and marketing needs, and provided valuable insights that the company’s language intelligence experts in turn applied.
AI and Apostroph have long gone hand in hand. In the words of CEO Philipp Meier, “AI has been integrated into our work processes for years where it makes sense – and it can now be implemented throughout our service chain as needed.” In fact, Apostroph is leveraging the best of the human+machine approach along with decades of language management expertise to constantly bring the highest levels of service. Having already perfected tools for automated neural machine translation (NMT), the experts at Apostroph took naturally to taking text generation to a higher level of performance, by applying human expertise and where the machine can best utilize it, in deep learning for specific language purposes.
Slator is the leading source of news and research for the global translation, localization, and language technology industry. Our Advisory practice is a trusted partner to clients looking for independent analysis. Headquartered in Zurich, Slator has a presence in Asia, Europe, and the US.
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Florian Faes Co-Founder & Managing Director
Andrew Smart Co-Founder & Commercial Director