SMS Messaging: A Perfect Communication Tool For Modern insurance Companies

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SMS Messaging: A Perfect Communication Tool For Modern insurance Companies

Insurance is among the largest industries in the world. Much like any other sector, it also needs to incorporate certain innovations to effectively cater to modern day customers. Leveraging an SMS API Platform can especially prove to be a great advantage for insurance companies and agencies.

Text messaging can go a long way in building and sustaining improved relationships with customers.

Mobile phone penetration and open-rate All mobile phones can send and receive SMS messages, no matter whether it’s a smartphone, iPhone or feature phone. Hence, text messaging is a perfect tool to cater to a large target audience and expand the business reach. SMS open rates are also higher than that of emails, and they usually are read within minutes. These factors make SMS technology the perfect way to market the insurance policies offered by a company. After all, almost every person would require basic risk management solutions like life insurance or health insurance, and SMS is a perfect tool to connect with such an expansive audience.

Keeping up to date with claims Handling a claim is not easy, especially when there are multiple customers waiting on the process. It does not matter if their house was flooded or their car had an accident, each customer thinks that their claim is the most important one, and rightfully so. If these customers do not receive a prompt response, then they may end up losing trust in the insurance provider. To avoid such a situation, insurance companies can make use of Business SMS Service and adopt a two-way SMS notification system for all their claims. Maintaining such a system would help in keeping customers up-to-date about every single stage of their claim. SMS notifications shall be sent to inform whether the claim has been accepted or rejected, if any additional document has to be submitted for the claim, to which date they can expect the claim amount to be credited and so on.

Data gathering The insurance industry thrives on data and analytics. However, this data is not always simple to obtain. Agents need to go through the tiresome task of asking questions when updating customer profiles, which can essentially waste a lot of time of the customers. A Text message API provider can help in initiating an AI-powered SMS questioning system, through which insurance companies can collect a range of information in little or no time.

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