Wine Country Market Update | Q2 2018

Q2 | 2018

Wine Country

Market Update

KENWOOD

sothebyshomes.com/0244771 Offered at $15,600,000

SONOMA

sothebyshomes.com/0244748 Offered at $6,495,000

a message from

Jonathan Soh Brokerage Manager

The Northern California Wine Country continues to show resilience to the devastation experienced during the firestorm that ravaged the area in October 2017. A strong community and economy has allowed the real estate market in this exquisite region to continue to thrive. According to BARIES (Bay Area Real Estate Information Services), overall, Sonoma County witnessed an increase in total sales volume of single family homes from $718 million in Q2 2017 to $794 million in Q2 2018, a 10.5% increase.

The average sales price in Sonoma County increased 17.5% in this same time period from $771,000 to $904,000. The Sonoma Valley market had a 35% increase in total sales volume from $123 million in Q2 2017 to $166 million in Q2 2018. The average sales price in Sonoma Valley increased from $1.0 million in Q2 2017 to $1.3 million in Q2 2018, 29% year over year.

The Healdsburg market also showed strength with a 59% increase in sales volume from $42 million in Q2 2017 to $67 million in Q2 2018. The average sales price in Healdsburg remained relatively unchanged with a marginal increase of average sales price of 3% to $1.2 million. This smart pricing lead to 57 units sold in Healdsburg during Q2 2018, an increase of 54% over Q2 2017 and a decrease in days on market by 30% to 83 days.

The City of Napa experienced a 14% increase in sales volume from $183 million in Q2 2017 to $209 million in Q2 2018. The $2 million+ price category in the City of Napa experienced an increase in total sales volume from $21 million in Q2 2017 to $56.8 million in Q2 2018, and increase of 166% year over year. The average sales price in the City of Napa increased 23% to $1.0 million from $817,000 year over year.

The real estate market will evolve as the community continues to rebuild.

A beautiful climate, a vibrant Bay Area economy, and the quality of life we enjoy in the Wine Country continues to contribute to the success of this region.

sothebyshomes.com/winecountry

calbre

email

phone

1173646

jonathan.soh@sothebyshomes.com

707 935 2503

All data within this document is pulled from the Bay Area Real Estate Information Services (BAREIS) and represent the sale of single family homes. SIR CalBRE#: 899496

Featured Properties We invite you to explore our exclusive offerings at S OTHEBYS H O ME S.C O M/ WIN E C O U N TRY

HEALDSBURG

Offered at $5,995,000 sothebyshomes.com/0244636

RUTHERFORD

Offered at $6,950,000 Web: 0244569 NAPA

Offered at $6,495,000 Web: 1190669 SONOMA

Offered at $5,250,000 Web: 0244812 PETALUMA

Offered at $4,900,000 Web: 0244664 *in order from left to right, top to bottom

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Market Snapshot Q2

Napa County

Calistoga 4%

St. Helena & Calistoga 4% Yountville 9%

St. Helena & Yountville 18%

Napa 78%

Napa 87%

Total Units Sold

units

Total Dollar Volume 292 284 269 238

2015 2016 2017 2018

254 m $ 262m $ 268m $ 269m $

volume

Q2 Highlights Napa County

Highlight: ASP vs DOM 140

$1.2

120

$1.0

100

$0.8

80 $0.6 60 $0.4

40

$0.2

20

$0.0

-

2015

2016

2017

Average Sale Price

2018

Days on Market

*Price in Millions

Average Selling Price

Days On Market 868k $ 921k $ 996k $ 1.13m $

average selling price

2015 2016 2017 2018

119 99 91 99

days on market

Napa County Q2 Highlights

/ Wine Country Q2 Market Update

at a glance {Q2 | 2018}

st helena & yountville

{2018 v 2017}

-36%

21 Units Sold

-32%

88 Days on Market

+9%

2.3m

$

Average Selling Price

-30%

49m

$

Sales Volume

St. Helena/Yountville - Vol 7%

Closed Sales Volume

28%

$3.5m $13.7m $31.5m

65%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

St. Helena and Yountville Located north of Napa, St. Helena and Yountville are often referred to as the heart of Napa Valley. The area is home to some of the best wineries, restaurants and shopping in Wine Country.

|

Units by Price Point Days on Market St. Helena/Yountville- Units by Price points 250

50 45 40 35 30

200 150

25 20 15 10

100 50

5 -

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million St. Helena and Yountville

/ Wine Country Q2 Market Update

Napa- Volume

Closed Sales Volume

27% 48%

$101m $51.5m $56.8m

Below $1 Million $1 - 2 Million $ Over 2 Million

25%

< 1M

$1M - $2.0M

$2.0M and up

About

Napa The City of Napa, at the southern end of Napa Valley, was incorporated in 1872 and is the primary business and economic center of the Napa Valley.

