Issuu

Visual Language

selected works

THE POWER OF VISUAL LANGUAGE LIES IN ITS ABILITY TO TRANSCEND LANGUAGE BARRIERS, EVOKE EMOTIONS, ENHANCE MEMORY, AND SIMPLIFY COMPLEXITY. IT’S THE ULTIMATE TOOL FOR COMMUNICATION, BRANDING, AND STORYTELLING.

DEDICATION.

To my family and all that helped me a long.

I love the intersection of branding, culture, and digital experiences. Design is more than just making things look good—it’s about shaping perceptions, evoking emotions, and creating impact. I’m passionate about helping brands find their unique voice and translating it into a strong, recognizable identity. My experience spans luxury, tech, and lifestyle industries, where I’ve had the opportunity to experiment with different visual languages.

SELECTED WORKS

Stars — Meteor Shower Magazine/ Book & Editorial Design

GenZ New Language/ brand identity / Visual System

RadioShack/ Brand Revival and Visual Identity System/ Branding & Identity Systems

Blue Horizon/Experimental Book Design /Type Systems 01 02 03 04

Glow Like a Flower/ Book design/Type Composition

Ferm:8 Craft Beer/ conference design/ Shanghai China

Synthesis Conference Shanghai/ conference design/ Shanghai China

Stars — Meteor Shower

Magazine/ Book & Editorial Design

PROJECT TYPE

Editorial Design / Magazine / Visual

Storytelling

KEYWORDS

Editorial Design / Magazine / Visual

Storytelling

CLASS

Visual Communication

OBJECTIVE

Design a visually immersive magazine that documents the poetry and science of meteor showers. The objective was to transform astronomical data, photography, and storytelling into an engaging editorial experience that feels both informative and emotional — bridging the gap between scientific observation and personal wonder.

SOLUTION

The magazine merges dramatic astrophotography with clean, atmospheric layouts. Data visualizations and charts are paired with lyrical typography and generous negative space, creating a calm, starry reading rhythm. Each meteor shower is introduced with location-specific guides, allowing readers to not only learn but imagine themselves under the night sky.

01 2024

GenZ New Language/ Brand Identity / Visual System

PROJECT TYPE

Brand Identity / Visual System

KEYWORDS

Brand Identity / Lifestyle / Gen Z / ui / ux

CLASS

STUDENT WORKS

OBJECTIVE

Create a brand identity and experience for HIJ, a China-based surf club that offers surf guidance, destination recommendations, and lifestyle products. The goal is to build a community-driven brand that respects the ocean and promotes sustainable surfing culture. The project needs to clarify what HIJ offers and express its environmental values through design and storytelling.

SOLUTION

The design system is rooted in typographic play, vibrant color blocking, and modular grid systems — allowing HiJ to flex across media while maintaining consistency. The logo was custom-drawn to feel both friendly and iconic. Supporting graphics, illustrations, and motion elements enhance the brand’s youthful, expressive tone without sacrificing clarity or usability.

RadioShack/ Brand Revival and Visual Identity System/ Branding & Identity Systems

03 2024

PROJECT TYPE

Brand Repositioning / Visual Identity / Legacy Revamp / Modular System

KEYWORDS

Brand Repositioning / Visual Identity / Legacy Revamp / Modular System / Nostalgia Meets

Innovation / Community-Focused Design

CLASS

Branding & Identity Systems

OBJECTIVE

Reposition RadioShack for a new generation by transforming it from a dated electronics retailer into a vibrant, maker-focused community brand. The goal was to retain its nostalgic roots while appealing to modern consumers through a refreshed identity, strategic messaging, and flexible design language across digital, print, and retail environments.

SOLUTION

The identity system revives RadioShack’s legacy using modular layouts, pixel-inspired visuals, and analog-style typography. A refreshed wordmark and adaptable design tools allow the brand to scale across mediums — from packaging to digital. The result is a bold, approachable system that honors the past while fueling future innovation.

