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1 B R I E F

To develop an identity for Flicky Wallacea third year photography student who specialises in documentary photography with an interest in travel. Deliverables for this brief include: Business cards, website, letterhead, invoice and other correspondance material.

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2 I N I T I A L I D E A S

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3 C H O S E N R O U T E

After meeting with Flicky to discuss the possible routes, we decided that adopting the travel stamp idea to be slightly more subtle would result in a unique brand that is unique to Flicky. The identity consists of one consistent stamp for Flicky’s name and a variety of stamps for each project, as if the viewer has travelled there themselves . The business cards consist of 2 cards, one with Flicky’s information and the other with a take home photograph- this gives a more personal and unique touch to the people taking the cards.

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4 B R A N D G U I D E L I N E S

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5 D E L I V E R A B L E S

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6 D E L I V E R A B L E S

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7 W E B

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