Wine Country Marketing Update | Q4 2018

Q4 | 2018

Wine Country

Market Update

KENWOOD

ExclusiveKenwoodRanch.com Offered at $12,400,000

SONOMA

1275EastMacarthurStreet.com Offered at $3,750,000

a message from

Jonathan Soh

Vice President & Brokerage Manager The Wine Country region continues to adapt to the economic effects of the historic wildfires of October 2017. According to the Bay Area Real Estate Information Services (BARES), after a 13.5% marked increase in sales volume in Sonoma County between Q4 2016 and Q4 2017, when sales volume increased from $629M to $714M, the Sonoma County market stabilized in Q4 2018. Sonoma County sales volume decreased 10% year over year, from $714M in Q4 2017 to $642M in Q4 2018, bringing sales volume closer to that of pre-fire volume. At the same time, the average sales price in Sonoma County decreased 1.8% between Q4 2017 and Q4 2018, from $827K to $812K. The Sonoma Valley market showed a 9% increase in sales volume between Q4 2016 and Q4 2017, from $99M to $108M, and a 5% decline in sales volume between Q4 2017 and Q4 2018, from $108M to $103M. Average sales price in Sonoma Valley remained static between Q4 2017 and Q4 2018 at $1.2M. The Santa Rosa market showed a 12% increase in sales volume between Q4 2016 and Q4 2017, from $269M to $301M, and a 14% decline in sales volume between Q4 2017 and Q4 2018, from $301M to $259M. Average sales price in Santa Rosa declined 7% between Q4 2017 and Q4 2018, from $719K to $669K. The Healdsburg market showed a 43% increase in sales volume between Q4 2016 and Q4 2017, from $46M to $66M, and a 29% decline between Q4 2017 and Q4 2018, from $66M to $47M. Average sales price in Healdsburg decreased 5% between Q4 2017 and Q4 2018, from $1.16M to $1.1M. By contrast, Napa County sales volume and average sales price increased between Q4 2017 and Q4 2018. Napa County sales volume increased 20% between Q4 2017 and Q4 2018, from $219M to $262M, and average sales price increased 23%, from $952K in Q4 2017 to $1.17M in Q4 2018. In particular, the city of Napa showed a 14% increase in sales volume between Q4 2017 and Q4 2018, from $164M to $187M, and a 14% increase in the average sales price, from $856K to $1M. The St. Helena/Yountville market showed a 33% increase in sales volume between Q4 2017 and Q4 2018, from $44.4M to $59M, and a 13% increase in average sales price, from $1.6M to $1.8M. sothebyshomes.com/winecountry

calbre

email

phone

1173646

jonathan.soh@sothebyshomes.com

707 935 2503

All data within this document is pulled from the Bay Area Real Estate Information Services (BAREIS) and represent the sale of single family homes. SIR CalBRE#: 899496

Featured Properties We invite you to explore our exclusive offerings at S OTHEBYS H O ME S.C O M/ WIN E C O U N TRY

SONOMA

855Grapestone.com Offered at $5,250,000

SONOMA

Offered at $6,950,000 Web: 0244807 GLEN ELLEN

Offered at $4,575,000 Web: 0244634 SONOMA

Offered at $3,995,000 Web: 0244762 THE SEA RANCH

Offered at $1,625,000 Web: 119843 *in order from left to right, top to bottom

sothebyshomes.com/winecountry

YOUNTVILLE MODERN ESTATE | YOUNTVILLEMODERNESTATE.COM

Napa County NAPA ST. HELENA/YOUNTVILLE CALISTOGA

Market Snapshot Q4

St. Helena & Yountville 15%

Napa County

Calistoga 3%

Calistoga 6%

St. Helena & Yountville 23%

Napa 71%

Napa 82%

Total Units Sold

units

Total Dollar Volume 236 264 230 225

2015 2016 2017 2018

248 m $ 229m $ 219m $ 262m $

volume

Q4 Highlights Napa County

Highlight: ASP vs DOM $1,400,000

120

$1,200,000

100

$1,000,000

80

$800,000 60 $600,000 40

$400,000

20

$200,000

-

$0

2015

2016

2017

Average Sale Price

2018

Days on Market

*Price in Millions

Average Selling Price

Days On Market 1.05m $ 868k $ 952m $ 1.17m

$

average selling price

2015 2016 2017 2018

73 90 70 102

days on market

Napa County Q4 Highlights

/ Wine Country Q4 Market Update

at a glance {Q4 | 2018}

st helena & yountville

{2018 v 2017}

+18%

33 Units Sold

+5%

132 Days on Market

+13%

1.8m

$

Average Selling Price

+33%

59m

$

Sales Volume

St. Helena/Yountville - Vol

17%

$9.9m $14.8m $34.5m

25%

58%

< 1M

Closed Sales Volume

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

St. Helena and Yountville Located north of Napa, St. Helena and Yountville are often referred to as the heart of Napa Valley. The area is home to some of the best wineries, restaurants and shopping in Wine Country.

|

Units by Price Point Days on Market St. Helena/Yountville- Units by Price points

45

200 180

40

160 140

35 30

120 100

25 20

80 60 40 20 -

15 10 5 -

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million St. Helena and Yountville

/ Wine Country Q4 Market Update

Napa- Volume

Closed Sales Volume

28%

$100m $33.7m $53.0m

54% 18%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Napa The City of Napa, at the southern end of Napa Valley, was incorporated in 1872 and is the primary business and economic center of the Napa Valley.

