Tastemaker Bring Out That Bling

Bring Out That Bling

Brea Fullerton is obsessed with keeping your jewelry sparkly

STORY: Karina Antenucci

After getting engaged in 2018, Brea Fullerton became fixated on caring for her engagement ring, which easily gathered gunk from hand lotion and the like. She soon learned that all of the available at-home options for cleaning jewelry, including dip jars and Dawn detergent, either used harsh chemicals that she didn’t want near her skin or didn’t quite do the trick to remove buildup. Though her career path was in sports and entertainment, she set out to create a product solution.

Shortly after her wedding, Fullerton moved to Atlanta and founded SHINERY in 2020. Its hero product is the Radiance Wash, a hand soap and jewelry cleaner in one that is gentle, nontoxic and moisturizing for the skin yet strong enough to remove everyday dirt, oil and grime from your bling. Two more silver and white products followed including Radiance Towelettes for an on-the-go shine-up and the Illuminating Pom, a chemical-free sponge to polish metals. The Bridal Collection features the same three products repackaged in pink and white. Located in Upper Westside, the team does all of its shipping and receiving.

Here, we chat with Fullerton about how she pulled off a consumer packaged goods launch. What was the straw that broke the camel’s back? On my wedding day in 2019, the photographer asked to see my ring. It was just professionally cleaned, yet I could see lotion and gunk stuck in the crevices. I thought, ‘How do we not have jewelry cleaner in the bridal suite? We have dress tape, boob tape, everything.’ I was frustrated that my ring wasn’t clean.

What did it take to get SHINERY’s wash right? I met with chemists for 16 months to develop the idea, formula and brand. Every chemist I initially spoke with

Scrub a Dub: Use SHINERY Radiance Wash ($28) like a normal hand wash. For optimal shine, use warm water plus two or three pumps, and work the wash into a lather around your jewelry. Then simply rinse.

said it had to have ammonia, that the jewelry has to sit in a formula. On the more natural, gentle side, people said they don’t have super cleansers to address grease. That’s when I stopped asking for a “jewelry cleaner.” I said I needed it to be a cleanser that was safe and moisturizing for hands but a super cleaner for jewelry.

How often do you recommend washing jewelry? For rings, daily. Jewelry cleaning is often seen as a chore and done once a month maybe. So we’re all walking around with dirty jewelry. The true innovation in SHINERY is how easy and gentle it is for daily use on all metals and gemstones, though you should defer to your jeweler’s instructions. If a piece cannot get wet, then we say you shouldn’t use our product.

What are you most looking forward to this year? I look forward to more customer stories. We’ve received a couple DMs from people using our products to clean old silver heirloom pieces, Christmas ornaments—applications I never thought of. What people write to us is so meaningful and sentimental.

What advice would you give someone else who wants to launch a product line? You’re truly only as great as your partners in the beauty/cosmetic/consumer packaged goods world. You’re in a relationship with several different companies, from manufacturers to people who print, make boxes and bottles, so finding quality partners is important. n

SHINERY

Available at Nordstrom Perimeter, Brown & Co. Buckhead, nordstrom.com and shinery.com, @shinery

SIMPLY ARTS & ENTERTAINMENT

ARTS BULLETIN

Spotlight: Barrett Ervin P67

“It makes people happy to have something that makes a room look prettier.” —Barrett Ervin

Artist Barrett Ervin draws much of her inspiration from homes, both inside and out.

Photo: Joann Vitelli

“I was new to everything, but when I got used to it, it was a breeze.”

Photographer: James Hicks, Hair and makeup: Gabriella Biangel, Stylist: David De La Cruz NEW TO THE LIMELIGHT

BUCKHEAD RESIDENT MORGAN MCGILL MAKES HER FILM DEBUT

STORY: Vanessa Pascale Rust

It was Morgan McGill’s obsession with Indiana Jones at a young age that sparked her interest in acting.

“I watched his movies all the time, and I literally wanted to be Harrison Ford, who plays Indiana Jones, so bad. I was like, ‘Mom, I want to do this!’” McGill’s mother took the hint and enrolled her in private acting lessons at 6 and group classes by the time she was 8. Just before she turned 9, McGill joined an advanced improv troupe, helmed by renowned improviser Julia Jones, that performs at local and regional venues. In 2019, the young actress made her television debut on HBO’s “Lovecraft Country.”

Most recently in 2021, the 13-yearold played the lead of Lynn Loud in her first made-for-TV film, “A Loud House Christmas,” a Nickelodeon flick expected to lead to several follow-up films. Streaming on Paramount+, the live-action movie is based on the network’s popular cartoon show by the same name about the chaotic, everyday life of a boy named Lincoln Loud, a middle child with 10 sisters. Lynn is the spunky fifth child in the family.

“We’re both sporty, and it kind of fit perfectly, except I am more girlygirlish, and she’s more of a tomboy. I had to interpret the tomboyishroughness for Lynn. I was new to everything, but when I got used to it, it was a breeze,” says the born-andraised Atlantan about the role.

“A Loud House Christmas” was filmed just 30 minutes from McGill’s home in Buckhead. She especially loved doing the snowball fight scene, which was shot in March in 90degree weather. “It was so much fun working on set with everyone, and we bonded together!”

With her attraction to the limelight and inherent athletic abilities, it seems that McGill is following in her parents’ footsteps. Her dad is Curt McGill, a former NFL center for the Indianapolis Colts and NY Jets, and her mom, Kelly Baskin McGill, is an NCAA tennis champion. In addition to acting and modeling, McGill is an accomplished athlete who plays tennis and volleyball for Spike Atlanta and competes in the USTA circuit. “I was born and raised in an athletic house. Weekends are a big deal for my dad and us because we watch a lot of football. And my mom coaches a lot of college kids, so we go to their tennis matches a lot,” McGill says.

Additionally, her mother co-owns and is the COO of The Salt Agency, a modeling firm located in Buckhead Village District. “I’m kind of influenced by that, too,” McGill says.

When McGill has free time and isn’t going on auditions, like many 13-year-olds, she enjoys hanging out with her friends. “Hopefully, there will be some more auditions coming up,” she says. Whether on screen or on a court, we’re sure we’ll be seeing a lot more of her soon. n @officialmorganmcgill