1225 North Lake Way - Presentation

A Campaign for Your Property 1225 north lake way

Presented by Todd Peter and

Frances Peter

Todd Peter

Se nior Global Real Estate Advisor todd.peter@s othebyshomes.com 561. 2 81.0031 / francesandtodd.com

In just a few short years, Todd Peter has become one of the top sales agents in both Palm Beach and the nation in terms of total sales volume. Prior to joining Sotheby’s International Realty, he enjoyed a successful career with Ram Development of Palm Beach Gardens, The Related Group of Florida and his own commercial and residential real estate brokerage firm.

With Sotheby’s International Realty, Todd recognizes the power of this global brand and the marketing advantages that it affords his clients in terms of local, national and international exposure. Todd is fluent in internet marketing, and committed to attracting maximum visibility for his clients’ listings. Prior to entering real estate, he spent over three years as an equity trader for Deutsche Bank, honing his negotiating skills which greatly benefit both the buyers and sellers he represents.

Todd earned a Master’s of Science in Real Estate from the Warrington College of Business at the University of Florida, and his Bachelor’s Degree from Vanderbilt University, where he was captain of the varsity men’s tennis team. He is a licensed real estate broker and an active member of the Palm Beach Board of Realtors. Todd is also a member the Sotheby’s International Realty Market Leaders Group, which is an elite network of the Top 40 Sotheby’s real estate agents in the country. He enjoys tennis, golf, and fishing with friends in Palm Beach, where he lives with his wife and two children.

Frances Peter

Se nior Global Real Estate Advisor frances.peter@s othebyshomes.com 561. 273.612 8 / francesandtodd.com

Frances Webster Peter has worked on some of the top listings and sales in Palm Beach over the last thirteen years. She began her real estate career in 2005, working closely with Cristina Condon, one of the top agents in the national arena. Together, they have an unimpeachable track record of success across countless high-end sales and rental transactions, and Frances has undoubtedly learned from one of the best.

As a lifelong resident of Palm Beach, Frances has a thorough understanding of this unique market and all that it has to offer.

She possesses the highest respect for the discretion and integrity required by luxury real estate sales and has a deep and abiding commitment to the community.

With a degree in Art History, Frances has a keen eye for architecture and interior design and delights in curating properties for new and existing clients to match their real estate needs.

Frances partners with her husband, Todd Peter. Together, their warm, cheerful demeanor makes them a joy to work with.

Exclusive Listings 2000 South Ocean Boulevard, Manalapan | Offered at $137,500,000 12520 Seminole Beach Road, North Palm Beach | Offered at $49,500,000 19700 South East Mack Dairy Road, Jupiter | Offered at $17,900,000 207 Commodore Drive, Jupiter | Offered at $13,900,000 12403 Hautree Court, Palm Beach Gardens | Offered at $9,100,000 742 North Lake Way, Palm Beach | Offered at $7,900,000 444 Brazilian Avenue, Palm Beach | Offered at $5,900,000 5615 South Flagler Drive, West Palm Beach | Offered at $5,495,000 400 North Flagler Drive, 1703, West Palm Beach | Offered at $1,695,000 3520 South Ocean Boulevard, F403, Palm Beach | Offered at $795,000 2180 Ibis Isle Road, Palm Beach | Offered at $779,000 232 Tradewind Drive, Palm Beach | Offered at $40,000/Month 1220 North Ocean Boulevard, Palm Beach | Offered at $25,000/Month 3701 South Flagler Drive, B207, West Palm Beach | Offered at $2,500/Month

