WATER, WATER… NOWHERE?

Waterless beauty products making waves

STORY:

Jennifer Bradley Franklin

The human body is approximately 60% water, but beauty trendspotters may have noticed some brands touting products that are free of good old H20. This craze began in South Korea a few years before making its way to the West. The idea is that, by omitting water, a product’s active ingredients are more concentrated. Another benefit? Water-free and solid beauty boosters aren’t subject to TSA’s maximum requirements for carry-on luggage, making them ideal for traveling. n

HiBAR Moisturize Solid Conditioner Bar ($13.95)

Whether you’re looking to reduce your consumption of single-use plastics, find an effective hair care product or score a conditioner that you can bring in a carry-on, your search is over. Each color-safe solid bar looks just like a standard bar of soap, is equivalent to a 32-ounce bottle of liquid conditioner and uses coconut oil and rice protein to leave hair soft, silky and shiny. Bonus: This U.S.made brand also offers an equally efficacious line of shampoo.

Sprouts Farmers Market • sprouts.com • @sprouts

Nature of Things Clarifying Facial Polish ($48)

Made from glacial clay and volcanic ash, this bone-dry product cleanses and exfoliates without leaving skin feeling stripped.

Just add water: A little and it’s a paste-like scrub; more and it’s milder cleanser. See the benefits thanks to papaya enzymes and lactic acid that slough off dead skin, and the moisturizing olive oil and colloidal oatmeal. After a quick rinse, your skin will be ready to absorb the next products in your regimen.

Neiman Marcus • 404.266.8200 • neimanmarcus.com • @neimanmarcus evolvetogether Fiji Coconut Powder Face Wash ($42)

The ultimate in genius convenience developments, this eco-conscious brand offers individual servings of facial cleaner in which even the packaging disappears. Here’s how it works: Tear open a Postit-sized envelope, pour the unscented powder into your hand and add water to activate it to a foam formulation made of hydrogenated castor oil, coconut shells and tapioca starch that thoroughly cleanses and hydrates your face. When you’re done, dissolve the package under running water. Easy! evolvetogether • evolvetogether.com @we_evolvetogether

Lush Shampoo Bar ($15)

This shampoo bar is infused with invigorating rosemary, cinnamon, clove oils and stress-reducing peppermint, making it ideal for creating an in-shower spa experience. Each bar replaces up to 750 milliliters of traditional liquid shampoo, and it’s never tested on animals. Lather up for shiny, fresh-smelling tresses. Lush Cosmetics • 404.869.8459 lushusa.com • @lushcosmetics