A Special Note of Thanks:

For more than 14 years, Brian Russell has returned to St. Joes time and time again to produce professional videos. He has produced videos for nearly every facet of our school: Admissions, Accepted Students, Hall of Fame, Maroon & Gold Gala, Walkathon, and more. As an SJ parent and former teacher, Brian understands the importance of sharing the St. Joes goodness with our families, friends, and alumni. Thank you, Brian, for all that you do for St. Joes. We wish you the best of luck in your screenwriting and directing career - although we still expect to see you back on campus!

To view a few of Brian’s videos, simply visit our YouTube channel at youtube.com/thesjcadets.

Maureen Bosetti ’89

Maureen Burke Bosetti ’89 Graduated From St. Joes Knowing Exactly Where she Wanted to be – Working in Communications and Entertainment in New York City. Her Career Path has led her to all Three Destinations as she Currently Serves as the Chief Investment Officer at Initiative Media.

Even as a child, Maureen Bosetti always had a love for media. “There’s a power in entertainment. A power in watching television; the way it brings everyone together. I’ve always wanted to work in media.”

With her heart set on this goal, Maureen went from St. Joes to Fordham University, earning a degree in Communications. “The SJ Counselors helped me to figure out exactly what it was I loved and how I could turn that into a career path.” While at Fordham, she was able to secure two internships. “I did one internship on As the World Turns, do you remember that show? It was a soap opera. And then I did one at Entertainment Tonight.”

After graduating, a good friend told Maureen about a position at an advertising agency. While advertising wasn’t exactly what she was looking for, it was still in the media field, and she landed a position as an Assistant Media Buyer. “I thought I wanted to be in production, but advertising seemed so interesting and cool, and I realized pretty quickly that I enjoyed it. I was able to buy ads on behalf of General Motors, and at that time, they were spending over a billion dollars on television!”

Maureen spent three years as an assistant before becoming a Media Buyer at just 24 years old. She leveraged her new role to gain experience in the business. She then decided to expand her horizons and move into the sales division. “I wanted to get experience on the other side of the desk.” Maureen now works as the Chief Investment Officer at Initiative Media as an ad buyer, managing a 4-billiondollar portfolio.

Going to St. Joes was no small piece of Maureen’s journey. “I went to St. Joes because of the small, tight-knit community. I loved the people there, the friends I’ve made, many of whom I am still friends with today.”

St. Joes also helped Maureen discover her passion. “I certainly found out which majors I did not want to dive into,” she says with a laugh. “Like Physics or Algebra…I just wasn’t passionate about those subjects. But one thing I did value – and still do to this day – were the writing and English classes. I took classes with Mrs. Green – she’s probably the best teacher I’ve ever had – and she taught me so much about writing that I still use in my everyday life.”

At SJ, Maureen was also the coeditor of the Yearbook, where she gained experience managing deadlines, strategic planning, and collaboration with others. “You need an army of people to create the yearbook. So I learned a lot about leadership and organization.” The leadership skills that that she learned at St. Joes and in college still inform her negotiation style to this day. “It’s really about creating the best win-win scenario on both sides. It’s about creating relationships that work longterm.”

Her advice to seniors trying to break into the media industry? “Do your homework. Be curious. Ask questions. Network with people – there are so many who are willing to help you. Learn how to communicate effectively. And most important of all, you have to have a passion for this business. There will be days when you will be overwhelmed and your career will be complicated. But at the heart of it, if you truly love the media business, that can get you through anything.”