Portfolio_Graphic Design by Shubhra Kansal

Shubhra Kansal PORTFOLIO

Logo design I Competition graphics

URBAN IDEA COMPETITION

Hyderabad, India

iLocal Design Idea Competition is a unique design competition organised in Hyderabad, India that puts more emphasis on the multi-disciplinarity of the teams and the intensity of the design ideas than the actual proposal submitted.

The Author created the site study drawings and collages for the 10 sites selected for the competiton along with the logo and book cover design

Professional- Lokal Habitat Labs

2023-2024

The logo design depicts the concept of Urban Acupuncture projects by creating a google map pin in a city created by using the LOCAL alphabets. The in-between spaces created by the isometric 3d emphasizes the importance of the urban spaces and their adaptation to show the themes of the competition.

The collages and site documentation produced uses existing photos to show the life and activities of the site. This technique also helps overlay activities from multiple times of the day and exaggerate the importance of critical issues.

Link to website

URBAN

Hyderabad, India

IDEA COMPETITION

Professional- Lokal Habitat Labs

2023-2024

Co-compiled the competition into a compendium to be printed into a book

The competition aims, process and the entries were to be compiled into a compendium of design ideas and thinking. This book was also given as a prize to all the competition participants.

The team wanted to keep a playful theme to the book. The ideas were meant to be represented not as final designs to be built but as ideas on a whiteboard that are up for discussion and interpretation by the people and stakeholders.

The book was also aimed at government officials and private company executives to arrive at funding avenues for the projects selected. To do that, the data about the sites was presented in a way that communicates the impact of the intervention.

CENTRE FOR CULTURE LANGUAGE AND TRADITIONS

Professional- Lokal Habitat Labs

2023-2024

Indian Institute of Technology needed a logo for their new department that focusses on themes of culture, tradition and language. It was to follow the same colours as their existing umbrella organisation logo but stand alone as a modern symbol with a new purpose.

We read this exercise as a deep exploration into what culture means for the geographic region in which the campus is located. We studied the various local artforms and their shared language. This led us to stumble upon the elements of the human eye and a leaf as a constant feature in the craft. These features were being used tocommunicate interdependence of humans and nature and that is what inspired our design thinking.

PROJECT BRIEF DESIGN RESPONSE

FUND FOR INTERNATIONAL COOPERATIVE DEVELOPMENT

Professional- Lokal Habitat Labs

2023-2024

The international cooperative allliance was in search of a logo for their new funding initiative for strneghtening the power and impact of Cooperatives all over the world. They wanted something that conveys hope, collective action and peace.

Concept exploration and presentation of design options to client

We wanted the concept to be strong yet minimalist. After exploring a range of ideas, we chose to develop on the concept of a dandelion. The dandelion represents a collection of delicate strands that are united together. It also represents the idea that the financial body will disemminate help and resources across its network just like a dandelion blows its seed on a windy day.

Final logos

Colour Palette for brand Identity

Typography exploration

BIODIVERSITY MAPPING

Professional- Lokal Habitat Labs

In an attempt to document, advocate and make present the biodiversity on the campus of IIT Bhilai, the senior staff took the initiative and generated funding to create a map brochure of the birds and other animals/trees/butterflies on site. A field visit with ecological consultants was conducted after which our team analysed the data and came up with a graphic style.

DESIGN RESPONSE

Our unique reading of the brief, made us create a map that shows not just the animal and bird biodiversity on the campus but also represent the diversity of the natural habitats on campus. The wetlands, ponds, old water streams along with forests and grasslands.

A similar concept has guided the bird directory graphic. The 45 species of birds are spread on the page according to which habitat they are mostly cited in.

Calendar Design

The Annual conference of the International year of cooperatives spearheaded by the International Co-operative Alliance (COOP) and co-organised by SEWA and IFFCO needed a unique calendar design to be a part of the 5000 conference bags that were to be distributed.

Inspired from the cooperatives formed in nature- like a hive of bees that prepares for winter or a flock of birds that organise themselves to navigate storms and enemies- the calendar joyfully celebrates cooperatives. There is an added layer of engagment with the calendar in the form of join the dots game embedded in the graphic itself. The user joins the dots to complete the story.

HEAT STUDY

Hyderabad, India

Professional- Lokal Habitat Labs

In collaboration with Hyderabad Urban Lab, the heat study aims to study and document the experience of heat in the informal settlement of Singareni Colony in Hyderbad, India. The sections above show the 6 housing typologies that were identified. The shades of red to white demonstrate visually the heat signatures in the house during peak summers. Blue swatches are used to communicate the flow of air.

The graphics produced communicate the architecture and material quality of the construction to show their direct relation to heat gain. A watercolour wash is used to depict the heat signatures inside the building section. An important aspect of the project was the need to show the use, activities and people inside. This was done to show how these factors add another dimension to the experience of discomfort and health risks.

(All sections visualised by the Author)

Restructuring Reports on Building techniques

BUILDING BACK BETTER

Nagpur, India 2023-2024

India

WRI India is working with the local government to push for compact, safer, streamlined intersections. This street manual was developed specifically for the street conditions of the roads in Mumbai.

It is aimed at informing the governement executives and civil engineers of the design options available even when there is very little footpath space , which is often the case/ in Mumbai.

Graphics for Public Communication

ROND RONSE

Ronse, Belgium

Rond Ronse is a road infrastructure project that creates a by-pass route for the city of Ronse. The team looked at the road as landscape itself that needs to be shaped keeping in mind the networks of ecology, soft mobility, noise and water. The intention is to create social and ecological value for the city while the road link project is hugely impacting its morphology by creating barriers.

The 3D sketches have been created to communicate the project primarily to the public. The aim was to show that though this major infrastructure project will change their neighbourhoods spatially, it will also bring new amenities in terms of bike infrastructure, parks, ecological linkages, new housing, etc.

VLAAMS KUST

Belgian coast , Belgium

Professional- Tractebel Spatial Design

Different types of building clusters- each with their own opportnities and challenges to adapt them to the sea level rise and consequential flooding

The study was aimed at spatially defining the different building typologies that exist on the belgian coast and how they must adapt to cope with the rising sea levels and storm surges. The different types of housing are located in the map above to understand the distribution of these houses on the coastline. They form a part of the first line of defense in case of extreme climate events.

Different cases of housing clusters were then identified and drawn to create various scenarios of protective interventions that could happen at a building block level.

Location of building on the block

James Ensor- Oostende belgium

Graphics for urban project

ENERGIZING MARIABERG

Mariaberg, Netherlands

Academic Masters- KU Leuven

Independent project 2019

Rethinking housing towards a new contemporary way of living. The proposed housing units are introduced in the existing built form in sucha way that new opportunities for collected livign are created. New common spaces refered to here as vertical and horizontal commons are created to increase social interaction and provide spaces for community activities.

The ground floor is imagined as a big urban park with a variety of open spaces. In the process, road infrastructure is redefined as not just a place for mobility, but for meeting, relaxing and enjoying.