Significant Sales 1473 North Ocean Blvd | Offered at $49,500,000 215 South Beach Road | Offered at $38,500,000 1255 North Ocean Blvd | Offered at $15,750,000 300 Ridgeview Drive | Offered at $15,000,000 196 Banyan Road | Offered at $14,500,000 134 Casa Bendita | Offered at $8,500,000 1157 North Lake Way | Offered at $7,895,000 1480 North Ocean Blvd | Offered at $7,750,000 243 Tangier Avenue | Offered at $7,000,000 264 South County Road | Offered at $6,700,000 11610 Charisma Road | Offered at $6,450,000 264 South County Road | Offered at $6,195,000 232 Garden Road | Offered at $5,975,000 106 Hammon Avenue | Offered at $5,900,000 360 Cocoanut Row | Offered at $5,595,000 425 Chilean Avenue | Offered at $4,995,000 238 Plantation Road | Offered at $3,595,000 218 List Road | Offered at $3,350,000 270 South County Road | Offered at $3,000,000 103 Quayside Drive | Offered at $2,750,000 107 Quayside Drive | Offered at $2,695,000 2770 South Ocean Blvd, 201N | Offered at $2,600,000 2100 South Ocean Blvd 604N | Offered at $1,995,000 342 Cocoanut Row, A | Offered at $1,795,000

I

II

III

IV

An Introduction

Focusing on Your Property

Orchestrated Launch

Connecting with Your Buyer

The Reach and Resources of a Global Leader

Positioning, Pricing Strategy, and Market Analysis

Curation, Announcement, and Presentation

Privileged Access to the Most Qualified Buyers in the World

A Campaign for Your Property

An Introduction The Reach and Resources of a Global Leader

Only With Us

®

Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages.

With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.

Only With Us

/ An Introduction

Privileged Access exclusive relationship

Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers. auction clients

» 68 of the Forbes’ 100 World’s Richest People » 136 of the Forbes’ 400 Richest Americans » 57 of the Forbes’ 100 Richest Americans » 164 of the Forbes’ Top 500 CEOs » All 10 of the Forbes’ Top 10 Billionaire Art Collectors » 169 of the Art News’ Top 200 Collectors

Privileged Access

/ An Introduction

Local Experts Worldwide The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. Our network alone generates $1.8 billion in referral sales volume annually. » brokerage offices

950 local brokerage offices, all leaders in their respective markets. » global real estate marketing hubs

95 0 22,000 o f f ic e s

ag en ts

69 co u n t ri es

Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events. » s otheby’s auction locations

Sotheby’s has a global network of 90 offices in 40 countries, and presents auctions in 9 different salesrooms including New York, Hong Kong, and Paris.

Local Experts Worldwide

/ An Introduction

The Palm Beach Luxury Leader Sotheby’s International Realty – Palm Beach represents fine homes, luxury estates, and condominiums throughout the region and comprises the most experienced, professional, and successful agents in the area.

The Palm Beach Luxury Leader

/ An Introduction

Focusing on Your Property Positioning, Pricing Strategy, and Market Analysis

showin g activity vs. timin g

Properties experience the most showings during a peak initial interest period.

Pricing Strategy Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.

week 1

week 2

week 3

week 4

week 5

week 6

0.00% -2.00% -4.00% -6.00% -8.00% -10.00% -12.00% -14.00%

sales price vs. in itial price Properties that are overpriced initially may ultimately sell for the lowest price

-16.00%

Less than 4 weeks

4-12 weeks

12-24 weeks Pricing Strategy

More than 24 weeks

/ Focusing on Your Property

Map Of All Listings #

Status

Listing

0

Subject

1225 N Lake Way, Palm Beach, Florida 33480

1

Sold

256 Mockingbird Trail

2

Sold

236 LA PUERTA Way

3

Sold

745 N Lake Way

4

Sold

1066 N Ocean Boulevard

5

Active

238 Plantation Road

6

Active

1436 N Ocean Way

7

Active

665 N Lake Way

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

INTR

INTR

Summary Of Comparable Properties

Sold Listings Listing

Year Beds Baths Built

Sq. Ft.

256 Mockingbird Trail

3

3.00

1951 4,292

236 LA PUERTA Way

4

3.00

745 N Lake Way

5

1066 N Ocean Boulevard AVERAGES

Price Per List DOM Sq. Date Ft. $839

Sold Date

Original List Price Sold Price List Price

1

4/1/18 4/4/18 $3,600,000 $3,600,000 $3,600,000

1996 3,586 $1,004

68

2/15/ 17

5/18/ 17

$4,195,000 $4,195,000 $3,600,000

4.00

1992 4,228

$863

216

10/6/ 16

5/25/ 17

$4,650,000 $4,250,000 $3,650,000

3

5.00

2003 4,305

$964

39

1/4/18

2/16/ 18

$4,900,000 $4,900,000 $4,150,000

3

3

4,102

$917

81

$4,236,250 $3,750,000

Active Listings Listing

Beds Baths

Year Built

Sq. Ft.

