UX Intro
Vasil Yordanov
Svetlin Nikolaev
Principle UX Designer, Progress
Sr. Manager UX, Progress
@yordanov
@svetlinnikolaev
What your relatives actually think when you say “UX Designer�
Tech Support
Starving Artist
Fine Artist
Volunteer Freelancer
Mistaken Developer
Silicon Valley Hotshot
Almost, but not quite
A solution in the form of a process or tool, that helps us achieve a goal or solve a problem in a particular moment.
Art
Design Science
Source: books.google.com/ngrams/
Industrial Era
Users have problems and needs.
Static Design
Services Era
The User is the problem.
Dynamic Design
What is UX?
Customers don’t often get invited to meetings, so don’t be afraid to speak up on their behalf
UX Designers are part of the full product design process
Do the users need the product you are making?
Do they want it enough to pay for it or spend their time looking for it and learning to use it?
Are you missing a key feature they will need?
Are you spending time building features they will never use?
How should the content be organized so that users can easily find it?
Will users find your app or product easy to use?
What should the visual tone of the product be?
How do users feel when you see your product?
Do they trust it?
Is the product visually appealing and does it spark joy?
Is the visual design usable and acceptable?
Level 1: Functional Does it work?
Characteristics: •
No bugs, errors and outages
•
Uses current technology
•
It has purpose, someone has a need for it
•
Includes all key features
•
Passes basic accessibility
Level 2: Reliable Is it available and accurate?
Characteristics: •
Doesn’t have performance and availability issues
•
Content is current and accurate
•
Data is clean and readable
Level 3: Usable Can it be used without difficulties?
Characteristics: •
Users don’t get lost and confused
•
Users can easily find the content they are interested in
•
The product doesn’t rely on constant help messages or long instruction manuals
•
It has a short learning curve
•
Users don’t rely on hacks or workarounds to use it
Level 4: Convenient Does it fit in my life the way I want?
Characteristics: •
Users want to use it
•
Users actively find situations and reasons to use it more
•
Users recommend, up vote and rate it
Level 5: Pleasurable Is it enjoyable experience that’s worth sharing?
Characteristics: •
Users invest themselves into it
•
Users promote, share and evangelize it
•
It becomes a part of the user’s regular routine
Level 6: Meaningful Does it have a personal or social significance?
Characteristics: •
Users love it
•
It brings meaning in their life
stefankanchev.com
Най-голямата трудност за твореца е сред огромния изходен материал да се намери онази неповторимост, чрез която с минимални средства да се даде възможно най-много информация. Стефан Кънчев
Ideally, beauty and utility are mutually generative. Paul Rand
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. Dieter Rams
Good Design: • • • • • • • • • •
Innovative Makes a product useful Aesthetic Makes a Product Understandable Unobtrusive Honest Long-lasting Thorough, down to the last detail Environmentally friendly As little design as possible
Common pitfalls of a UX designer
Not Optimized for Mobile
Avoiding White Space
Too Many Effects
Asking too Much of your Users
Using too Much Color
Not Conducting Usability Testing
“Testing one user early in the project is better than testing 50 near the end� Steve Krug
Steve Krug is an information architect and user experience professional. He is best known for his book Don't Make Me Think about human-computer interaction and usability.
User Journey
How not to be bitten by a mosquito?
Thank you!
Vassil Yordanov
Svetlin Nikolaev
@yordanov
@svetlinnikolaev