Amanda Tilyard - Before You Sell

Selling with PRD

Amanda tilyard Creating an Innovative and Creative Marketing Plan to achieve the best result for you.

Amanda brings a strong local connection having lived in Wagga and local district all her life, with a rural background and love of the land.

A proud mum of two boys, and Moo Moo of three grandchildren. A long time local Amanda enjoys following local sporting events and all the things that Wagga Wagga has to offer.

Experienced in Residential Sales & Auctioneering for over 20 years experience in Real Estate. Amanda is always focusing on guiding you to achieve your goals and adding a touch of flair along the way.

AMANDA SHARES HER COMMITMENT TO YOU BELOW I accomplish my clients goals by giving impeccable service together with the right marketing strategies by focusing on each of my clients as an individual.

My years of negotiating means I am able to achieve a win win for both my owners and buyers by achieving the highest possible price for my sellers and a life time of memories for my buyers.

My ability to share honest feedback from the market with my direct but caring approach allows my owners to make the right decision, for them, when selling their home.

I focus on creating a stress free journey for my clients by continually learning and growing in this fast paced world of online marketing

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your local experts PRD Real Estate Wagga Wagga has been servicing the real estate and property needs of Wagga and surrounds for over 25 years.

We are an award winning office dedicated to our clients in both sales, property management and commercial real estate.

We, at PRD Wagga Wagga hold the responsibility of looking after what is normally our clients greatest asset in the highest regard and continually work towards providing the ultimate real estate service.

Although we are proud of the results our team has achieved, our most important goal is to constantly exceed the benchmarks we have established in the industry.

With a business philosophy aimed squarely at customer service, innovative marketing and superior results, we look forward to the opportunity of proving our commitment and expertise in creating the best possible result for you.

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why rely on any agent when you can have the best

Not all real estate agents are equal.

At PRD, our agents are carefully selected, expertly trained and constantly honing their skills.

Their passion, enthusiasm and results are unparalleled in the industry.

Our team has an unashamed commitment for doing the very best within every aspect of the real estate journey, not simply just achieving a sale.

Property is what we do all day, every day, and that is what matters the most to our clients.

TWO IS BETTER THAN ONE

Joining Amanda, we have Harry Mangelsdorf. With Amanda's years of experience and Harry's fresh approach on listing and marketing properties, you can be assured that this team will deliver results.

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Your Sales Team SIMON FREEMANTLE - PRINCIPAL

AMANDA TILYARD - SALES AGENT

RYAN SMITH - SALES AGENT

HARRY MANGELSDORF - PA TO AMANDA TILYARD

MICHAEL KENNEDY - SALES AGENT

LUKE GERHARDY - SALES AGENT

MARK KENNEDY - SALES AGENT

MICHELLE WILCOX - SALES AGENT

MARK STEEL - SALES AGENT

LILY MCPHERSON - PA TO RYAN SMITH

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Your marketing Team Here at PRD Real Estate, we are the only agency with a full in-house marketing team. We will take professional photographs, produce a video and market your property in print and on-line.

MIKKALI ROWE - PHOTOGRAPHER/ GRAPHIC DESIGNER

Mikkali's photography skills give PRD the edge when it comes to showcasing your property.

Mikkali has a Bachelor's Degree of Creative Arts and Design majoring in Photography and Graphic Design.

KATRINA CHAMBERS - MARKETING MANAGER

Katrina will make sure as many eyes as possible land on your biggest asset.

With a Degree in Advertising and Marketing, a passion for interior design and a knack for knowing how to use social media to promote your property, you’ll be sure Katrina will be working away to generating more leads and target those qualified buyers.

TOM GRIFFITH - VIDEOGRAPHER/ GRAPHIC DESIGNER

Tom is a multifaceted creative designer with industry experience in videography and a Post-Graduate Diploma in Applied Digital Marketing.

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ACCESS TO BUYERS Our database marketing can help you reach potential and qualified buyers instantly. We categorise contacts to create a personalised experience, or to attract potential customers. We know that database marketing seeks to understand how customers want to be marketed to, and then applying those insights to fulfil the customer’s need via the best channel.

