ILLUSTRATION
ANIMATION
Sirinya Boonsit
EDITORIAL
GRAPHIC DESIGN
Graphic Design Portfolio
Portfolio Best Projects of 2018 - 2023
HAPPENING MAG #118 ‘VINYL STORY’ 40 MUSIC LOVERS AND THEIR STORIES
The 118th Magazine for Happening publication, It shows the stories behind each vinyl collectors’ favorite albums. The book has the same size as the a 7-inches vinyl cover, the cover was designed as the vinyl disc that contains full of music lovers activities, adding each vinyl covers which in the book to the illustration. and designed the overall image to blend in with the tone of the collectors’ shelf.
THINKING PROCESS
The book has to be the same size as At first, I designed the die-cut cover the 7-inches vinyl cover and has the big circle book that has the front as a stickers, name for represent the vinyl disc on the center. and barcode like the real vinyl cover layout and second page has many vinyl lover’s Also, designed the overall image to activities in full page but it may has the blend in with the tone of the vinyl lover’s problem about damage when published. collection space, to make it looks comfort when put it on the same shelf with their So, I keep this layout and changed the collectings. cover contains all of these activities instead. Then, I tried in many color schemes and typography with the team to keep the same theme as previous vinyl magazine series but has its own style also.
FINAL ARTWORK Cover & Inner Cover
Open & Close Page
I used easy hard line, flat color, add some textures, and some brown color tones to balance the heavy details in this illustration and convey the nostalgic mood. I thought this output will be easy to communicate with wide range target of vinyl collectors from amature to professional.
Wing (10 cm.)
Cover (18 cm.)
Edge (1 cm.)
Cover (18 cm.)
Wing (10 cm.)
After end up with this style, I also had to design illustration for the inner cover, open and close page, and the book’s article ‘Joy of my life’. I love to use many vinyl covers that were mantioned in this book as the part of the visual, It seems like easter egg for readers.
FINAL OUTPUT
Article for Vinyl lovers ‘Joy of my life’
MEDIA PROMOTION
Pre-Order Homepage (on happening’s website)
Pre-Order Banner (on facebook)
Pre-Order Banner (on twitter)
HAPPENING x VELAA ART MARKET CHILLING BREEZY IN THE CITY
Key Visual design for the ‘happening Art Market’ event held at Velaa Sindhorn Village Langsuan for the 2nd time to convey a sense of shady and comfortable according to the venue’s highlight and lifestyle.
THINKING PROCESS
This event is the colaboration of ‘Happening’ and ‘Velaa Sindhorn Village’. They both have different selling point; ‘Happening’ is the selected shop which has many unique products from many artist’s brand and ‘Velaa’ is the community mall where has the nature and breezy architecture as the highlight. So, I had to express thier selling points and make this event’s atmosphere more standout than previous work by using the vivid color scheme and design the typography, scenery, and character which can related to taste of target group.
FINAL OUTPUT
Designed key visual as a small art market and has characters that represent easy life style among the curvy architecture of Velaa. By using a blue as main color to represent the chilling mood, using orange color to contrast and this color scheme will made the event more standout when it was displayed. I illustrated in the vector format that it can develop in many scales and displayed on many media easier.
Banner (1:1)
LED Sign (9:16)
Info Sign (3:4)
Flag (1:3)
Event Plan Banner (Display on Entrance)
Open Call Banner
Velaa’s Map Banner
Vender Banner (with promotion)
Vender Banner
FOGGIE AND FRIENDS THE KIDS PRODUCTS MADE WITH LOVE
Branding design for the children’s products business ‘Foggie and friends’, the brand concept began with the love and care for client’s child.They wanted their children to be in high-quality product and wanted to share them with others at a reasonable price through the brand’s amiable image and character, client’s child favorite frog toy names ‘Foggie’. In order to create the corporate design, fabric pattern design for the first product launched — sleeping bag, social media banner template design and the character design with the children book to telling their lovely stories!
THINKING PROCESS
As the client already brought up with the precise objectives; children brand, amiable image, and the name ‘Foggie and friends’ which means this business can be expanded to another product lines and have another characters.
Frog foot
Apple
Leaf
Pillow
Stairs
Lotus leaf
So I started with the concept of the wooden blocks; childlike and adaptable. I thought the typeface logo would be perfect for this because many children brands have just a simply and iconic ones as well. I designed the typography by the simple rounded shape to make it easy to recognizable and friendly.
