Find a balance between professional / trustworthy and fun / personal Should be informal and exciting Promote that the items are unique and are only made in small batches not corporate
Research Bamdoodle Branding / Identity
Speech Bubble
Speech bubble shape. Could interact with professional branding, Bubble shape remains constant whilst the ‘Bamdoodle’ type Changes randomly. Could interact with character illustrations.
Speech Bubble Bamdoodle Branding / Identity
bam·boo·zle /bamˈbo͞ozəl/ Verb Fool or cheat (someone): “Tom Sawyer bamboozled the boys”. Confound or perplex: “bamboozled by the number of savings plans being offered”.
Impossible Shape
Escher-esque shape that messes with your mind In the shape of a ‘B’ or ‘BD’
Impossible Shape Bamdoodle Branding / Identity
Folds
Interactive logo - Print and Web Themes of flat pack and d.i.y Playful Bright colours to move away from corporate aesthetic.
Folds Bamdoodle Branding / Identity
Building Blocks
Interactive logo - Print and Web - User can click and drag blocks Logo could come as individual stickers. Custom typeface could be what is recognisable Playful Logo appears in a number of silly anagrams
Building Blocks Bamdoodle Branding / Identity
Dodo
Seemingly unrelated, silly and friendly Strong image Need to make sure it’s obviously furniture
Dodo Bamdoodle Branding / Identity