Price Per

DOM

List Date

Sold Date

Original List Price List Price

Sq. Ft. 238 Plantation Road

5

5.00

2003 4,469 $1,118

380

9/5/17

$5,795,000 $4,995,000

1436 N Ocean Way

5

5.00

1957 5,285

15

9/5/18

$4,395,000 $4,395,000

665 N Lake Way

4

4.00

1971 3,868 $1,112

23

8/28/18

$4,300,000 $4,300,000

AVERAGES

4

4

4,540 $1,020

139

$832

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

$4,563,333

Sold Price

MLS #18-7

Comparable Property Details

256 Mockingbird Trail, Palm Beach CLOSED | $3,600,000 LIST: $3,600,000 | ORIGINAL: $3,600,000

LISTING INFORMATION MLS# 18-789

Status DOM Year Built List Date Sold Date Closed 1 1951 4/1/18 4/4/18

Area Beds 01 - Wells R... 3

Baths Lot Size 3.00

Sq. Ft. 4,292

Price/Sq. Ft. $839

REMARKS ADDITIONAL FEATURES Zoning: R-B - Low Density Taxes: 39193.0 Construction: Cement Block/Stucco Roof: {"Cement Tile"=>true} Garage: true List Price/SqFt: 838.77 Short Sale: No Exclusive: Right Photo to be Supplied: Photo Supplied by LO Lease restrictions after closing: No Zip Code: 33480 Certified Flood Elev: No Certified Survey: Yes Zoned: R-B - Low Density Residential Homestead Exempt: No Tax Year: 2017.0 Owner/Agent: No Lot SqFt: 12632.0 Lot Dim (1): 100 Living Area: 3195.0 Pool: true Waterfront: No Furnished/Unfurnishd: Unfurnished Variable Rate: No Code to SA: 3.0 Code to SA Type: %

© MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

MLS #17-4

Comparable Property Details

236 LA PUERTA Way, Palm Beach CLOSED | $3,600,000 LIST: $4,195,000 | ORIGINAL: $4,195,000

LISTING INFORMATION MLS# 17-478

Status DOM Year Built List Date Sold Date Closed 68 1996 2/15/17 5/18/17

Area Beds 01 - Wells R... 4

Baths Lot Size 3.00

Sq. Ft. 3,586

Price/Sq. Ft. $1,004

REMARKS Located in the secluded North End of world-famous Palm Beach Island, this well-maintained two story home is surrounded by mature landscaping creating a tranquil retreat. The ornate arched entryway leads to the gracious foyer and dining area with terracotta tile found through most of the downstairs living spaces. The living room is flooded with natural light through three sets of French doors that

ADDITIONAL FEATURES Zoning: RB Taxes: 45931.0 Construction: Cement Block/ Stucco Roof: {"Barrel Tile"=>true} Garage: 2 Car List Price/ SqFt: 1169.82 Short Sale: No Exclusive: Right Photo to be Supplied: Photo Supplied by LO Lease restrictions after closing: No Zip Code: 33480 Certified Flood Elev: No Certified Survey: No Zoned: RB Homestead Exempt: No Tax Year: 2016.0 Owner/Agent: No Lot SqFt: 12632.0 Lot Dim (1): 100 X Lot Dim (2): 125 Living Area: 3015.0 Pool: true Waterfront:

© MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

MLS #16-2

Comparable Property Details

745 N Lake Way, Palm Beach CLOSED | $3,650,000 LIST: $4,250,000 | ORIGINAL: $4,650,000

LISTING INFORMATION MLS# 16-2178

Status DOM Year Built List Date Sold Date Closed 216 1992 10/6/16 5/25/17

Area Beds 01 - Wells R... 5

Baths Lot Size 4.00

Sq. Ft. 4,228

Price/Sq. Ft. $863

REMARKS Beautifully designed and completely renovated 2 story 5BR/4.5 BA home with soaring ceilings, first floor Master, Gourmet Kitchen, all impact windows & doors, lovely pool & 2 car garage. Located close to Beach Club with nearby Ocean and Bike Path access.

