In West Africa, the prevalence and impact of micronutrient deficiencies are significant, and anemia, vitamin A deficiency, and iodine deficiency remain of public health concern. For example, every country in the region is off-track to reach the World Health Assembly 2025 global nutrition target for anemia prevalence reduction (Global Nutrition Report, 2018). Fortified rice has the potential to reach 130 million people in 12 African countries, three-quarters of which are in West Africa, and help tackle micronutrient deficiencies.