Customer databases can help us : Identify customer groups Create detailed customer segments based on demographics, behaviours, price ranges Design highly personalised messages for both current and prospective buyers Determine the best channel and time to engage customers Improve our marketing efficiency by not wasting time and money sending campaigns to those who are unlikely to respond

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BUYER SOURCE

NEWSPAPER

WEBSITE

DATABASE

SOCIAL MEDIA

THINGS TO KEEP IN MIND ABOUT THE MARKETING OF YOUR HOME THE PROPERTY MARKET IS NO DIFFERENT TO ANY OTHER COMMERCIAL MARKET. IT RESPONDS TO SUPPLY AND DEMAND. AT ANY ONE TIME, BUYERS WILL SHOP AROUND UNTIL THEY FIND THE HOME THAT SUITS THEIR REQUIREMENTS. RESEARCH SHOWS THAT BUYERS LOOK AT 14 HOMES ON AVERAGE BEFORE THEY BUY. THEY MAY FIND MORE THAN ONE HOME THAT THEY LIKE AND IF THEY DO, THEN THEY WILL BUY THE HOME THAT REPRESENTS THE BEST VALUE TO THEM. IT IS WORTH MAKING SURE THAT EVERYTHING POSSIBLE IS DONE TO ENSURE THE SALEABILITY OF YOUR HOME BEFORE IT IS OFFERED TO THE MARKET.

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FLOOR PLANS Floor plans provide detailed information on layout and dimension, giving potential buyers a valuable overall perspective of the property.

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VIDEO MARKETING

Want to reach more buyers than ever before?

The statistics prove that real estate videos cut through the market clutter like no other campaign tool and will boost your profile.

PRD Real Estate Wagga has an in-house qualified videographer to capture and showcase your property in the most appealing way to buyers.

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Social media statistics Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. We use Instagram to show our social side, with the increasing use of stories to share snippets of our business and interact with buyers and sellers.

At PRD Real Estate we use social media as an integral part of our Marketing Campaign. There’s 2 ways we use Facebook – Place your property on our Facebook page and let people know it’s newly listed. This is what we call the “Scatter Effect”. We send it out and hope people who like our page follow it.

Create a targeted Facebook campaign. This is the most efficient way to advertising your property online. We have built and tested many audiences over the years. We will promote your property to one of these audiences depending on price, location and even possible age brackets. Using a targeted audience will get you better results.

Below we used a targeted campaign on both properties. 95 Coleman received an additional $150 spend 4 weeks in to the campaign.

16 Pooginook Place - No additional social media spend

95 Coleman Street - additional social media spend used

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INTERNET PORTAL LISTINGS

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METHODS OF SALE

INSTANT AND CONTINUOUS BUYER Asking price is advertised MATCHING AND ALERTS, to buyers Offers a more controlled atmosphere THURSDAY NIGHT PROPERTY

SELLING

More commonly accepted in the marketplace Vendor/Purchaser able to negotiate terms

AUCTION

No price advertised Buyers need pre-organised finance Sales price is maximised Heavy marketing early in sales campaign Time critical

TENDER

No price advertised Targets a wide audience of buyers Increases competition amongst buyers Sales price maximised Offers made in a pre-set time frame.

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MARKETING FLOW CHART 1

WEEK ONE SEND TO DOMAIN & PRD WEBSITE LAUNCH SOCIAL MEDIA CAMPAIGN FIRST ADVERTISEMENT IN PRINT MEDIA EMAIL MARKETING CAMPAIGN TO DATABASE

2

WEEK TWO

3

WEEK THREE

4

WEEK FOUR

5

WEEK FIVE

6

WEEK SIX

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Steps to selling your home SELLING A HOME IS A COMPLEX PROCEDURE. WHETHER IT'S YOUR FIRST TIME, OR YOU'RE AN EXPERIENCED SELLER, IT'S VERY EASY TO FORGET THINGS AND TO FEEL OVERWHELMED. WHILST WE ARE ALWAYS AVAILABLE TO ANSWER ANY QUESTIONS YOU MAY HAVE, THE FOLLOWING 'EVENT ROAD MAP' SHOULD HELP KEEP YOU ON TRACK.