ADDITIONAL FEATURES Zoning: SFR Taxes: 47758.0 Construction: Cement Block/ Stucco Roof: {"Cement Tile"=>true} Garage: 2 Car, Attached List Price/SqFt: 1005.2 Short Sale: No Exclusive: Right Photo to be Supplied: Photo Supplied by LO Lease restrictions after closing: No Zip Code: 33480 Certified Flood Elev: No Certified Survey: No Zoned: SFR Homestead Exempt: No Tax Year: 2016.0 Owner/Agent: No Lot SqFt: 11326.0 Lot Dim (1): 100 X Lot Dim (2): 113 irreg. Living Area: 3830.0 Pool: true Waterfront: No Furnished/Unfurnishd: Unfurnished

© MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

MLS #18-3

Comparable Property Details

1066 N Ocean Boulevard, Palm Beach CLOSED | $4,150,000 LIST: $4,900,000 | ORIGINAL: $4,900,000

LISTING INFORMATION MLS# 18-32

Status DOM Year Built List Date Sold Date Closed 39 2003 1/4/18 2/16/18

Area Beds 01 - Wells R... 3

Baths Lot Size 5.00

Sq. Ft. 4,305

Price/Sq. Ft. $964

REMARKS Palm Beach Mediterranean style residence. High ceilings, detailed finishes and impact windows throughout. Sparkling pool, beautifully manicured landscaping and covered loggia. Large living room, family room, gourmet kitchen, breakfast area, dining room and library with full bath. Spacious master suite with two marble baths and two walk-in closets. Two additional guest suites with full baths.

Two car garage. This home is sophisticated, elegant and move in ready.

ADDITIONAL FEATURES Zoning: RB Taxes: 52200.0 Construction: Cement Block/ Stucco Roof: {"Barrel Tile"=>true} Garage: 2 Car Sewer: true List Price/SqFt: 1138.21 Short Sale: No Exclusive: Right Photo to be Supplied: Photo Supplied by LO Lease restrictions after closing: Yes Zip Code: 33480 Certified Flood Elev: No Certified Survey: No Zoned: RB Homestead Exempt: No Tax

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

MLS #17-1

Comparable Property Details

238 Plantation Road, Palm Beach ACTIVE | $4,995,000 LIST: $4,995,000 | ORIGINAL: $5,795,000

LISTING INFORMATION MLS# 17-1831

Status DOM Year Built List Date Active 380 2003 9/5/17

Area Beds Baths Lot Size 01 - Wells R... 5 5.00

Sq. Ft. 4,469

Price/Sq. Ft. $1,118

REMARKS Lovely 5BR/5.1BA Bermuda Colonial with eat-in chefs kitchen, generator, 2 car garage, formal dining room, and great room with fireplace. Built in 2003. Second floor master suite with dual baths and closets and two balconies. Great outdoor living with tropical landscaping, covered loggia, summer kitchen, and swimming pool.

ADDITIONAL FEATURES Zoning: R-B - Low Density Taxes: 47452.86 Construction: Cement Block/Stucco Roof: {"Slate"=>true} Garage: 2 Car, Attached Sewer: true List Price/SqFt: 1117.7 Short Sale: No Exclusive: Right Photo to be Supplied: Photo Supplied by LO Lease restrictions after closing: No Zip Code: 33480 Certified Flood Elev: No Certified Survey: No Zoned: R-B - Low Density Residential Homestead Exempt: Yes Tax Year: 2016.0 Owner/ Agent: No Lot Dim (1): 105 X Lot Dim (2): 112 Living Area: 3523.0 Pool: true Waterfront: No Furnished/Unfurnishd:

© MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

MLS #18-1

Comparable Property Details

1436 N Ocean Way, Palm Beach ACTIVE | $4,395,000 LIST: $4,395,000 | ORIGINAL: $4,395,000

LISTING INFORMATION MLS# 18-1741

Status DOM Year Built List Date Active 15 1957 9/5/18

Area Beds Baths Lot Size 01 - Wells R... 5 5.00

Sq. Ft. 5,285

Price/Sq. Ft. $832

REMARKS Fabulous 5BRD/5.5BTH North end beach house, designed and renovated by Smith and Moore Architectural firm. Features include marble floors, granite counter-top, top-of-the line appliances, lovely patio/pool area, lush landscaped garden, impact windows, 2-car garage and more. Southern exposure. Serene setting. Situated on a large, approx. ~ 14,000 SF lot. High Elevation. Beach Access.

ADDITIONAL FEATURES Zoning: RD-1 Taxes: 41167.77 Construction: Cement Block/ Stucco Roof: Other Garage: true Sewer: true List Price/SqFt: 831.6 Short Sale: No Exclusive: Right Photo to be Supplied: Photo Supplied by LO Lease restrictions after closing: Yes Zip Code: 33480 Certified Flood Elev: Yes Certified Survey: Yes Zoned: RD-1 Homestead Exempt: No Tax Year: 2017.0 Owner/Agent: No Lot SqFt: 13939.0 Lot Dim (1): 97.89 + radius X Lot Dim (2): 115.89 X Lot Dim (3): 114 X Lot Dim

© MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

MLS #18-1

Comparable Property Details

665 N Lake Way, Palm Beach ACTIVE | $4,300,000 LIST: $4,300,000 | ORIGINAL: $4,300,000

LISTING INFORMATION MLS# 18-1746

Status DOM Year Built List Date Active 23 1971 8/28/18

Area Beds Baths Lot Size 01 - Wells R... 4 4.00

Sq. Ft. 3,868

Price/Sq. Ft. $1,112

REMARKS Artwork & lighting fixtures do not convey.

WORLD CLASS REGENCY- This classical Regency was built by Robert W. Gottfried, famous developer of the Regency style homes in Palm Beach. He built this home for his new wife, Martha. He chose to build this perfect small estate in the finest location, West Indies Dr & North Lake Way & next to Polmer Park. This Regency is a spectacular design with soaring 14' ceilings & xtra large rms.

Several of these rooms are Great rooms that flow together to make a lovely & spacious entertainment area. These rooms were designed to entertain the grandest of guests. They include a Mahogany library, an elaborate Mahogany Billiard rm & a Formal Living rm & Dining Rm, a spectacular example of Regency design. Exquisite detailing includes: Coquina stone walls.

ADDITIONAL FEATURES Zoning: R1

Taxes: 16654.0

Construction: Cement Block/

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

Subject Property Comparison

Details

1225 N Lake Way, Palm Beach, Florida 33480

256 Mockingbird Trail, Palm Beach

236 LA PUERTA Way, Palm Beach

745 N Lake Way, Palm Beach

Closed

Closed

Closed

List Price

$3,600,000

$4,195,000

$4,250,000

$/Sq. Ft.

$839

$1,004

$863

Square Footage

4,292

3,586

4,228

01 - Wells Rd & North, ...

01 - Wells Rd & North, ...

01 - Wells Rd & North, ...

Bedrooms

3

4

5

Bathrooms

3.00

3.00

4.00

Year Built

1951

1996

1992

List Date

4/1/18

2/15/17

10/6/16

Sold Date

4/4/18

5/18/17

5/25/17

1

68

216

Status

Area

DOM

Subject

LIST

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

Subject Property Comparison

Details

LIST

1225 N Lake Way, Palm Beach, 1066 N Ocean Boulevard, Palm Florida 33480 Beach

1436 N Ocean Way, Palm Beach

Closed

Active

Active

List Price

$4,900,000

$4,995,000

$4,395,000

$/Sq. Ft.

$964

$1,118

$832

Square Footage

4,305

4,469

5,285

01 - Wells Rd & North, ...

01 - Wells Rd & North, ...

01 - Wells Rd & North, ...

