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WPx_Nathan Bricklin

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Workplace Experience = Performance

When the workplace works, people do their best work. When it doesn’t, everything costs more.

Most workplace strategies look good on paper. The real test is what happens at 8:15 on a Tuesday morning — when someone can’t find a seat, the tech won’t connect, or nobody knows where to go. That’s where strategy meets reality. And that gap is where we work.

Great workplace experience isn’t just about space or technology. It’s about how people, systems, and service come together to deliver consistently — every day, across every location.

ASK YOURSELF:

∙ Do employees know what to expect when they walk in the door?

∙ Does your workplace strategy match how people actually work?

We bring enterprise-scale expertise in work design, workplace strategy, change management, and employee experience — with a hospitality mindset that treats every detail as an opportunity.

You don’t have to choose between strategy and execution. We can help you do both.

WHY WORKPLACE EXPERIENCE?

∙ Employees who can navigate their work environment are more productive and more engaged

∙ Consistent experience across locations builds trust and reduces daily friction

Ready to close the gap?

∙ Are you giving people reasons to choose the office — or just requiring it?

∙ When something breaks, do you know why?

SIGNATURE INSIGHT The First 15min Matter Most

If building access is a hassle, finding a seat is a guessing game, the tech doesn’t connect, or there’s no coffee — the rest of the day is already off track.

This is where workplace experience is won or lost. We focus here first.

∙ A workplace people choose to be in drives collaboration, culture, and retention

∙ Closing the gap between strategy and lived experience directly impacts business performance

Start with a conversation. We’ll listen to where things are breaking down and show you where the biggest opportunities are. nathan@4xiconsulting.com · 4xiconsulting.com/workplace

HOW WE HELP

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We start by understanding how work actually happens, not just what’s on paper.

∙ Employee interviews, observation, and ethnographic studies

∙ Time-spent analysis to identify friction points

Output: A clear map of where the workplace is working and where it’s not.

04

Experience Diagnostics Moments That Matter Strategy Reality Check Workplace Experience System Employee Co-Creation Workshop

If the first 15 minutes don’t work, the rest of the day is already off track. We prioritize:

∙ Seamless building access for employees and visitors

∙ Easy, intuitive seat finding

∙ Immediate, reliable connectivity

∙ Simple access to basic amenities (like coffee)

Output: A workplace that works from the moment someone walks in.

We pressure-test your existing workplace strategy against the real experience.

∙ Compare design intent vs. lived reality

∙ Identify gaps in space, technology, services, and expectations

Output: A grounded view of what will succeed and where to focus efforts.

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When experience breaks down, we identify which lever needs to change.

∙ Assess the four core elements: space, technology, services, and expectations

∙ Determine targeted interventions — including whether technology and AI are simplifying work or quietly adding friction

∙ Ensure fixes create a consistent, functioning workplace system

Output: A workplace that works across locations and functions.

WHY 4XI WPX?

∙ We measure success by lived experience — not strategy completion.

∙ Observational and ethnographic insight alongside traditional data

∙ Employees engaged from the start, not after decisions are made

∙ We ensure technology, including AI, makes work better, not just faster.

∙ Attention to first impressions and everyday moments that define the overall experience

We involve impacted employees early to shape change and communication.

∙ Co-develop change management plans

∙ Build transparent, useful communications — what’s happening, when, and why it matters

∙ Ensure employees can navigate changes smoothly

Output: Solutions that employees understand, accept, and adopt.

We help create reasons for employees to choose the office over off-site alternatives.

∙ Engagement programs, events, and learning opportunities

∙ Amenities and hospitality that elevate the experience

∙ Spaces designed for choice, flexibility, and collaboration

Output: An office environment employees actively choose — boosting collaboration, culture, and retention.

Nathan Bricklin

Senior Consultant, Global Workplace Experience 4xi Global Consulting e: nathan@4xiconsulting.com

Nathan is a former Executive Director of Global Workplace Experience at Wells Fargo, where he led enterprise transformation across 150,000+ employees in hundreds of global locations. He brings deep expertise in workplace strategy, work design, change management, and employee communications — all focused on closing the gap between what organizations intend and what employees actually experience.

MBA, UC Berkeley Haas · BS Finance & Investments, Babson College Adjunct Instructor, NYU

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