Individual Contribution

Individual Contribution Collaborative Brief OUGD503

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To determine the most effecive packaging solution for our perfume I researched existing nets and what was available for us to adapt and edit.

I mocked up numerous nets, that had potential to house our bottles, out of paper to make sure that they would work on more suitable stock. Taking the most successful nets I took them forward to see if they would work with the rest of the products.

I edited an existing net to make the base square and the right dimensions to fit the 50 ml dropper bottles. Using mock ups regularly allowed me to assure that all components will work together.

Photographing mock ups also allowed me to photoshop the designs that Sam produced onto models to see which one is most effective and delivers the most visual impact.

Chris Shuttleworth

Nets

Individual Contribution Collaborative Brief OUGD503

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I originally suggested that we could vacuum form the base to give the bottles solid support and also look medical and well polished. When this didn’t turn out as planned due to vacuum forming restrictions I moved onto designing a paper based base.

The initial support I tried didn’t hold the bottle very firmly and looked clunky and badly crafted. I modified this by cutting a single circle into the support to hold the bottle.

I thought that embossing the front side of the box base would look really effective when in the box and could also be used as a display stand when the perfume was finished. We tested numerous embossing techniques until we found one that worked almost every time.

This is the finished base that holds all of the perfume bottles. It is a solid structure and I think it is much mroe suitable and effective than the original plastic moulding idea.

Chris Shuttleworth

Base Support

Individual Contribution Collaborative Brief OUGD503

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To accompany each perfume I designed a leaflet that delivers information and health and safety guidelines about the product.

This involved writing a custom paragraph that describes and sells each scent. I used existing medical leaflets as inspiration to design a strict grid that delivers all the information in a clear and logical fashion.

Printing out mock ups allowed me to get the layout correct and proof read for any errors.

Other problems that arose was colour matching due to different printers, the best way to sort this out was to change the colour on screen and use trial and error to determine a close compromise.

There are 2 sets of leaflets, 1 for the perfume and 1 for the tablets. All information is translated into languages that are common where all L’artisan Parfumeur products are distributed.

Chris Shuttleworth

Leaflets

Individual Contribution Collaborative Brief OUGD503

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Sam had designed the aesthetic groove of the project and I was in charge of designing a label that compliment this.

After testing a few ideas I thought that the most effective design, in comparison to the dominantly light coloured box and leaflet, would be a dark bottle to stand out.

The idea that we both agreed would work the best was to simply emboss a piece of black card with the logo and hold it together with a sticker that was coloured the same as the specific fragrance.

These are the final labels that are simple and effective, I think they are strong on their own as well as being coherent as a set and in their packaging.

Chris Shuttleworth

Bottle Label

Individual Contribution Collaborative Brief OUGD503

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To give us both an idea of what we think would be suitable for the project we set up a joint Pinterest board on which we could both pin images that we thought could be used as reference and inspiration for the design of our products.

Sam focussed on designing the aesthetics of the project and I focussed more on how the user would interact with the product and how it would be packaged.

Laser cutting and trying new embossing techniques is something that we have both done individually and together to determine how to get the best results.

I also mocked up the web element of the project in which the user can drag sliders to mix colour and create their own unique scent which goves the customer a more personal experience.

Chris Shuttleworth

Context, Mock ups & Odd Jobs.