Skybox Strategic Selling Guide

Strategic Home Selling Guide

Skybox Realty is a boutique residential real estate brokerage firm specializing in luxury San Francisco living. Whether you’re looking to sell your home, invest in real estate, or buy your first home, Skybox Realty offers a compelling range of real estate services designed to help you obtain your goals.

338 SPEAR PENTHOUSE A | THE INFINITY

life is better at the top

6 SKYBOX STEPS TO HOME SELLING Skybox Realty has extensive experience in listing and selling properties, allowing us to effectively advise our clients throughout the selling process. We have historically outperformed our competitors with higher average sales across the board.

1

FIRST MEETING During the first meeting we discuss the pros and cons of your home, listen to your requirements, provide our general and unique insights into marketing strategy, the market conditions, and overall trends in SF, and go over the basics of the selling process.

2

PREP HOME We will discuss how to best prepare your home to highlight its unique features.

This will include the benefits of painting, repairs, photography, and staging when applicable. Skybox coordinates all work and staging that needs to be performed with the appropriate vendors.

Reports and disclosure items needed to sell the property will be noted at this time.

3

PRICING

4

Using comparative market analysis and current market conditions, coupled with your personal requirements and time frame, we will establish the best pricing strategy for your home.

5 SOLD

SELLING As offers begin to come in, we will help you weed through options and negotiate with potential buyers for the best possible outcome.

MARKETING We combine a variety of traditional and digital marketing channels with well designed content to ensure that information about your property is thoughtfully and aesthetically presented to the largest potential pool of buyers.

6

ESCROW Once a contract is ratified, we will manage the escrow process, complete paperwork, and make sure all contingencies are removed in a timely fashion to ensure a successful close of escrow.

another record sale

355 1ST 2102 | THE METROPOLITAN

SKYBOX MARKETING Who you work with matters. The best marketing produces the best results.

1

PRESENTATION The bottom line is that vacant, freshly painted and staged homes sell faster and for more money than their occupied unstaged counterparts. Through our 10+ years of experience we know what works and our team is comprised of the best talents in the field.

2 JUST LISTED

PRINT We design and produce custom collateral for every home.

- Year End Summaries - Just Listed Postcards - Just Sold Postcards - High End Brochures - Professional Photography - Personalized Marketing

3

POST Being Ranked #1 Agent in South Beach has its advantages. We receive daily inquiries from agents and prospective buyers on current and future listings.

Additionally we have 25+ web partners focused on blasting your home across the internet. We have leveraged this and our large network to sell a high percentage of listings for record prices in less than a week even before they are listed on MLS.

4 OPEN

PERFORM We continuously adjust our marketing until we get the “Wow!” factor. Of course we do Open Houses and Broker’s Tour, but our staffed office in the middle of South Beach gives us a strategic advantage over the competition. We can show your property in minutes rather than days.

STAGING MATTERS: The Infinity Tower II Penthouse A

Before Staging

After Staging

Before Staging

After Staging

Before Staging

After Staging

Before Staging

After Staging

25+ web partners

301 MAIN 33A | THE INFINITY RECORD SETTING SALE

professional photography

custom marketing

501 Beale 18D Just Listed | $1,885,000

Proven

#1 Agent in South Beach.

Today, Who You Work With Matters.

Results

Over Two Hundred Million in Sales.

Highest Avg. $/SqFt in South Beach.

Bottom Line

When Marketing is Done Effectively, Selling Becomes Superfluous.

CASE STUDIES Who you work with matters. In the final analysis, performance is what counts. Here are a few examples of how Skybox Realty made the difference in setting new Record Setting Sales.

1

301 MAIN 20B This two bedroom home at The Infinity was listed and sold in October 2013 for $1,600,000. With the help of Skybox the home was improved, listed, and sold in April of 2014 for $1,975,000.

2

301 MAIN 33A This Infinity home was sold for a new sales record within six months of being listed and withdrawn by another broker.

3

260 KING 515 Effective staging is an integral part of the sales process that will produce significant return on investment.

4

301 MAIN 29A This home was previously listed with another broker.

Skybox was hired after, made some adjustments, and closed the deal within 60 days.

1

301 MAIN 20B

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

Result: $375K Gain in 4 Months

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

2

301 MAIN 33A

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

Result: SOLD for New Record Sale

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

3

260 KING 515

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

Result: High Quick Close Cash Offer

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

4

301 MAIN 29A

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

Result: Sold at Seller’s Target Price

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

338 SPEAR 31A | THE INFINITY RECORD SETTING SALE

effective marketing sells

SKYBOX RESULTS Paul Hwang and Skybox Realty are consistently setting new records. Paul has been ranked the #1 Agent in South Beach for the past four years in a row.

RECENT SKYBOX REALTY RECORDS

Infinity One Rincon Hill Metropolitan Watermark 333 Bush Museum Parc

Highest $/SF Sale, Highest $ Sale Highest $/SF Sale, 2BR Sales Record Highest $/SF Sale, 2BR Sales Record Highest $/SF Sale, 2BR Sales Record Highest $/SF Sale, All Time Sales Record Highest $/SF Sale, Studio Sales Record Through 5/15/15

Outperforming the Competition in South Beach Skybox Realty

Other Brokers

$1700000

Average Sales Price

$1600000 $1500000 $1400000 $1300000 $1200000 $1100000 $1000000

2013

2014

2015 through 5/13/15 All Data From SFARMLS 5/13/15

Outperforming the Competition in South Beach Skybox Realty

Other Brokers

Average Price per Square Foot

$1400

$1300

$1200

$1100

$1000

$900

$800 2013

2014

2015 through 5/13/15 All Data From SFARMLS 5/13/15

san francisco experts

3 2012 2011 01371169

S2102 Just Sold for $1,915,000.

