Southern Georgian Bay Market Report

LOCATIONS B R O K E R A G E

SOUTHERN GEORGIAN BAY REAL ESTATE MARKET REPORT

MAY 2021 RECIPIENT OF ROYAL LEPAGE’S BROKERAGE OF THE YEAR AWARD FOR ONTARIO

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OVERVIEW THE RECORD SALES CONTINUE, WITH AVERAGE PRICES WAY UP AND DAYS-ON-MARKET DOWN

RECORD YEAR-TO-DATE SALES VOLUME OF $1,030,616,498 Up 182% from 2020’s $365,339,491, with units of 1213 up 95% from 2020’s 621. New listings of 1639 up 26% from one year ago, with the sales/listings ratio of 74% up 26%.

RECORD MAY SALES VOLUME OF $238,250,704 Up 174% from last May’s $87,080,655. Record May units of 269 up 82% from last year’s 148. New listings of 407 up 30% from a year ago, with the sales/listing ratio of 66% up 19%.

RECORD YEAR-TO-DATE AVERAGE SALE PRICE OF $849,643 Up 44% from the $588.308 of one year ago. Average days-on-market of 19 down 34 days.

SOUTHERN GEORGIAN BAY MARKET REPORT: MAY 2021

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OVERVIEW (cont’d) THE DEMAND FOR LISTINGS IS GREATER THAN THE SUPPLY The Southern Georgian Bay market had a high 103.5% sale/list price ratio in May. Homes sold in just 17 days on average, down 36 days from a year ago, with just 7 expired listings. As well, there is now just one month of inventory. All that, and April’s 66% sales/listings ratio, adds up to a sellers’ market.

Graph 1: Southern Georgian Bay MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $1,200,000,000

$1,030,616,498 $1,000,000,000

$800,000,000

$600,000,000

$438,497,128 $400,000,000

$365,339,491

$200,000,000

$0

2019

2020

2021

Graph 2: Southern Georgian Bay MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 1,400

1,213

1,200

1,000

800

817 621

600

400

200

0

2019

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

2020

2021

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THE MARKET IN DETAIL Table 1: Southern Georgian Bay MLS® Sales And Listing Summary 2019 vs. 2020 vs. 2021

2019

2020

2021

2020-2021

$438,497,128

$365,339,491

$1,030,616,498

+182%

817

621

1213

+95%

1590

1299

1639

+26%

YTD Sales/Listings Ratio

51%

48%

74%

+26%

YTD Expired Listings

180

241

43

-82%

$122,417,707

$87,080,655

$238,250,704

+174%

May U nit Sales

234

148

269

+82%

May New Listings

454

314

407

+30%

May Sales/Listings Ratio

52%

47%

66%

+19%

44

54

7

-87%

$523,153

$588,383

$885,690

+51%

YTD Sales : Under $300K

87

51

20

-61%

YTD Sales: $300K - $499K

374

254

173

-32%

YTD Sales: $500K - $799K

268

220

541

+146%

YTD Sales: $800K - $999K

46

48

211

+340%

YTD Sales: $1M - $1.499M

26

28

172

+514%

YTD Sales: $1.5M - $1.999M

11

15

56

+273%

5

5

40

+700%

54

53

19

-64%

$536,716

$588,308

$849,643

+44%

Year-To-Date (YTD) Volume Sales YTD Unit Sales YTD New Listings

May Volume Sales

May Expired Listings May Average Sale Price

YTD Sales: $2M+ YTD Average Days-On-Market YTD Average Sale Price

NOTE: All MLS® sales data in this report comes from the Southern Georgian Bay Association Of REALTORS® and refers specifically to residential sales as of June 2, 2021.. While deemed to be reliable, Royal LePage Locations North assumes no responsibility for errors and omissions.

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

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THE MARKET IN DETAIL (cont’d) The Southern Georgian Bay market just keeps powering on. While, as Graph 3 shows, May’s volume of $238,250,704 was down 11% from March, it was the region’s fifth best month ever and twelfth straight record. 2021’s year-to-date volume of $1,030,616,498 was not only up 182% from last year, it was up 93% from 2017’s prior high. On the units side, Graph 4 shows a similar but less pronounced pattern. 2021’s year-to-date sales of 1213 were up 95% from last year and up 11% from 2017’s former benchmark 1091. Perhaps most notable was the region’s 479 sales in the $800K+ bracket, up 399% from 2020’s former record 96. Not surprisingly, the Southern Georgian Bay’s year-to-date average sale price is doing well. It’s up 125%, 73%, 73%, 58% and 44% from 2016-2020 respectively.