ABOUT/ Radio Shack is a tech retailer focused on providing accessible technology solutions, ranging from DIY electronics to emerging innovations like smart home devices and virtual reality. The brand caters to tech enthusiasts, hobbyists, and professionals who seek to explore, repair, and innovate using technology. With a long history in the consumer electronics space, RadioShack now aims to empower individuals by offering tools, expert guidance, and repair services that foster creativity and sustainability. The brand’s mission is to make technology approachable and empowering, helping people solve their own tech challenges while contributing to a more sustainable future.

BLue Horizon/Experimental Book Design /Type Systems

04 2022

PROJECT TYPE

Editorial Design / Experimental Book / Visual Narrative

KEYWORDS

Book Design / Experimental Typography / Visual Poetry / Narrative Structure / Emotion & Space / Material Exploration

CLASS Type Systems

OBJECTIVE

Create an experimental book that explores the theme of emotional distance and human longing through typographic composition, image-making, and sequencing. The project aims to challenge traditional book structure by using spatial pacing, negative space, and nonlinear storytelling to evoke a sense of drifting, memory, and inner exploration.environments.

SOLUTION

The book uses layered typography, abstract photography, and rhythmic pacing to express emotional tension and openness. Unconventional layouts guide the reader through fragmented thoughts and silent pauses. Bound in exposedthread stitching with tactile paper choices, the book itself becomes a metaphor for vulnerability, space, and emotional fragmentation.

Glow Like a Flower/ Book Design/Type Composition

PROJECT TYPE

Book Design /

Typography / Visual Poetry

KEYWORDS

Typography / Book Design / Visual Poetry / Growth & Bloom / Type as Image / Experimental Layout

CLASS

Type Systems

OBJECTIVE

Explore the poetic relationship between language and visual form through a typographic book inspired by the theme of blooming and inner light. The goal was to use type not only as a vehicle for reading, but as a visual element that evokes rhythm, fragility, and emotional growth — much like a flower in bloom.

SOLUTION

The book features lyrical text compositions layered with expressive type treatments and organic page structures. Letterforms stretch, fade, and cluster to mirror the delicate, emotional unfolding of petals. Carefully paced white space and flowing grids allow type to “breathe,” transforming reading into a sensory, meditative experience.

FERM:8 Craft Beer/ Branding/ Shanghai China

PROJECT TYPE

Branding/

Visual identify

KEYWORDS

Local Brewing/ Zero Waste/ Community Culture/ Anti-Mass/ Honest Design

CLASS

STUDENT WORKS

OBJECTIVE

FERM:8 is a small-batch craft beer brand founded by two friends in Shanghai. Built on the principles of locality, sustainability, and authenticity, the brand aims to challenge industrial beer norms by prioritizing in-house brewing, minimal waste, and intimate, communitybased experiences.

SOLUTION

We created a bold, utilitarian brand identity reflecting the raw, hands-on nature of FERM:8. The visual system uses strong typography, earth-toned palettes, and minimalistic packaging. The branding emphasizes the human scale of production and fosters a sense of connection between the beer, the space, and the people who enjoy it.

SYNTHESIS SHANGHAI 2024/ Conference design/ Shanghai China

07 2024

PROJECT TYPE

Conference

Branding / Spatial

Experience Design / Digital & Print System / Motion Graphics

KEYWORDS

Human x Machine/ Conscious Systems/ Generative Culture/ Fluid Identity/ Cognitive Design

CLASS STUDENT WORKS

OBJECTIVE

SYNTHESIS 2024 is a future-forward AI conference held in Shanghai, exploring the convergence of human intuition and machine intelligence. The event aims to spark cross-disciplinary collaboration among technologists, artists, and thinkers navigating the ethical, creative, and cultural implications of AI.

SOLUTION

The branding system combines organic and geometric forms to visually reflect the merging of human sensitivity and computational precision. A dynamic modular grid, minimal typography, and shifting color gradients evoke both control and fluidity—mirroring the dual nature of AI as both tool and collaborator. Environmental graphics and digital interfaces are designed to feel interactive and alive.