Mood boards

Elegant/ Classic

Packaging Practical Element

Features White & Gold Brown & Black Minimal use of type Subtle emboss Use of ribbon Gold foil Heavy All Sans Serif typefaces

Quirky/ Alternative

Packaging Practical Element

Features Clear narrative Focus on myth and fantast Purple, black and silver More decoration and embellishment Sans Serif Typeface w/ decorative type for sub text

Silver/ Pink

Packaging Practical Element

Features Silver, beige and pink Light and spacious Subtle serif typeface Black type