Marketing and Promotion

Raise the profile and increase the appeal of gymnastics

The Marketing and Communications Plan has been in place since June 2020. It was put together to use as a tool in promoting Singapore Gymnastics (SG) programmes, events, and general news. Singapore Gymnastics is committed to helping athletes, members and affiliated clubs achieve their full potential. The Marketing and Communications Plan continues to be reviewed and modified with the intent to improve the content of the SG website and social media platforms, as well as strategies to maximise engagement with members and the Singapore community at large.

Four marketing initiatives were a focus during the year, to promote an understanding of the sport: • Development of promotional videos for the different disciplines that can be used for donor, patron and sponsor pitches as well as educating the community on the benefits of each discipline. • To communicate the work that SG was undertaking on Safe-Sport, key news stories were developed and promoted through the fortnightly newsletter and social media in the last quarter of the year. This will continue to occur to raise awareness and education on safe sport. In 2022 SG will partner with Working with Parents in Sport (WWPIS) to raise awareness and educate parents involved in sport. • Since 2022 SG has released 16 articles promoting the benefits of gymnastics through the “Start Here, Go Anywhere” campaign. • Beginning June 2022, Singapore Gymnastics organised a campaign leading up to the Olympics in which athletes and the public community could post cheers on the #cheer4SzeEn Social Board and write letters to our own Olympic gymnast, Tan Sze En, to show support ahead of her Olympic debut.

Start Here, Go Anywhere Singapore Gymnastics continues to advocate the benefits of the participation in gymnastics for all Singaporean children since the campaign launched in May 2020 through news story and social media posts. Singapore Gymnastics firmly believes that the development of confident and competent movers is the most important outcome for physical education.

Gymnastics can play a very important role in developing movement competence in children. "Gymnastics is to sport what the alphabet is to reading."

Research tells us that children who have developed competency in fundamental movement skills are far more likely to participate in sport and recreation throughout their life and will have reduced obesity risk. There are also positive links between fundamental movement skills and a child’s social skills, self-esteem, and academic performance. This is the message that SG is promoting:

‘Start Here’

• You can choose many different paths where you can make friends, build body confidence, and learn new skills.

‘Go Anywhere’

• It may keep you in Gymnastics for life, assist you with foundational skills in other sports or could simply be memories of great times had at your Gymnastics Club.

• Gymnastics develops fundamental movement skills, increases confidence and competence, and promotes healthy participation in physical activity. It keeps you fit and provides you with the skills of control, flexibility, and strength.

The “Start Here, Go Anywhere” campaign which promotes the benefits of gymnastics to the SG Community had been successful through promotional videos on YouTube, social media posts, newsletter, and website.

Coach Appreciation Month Singapore Gymnastics called upon the community to nominate and give shout out to their coaches who have impacted their sporting journey thus far. Singapore Gymnastics was proud to be able to share 13 appreciation posts on the impact these coaches brought to the gym and their athletes.

From the national office, Singapore Gymnastics also did a special Coach in the Spotlight feature on 4 community coaches, Aizat Jufie from Men’s Artistic Gymnastics, Nabilah Jufrie from Women’s Artistic Gymnastics, Bianka Panova from Rhythmic Gymnastics and Jeanette Tan from Trampoline whose endeavours in personal development will no doubt benefit the growth of our sport.