Forme Essentials (ENG)

essentials (noun) things that are absolutely necessary

Forme Essentials We carry the wholesome purity of Finnish oats through generations. Pure tastes, scents and color reflect nature’s true beauty in our busy everyday life. Unlock this nutrient power of oats within your hair.

Smart Casual Forme Essentials is Finnish hair care and styling product series for those of us who appreciate pure nature and true self-confidence. All products are enriched with Finnish oat oil that nourish hair day after day.

W H Y O AT O I L ?

Omega-6 fatty acids Oat oil contains three times more linoleic acid (Omega-6) compared to olive oil. Linoleic acid is present in the outer layer of the skin (epidermis). It is an important component of cell membranes, the lack of which can result in e.g. flaking the skin. Linoleic acid moisturizes, gives UV protection and has anti-inflammatory effect.

ALL FORME ESSENTIALS PRODUCTS ARE VEGAN & GLUTEN FREE

E Vitamin E and antioxidants Vitamin E is a widely used ingredient in cosmetics, which is also known as tocopherol. It is a very effective antioxidant, that helps prevent the negative effects of free radicals on skin cells, e.g. reduces or slows down the signs of skin aging. It has also been shown to help maintain and restore skin’s natural barrier. This helps prevent scalp dryness and maintain its good condition, promoting overall hair well-being. Vitamin E also helps prevent and reduce signs of skin inflammation.

Ceramides and Avenanthramides High in ceramide lipids oat oil strengthens hair keratin, repairs and smoothes the surface of the hair and helps retain moisture. On skin ceramides help protect skin surface and prevent dryness.

Oats also contain a unique group of phenolic alkaloids - Avenanthramides. Mainly found in oats, these antioxidants have anti-inflammatory, anti-itching and anti-irritant effects.

haircare

VOLUME SHAMPOO & CONDITIONER • Normal, fine and thin colored hair • Lightweight moisture • Airy, full hair

Volume Shampoo. Are you looking for more volume? Thickening shampoo enriched with oat oil lightweight fullness and volume. Leaves hair feeling thicker. Moisturizing oat oil nourishes hair inside out.

Volume Conditioner. Moisturizing conditioner enriched with oat oil nourishes and conditions hair. Enhances fullness and volume in hair. Moisturizing oat oil nourishes hair inside out.

haircare

H Y D R AT I N G S H A M P O O & C O N D I T I O N E R • Dry, damaged and colored hair • Maintains natural hair moisture balance • Improves manageability and increases elasticity • Moisturizes and nourishes hair • Prevents hair color from fading • Suitable for Curly Girl method Hydrating Shampoo. Rich moisturizing shampoo enriched with oat oil. Restores essential moisture balance, improving hair elasticity and manageability. Enhances natural shine and protects hair color from fading. Moisturizing oat oil nourishes hair inside out.

Hydrating Conditioner. Rich conditioner enriched with oat oil. Replenishes and nourishes hair, improving manageability. Smooths, enhancing softness and natural shine. Helps maintain hair color vibrancy. Moisturizing oat oil nourishes hair inside out.

haircare

CONDITIONING MIST • Suitable for all hair types • Especially for dry and damaged hair • Lightweight texture • Moisturizes hair • Adds manageability • Leaves hair silky soft • Suitable for Curly Girl method Additional moisture for dry hair. Leave-in conditioning mist enriched with oat oil. Detangles and restores manageability. Moisturizes, adds natural shine and softness. Smooths hair surface, reducing frizz and static electricity. Moisturizing oat oil nourishes hair inside out.

styling SETTING LOTION • Suitable for all hair types • Especially for fine, thin and delicate hair • Texture, volume and flexible hold Styling and finishing spray enriched with oat oil to create a lasting foundation for various styles. Makes hair appear fuller and thicker.

Reduces static electricity.

HAIR PRIMER • Suitable for all hair types • Especially for dry and damaged hair • Moisturizes and smoothes hair • Adds manageability Prep your hair for styling. Softening hair primer enriched with oat oil is a perfect multifunctional product to prepare hair for further styling be it, blow-drying, straightening or curling. Protects from mechanical damage, adds shine and smooths hair surface.

styling CURL BOUNCER • Curl activator • Moisturizes hair • Adds definition and movement • Suitable for natural and chemical curls • Suitable for Curly Girl method Reinforce curls natural shape. Moisturizing curl cream enriched with oat oil, that activates curls. Provides bounce and defines curls, while maintaining a flexible hold. Reduces static electricity.

H E AT P R O T E C T I O N • Suitable for all hair types • Lightweight hold Need hair protection while using blow-dryer or any other heat tool? Heat protection spray enriched with oat oil to effectively protect hair during blow-drying and hot tool styling. Provides heat protection up to 220°C. Prevents moisture loss.

smart casual (noun) neat but not formal

styling STYLING WAX • Suitable for all hair types • Adds texture and definition • Flexible hold Flexible hold styling wax enriched with oat oil. Helps create easy structure on various hair lengths. Reduces frizz and flyaways.

T E X T U R I Z I N G C L AY • Suitable for all hair types • Especially for dry short hair • Strong hold Extremely strong hold hair clay enriched with oat oil. Matte texture. Provides hair separation and texture, especially on short hair.

styling N AT U R A L H O L D H A I R S P R AY • Suitable for all hair types • Especially for fine and thin hair • Flexible support Flexible hold hairspray to style and add to the hair a natural finish enriched with oat oil. Provides shine, flexible support and humidity resistance.

S T R O N G H O L D H A I R S P R AY • Suitable for all hair types • Especially for thick hair • Suitable for finishing Strong hold finishing hairspray enriched with oat oil. Locks-in style, ensuring long-lasting hold and support. Adds shine and provides humidity resistance.

styling

DRY SHAMPOO • Suitable for all hair types • Refreshes • Absorbs impurities and oiliness • Matte texture and generous volume Quickly and effectively refreshes hair in between washes. Dry shampoo enriched with oat oil, soaks up impurities and excess oils from hair and scalp, instantly refreshing. Boosts texture and volume. Leaves hair feeling fresh, airy and voluminous.

R E A D M O R E F R O M O U R H O M E PA G E

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