It is also a world-class destination for Wine Country excursions.

|

Units by Price Point Days on Market Napa - Units by Price points 250

105

200

100

150

95

100

90

50

85

-

80

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

Wine Country Q4 Market Update / Napa

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million

at a glance {Q4 | 2018}

napa

{2018 v 2017}

-3%

185 Units Sold

-9%

89 Days on Market

+18%

1.0m

$

Average Selling Price

+14%

187m

$

Sales Volume

at a glance {Q4 | 2018}

calistoga {2018 v 2017}

-36%

7

Units Sold

+30%

151 Days on Market

+136%

2.3m

$

Average Selling Price

+50%

16.4m

$

Sales Volume

Wine Country Q2 Market Update / Calistoga

Calistoga- Volume 12%

Closed Sales Volume

9%

$2.0m $1.4m $12.9m

Below $1 Million $1 - 2 Million $ Over 2 Million

79%

< 1M

$1M - $2.0M

$2.0M and up

About

Calistoga Located at the top of Napa Valley, Calistoga is famous for its geothermal hot springs, mud baths, world class restaurants, wineries and historic downtown shops.

|

Units by Price Point Days on Market Calistoga - Units by Price points 16

160

14

140

12

120

10

100

8

80

6

60

4

40

2

20

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Calistoga

/ Wine Country Q4 Market Update

EASTSIDE SONOMA ESTATE | 502FIFTHSTEAST.COM

Sonoma County SONOMA VALLEY HEALDSBURG PETALUMA SEBASTOPOL SANTA ROSA RUSSIAN RIVER SONOMA COAST

Market Snapshot Q4

Sonoma County

Russian River 8%

Highlig Closed Volum

Sonoma Coast Russian River 5%

Sonoma Coast 4% Sonoma 11%

5%

Healdsburg 5%

Sonoma 16% Healdsburg 7%

Healds

Petaluma 15%

Santa Rosa 49%

Petal um Petaluma 15%

Santa Rosa 41%

Sebastopol 8%

Sebasto

Santa R

Russian Sebastopol 11%

Total Units Sold

Total Dollar Volume

units

Sonom

932 839 864 791

2015 2016 2017 2018

609m $ 629m $ 714m $ 642m $

volume

Sonom

Q4 Highlights Sonoma

County

Highlight: ASP vs DOM $900

100

$800 95

$700 $600

90

$500 $400

85

$300 $200

80

$100 $0

75

2015 *Price in Thousands

2016

2017

Average Sale Price

2018

Days on Market

Average Selling Price

Days On Market

653k $ 749k $ 827k $ 812k $

average selling price

2015 2016 2017 2018

82 95 97 92

days on market

Sonoma County Q4 Highlights

/ Wine Country Q4 Market Update

at a glance {Q4 | 2018}

sonoma valley {2018 v 2017}

-4%

88 Units Sold

+37%

149 Days on Market

+0%

1.2m

$

Average Selling Price

-5%

103m

$

Sales Volume

Sonoma Valley - Volume

Closed Sales Volume

34%

36%

$34.9m $31.2m $37.1m

30%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Sonoma Valley Although world-renowned as a wine mecca, Sonoma Valley maintains the tight-knit feel of a small community. It is an area rich in history surrounded by breathtaking natural beauty.

|

Units by Price Point Days on Market Sonoma Units by Price points 160

120

140

100

120

80

100

60

80 60

40

40

20

20

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Sonoma Valley

/ Wine Country Q4 Market Update

Healdsburg - Volume

30%

Closed Sales Volume

35%

$16.5m $16.2m $13.9m

35%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Healdsburg Healdsburg is a historic, yet vibrant community with worldwide recognition as a popular destination for visitors looking to experience first class hotels, spas, restaurants and wineries.

|

Units by Price Point Days on Market Healdsburg Units by Price points 180 160 140 120 100

60 50 40 30

80 60

20

40 20 -

10 -

2015

2016

< 1M

$1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

Wine Country Q4 Market Update / Healdsburg

2018 Days on Market

Days on Market $ Over 2 Million

at a glance {Q4 | 2018}

healdsburg

{2018 v 2017}

-25%

41 Units Sold

+4%

129 Days on Market

-5%

1.1m

$

Average Selling Price

-29%

47m

$

Sales Volume

at a glance {Q4 | 2018}

petaluma {2018 v 2017}

+5%

117 Units Sold

-21%

75 Days on Market

+2%

826k

$

Average Selling Price

+7%

96.6m

$

Sales Volume

Wine Country Q2 Market Update / Petaluma

Petaluma - Volume 6%

Closed Sales Volume

24%

$68.0m $22.9m $5.7m

70%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Petaluma Petaluma offers a little slice of California history to all who come to sample its Victorian delights and colorful events. The surrounding countryside has been home to farmers and ranchers for more than a century.