Then, I designed the colorful elements for the fabric pattern design and general decorating usage. It came along with the color scheme testing in many tones to make sure each colors will matched well if it was put in one visual and they also will be implemented to the logo color. Since the client met the expectations, it will be the plan for brand image on social media such as; the example of the elements usage for banners, reels frames, promotion badges. All these were set up on Canva, so they can design banners easily by them self.
CHARACTER DESIGN
The main character for this brand surely is the frog names ‘Foggie’, the client was inspired by the ‘Peppa Pig’ character which the animal character but stand with two legs and has the human child activities. So the design should be kids related, lovable and joyful. The illustration design for promotional children book — Foggie’s story about sleeping, tells about Foggie’s sleeping issue that she can’t sleep with the blanket fell off and tangled her tight in the morning but this problem be solved by the comfy sleeping bag which her parents gave.
FINAL OUTPUT
OUTDOOR PROJECT
— Option 2 1610 mm (1/3 of the artwork width)
3220 mm (2/3 of the artwork width)
180 mm 180 mm
60 mm
ABB INCUBE WRAP-UP CUBE DESIGN
transparent red foil: Oracle 8300 light red 032
200 mm 1070 mm
180 mm
An urgent task from ABB to design the wrap-up display for the outdoor workspace from Incube challenge, an international innovation competition which is the first gateway to entrepreneurship for brilliant young minds across the globe. The concept was ‘Think inside to impact the outside’ which I want to show their brainstoming action as one of the visual to display. So, I implemented the ABB branding and the various sticker materials especialy frosted foil and transparent foil, to make the output looks clean but standout.
2350 mm 490 mm
frosted foil: Crystal Clear 7725 - 324. 5
D E S I G N I N C U B E 2 0 2 3 H A C K AT H O N
120 mm 180 mm
— Option 2
The ABB Incube display was located at Europaplatz in Zurich, Switzerland 4
D E S I G N I N C U B E 2 0 2 3 H A C K AT H O N
PERSONAL PROJECT
THE MEME PERSON ILLUSTRATION BOOK & WEBSITE
An illustration book in my thesis ‘The Meme Person’, is a book about sarcastic life with modern internet memes. Using internet memes as the key visual to express all the problems that we encounter every day. The concept is ‘Hit the Ripples Life’, which means our lives are like a string when hit by a problem. It will get distorted and cause any kind of expression. I used the wavy diecut, asymmetric layout, and vivid color to represent this concept. and also used this key visual in the book for designing a meme generator website.
Meme Person Meme Discover & Generator Website (for the web view, plase click on the images to see the video)
PERSONAL PROJECT
WORKING WITH THE RECIPES REBRANDING ASSIGNMENT
A student assignment to alternate a target group. So, I had to design my chosen brand ‘Knorr’ for ‘office workers’. By using the concept ‘Working with the recipes’, many office workers in Thailand have home cooking as a hobby and cut the payment. I designed an animation, packaging, and poster to show the slice of typical office worker life; working at office and making favorite dishes when coming back home.
Scan to see a video (for the web view, plase click on the images)
Designing packages to resemble office supplies such as a seasoning cube as a rubber, seasoning powder as a sticky note, and instant seasoning as a notebook.
Designing posters to show the different but the same perspective between working and cooking into one visual.
SOCIAL MEDIA BANNER
‘WHAT THE THAI FILM’ ARTICLE ON WEBSITE
‘BRAND OF THE MONTH : BIBLIO’ PROMOTION ON SOCIAL MEDIA
Illustration for Article Cover on happening’s website ‘What The Thai Film’. By using the digital collage technique to presenting the hilarious Thai film in this article and creates the format for using on Facebook also.
Designing for Brand of the month promotion on happening’s website in August 2021: ‘Biblio’, the publication. By using the freeform shape and geometric to create the key visual and using program Adobe Illustrator to easy to expand in many scales of banner in social media and printing for the shop display.
EDITORIAL DESIGN
ไม่รู้จักฉัน ไม่รู้จักเธอ POETRY BOOK
Illustration and Layout Design for the poetry book by Tul Waitunkiat, writer and artist. By using the one-liner technique and clean spaces to represent thought, heartbreaking, and loneliness.
CUSTOMER STRATEGY MARKETING HANDBOOK
Illustration, Infographic and Layout Design for Handbook of Sasin Management Consulting, ‘Customer Strategy’. By using geometric elements and separating any lesson by the different key colors for making the hard content easier to understand for the reader.
THANK YOU