Bedrooms

3

5

5

Bathrooms

5.00

5.00

5.00

Year Built

2003

2003

1957

List Date

1/4/18

9/5/17

9/5/18

Sold Date

2/16/18 380

15

Status

Area

DOM

Subject

238 Plantation Road, Palm Beach

39

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

Subject Property Comparison

Details Status

1225 N Lake Way, Palm Beach, Florida 33480 Subject

LIST

665 N Lake Way, Palm Beach

Active

List Price

$4,300,000

$/Sq. Ft.

$1,112

Square Footage

3,868

Area

01 - Wells Rd & North, ...

Bedrooms

4

Bathrooms

4.00

Year Built

1971

List Date

8/28/18

Sold Date DOM

23

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

ANA Comparable Properties Overview

Sold Listings Number of Listings

4

Lowest Price

$3,600,000

Average Price

$3,750,000

Highest Price

$4,150,000

Avg Price Per Sq. Ft. Avg DOM

$917 81

Active Listings Number of Listings

3

Lowest Price

$4,300,000

Average Price

$4,563,333

Highest Price

$4,995,000

Avg Price Per Sq. Ft. Avg DOM

$1,020 139

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

ANA Sold Properties Analysis

Listing

Original List Price

List Price

Sold Price

Difference Orig List vs. Sold

Difference List vs. Sold DOM $ Per Sq. Ft.

256 Mockingbird Trail

$3,600,000

$3,600,000 $3,600,000

0.00%

0.00%

1

$839

236 LA PUERTA Way

$4,195,000

$4,195,000 $3,600,000

-14.18%

-14.18%

68

$1,004

745 N Lake Way

$4,650,000

$4,250,000 $3,650,000

-21.51%

-14.12%

216

$863

1066 N Ocean Boulevard

$4,900,000

$4,900,000 $4,150,000

-15.31%

-15.31%

39

$964

-11.48%

81

$917

SOLD AVERAGES

$4,236,250 $3,750,000

Š MMXVIII Sotheby's International Realty, Inc. All Rights Reserved. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such.

Orchestrated Launch Curation, Announcement, and Presentation

An Unrivaled Presentation We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

An Unrivaled Presentation

/ Orchestrated Launch

Exclusively Showcased property website

Every distinctive property deserves its own website, and we will create one dedicated exclusively to the presentation of your home.

Showcasing high-quality photos, descriptive copy, and, if available, video, virtual reality, floor plans, and press mentions, the website will be an invaluable resource to a prospective buyer. distinguished email campaigns

An electronic brochure will be sent via e-mail to our proprietary lists. Fully responsive, these sophisticated campaigns are designed to be just as engaging on mobile devices as they are on desktop browsers.

Exclusively Showcased

/ Orchestrated Launch

Property Film By providing a video tour of your property and showcasing it prominently with our premier media partners, your home will enjoy greater engagement with buyers. Âť Homes listed with video receive 4x more inquiries than homes listed without (InmanNews) Âť 88% of website visitors stay longer on a site with prominent video displayed (Mist Media) Âť Videos are shared 1,200% more times than links and text combined (Google)

Property Film

/ Orchestrated Launch

Connecting with Your Buyer Privileged Access to the Most Qualified Buyers in the World

Public Relations Through the strong relationships between our in-house public relations team and journalists at key media outlets, our listings frequently receive editorial exposure in a variety of publications, from global newspapers like The Wall Street Journal and The New York Times to local glossy magazines and premium online outlets.