Graph 3: Southern Georgian Bay Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $300,000,000

2019 2020

$250,000,000

2021 $200,000,000

$150,000,000

$100,000,000

$50,000,000

$0

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Graph 4: Southern Georgian Bay Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 450

2019

400

2020

350

2021

300 250 200 150 100 50

0

Jan

Feb

Mar

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

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THE MARKET IN DETAIL (cont’d) As Graph 5 shows, 2021 unit sales are up from 2019 in five price ranges and down in two. The $500K-$799K, $800K$999K, $1M-$1.499M, $1.5M-$1.999M and $2M+ ranges are up 146%, 340%, 514%, 273% and 700% respectively. The Under-$300K and $300K-$499K ranges are down 61% and 32% respectively. More generally, the Under-$500K bracket – which accounts for 16% of 2021’s sales – is down 37% from a year ago. The $500K- $999K bracket – which accounts for 62% of all sales – is up 181%. And the $1M+ bracket – which accounts for 22% of all sales – is up 458%.

Graph 5: Southern Georgian Bay MLS® Sales By Price 2019 vs. 2020 vs. 2021 (Units) 600

2019 2020

541

500

2021

400 374

300

2019 2000

268

254

200

220

2021

211

173

172

100 87 51

0

20

Under $300K

46 $300K-$499K

$500K-$799K

48

$800K-$999K

26

28

$1M-$1.499M

11

15

56

$1.5M-$1.999M

SOUTHERN GEORGIAN BAY MARKET REPORT: MAY 2021

5

5

40

$2M+

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SALES BY PROPERTY TYPE Graph 6: Southern Georgian Bay MLS® Sales By Property Type 2019 vs. 2020 vs. 2021 (Dollars and Units)

2021

2021 IN DETAIL

2021

2021

$73,508,215

$211,548,478

139

867

$819,068,020

Single Family

Single Family

Vacant Land

$69,694,216

Condominium

2020

2020

Vacant Land

$12,699,067

57

$295,645,275

459

Single Family

Single Family

2019

Condominium

Vacant Land

$77,256,514

$819,068,020 UP 177% from 2020

AV. DAYS-ON-MARKET: 18 DOWN 36 days from 2020 $819,068,020

AV. SALE PRICE: $944,715 UP 47% from 2020 Single Family Condominium

2020

Vacant Land

CONDOS/TOWNS $12,699,067

$69,694,216

DOLLAR SALES: $211,548,478 UP 204% from 2020 UNIT SALES: 346 UP 114% from 2020

162

Condominium

$73,508,215 DOLLAR SALES : $211,548,478

UNIT SALES: 867 UP 89% from 2020

346

Condominium 2020

SINGLE-FAMILY HOMES 2021

2019

2019

Vacant Land

$20,026,784

AV. DAYS-ON-MARKET: 23 $295,645,275 DOWN 24 days from 2020 AV. SALE PRICE: $611,412 Single Family UP 42% from 2020

2019

Condominium Vacant Land

$20,026,784 VACANT LAND

$77,256,514

75

DOLLAR SALES: $73,508,215 UP 479% from 2020

192

UNIT SALES: 139 UP 144% from 2020 $361,240,614

625

Single Family

Single Family

Condos/Towns

Condo/Town

Single Family

Vacant Land

Condos/Towns

Vacant Land Vacant Land

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

$361,240,614

AV. DAYS-ON-MARKET: 86 EQUAL to 2020 Single Family

AV. SALE PRICE: $528,836 Condos/Towns UP 137% from 2020 Vacant Land www.locationsnorth.com

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SOUTHERN GEORGIAN BAY’S AVERAGE SALE PRICES: 2010-2021 HUGE GAINS, BOTH GENERALLY AND RELATIVE TO INFLATION SGB’s average sale price for single-family homes in Q1-2021 was $935,242: that’s up 39%, 60%, 77%, 78% and 205% from Q1 of 2020, 2019, 2018, 2017 and 2010 respectively. Q1-2021’s average condo price of $576,006 was up 38% 73%, 101%, 106% and 140% from Q1 of 2020, 2019, 2018, 2017 and 2010 respectively.

