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With close to 40 years of experience at the forefront of the large format print supply business, Papergraphics is known for its superior technical knowledge, support and customer service, and since 2004, the company has become the market leader and innovator for wallcoverings and interior décor. Papergraphics’ world-renowned brands of Digimura and Muramour wallcoverings are featured in hotels, retail outlets, healthcare and education establishments as well as offices, and even in high-end domestic environments, across the Globe – specified by architects & designers.
Digitally printed wallcoverings are an endlessly versatile medium for designers to work with. They can also be quick and easy to put in place, when installed by an experienced installer; they’re simple to maintain and can be updated when required without damage to the wall surface. They can renew interior spaces with fresh life, breathing imagination and invention into the environment. They bring personality and vibrancy to a building and offer a medium to help convey moods, feelings and ambience.
WHAT’S IN IT FOR PRINTERS? The European wallcoverings market was valued at £8.61 billion in 2020, and is expected to grow up to £11.1 billion by 2026. The European region has witnessed a significant rise in the construction of new buildings, residential as well as commercial. With inkjet printing predicted to account for 11% (£1.2 billion) by the end of 2022, there is definitely growth, both now and in the future; and inkjet will continue to take more print share over time.
With the ever-evolving development within inkjet printing technology, the interior décor sector is becoming more and more accessible, and lucrative(!!), for print service providers. Can you afford not to be involved?
Papergraphics has been advocating the digital interiors market for some time and has been gaining traction with a loyal band of customers who fully subscribe to the benefits of utilising fit-for-purpose wallcovering materials, designed specifically for interior décor, in their successful printed-interiors businesses.
However, even with an extensive range of established Digimura and Muramour wallcoverings; not content to sit on their laurels, Papergraphics has been busy developing something new behind the scenes over the past few months. Something that is sure to shake up the digital interiors market and set your designers and clients’ imaginations alight.
THIS WEEK, PAPERGRAPHICS LAUNCHED ITS BRAND NEW RANGE FEATURING 26 BEAUTIFUL UNIQUE DIGITALLY PRINTABLE WALLCOVERINGS They’re calling it ‘The Design Collection’. And we can see why.
This new collection is a revelation to the digital print market for interiors. It includes a series of coloured base wallcovering materials, as well as a host of new intricate textures. We’re also talking metallic and eye-catching glitter-flecked finishes; there’s some with beautiful iridescent pearl finishes and even luxurious suede textile surfaces. In all, these new wallcoverings are nothing short of design-chic!
With the addition of these 26 wallcoverings, the new offering doubles Papergraphics’ range of worldrenown wallcoverings, meaning even greater design and specification choice for printers and their clients to choose from!
The Design Collection includes a series of colour groups and finishes that have been specifically selected to offer designers a series of timeless shades and tones on which to start building their designs. Much like an artist would build layers in creating a masterpiece.
Papergraphics has long spoken about the importance of the substrate complimenting and adding to the printed design for interior wallcoverings; now the design possibilities are even greater, with the name of this new collection highlighting exactly where they see these wallcoverings shine!
The introduction of this new range of digitally printable wallcovering was the brainchild of Papergraphics’ Interiors Product Manager and specialist, Michelle Dellow. With 25 years working within the interior décor industry, Michelle is passionate about the creative design possibilities that inkjet printing can offer specifically when substrates actually feature as an integral part of the overall finished design.
“A design can be ‘wow’ in its own right when printed on to a flat, white surface. However, I believe that by adding the right texture, with perhaps a specialist finish such as a pearl, or maybe a luxurious textile, you can just completely elevate that same design to a whole new level.”
THE CONCEPT SEEMS TO BE SOMETHING THAT EVEN EXPERIENCED DESIGNERS ARE NEW TO Papergraphics held an exclusive launch event at their large, purpose-built exhibition facility in Crawley, inviting digital interior print customers as well as guest speakers, John Amabile (interior designer and famed for his work on ITV’s ’60 Minute Makeover’) and professional designers Annette Taylor-Anderson (ATADesigns) and Katja Behre (Elli Popp).
Papergraphics’ exhibition space was transformed into a series of exquisite room-sets, featuring some of the new wallcoverings, printed with Annette & Katja’s designs.
On pairing designs with the wallcovering finishes, Michelle continues “When we first discussed the project with Annette and Katja, and talked about using some of our wallcovering surfaces or finishes as feature parts of their designs, they were unsure of how their artwork would look. However, their reactions on seeing the results were priceless.”
Katja commented “I’d never thought to use the texture or finish of a substrates as part of my designs before. They look truly amazing, and I can’t wait to show my clients my designs on these new wallcoverings.”
Annette said, (of the event & her designs on the new wallcoverings) “They just look fantastic. Thank you for inviting me to show my work on your wonderful new substrates. Your experience and knowledge is amazing and thank goodness we have industry experts like you among us”.
John Amabile was blown away by the sets created by the team for the launch event, loving the combination of design artwork with the wallcovering finishes, and saying “It seems you can teach this old dog some new tricks!”
WHY TALK TO PAPERGRAPHICS? As the pioneers for digitally printable wallcoverings, Papergraphics has established itself, over the years, as the market-leader in digital interiors. Having invested in a team of highly skilled and experienced print- and interiors- industry professionals; whether it’s product specification advice, technical print assistance, or installation guidance and training, Papergraphics can support you every step of the way.
And talking of product specifications, the Design Collection, of course boasts the same high quality and durability standards expected of all Papergraphics’ Digimura and Muramour wallcoverings, and they meet all of the relevant fire regulations and legal specification requirements for domestic and contract interiors. The Papergraphics team are also on hand to provide answers or assistance with any questions your clients might have on the suitability of their interiors range across Global specification requirements.
Notably in recent years, Papergraphics has become certified as RIBA (Royal Institute of British Architects) and BIID (British Institute of Interior Design) CPD (continuous professional developments) providers – providing advice and guidance on specifying the correct materials for interiors projects.
A truly exciting new offering from Papergraphics, The Design Collection not only offers printers and designers new creative possibilities for the world of digitally printable wallcoverings, but it also demonstrates the company’s commitment to continually providing new solutions and opportunities for its customers to grow their business. For more information about the new Design Collection, or support with your next interiors project, contact Papergraphics. www.paper-graphics.com
Design artwork by ATADesigns & Elli Popp