STAGE ONE : PRIOR TO LISTING Select an agent Sign an agency agreement with your chosen agent Arrange a contract for sale through your solicitor or conveyancer

STAGE TWO : LISTING YOUR PROPERTY Agent prepares marketing campaign and advertising materials Agent receives a copy of your sale contract from your solicitor or conveyancer Prepare your house for buyer inspections Agent conducts buyer inspections and open houses Agent negotiates a sale price to your satisfaction

STAGE THREE : ACCEPTING YOUR OFFER Offer is accepted Exchanging of contracts

STAGE FOUR : SETTLEMENT

Pre-settlement inspection arranged Settlement occurs Handover of keys Settlement funds distributed

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Have you thought about Styling?

Property styling can boost the sale of your home by up to 12%. This is a huge return on investment when you consider the relatively small costs of property styling. Many end up reducing their listed price (and often quite substantially) in order to prompt a sale. Instead of slashing thousands from your listing, property styling is a clever investment that can help boost the financial appeal of your home.

90% of buyers can't visualise the potential of an empty or cluttered home. Most potential buyers are unable to visualise the potential of an empty space, which holds them back from forming any kind of emotional connection with the home.

Buyers like to see and understand how each room of the house could be used, how their furniture could fit into the space and what kind of floor plan works best - they want to be able to imagine themselves living there.

Only the best real estate agents recommend property styling services. When agents start seeing results, they are always going to recommend it!

What are the main benefits of property styling?

Higher price point: a professionally styled and well-presented home is more appealing to potential buyers and it justifies a higher price point.

Quicker sales: Property styling greatly increases the appeal of any home to attract more potential buyers, which consequently encourages a faster sale. Instead of 60 days on the market, you'll be looking at 20 or less.

Better photos: A professionally styled home presents much better in photos online and sets your property apart in a competitive market.

Styling gives us more content.

With a styled property, it give PRD more social content to work with (and this is all for free!)

More Facebook videos More Instagram story videos Use agents to have some fun walking through the property and showcasing how good it looks.

Use styled images in our newsletters and branding.

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HEAR WHAT OUR CLIENTS HAVE TO SAY Once again, my wife and I found that Amanda conducted the sale of our property with the utmost professionalism. From the beginning it became very apparent that she had an excellent grasp of the market and as such was able to lead us through the sale, which was both quick and brought better than expected results. She has a bubbly personality, is extremely easy to talk to, and is always very well presented.

Note that Amanda was the agent for the sale of our previous property. We would, with great pleasure, recommend Amanda to anyone contemplating the sale of their property.

Peter & Sue Lyzun 46 Brooklyn Drive, Bourkelands

Amanda kept us informed throughout the sale. A pleasure to sell our house with her.

When it come to selling our investment property Amanda yet again sold the property quickly and for the estimated price.

Judy & Tony Bullen 25 Hudson Drive, Lloyd & 1/22 Balleroo Crescent, Glenfield Park

We recently purchased a property through Amanda. After dealing with many agents over a period of 7 months. Her patience, professionalism and understanding my needs and desires was 2 nd to none.

Being able to relate, really listen to what it was that I was looking to buy and having a very relaxed personable nature were what made this experience so positive.

Thank you Amanda Jeffery Dodd 87 Hillary Street, North Wagga

Selling our home of 45 years was daunting.

We liked her enthusiasm & approach. At no time was Amanda pushy, listened to our needs & responded with professionalism. Her friendly, concerned attitude was very welcome in this stressful time. Out house was sold in a day. She was most helpful with assisting us with our big move to Casino. We appreciate what she did for us. Thank you Amanda Geoff & Mavis Lupton 18 Ilex Street, Lake Albert

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Got any Questions?

AMANDA TILYARD 53 FITZMAURICE STREET, WAGGA WAGGA, NSW, 2650 0418 461 067 AMANDATILYARD@PRDWAGGA.COM.AU PRDWAGGA.COM.AU

AMANDA TILYARD PRD REAL ESTATE WAGGA WAGGA @AMANDATILYARDPRD

PRD REAL ESTATE WAGGA WAGGA

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