Classic catalogue2013

Classic catalogue ∙ Lingerie ∙ Traditions Since 1912

100 years of finnish expertise 1912 Founder Julia Sjöblom opened her first sewing workshop and store in Helsinki, registering the company as Oy Sjöblom Ab. 1932 The success of the workshop and store led to the company expanding and the second shop was opened in Helsinki. Aside from the company’s own corsetry and bra production, Julia also began importing some of the world’s leading lingerie brands to Finland.

1949 Julia’s lingerie products proved to be very successful and the company started selling products to wholesale customers.

1953 The launch of Peter Pan brassieres with classics such as “Merry-Go-Round“. The “Hidden Treasure“ bra was revolutionary as one of the first bras ever to use padding in the lower part of the cup.

1958 The “Patricia“ brand is born and became one of the leading Finnish brands.

1962 Patricia measured 27 000 Finnish women and the data from these measurements is still in use at the company today.

1983 Rigby & Peller commenced a long and successful cooperation with Patricia of Finland.

1991 Patricia’s director attended lunch with the British Queen in recognition of the “Patricia of Finland“ brand being one of the brands delivered to the British Royal Family.

1998 A Finnish survey showed that “Patricia of Finland“ is the best known lingerie brand in the country.

2004 Patricia returned to its retail roots and opened its flagship retail store of 200 square metres in Helsinki centrum.

2010 The fifth Patricia store was opened in the university city of Jyväskylä.

2012 “Patricia of Finland“ participated in the Moda UK lingerie fair with its own stand.

Some of Patricia’s products were included in the Fashion Show at the Moda fair, reflecting the leading edge of Patricia’s collections.

∙ Lingerie ∙ Traditions Since 1912

Index Classic Collections Sorbet Rosa Susan

Classic Anna Margareta Sports bra

∙ Lingerie ∙ Traditions Since 1912

Sorbet

Sorbet 3360

AA-B 75-85 Seamless push up bra Color: 2 Black, 15 Gold, C-E 65-85 F 65-80 49 Ivory

Sorbet 8370

XS-XL String Color: 2 Black, 15 Gold, 49 Ivory

Sorbet

Sorbet 3368

Sorbet 3363

Sorbet 8369

Sorbet 8550

B 85-95 Underwired bra Color: 2 Black, 15 Gold, C-D 75-95 E-F 75-90 49 Ivory

S-XL Shorts Color: 2 Black, 15 Gold, 49 Ivory

A-D 70-90 Push up bra 70-85 Color: 2 Black, 15 Gold, E 49 Ivory

XS-XL Hipster Color: 2 Black, 15 Gold, 49 Ivory

Rosa

Rosa 3738

1/2 padded bra Color: 2 Black, 15 Gold

Rosa 8742

String Color: 2 Black, 15 Gold

C 65-85 D-E 65-85

S-L

Rosa 8743

Shorts Color: 2 Black, 15 Gold

Rosa 8743

Shorts Color: 2 Black, 15 Gold

S-XL

S-XL

Susan

Susan 3506

T-shirt bra Color: 2 Black, 15 Gold

Bianca 7838

A-D 70-85 E 65-85 F 65-80

S-XL Midi brief Color: 2 Black, 15 Gold, 49 Ivory, 1 White

Susan

Susan 3406

Underwired bra Color: 2 Black, 15 Gold

Bianca 7838

B-D 80-95 E-F 75-90 G 75-85

S-XL Midi brief Color: 2 Black, 15 Gold, 49 Ivory, 1 White

Anna

Anna 2217

Soft bra Color: 2 Black, 15 Gold

Bianca 7838

B-G 70-100 H 70-90

S-XL Midi brief Color: 2 Black, 15 Gold, 49 Ivory, 1 White

Margareta

Margareta 3247

Underwired bra Color: 2 Black, 15 Gold

Bianca 7838

B C-E F G

S-XL Midi brief Color: 2 Black, 15 Gold, 49 Ivory, 1 White

80-95 75-95 75-90 75-85

Sports bra

Sport 3050

Underwired bra Color: 2 Black, 1 White

Bianca 7838

B 75-95 C-D 70-95 E-F 70-85

S-XL Midi brief Color: 2 Black, 15 Gold, 49 Ivory, 1 White

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