Using Linkedin in a Digital World

Let your business benefit from the power of Linkedin

Linkedin is one of the most powerful tools available to generate awareness of your business towards people you do not know (word of Mouth).

Simply Business Club has been a huge advocate for Mike Roberts and his Making Digital Real revolution. So I asked ChatGPT why should a business use Linkedin and this is what it said:

LinkedIn is a powerful social networking platform that businesses can leverage to build their brand, connect with customers, and grow their business. Here are some reasons why businesses need to use LinkedIn: transform your business, if only you plug it in.

1, Reach a Large Audience: LinkedIn is the world's largest professional networking platform with over 756 million members in more than 200 countries. By having a presence on LinkedIn, businesses can reach a large and diverse audience and connect with potential customers, partners, and employees.

There’s three main reasons that compliance might feel like a tickbox exercise, a thing for the audit, a waste of time (and, in which case, probably is).

2, Build Brand Awareness: LinkedIn is an excellent platform for building brand awareness. By creating a company page, businesses can showcase their products or services, share industry insights, and engage with their followers. A well-curated LinkedIn page can help businesses establish themselves as thought leaders in their industry.

First, because it duplicates real life. If you have ISO certifications and schedule a so-called management review just in time for the auditor coming so you can triumphantly brandish the minutes in their face, then you can knock it on the head. You know the weekly/biweekly/monthly management/board/directors’ meeting you already have? That’s your management review.

3, Generate Leads: LinkedIn provides a variety of tools and features to help businesses generate leads. With LinkedIn Sales Navigator, businesses can target specific audiences and identify potential leads. Additionally, businesses can use LinkedIn's advertising platform to create targeted campaigns that reach their ideal audience.

I’d confidently bet that you are discussing these things all the time. Because if you aren’t talking about how effectively your business is running more often than a week before the annual audit, you wouldn’t have a business for very long.

4, Recruit Talent: LinkedIn is also a powerful recruitment tool. By posting job openings on the platform, businesses can reach a large pool of qualified candidates. Additionally, businesses can use LinkedIn to search for potential candidates based on their skills and experience.

You don’t need to call it a management review for it to qualify. You don’t need to use the dry technical terms of the standard on your agenda, either. But chances are, you did indeed discuss your clients, staff, shareholders. And the cost of living crisis, the effects of the latest political drama afflicting whichever Prime Minister is in power by the time this goes to print. Bingo – that’s ‘Context of the Organisation’ and ‘Needs and Expectations of Interested Parties’ ticked off. And so on.

If, by chance, there’s a part of the standard you didn’t cover – you probably should add it somewhere. Call it something in plain English, but don’t neglect it. Not “for the audit”, but because it’s all quite important stuff. You don’t need to discuss every item in every meeting either; have some items on every agenda, and others can rotate so that meetings don’t last the whole day.

5, Stay Up-to-Date with Industry News: LinkedIn is an excellent platform for staying up-to-date with the latest industry news and trends. By following relevant industry groups and thought leaders, businesses can stay informed and stay ahead of the competition.

In summary, LinkedIn is a valuable tool for businesses of all sizes. By leveraging the platform's powerful features, businesses can reach a large and diverse audience, build brand awareness, generate leads, recruit talent, and stay up-to-date with industry news and trends.

The second reason is that the purpose might not be clear. If you’re doing something “for compliance reasons” and don’t really see the point of it, then it’s all but certainly not fulfilling its purpose. Never should something be done for the sake of it. Take the humble PAT test: nobody would dispute the sanity of having your plugs checked periodically to ensure you don’t electrocute Belinda in the procurement department (however tempting Belinda may make that prospect, from time to time). As with Belinda, so with life. Everything you do in compliance is looking for that electric shock.

Take every compliance process you have, and interrogate it with one question: ‘So what?’. Demand an answer.

Third, and this is a biggie: it’s not fit for purpose.

Compliance should be time-saving engine, not a time-draining vampire. It shouldn’t run separately to your business, or even in parallel to your business. It should run your business.

Your processes, your procedure documentation, your policies, your quality checks, your risks, your KPIs – all of it should form one cohesive powerhouse that does the hard work for you.

But that’s what Tesseract helps with. We have a deep understanding of how everything is intended to fit together. Instead of ramming the wrong bits of the jigsaw together to produce a gargoyle, let us rearrange the pieces to make something better. Not just replacing your templates with ours, or giving Brian a biscuit while we give you a list of things to do instead. But actually crafting a system that works for you, for your business and in your context. You will have unique advantages, challenges and requirements and working with Tesseract means you get something that

Relevant to your business, meaning you can actually use it.

As discussed, Simply Business Club has worked with Mike at MDR for some time and he has kindly come up with a really brilliant offer to help you with your Linkedin approach so scan the QR code below and let Mike help you to conquer Linkedin and make Linkedin work for you and your business

You, as a business leader, should receive the management information that you need to make decisions, prevent disasters, and power your business onwards towards the objectives you –and everybody else – are striving for. It should be the mushroom to your Super Mario.

And that’s not unachievable. The constraining factors are usually lack of confidence in your freedom to change “compliance stuff” from the templates Brian got from the auditor or Google; lack of understanding of how everything should fit together; or lack of time to rewire the system because you’ve a bulging inbox and pile of work. You’re not alone. Not even close.

• Elegant in application: maximum benefit, minimum fuss.

• Worthwhile: expect a return on your time investment with real-life results for your business.

We’ll start with an informal chat and get to understand you, then work with you through our respected client portal which keeps everything together. Our vision for you will be a Wallace-and-Gromit breakfast machine that delivers what you need, how you need it, when you need it. And save you from Brian banging on while you’re drowning in forms you’d cheerfully set on fire as Belinda’s over there getting repeatedly blown up.

Scan me for a really great offer and some amazing FREE resources

Hop to our website – www.tesseract.consulting or drop us a note at ask@tesseract.consulting.