Parent Engagement

ensure that SG remains relevant and offers to the community what they need while ensuring a more rewarding and enjoyable experience with Singapore Gymnastics.

The 2021 Singapore Gymnastics Annual Survey featured 23-question and explored two key questions: “How does experience affect brand loyalty?” and “What forms of customer engagement are most meaningful to the gymnastics community?”

The survey also develops a Net Promoter Score (NPS) which is a metric used in customer experience programs. NPS measures the loyalty of customers to a company. NPS scores are reported with a number from the range -100 to +100, with a higher score is desirable. Over the past few years SG has continued to work on its customer service developing detailed action plans from the surveys.

Year NPS -24 -15 -9

The main takeaway from the survey shows that SG still needs to concentrate on improving communication ensuring it is timely and 2-way, as well as: • Increase the value proposition for our current and potential members • Continue to deliver national events that will raise the profile of the sport and create value for members

2019 2020 2021

Parent Engagement

Beginning 2022, Singapore Gymnastics started collaborating with UK organisation Working with Parents in Sports (WWPIS) to bring a series of webinars and interaction to our Gymnastics community. While most of our previous workshops focused on clubs and technical members, SG are now turning their focus on parent engagement. Parents are a huge stakeholder in the gymnastics community and WWPIS aims to provide unbiased information that understands the difficulties that parents and coaches face in today’s world.

The first ever parent-focused gym workshop “Managing expectations and disappointment” was held just before National Championships 2022 with 30 parents across all disciplines.