It is also a world-class destination for Wine Country excursions.

|

Units by Price Point Days on Market Napa - Units by Price points 100

250

95

200

90

150

85 100

80

50

75

-

70

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

Wine Country Q2 Market Update / Napa

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million

at a glance {Q2 | 2018}

napa

{2018 v 2017}

-7%

208 Units Sold

-15%

81 Days on Market

+23%

1.0m

$

Average Selling Price

+14%

209m

$

Sales Volume

at a glance {Q2 | 2018}

calistoga {2018 v 2017}

-25%

9

Units Sold

+102%

138 Days on Market

-6%

1.2m

$

Average Selling Price

-29%

11m

$

Sales Volume

Wine Country Q2 Market Update / Calistoga

Calistoga- Volume

29%

Closed Sales Volume

31%

$3.4m $4.3m $3.1m

Below $1 Million $1 - 2 Million $ Over 2 Million

40%

< 1M

$1M - $2.0M

$2.0M and up

About

Calistoga Located at the top of Napa Valley, Calistoga is famous for its geothermal hot springs, mud baths, world class restaurants, wineries and historic downtown shops.

|

Units by Price Point Days on Market Calistoga - Units by Price points 18

160

16

140

14

120

12

100

10

80

8

60

6 4

40

2

20

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Calistoga

/ Wine Country Q2 Market Update

Market Snapshot Q2

Sonoma County

Sonoma Coast 4% Russian River 8%

Highlig Closed S Volum

Sonoma Coast Russian River 5% 5% Sonoma 14%

Sonoma 21%

Healdsburg 7%

Sonoma

Healdsb

Petaluma 18%

Santa Rosa 42%

Healdsburg 8%

Santa Rosa 35%

Sebastopol 9%

Total Units Sold

Total Dollar Volume

units

1081 942 928 879

2015 2016 2017 2018

742m $ 700m $ 718m $ 794m

Sebasto

Santa R Petaluma 17%

Sebastopol 7%

Petal um

$

volume

Russian

Sonoma

Q2 Highlights Sonoma

County

Highlight: ASP vs DOM $1,000

92

$900

90

$800

88

$700

86

$600

84

$500

82

$400

80

$300

78

$200

76

$100

74

$0

72

2015

2016

*Price in Thousands

2017

Average Sale Price

2018

Days on Market

Average Selling Price

Days On Market

686k $ 739k $ 771k $ 904k $

average selling price

2015 2016 2017 2018

91 79 86 83

days on market

Sonoma County Q2 Highlights

/ Wine Country Q2 Market Update

at a glance {Q2 | 2018}

sonoma valley {2018 v 2017}

+5%

125 Units Sold

+11%

96 Days on Market

+29%

1.3m

$

Average Selling Price

+35%

166m

$

Sales Volume

Sonoma Valley - Volume

Closed Sales Volume

25%

36%

$41.2m $65.1m $59.8m

39%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Sonoma Valley Although world-renowned as a wine mecca, Sonoma Valley maintains the tight-knit feel of a small community. It is an area rich in history surrounded by breathtaking natural beauty.

|

Units by Price Point Days on Market Sonoma Units by Price points 160

98 96 94 92 90 88 86 84 82 80 78

140 120 100 80 60 40 20 -

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Sonoma Valley

/ Wine Country Q2 Market Update

Healdsburg - Volume

28%

Closed Sales Volume

28%

$19.1m $29.6m $18.6m

Below $1 Million $1 - 2 Million $ Over 2 Million

44%

< 1M

$1M - $2.0M

$2.0M and up

About

Healdsburg Healdsburg is a historic, yet vibrant community with worldwide recognition as a popular destination for visitors looking to experience first class hotels, spas, restaurants and wineries.

|

Units by Price Point Days on Market Healdsburg Units by Price points 70

140

60

120

50

100

40

80

30

60

20

40

10

20

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

Wine Country Q2 Market Update / Healdsburg

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million

at a glance {Q2 | 2018}

healdsburg

{2018 v 2017}

+54%

57

Units Sold

-30%

83 Days on Market

+3%

1.2m

$

Average Selling Price

+59%

67m

$

Sales Volume

at a glance {Q2 | 2018}

petaluma {2018 v 2017}

-2%

157 Units Sold

-16%

71 Days on Market

+7%

862k

$

Average Selling Price

+4%

135m

$

Sales Volume

Wine Country Q2 Market Update / Petaluma

Petaluma - Volume 6%

Closed Sales Volume

31%

$85.5m $42.3m $7.6m

63%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Petaluma Petaluma offers a little slice of California history to all who come to sample its Victorian delights and colorful events. The surrounding countryside has been home to farmers and ranchers for more than a century.