|

Units by Price Point Days on Market Petaluma Units by Price points 160

120

140

100

120

80

100 80

60

60

40

40

20

20

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Petaluma

/ Wine Country Q4

Market Update

Sebastopol - Volume

21%

Closed Sales Volume

43%

$30.3m $25.1m $14.5m

36%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Sebastopol Sebastopol has a rich history as an apple growing region, and although apples have all but been completely supplanted by wine grapes, the town still celebrates its agricultural roots.

|

Units by Price Point Days on Market Sebastopol Units by Price points 70

140

60

120

50

100

40

80

30

60

20

40

10

20

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

Wine Country Q4 Market Update / Sebastopol

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million

at a glance {Q4 | 2018}

sebastopol {2018 v 2017}

-2%

65 Units Sold

+26%

119 Days on Market

+17%

1.1m

$

Average Selling Price

+13%

70m

$

Sales Volume

at a glance {Q4 | 2018}

santa rosa {2018 v 2017}

-7%

387 Units Sold

+20%

91 Days on Market

-7%

669k

$

Average Selling Price

-14%

259m

$

Sales Volume

Santa Rosa - Volume 5% 14%

Closed Sales Volume $209.7m $36.0m $13.4m

Below $1 Million $1 - 2 Million $ Over 2 Million

81%

< 1M

$1M - $2.0M

$2.0M and up

About

Santa Rosa Santa Rosa is the largest city in Sonoma County and serves as the areaâ&#x20AC;&#x2122;s economic hub. Santa Rosa enjoys a relatively cosmopolitan environment with many of the quaint smaller towns of Sonoma County just a short ride away.

|

Units Sold by Price Point Days on Market Santa Rosa Units by Price points 120

500 450

100

400 350

80

300 250

60

200 150 100 50 -

40 20 -

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Santa Rosa and Windsor

/ Wine Country Q4 Market Update

Russian River - Volume

17%

Closed Sales Volume

34%

$11.4m $16.2m $5.8m

Below $500,000 $500,000 - $1 Million $ Over 1 Million

49%

<$500K

$500K - $1M

$1M and up

About

Russian River As the Russian River winds its way through Sonoma County, it creates a tranquil corridor of moving water, riverside greenery and charming towns both large and small. Rafting and kayaking enthusiasts can float the Russian River all the way to the Pacific Ocean.

|

Units by Price Point Days on Market Russian River Units by Price points 70

120

60

100

50

80

40

60

30

40

20 10

20

-

-

2015

2016

2017

<$500K

$500K - $1M

$1M and up

Units by Price Point Below $500,000

$500,000 - $ 1 Million

Wine Country Q4 Market Update / Russian River

2018 Days on Market

Days on Market $ Over 1 Million

at a glance {Q4 | 2018}

russian river

{2018 v 2017}

-6%

62 Units Sold

+21%

91 Days on Market

+8%

539k

$

Average Selling Price

+1%

33m

$

Sales Volume

at a glance {Q4 | 2018}

sonoma coast {2018 v 2018}

-47%

31 Units Sold

-16%

133 Days on Market

+14%

1.1m

$

Average Selling Price

-40%

33m

$

Sales Volume

Sonoma Coast - Volume 10%

Closed Sales Volume

38%

$12.8m $17.3m $3.2m

52%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Sonoma Coast Sonoma Coast stretches many miles along the Pacific Ocean from Bodega Head up to Mendocino County. Residents enjoy access to a string of beaches, separated from the mainland and each other by headlands and rocky bluffs.

|

Units by Price Point Days on Market Sonoma Coast Units by Price points 70

180

60

160 140

50

120

40

100

30

80 60

20

40

10

20

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Sonoma Coast

/ Wine Country Q4 Market Update

Extraordinary Results We celebrate the notable success of our associates and clients

SONOMA

Sonoma Estate Last asking $5,750,000

SONOMA

Sonoma Valley Hideaway Last asking $4,975,000 NAPA

Contemporary Napa Compound Last asking $4,395,000 SONOMA

Modern Sonoma Oasis Last asking $2,950,000 THE SEA RANCH

Contemporary Elegance Last asking $2,250,000 *in order from left to right, top to bottom

sothebyshomes.com/winecountry

PHOTO BY PAUL VAN COTTHEM ON UNSPLASH

w i n e i s a n e v e r- e n d i n g j o u r n e y. sothebyswine.com

AUCTION • RETAIL • ADVISORY New York Hong Kong London