Public Relations

/ Connecting with Your Buyer

sothebysrealty.com Sothebysrealty.com is at the core of our integrated global online marketing program and is designed to distinctly showcase our collection of extraordinary homes. It attracts more consumers to engage than any other luxury real estate website. Currency conversion, language translation, interactive content, as well as lifestyle and destination content are all differentiating and appealing features that set sothebysrealty.com apart. » 26,865,958 Visits in 2017 » 24% Increase in Visits from 2016 to 2017 » 60% of Visitors outside the U.S. » 17 Languages » 58 Currencies * Statistics based on web traffic to sir.com in 2017. * Graph based on statistics provided by Similar Web from Jan - Dec 17.

coldwellbankerluxury. com

luxuryrealestate.com

luxuryportfolio. com

knightfrank.com

compass.com

christiesrealestate. com

savills.com

sothebysrealty.com

Annual Unique Visitors

sothebysrealty.com

/ Connecting with Your Buyer

Property Distribution Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

to name a few

Property Distribution

/ Connecting with Your Buyer

PALMBEACHstyle

™

2018 Edition

PalmBeachstyle PalmBeachstyle showcases the finest properties represented by Sotheby’s International Realty locally. With distribution in The Palm Beach Daily News and Palm Beach Illustrated to 12,000 subscribers in the area, to all offices within Sotheby’s International Realty, Inc., through email campaigns, and the eMagazine being hosted on sothebyshomes.com, the reach is significant and placed in the right hands.

PalmBeachstyle

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Advertising & Marketing Plan Below is an advertising and marketing schedule for your 1225 North Lake Way. Please note, most publications have a six week lead time. We will make strategic placements throughout the year.

Property Presentation

On-Line Advertising

Print Advertising

The property will also be on our partner website: WSJ.com NYTimes.com MasionGlobal.com Juwai.com Zillow.com Trulia.com Realtor.com JamesEdition.com FinancialTimes.com Nikkei.com CountryLife.co.uk plus many more

Professional Photography Property Video Property Floor Plan Property Brochure S h owc a s e We b s i t e, c u s t o m d e s i g n at e d we b s i t e, c re at e d a n d maintained by Sotheby’s International Realty with a dedicated URL, 1225NorthLakeWay.com

Palm Beach Daily News Palm Beach Real Estate Guide Palm Beach Illustrated Avenue Magazine Quest Magazine Modern Luxury Palm Beach Palm Beach Life 2019 Palm Beach Style Guide Hamptons Real Estate Showcase Southampton Press East Hampton Press

Exposure through our propitiatory Websites Sothebyshomes.com and Sothebysrealty.com.

Various other print, advertising and social media advertising will become available throughout the year, as they become avaiable, we will match up your property with these advertising opportunities.

Search Engine Marketing Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With over 90% of home buyers searching for homes online, it is essential that our brand presence is prominent on search engines and through "re-marketing" when other sites are visited.

2016 results

Âť 12.9 million visits from search engines Âť 10.4 million visits from display network Âť Over 700 million paid search and display impressions

Search Engine Marketing

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Apple TV & Apple News apple tv

Apple TV is found in 24 million homes and with our innovative Apple TV app that presents our curated videos and photography, the experience of discovering our properties can be done from the comfort of the viewer's own couch. apple news

Sotheby’s International Realty was chosen as the exclusive launch real estate advertiser in the Apple News app. Readers can search for your home from within the News App when they engage with an ad.

Apple TV & Apple News

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Reaching Asian Buyers According to the Financial Times, Chinese real estate investment abroad hit a record $33 billion in 2016. The United States was the most popular destination for the second consecutive year. Sotheby’s International Realty leverages its international network and digital marketing power to market the home to buyers from Asia. marketing on websites catering to asian viewers

» juwai » z-property (zaobao) » wsj china » international new york times » propgoluxury brokerage offices in asia

» beijing » hainan » hong kong

auction house locations in asia

» beijing » hong kong

Photo Provided By Sotheby’s

Reaching Asian Buyers

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Social Media Social media is a vital tool to provide content to a loyal following as well as to attract new connections. Through this, we are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Instagram, LinkedIn, Pinterest, and our very own Art of Living Blog. Over 11,000 Instagram followers.

Social Media

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True Accountability Keep in mind that this campaign for your home is an ongoing process. It may require a series of strategic adjustments to keep your property well positioned in your market. Timing is critical, demanding quick response and attention to the details.

And, like any good relationship, it also requires clear communication along the way in the form of activity reports with instructive feedback from visitors and other brokers, plus our own ongoing market analysis. It’s a continual process of updating and refining. So you always know where we stand and where we’re going – until the day you close.

True Accountability

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Thank You