it all started with a DIAPER BAG...
CIRCA 2003
Skip Hop started with a search for something that was missing: a cool (not cutesy) diaper bag designed for life in New York City. So first-time parents Ellen and Michael Diamant created their own. With Ellen’s design background and Michael’s entrepreneurial know-how, they launched their dream bag: The Duo. Fashion-forward, yet practical, it featured first-ever stroller straps—a detail that’s now an industry standard.
Today, Skip Hop continues to reimagine must-haves for the next generation of parents.
FROM NEW YORK CITY WITH LOVE
founded by parents FOR PARENTS
Skip Hop is here for the ups and downs (and all the feelings in between).
We thrive on creating those “ah-ha” moments when parents discover that our carefully crafted designs make life with baby easier. We call it the “Skip Hop spark.” Parents call it “the brand that gets it.”
Once again, Skip Hop has another essential product every parent needs.” “
OUR PROMISE
We focus on the MUST-HAVES—essentials new parents need from the moment baby is on the way. We re-define MADE BETTER products with thoughtful features that work hard and look beautiful.
THE RESULT? Clever designs that uplift parents so they can focus on what matters most—embracing the joy of parenthood.
brag STATS
our CONSUMER
EMERGING TRENDSETTERS
Our core consumer is a trend-savvy, multicultural, new parent. They’re inspired by the curated aesthetic of social media influencers, but seek practical, lifestyle-friendly solutions.
Trusted baby brand—great design and quality.” “
who we ARE
RELATABLE
We understand parents because we’re parents, too. We know the struggle (and juggle) is real.
PRACTICAL
Ready for every family’s now & next, we have the everyday essentials parents need.
FASHIONABLE
We know what’s trending before anyone else, and we never gatekeep.
what we STAND FOR
QUALITY
Made to last for years (and siblings) to come, we go above and beyond to support baby’s comfort, development and growth.
STYLE
Fresh and contemporary, our design-forward products pair the look parents want with their lifestyle.
VERSATILITY
Multitasking is a parent superpower! Our game-changing details and grow-with baby designs multitask right along with them.
brand VOICE
DOWN-TO-EARTH
Like a trusted friend, our voice is supportive and real. We’re in this together and we’re here for all the topsy-turvy times.
EMPOWERING
Our encouraging tone gives parents the confidence to handle whatever comes their way thanks to our solution-based designs.
IN THE KNOW
We do our homework to get to the heart of what parents need and want. We don’t just enter the parent group chat—we start it!
Learn & grow fun encourages baby’s development and milestone moments.
NURSERY & GEAR
Stylish everyday solutions artfully designed to fit seamlessly in any home.
Tub time game-changers make washing up easy, comfy and fun.
DIAPER BAGS &
ON-THE-GO
Made for pack & go lifestyles, our fashion-meets-function designs stay a step ahead (so parents can too).
KIDS BAGS & MEALTIME
Encourage independence with kid-friendly designs that let adventurous personalities shine.