What is Your Home Worth? Call Paul.

333 1st S San Franc 94105

415.216.8746

AVG MET $/SF IN 2015

2015 ACTIVITY AT THE METROPOLITAN ACTIVE

SOLD

PENDING

ACTIVE CONTINGENT

Loc Res

SKYBOX LISTINGS

OTHER S2601 | $2,250,000 (2BR)

SKYBOX REALTY 57% of Sales in 2015

S2302 | $2,000,000 (2BR) S2102 | $1,915,000 (2BR)

N806 | $549,000 (0BR)

N405 | Call for Price (1BR) N307 | $1,025,000 (2BR)

$1160 $1180 $1200 $1220 $1240 $1260 $1280 $1300

AVG SALES PRICE IN 2015

N1704 | Call for Price (2BR) N1507 | $1,199,000 (2BR) N1404 | $1,300,000 (2BR)

PA

N1503 | Call for Price (1BR)

S1110 | $719,000 (1BR) S907 | $1,280,000 (2BR)

OTHER

S710 | $775,000 (1BR)

SKYBOX REALTY 57% of Sales in 2015

S408 | $728,000 (1BR)

$1000000

$1200000

$1400000

We are in the market on a daily basis, and our data is the freshest most accurate available.

$1600000

RAN #1 AT bre 0 paul

39-DAY LISTING APPROACH Effective marketing sells. We are confident in the product we produce. Below is a sample calendar for a condo in South Beach.

Saturday Unit gets painted. Ideally all furniture and items are removed from the unit.

Saturday Open House 2-4 PM

Saturday Open House 2-4 PM

Sunday

Monday

Unit gets painted.

Staging Day 1

Paul calls top agents to tell them the home will be on MLS soon.

Home gets posted on TAN, Zillow, Trulia, etc. as coming soon.

Sunday

Monday

Open House 2-4 PM

Staging Day 2

Tues

Broker’s Tour 2

Open House 2-4 PM

Sunday

Tues

Monday

Tues

Broker’s Tour 2

Paul follows up interested part

sday

sday

Wednesday Photography. Prep brochures, web links, etc to drop in photos.

Thursday Listed on MLS. Ads in SF Chronicle and other places.

Spam Social Media and contacts.

Friday Disclosure Package completed to give to prospective buyers

Wednesday

Thursday

Friday

Wednesday

Thursday

Friday

2-3:30 PM

sday

2:30-4 PM

p with ties

Offers due. Offers reviewed for completeness.

all time sales record

425 1ST 5402 | ONE RINCON HILL

TESTIMONIALS I have sold many homes in my life and Paul Hwang is the best I’ve ever dealt with. His advice and responsiveness are unsurpassed. He went above and beyond in every way and his staff did the same creating great marketing brochures to help with my sale – even the sale of my furnishings. I would recommend Paul and his team without reservation.

- Becky C.

Paul is hands-down the best broker in SOMA/South Beach.

- Peter W.

Paul is very knowledgeable about the SF real estate market and his professional advice throughout the process (everything from staging to contract negotiations) exceeded my expectations. Paul and his team were very responsive and treated me as if I was Skybox’s only client. It was apparent from my dealings with Paul that he had a genuine interest in identifying what my needs were for the transaction and then meeting them, rather than just making another commission check.

- Steve C.

Paul is indisputably the most experienced broker (sell or buy-side) at the Infinity in San Francisco. And a very good, ballsy price-setter and negotiator. At the end of the day, a broker/salesperson is easy to rate – do they get the deal done on good terms – and so its easy to give Paul top marks everywhere.

- Steve K.

Paul is exactly the kind of person you want to work with – Understands what you’re looking for, doesn’t waste your time, honest, and most importantly – has some of the highest quality properties in the area.

- Sagi R.

Paul goes above and beyond to perform for his clients. I chose Paul to represent me in selling my Infinity Sky Residence because I felt confident that he would achieve extraordinary results. Paul delivered and set a record sales price at the Infinity for my unit at $1819 per square feet. As a client, the journey is equally important as the end result. Paul was a true professional, always willing to lend a hand no matter how small the task. I would highly recommend Paul to anyone interested in selling or buying a home.

- Borja C.

301 MAIN 5B SELLER Mary France & Pat Callan Infinity HOA President Former Mark Choey Client mfcallan@me.com | 650.269.0761 301 MAIN 33A SELLER Borja Cuan Record Sales Price 2014 Previously listed with Sotheby’s borjacuan@gmail.com | 415.971.1454 301 MAIN 23B SELLER Hansen Chang Record Sales Price 2015 hansen_chang@yahoo.com | 808.227.9802 338 SPEAR 31A SELLER Rebecca Carter Record Sales Price 2014 becklee@comcast.net | 503.894.9936

long list of happy clients

Ranked #1 in South Beach 2014, 2013, 2012, 2011 per MLS Year Over Year Record Setting Sales (Infinity, etc) Fastest & Most Effective Sales Network & Data Analysis 25+ Web Partners, Unsurpassed Print Collateral Staffed Sales Gallery in South Beach at 1st and Folsom Native Fluency in Mandarin Immediate Access & Detailed Feedback from Prospective Buyers

PAUL HWANG

RANKED #1 IN SOUTH BEACH

bre 01371169 | 415.216.8746 paul@skyboxrealty.com

Exclusively Produced for Skybox Realty by Kalina Kheirolomoom

流利國語