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Chris Shuttleworth

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Forestry Comission - YCN - Chris Shuttleworth OUGD503 Responsive Forestry Comission


The Brief Create a campaign that raises awareness of all the outdoor activities the Forestry Commission provides. The design should specifically target groups of males age 17-25. The campaign should span a range of printed and digital products to widen the campaign appeal.

Chris Shuttleworth

The Brief

Forestry Comission


This is the existing aesthetic identity of the Forestry Comission, it is very family friendly and typically very green. To appeal to a younger audience (17+) this needs to change as this age group aren’t as interested in family forest walks as younger children and the use of green for outdoor activities is so overused that it an be assumed, from a glance, that it isn’t going to be as good as you’d hope.

Chris Shuttleworth

Existing Material

Forestry Comission


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KEEP REFRIGERATED 5ºC

4 RASHERS

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Plan a Man Trip today.

Forestry.gov.uk

Mountain biking, paintballing, rock climbing, illuminated trails, den building, forest segway, safari, concerts, tree top advenutre, watersports & more

The campaign that I am proposing is ‘Man Trip’. The campaign will gain recognition through the use of printed material and web presence. Promotional packs will be distributed and products will be placed to specifically target the audience. The campaign is very tongue in cheek ‘manly’ which will appeal to groups of lads that have been raised on the internet and have no traditional ‘manly’ qualities, like hunting and camping.

Chris Shuttleworth

Proposed Campaign

Forestry Comission


ManQuiz

Start Instructions

About

To make more people aware of the campaign this quiz will be hosted online and promoted through social media, after completing the quiz the user will be directed to the Forestry Comission website to plan their Man Trip. The quiz will also be made into an app so that users can downlaod it and comapre the manliness levels of their mates.

Chris Shuttleworth

Web

Forestry Comission


Results: Chris Shuttleworth

Web

Forestry Comission


Print This is the printed paraphernalia that will be distributed to pubs near Forestry Comission sites and Universities and Colleges near-by. The full collection consists of: 4 posters, 4 coasters, bacon pack, 13 page leaflet, car air freshener, badges and stickers.

Chris Shuttleworth

Print Pack The Brief

Forestry Comission


leaflet This leaflet will be located to where the audience will be able to sit and read it. It could be extended to feature a wider range of what the Forestry Comission offers. A digital version of the leaflet can be found here: http://issuu.com/shuttlefingers/docs/leaflet_done

Chris Shuttleworth

Print Pack The Brief

Forestry Comission


Thank you for your time Chris Shuttleworth

Man TheTrip Brief

Forestry Comission


Man Trip Presentation  

Submission for YCN Forestry Comission competition

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