From 2010-2013 the average sale price of a single-family home increased at just under Canada’s inflation rate and then rose to 155% above inflation in Q1-2021. Condo prices were under the inflation rate until 2015 before beginning to steadily climb in 2016 and finishing 88% above inflation in Q1-2021.

$1,000,000 $900,000 $800,000 $700,000 $600,000

$500,000 $400,000 $300,000 $200,000 $100,000

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Q1-2021

Single-Family Home Average Sale Price: 2010 > Q1-2021 Canada’s Inflation Rate Based On SGB’s 2010 Single-Family Home Average Sale Price Condominium Average Sale Price: 2010 > Q1-2021 Canada’s Inflation Rate Based On SGB’s 2010 Condominium Average Sale Price

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

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ROYAL LEPAGE LOCATIONS NORTH IN 2020 OUR 8TH STRAIGHT RECORD-BREAKING YEAR

WE BROKE OUR OWN SOUTHERN GEORGIAN BAY REGIONAL RECORD FOR ANNUAL MLS SALES VOLUME With $604,080,487 – up 91% from 2019 and up over 1000% from 2011

OVERALL WE HAD MORE THAN 4 TIMES THE SALES VOLUME OF OUR CLOSEST REGIONAL COMPETITOR

WE WERE #1 IN THE REGIONAL LUXURY HOME MARKET, WITH 4 TIMES THE UNIT SALES OF OUR CLOSEST COMPETITOR

Locations North Sales Volume, 2011 - 2020

2011 2011 2012 2013 2014 2015 2016 2017 2018 2019

2012

$53,047,171

2013

$89,145,175

2014

$96,796,883

2015

$121,934,732

2016

$159,707,227

2017 2018

$215,294,663 $268,894,323 $288,097,462

2019 2020

$316,114,237 $604,080,487

2020

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

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* Collingwood, The Blue Mts., Wasaga Beach, Meaford, Clearview, Grey Highlands

