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Some of the key features of the American Airlines app include:
Flight booking and management: The app allows travelers to book and manage their flights, view flight schedules and seat maps, and access boarding passes.
Real-time flight information: The app provides up-to-date flight status information, including gate changes, delays, and cancellations.
Baggage tracking: The app allows travelers to track their checked baggage and receive alerts if their bags are delayed or lost.
Loyalty program integration: American Airlines’ loyalty program, AAdvantage, is integrated into the app, allowing members to view and manage their miles and elite status.
Customer service: The app provides access to American Airlines’ customer service, allowing travelers to chat with a representative or request a call back for assistance.
In addition to these features, the American Airlines app also provides travelers with access to airport maps, TSA security wait times, and a range of travel tips and recommendations.
Since its launch, the American Airlines app has received positive reviews from customers, with many citing its ease of use and convenience as key factors in their satisfaction with the app. The app is available for free download on both iOS and Android devices.
Overall, the American Airlines app is an example of how mobile technology is being used to enhance the travel experience for customers. By providing real-time information and access to a range of services, the app is helping to make air travel more efficient, convenient, and enjoyable for American Airlines customers – everything needed for the user in one place.
When considering an experience app for any use-case, adoption is critical to not only drive usage but to get data, and ultimately demonstrate return on investment too.
Just like with both examples of Hilton and American Airlines, adoption is high – the reason why? Both have access control built into them – yes, you can wait in long lines at the hotel to check on, yes you can go get a printed boarding pass, but those savvy travelers to whom time and convenience are precious, these experience apps win the day.

So, what does that mean for the future of apps in the workplace, and the work experience?

Post-pandemic the world of work has changed, and some say has changed for GOOD, for the better. The “C’s” of more Community, Collaboration, and Connectivity have soared to the top of the list of employee priorities, as has the need for good Coffee (and food options), and the desire to “mute the Commute” and win back time, and work/life balance.
The knowledge workforce has discovered that work from anywhere can be more productive – the notion of commuting to an office to do “heads down” work is out of the window, when in fact writing a paper, building a presentation, or creating a spreadsheet can best be done in isolation without the need for an office at all.
Therefore, the demands and expectations on the office have changed – it’s no longer a place to do the work, it’s a place of interaction, of social interaction, creative collisions, and as such a place to be magnetized and where your people choose to be (not have to be).
Banking and financial services giant, HSBC, has in recent years, made significant investments in technology to enhance its digital offerings, including the development of a Workplace app.
The HSBC Workplace app, ‘MyDay’, is a mobile app that provides employees with access to a range of community based and logistical tools. These tools include building and location information, space booking (room, desk, collaborative space, parking), digital building access, IT and Facilities tickets, colleague directory, find a colleague functionality, travel information and booking, password resets and will soon bring together other apples such as HR and expenses to provide a truly frictionless experience for users. It looks good too!
To deploy the HSBC Workplace app, HSBC worked with the mobile app development company, Modo Labs. Modo helped them to create a custom app that met the specific needs of its employees, integrating the app with existing technology infrastructure and ensuring that the app met the company’s strict security and compliance requirements.
The deployment of the app was part of a broader digital transformation strategy at HSBC, aimed at improving the employee experience and increasing productivity. Since the launch of the app, HSBC has reported positive results, with employees citing the app’s ease of use and convenience as key factors in their increased engagement with company resources.
Employees are working from home more than ever before. Companies are seeking to lure people back to the costly real estate, but in order to do so, they need to magnetize the work experience, and the workplace app is a great way to engage, collaborate, and create a sense of community.
It’s important to note that workplace apps should be used in moderation. Too many apps can be overwhelming and counterproductive, as users may find it challenging to manage multiple apps and notifications. It is important to choose the right apps that meet your needs and integrate them seamlessly into your workflow.
Workplace apps have become an essential part of modern workplaces, helping teams communicate, collaborate, and manage projects more efficiently. With the right apps and proper usage, these apps can help professionals stay productive, focused, and connected with their team members.