|

Units by Price Point Days on Market Petaluma Units by Price points 180 160 140 120 100 80 60 40 20

90

-

60

85 80 75 70 65

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Petaluma

/ Wine Country Q2

Market Update

Sebastopol - Volume

19%

Closed Sales Volume

42%

$28.4m $26.3m $13.3m

39%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Sebastopol Sebastopol has a rich history as an apple growing region, and although apples have all but been completely supplanted by wine grapes, the town still celebrates its agricultural roots.

|

Units by Price Point Days on Market Sebastopol Units by Price points 120

80 70

100

60 80

50

60

40 30

40

20 20

10

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

Wine Country Q2 Market Update / Sebastopol

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million

at a glance {Q2 | 2018}

sebastopol {2018 v 2017}

-6%

63 Units Sold

+50%

97 Days on Market

+11%

1.1m

$

Average Selling Price

+5%

68m

$

Sales Volume

at a glance {Q2 | 2018}

santa rosa {2018 v 2017}

-17%

369 Units Sold

-15%

66 Days on Market

+13%

760k

$

Average Selling Price

-6%

280m

$

Sales Volume

Santa Rosa - Volume 8%

Closed Sales Volume

20%

$202.2m $55.3m $22.8m

72%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Santa Rosa Santa Rosa is the largest city in Sonoma County and serves as the areaâ&#x20AC;&#x2122;s economic hub. Santa Rosa enjoys a relatively cosmopolitan environment with many of the quaint smaller towns of Sonoma County just a short ride away.

|

Units Sold by Price Point Days on Market Santa Rosa Units by Price points 90

600

80

500

70 60

400

50

300

40

200

30 20

100

10

-

-

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Santa Rosa and Windsor

/ Wine Country Q2 Market Update

Russian River - Volume 14%

Closed Sales Volume

29%

$11.9m $23.3m $5.6m

Below $500,000 $500,000 - $1 Million $ Over 1 Million

57%

<$500K

About

$500K - $1M

$1M and up

Russian River As the Russian River winds its way through Sonoma County, it creates a tranquil corridor of moving water, riverside greenery and charming towns both large and small. Rafting and kayaking enthusiasts can float the Russian River all the way to the Pacific Ocean.

|

Units by Price Point Days on Market Russian River Units by Price points 100 90

80 70

80 70 60 50

60 50 40

40 30 20 10 -

30 20 10 -

2015

2016

2017

<$500K

$500K - $1M

$1M and up

Units by Price Point Below $500,000

$500,000 - $ 1 Million

Wine Country Q2 Market Update / Russian River

2018 Days on Market

Days on Market $ Over 1 Million

at a glance {Q2 | 2018}

russian river

{2018 v 2017}

+11%

70 Units Sold

-7%

79 Days on Market

+32%

583k

$

Average Selling Price

+47%

41m

$

Sales Volume

at a glance {Q2 | 2018}

sonoma coast {2018 v 2018}

-3%

38 Units Sold

+17%

140 Days on Market

+23%

977k

$

Average Selling Price

+20%

37m

$

Sales Volume

Sonoma Coast - Volume 11%

Closed Sales Volume

47%

$17.3m $15.7m $4.2m

42%

< 1M

$1M - $2.0M

Below $1 Million $1 - 2 Million $ Over 2 Million

$2.0M and up

About

Sonoma Coast Sonoma Coast stretches many miles along the Pacific Ocean from Bodega Head up to Mendocino County. Residents enjoy access to a string of beaches, separated from the mainland and each other by headlands and rocky bluffs.

|

Units by Price Point Days on Market Sonoma Coast Units by Price points 50

180

45 40

160

35 30 25 20 15

120

140 100 80 60 40

10 5 -

20 -

2015 < 1M

2016 $1M - $2.0M

2017 $2.0M and up

Units by Price Point Below $1 Million

$1 - 2 Million

2018 Days on Market

Days on Market $ Over 2 Million Sonoma Coast

/ Wine Country Q2 Market Update

Extraordinary Results We celebrate the notable success of our associates and clients

NAPA

Cunningham Napa Valley Last asking $14,000,000

SONOMA

Country Contemporary Last asking $7,675,000 GLEN ELLEN

Contemporary Estate Last asking $4,750,000 PETALUMA

Gypsy Acres Last asking $3,500,000 SANTA ROSA

Peaceful View Property Last asking $1,875,000 *in order from left to right, top to bottom

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