Communication

Develop lasting and valued relationships with all stakeholders

The Communication Strategy for FY2021-2022 was developed in March 2021 to help Singapore Gymnastics to improve the quality of information that is conveyed about the sport to our members: Clubs, Coaches, Judges, Gymnasts, Parents and Officials and the public. The plan identifies how Singapore Gymnastics can improve links with external stakeholders, including the media, sponsors, and partner organisations. The Strategy includes details on current practice and future developments in five key areas: • Communication Objectives • Communication Principles • Stakeholders • Communication Channels

Communication Objectives The Communications Strategy was prepared in line with the following five aims: • To increase understanding among Members of the services provided by Singapore Gymnastics, and therefore to improve satisfaction with these services. • To ensure Members are aware of Singapore Gymnastics’ future plans for the development of the Organisation. • Through improved consultation and involvement, Singapore Gymnastics will listen to the views of members so they can continue to develop the services they provide. • To maintain a positive profile for Singapore Gymnastics • To promote, the sport of Gymnastics in Singapore by developing and maintaining a positive profile.

Communication Principles Communication was undertaken through a variety of channels, in accordance with the following key principles: • Communication was professional, honest, open, and accurate. • Communication was accessible, and when necessary, made available in alternative formats. • Communication was consistent, relevant, and timely. • Communication methods were monitored and reviewed regularly. • Communication was cost-effective and look to make effective use of new technology as appropriate.

Stakeholders Singapore Gymnastics developed effective communication links with Members and other key stakeholders.

Key stakeholders included: • Board • Staff • Singapore Gymnastics Affiliated Clubs and Full Members • Singapore Gymnastics individual members: - Athletes, Associate Members, Coaches and Judges • External stakeholders – MCCY, SportSG, SNOC, NYSI, SSI