The Stories of Tomorrow Time is NOW..
CONSUMER CURRENT SENTIMENTS • • • • • • • • •
ECO- ANXIOUS FEARFUL OVERWHELMED DE-SYCHRONIZED RESILIENT UNCERTAIN RADICAL OPTIMISTIC EMOTIONALLY RE-PURPOSED DIGITALLY DEPANDENT
CONSUMER KEY PRIORITY :
GOOD INTENTION Consumer to develop new priorities, from limitarianism to the need for protection and comfort. Whether it's the politically woke gen Z or newly vulnerable boomers, customers will be looking for better connections with their products and will spend with greater intention. • • • • • • • •
BE ETHINCAL BE HONEST BE TRANSPERANT BE KIND BE POSITIVE BE REAL BE TRUSTWORTHY BE CONCIOUS
CONSUMER OF TOMORROW : DESIRES • • • • • • • • • • • • • • •
APPRECIATE SLOW-LIFE ZEN-SEEKERS SELF-IMPROVERS PRIORITIZE STABILITY MORE ACCEPTING OPTIMISTIC SIMPLICITY TO CALMNESS CONSCIOUS PREACHERS DIGITAL SOLVERS HYPER-CONNECTED EXPERIMENTAL FEELING CONTENT MENTAL WELL-BEING DIGITISATION CLEANINESS TO CLARITY
NEW QUARANTINE MOVEMENT 1. 2. 3. 4. 5.
KEEP IT CLEAN NEW HOBBIES ORGANIZATION GOALS QUARANTINE HOME GYM DIGITALLY CONNECTED
1.KEEP IT CLEAN : INSIDE OUTSIDE • • • • •
MASKS GLOVES SANITIZERS HOME CLEANING MINERAL WATER
2.ORGANIZATION GOALS : KITCHEN • • • • • •
DISH STAND MASON JARS CANNISTERS TWO-TIER BASKET EGG TRAY CUTLERY BASKET
2.ORGANIZATION GOALS :HOME STORAGE
3.NEW HOBBIES :GREEN THERAPY • • • •
GARDEN TOOLS PLANTERS GLOVES POTS AND PLANTERS
3.NEW HOBBIES :INNER CHEF • • • •
BAKING TOOLS BAKING MOULDS MEASURING CUPS CAKE TRAY
4. QUARANTINE HOME GYM • • • •
YOGA MAT GYM ACCESSORIES WATER ATHELIESURE
5. DIGITALLY CONNECTED
NEW CONSUMER, NEW NEEDS (Time Is Now)
ME-TIME
1
WELLNESS & OPTIMISM PRODUCTIVE HOME EARTHLY GOODNESS
2
3
4
COMFORT VIBES
5
ME-TIME Positive messaging and mood-boosting visuals are crucial for spreading happiness among consumers. Words of encouragement and phrases that reference future optimism will resonate with customers, keeping them strong and upbeat while helping them to make the most out of this time. In addition to calming shoppers with soothing visuals, it's also important to energize them. Create colorful assortments filled with moodboosting hues to energize and uplift
COLORS & VERBIAGE • • • • • • •
GLAM-BOOSTERS BEAUTY SLEEP BATH-LIESURE & HOME SPA MOOD-BOOSTERS DIY CRAFT & BOND OVER FUN CHEF & BAKERS GARDEN THERAPY
KEY CATEGORIES
FASHION ACCESSORIES
BAKING TOOLS
TIE & DYE CRAFT
BEAUTY SLEEP
GARDENING TOOLS
BATH-LIESURE
DIY & ENTERTAINMENT
WELLNESS OPTIMISM Wellness is about surrounding yourself with beautiful things encourages a balanced healthy and fulfilling life. It’s Time to infuse our homes & lifestyle with things that promote peace and positive energy — power of well-being can be achieved by all-natural items. Mental and physical wellbeing are a priority more than ever. Provide customers with solutions big and small that cater to their wellbeing, from staying active and well fed
COLORS & VERBIAGE • • • • • • •
SELF CARE EMPATHY MENTAL HEALTH POSITIVITY NEW BEGINNINGS SLOW LIFE KINDNESS
KEY CATEGORIES
YOGA FASHION
PLANTERS
YOGA PILLOWS & TAPESTRY
AROMA WALL DÉCOR
AROMA CANDLES & DIFFUSERS
HOME GYM
WELLNESS JOURNALS
MEDITATION ACCESORIES
PRODUCTIVE SPOT With many consumers now working from home for the foreseeable future, good design has never been so crucial. Clever solutions maximize space, are comfortable and flexible, and help facilitate better digital interactions among workers.
COLORS & VERBIAGE • COMFORT QUOTIENT • GET ORGANIZED & PRODUCTIVE • BRING THE NATURE VIBES • PERSONALIZE STYLE STATEMENT
KEY CATEGORIES
DESK ACCESSORIES
LAPTOP STANDS
TABLE CLOCK/CALENDER
BASKETS & STORAGE
MAGZINE HOLDER
ORGANIZERS & PLANNERS
TEXTURED THROWS
PORTABLE TABLES
COMFORT VIBES Surrounding one's self with soft, comforting tactility will be essential to feeling safe and protected. Cozy curves and rounded forms will remain important for home. Work this into textile collections with curved products and soft finishes that entice touch. Complement this with soft colors to encourage relaxation in Lifestyle
Fabric & Colors • • • • • • •
COMFORT QUOTIENT COZY LIVING TACTILE SURFACE SENSE OF PROTECTION NATURAL TEXTILE PLUSH AND LUXE BASICS ADMIRATIONS
KEY CATEGORIES
BOHO DRESSES
SLIPPERS
LOUNGE PANTS
COMFORT SHORTS
CUSHIONS & CHAIR PADS
SLEEPWEAR DRESS & SETS
THROWS
LOUNGE BEAN BAGS
LOUNGE WEAR
RUGS
EARTHLY GOODNESS CONSCIOUS STEP TOWARDS SUSTAINABILITY AND UPCYCLING WITH MORE REALISATION. EVOKE MORE CONSIDERED CONSUMPTION, FOCUSING FUTURE PRODUCT REQUIREMENTS AROUND UTILITY, VERSATILITY AND LONGEVITY. IT’S TIME TO CELEBRATE CRAFT AND CATER TO THOSE AFTER SOMETHING DIFFERENT WITH UNIQUE AND ONE-OFF ITEMS.
COLORS & VERBIAGE • • • • • • •
END OF MORE NON-TOXIC LIFE ETHICAL MESSAGE SIMPLICITY TOUCH CONSICOUS ERA NURTURE NATURE GREEN MIND
KEY CATEGORIES
KITCHEN STORAGE
PP MATS
UPCYCLED DENIMS
EVERYDAY ESSENTIALS
REUSABLE TOTES
JUTE RUGS
SUSTAINBLE TABLEWARE
UPCYCLED RUGS