2020 UNIT SALES Collingwood

** $1,000,000+

The Blue Mountains UNITS

UNITS

PERCENTAGE

PERCENTAGE

Royal LePage Locations North 213.5 Royal LePage 43.4% Locations North

Royal LePage Locations North

270

Royal42.8% LePage Locations North

RE/MAX Four Seasons

79.5

RE/MAX Four Seasons 12.6%

RE/MAX Four Seasons

54.5

11.1% RE/MAX at Blue

Century 21 Millenium

70

Royal LePage Trinity 11.1%

RE/MAX at Blue

52.5

RE/MAX Four Seasons 10.7%

Chestnut Park

55

Chestnut Park 8.7%

Century 21 Millenium

Clairwood

45

Century 21 Millenium 7.1%

Chestnut Park

RE/MAX of Wasaga Beach

23

Clairwood 3.6%

Sotheby’s

Engel & Volkers

18

Engel & Volkers 2.9%

Clairwood

Forest Hill

13.5

RE/MAX of Wasaga Beach 2.1%

Sotheby’s

7

1.1%Other

50

Non-SGBAR 8%

Other

UNITS

Forest Hill

7.5

Engel & Volkers 1.5%

Engel & Volkers

6.5

1.3%Other

Other

45

Non-SGBAR 9.2%

UNITS

PERCENTAGE

PERCENTAGE

19

RE/MAX of Wasaga Beach

11.5

RM 4 Seasons 8.4%

RLP RCR 6.6%

Chestnut Park

10.5

RM Wasaga 7.7%

12

RE/MAX Grey Bruce 5.8%

Century 21 Millenium

8

Chestnut Park 5.8%

9

Chestnut Park 4.4%

Sotheby’s

6

Century 21 Mil enium 4.4%

8

3.9%McIntee

Forest Hill

5

3.6%Exit

6.5

RLP Trinity 3.2%

Engel & Volkers

2.5

Forrest Hill 1.8%

5

2.4%Other

Clairwood

2.5

1.8%Other

24

Non-SGBAR 11.7%

Other

25.5

Non-MLS 18.7%

13.5

Other

Clairwood 2.2%

RE/MAX Four Seasons

19

Sutton Sound

11

Century 21 Mil enium 9.7%

20

Century 21 Millenium

RE/MAX Grey Bruce

Royal3% LePage Trinity

RE/MAX Four Seasons 9.2%

Chestnut Park

Sotheby’s

15

Locations North 44 Royal LePage 32.1%

89

ARA

38.5

Royal LePage Locations North

Royal LePage Locations North

RE/MAX Four Seasons

Chestnut Park 9.8% Century 21 Millenium 7.8%

Clearview

Meaford

Royal LePage RCR

48

Royal LePage Locations North 43.2%

Southern Georgian Bay (West)* UNITS

RLP Trinity 13.9%

Southern Georgian Bay Luxury Homes** UNITS

PERCENTAGE

PERCENTAGE

Royal LePage Locations North 790.5

RE/MAX of Wasaga Beach 36.5%

Locations North Royal LePage Locations North 115.5Royal LePage 37.9%

RE/MAX of Wasaga Beach

Royal LePage Trinity 11.3%

RE/MAX Four Seasons

246

28.5

RE/MAX Four Seasons 9.3%

28

Chestnut Park 9.2%

232.5

Royal10.7% LePage Locations North

RE/MAX Four Seasons

175.5

Century 21 Mil enium 8.1%

Sotheby’s

Chestnut Park

132.5

RE/MAX Four Seasons 6.1%

Clairwood

Century 21 Mil enium 6.1% * ‘Units’ refers to18.5 the combined number of Listing Selling Engel & Volkers Sides 15.5and5.1%

Clairwood

62

Manuel Antunes 2.9%

Forest Hill

** $1,000,000+11.5

Sotheby’s

41.5

Sutton Group Incentive 1.9%

Century 21

11

Sotheby's 3.6%

Engel & Volkers

35.5

Col1.6% dwell Banker Ronan

Engel & Volkers

4

Royal LePage RCR 1.3%

29

1.3% Other

RE/MAX at Blue

3

Royal LePage Trinity 1%

420

Non-SGBAR 19.6%

73.5

22.7%Other

Century 21 Millenium

Forest Hill Other

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

Chestnut Park

Other

Clairwood 3.8%

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Georgian Triangle’s

MOST SUPPORTIVE BROKERAGE

$825,000+

1

#

Raised for local causes & Community Sponsorships from 2013-2020

Georgian Triangle

BROKERAGE

8

Straight Years* Of Record Sales!

Q1 Numbers

BY THE

Annual Sales Volume 2020 Sales Up 91% from 2019

Almost

4

TIMES MORE

than our closest regional competitor†

1

#

in regional luxury home sales

4+

times more than our closest regional competitor†

308,757+

600

Page Views†

Buyer leads/month§ With over 4X the average industry conversion rate

27,690+ People Reached‡

4,333+

Clicks, Shares, Views, & Likes‡

Region’s Best Market Intelligence

52

LocationsNorth.com We average

Featured Listings

62,165+

Unique Visitors†

Detailed Market Reports Per Year FOR YOU

Socially Connected

285,872+

Social Media Impressions Clicks, Views, Shares, Likes, Tweets‡

$36,720 Giving back and working in our community

Raised for Local Charities in 2020

$22,500

COLLINGWOOD: 705-445-5520 | CREEMORE: 705-881-9005 | MEAFORD: 519-538-5755 THORNBURY: 519-599-2136 | WASAGA BEACH: 705-617-9969 *

By MLS® dollar volume sales in each of the last 8 years. †Based on Google Analytics (January 1st, 2021 to March 31th, 2021). ‡Based on social media channels (January 1st, 2021 to March 31th, 2021). §Based on March 2021 lead volume

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PERSONAL PROFESSIONAL PROGRESSIVE REAL ESTATE SERVICE

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COLLINGWOOD 705-445-5520

THORNBURY 519-599-2136

330 First St.

27 Arthur St.

CREEMORE 705-881-9005

CRAIGLEITH 705-445-7799

154 Mill St.

209820 Hwy. 26 West.

MEAFORD 519-538-5755

WASAGA BEACH 705-429-4800

96 Sykes St.

1249 Mosley St.

STAYNER 705-428-2800

WASAGA BEACH 705-617-9969

7458 ON-26, #11.

1344 Mosley St. Unit 5.

S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1

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