Portfolio - Shubham Singhai

DESIGN PORTFOLIO SHUBHAM SINGHAI

Table of contents [click on the projects to view more]

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Jordan Cumulus

Jordan Chrysalis

sneaxpeek & co.

convertible womens shoe (PNCA X Pensole)

multipurpose travel accessory (PNCA X Pensole)

sneaker design & branding

pg 4

pg 12

pg 18

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05

06

misc. footwear

Bloom stool

sketch book

competitions and misc. sneaker design

works as a stool & a side table

sketches & photography

pg 22

pg 34

pg 36

jordan cumulus

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sneaker designed as part of an intense with Pensole academy X PNCA X jordan brand

DESIGN BRIEF JORDAN + FASHION (DEFINING AND DESIGNING FASHION FOR JORDAN BRAND)

PROJECT STATEMENT DESIGNED TO INSPIRE EVERY WOMAN TO CHANGE HER WORLD

THEME

FRESH AIR A NEW ENDEAVOUR IN THE JORDAN BRAND LINEAGE; CREATING DISTINCT DESIGNS SPECIFICALLY FOR WOMEN

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CONSUMER Yara Shahidi

activist

actress

student

“Never jeopardize who you are for a role” -Yara Shahidi

has inspired youth to stand up for what they believe in

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started acting at an early age to become a diva

is sincere and has excelled in different aspects of life and career

PROBLEMS AND SOLUTION

unhandy travel experience

slippery insole

tedious closure

Possible solutions

squeeze, fold, collapse pack one thing inside another

cupsole: covered on all sides non-slip material and texture

velcro closure, concealed zipper closure, quick and lux

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inspiration

FASHION THE PERFECT BALANCE BETWEEN ELEGANCE AND COMFORT

Adaptibility Source of fresh air Omnipresent

TAKING FORWARD, THE LEGACY.

AJ 13 emerged as the most favourable classic Jordan shoe among women after a short survey

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AJ 13

Potential slide and sneaker designs

wrap around straps and separable parts

stretchability and detachable parts

DESIGN DIRECTION

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CMF

Shoe Outsole

Slide Outsole

Blue parts in the slide sole indicate the protruding bubble outsole that fits through the gaps of the same shapes in the outsole of the shoe to form Jordan Cumulus.

Outsole intergration as the shoe and slide come together to form Jordan Cumulus

FINAL CONCEPT

Utility card (front & back) Jordan Cumulus integrated with the slide

Jordan Cumulus slide

Jordan Cumulus for the women on the go, would come packed in a light and accessible packaging with a utility card that explains how to make the best of the shoe

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jordan chrysalis

accessory designed as part of an intense with Pensole academy X PNCA X jordan brand

PROBLEMS AND SOLUTION

bulky travel experience

unorganized packing

limited or no storage

Possible solutions

bring less bring multipurpose accessories

bring less compartmental packing

pocketed clothing storage accessories

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inspiration THE PERFECT BALANCE BETWEEN ELEGANCE AND COMFORT

Adaptibility Source of fresh air Omnipresent

multipurpose

foldable collapsible

fresh air

storage space

DESIGN DIRECTION

Exploring how the accessory would drape on the body

EXPAN DAB LE

CHRYSALIS AS A SKIRT

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CMF Overlapping front and back paper patterns

Pattern making of different components of Chrysalis Cutting and stitching the components together

Chrysalis construction and material details

Chrysalis as a tote bag

Prototyping Chrysalis with near to actual materials to understand the look and feel of it

Jordan Chrysalis

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SNEAXPEAK & CO. MOOD BOARD & MATERIAL BOARD

Mood Board Inspiration: Op Art (Optical Art) Abstract. Movement. Warped.

Flashing The task was to design a pair of lifestyle, basketball & running shoes taking inspiration from one of the art movements or eras.

My inspiration comes form Op Art, one of the least explored and challenging movements to work with since it’s mostly bichromatic i.e. it uses only black and white colours to create the illusion.

sneaker design, sneaker boutique, branding, marketing, sneaker manufacturing and media

SNEAKER DESIGN

Synthetic suede upper

Branding

Goat grained leather

Rubber foxing Vulcanized Rubber Outsole

Double Over 212

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SNEAKER DESIGN

Branding Goat grained leather Synthetic leather upper

Suede toe cap

EVA midsole

Vulcanized Rubber Outsole

Abyss 232

SNEAKER DESIGN

Reused polyester knitted upper

Goat grained leather Branding

PU support EVA midsole Vulcanized Rubber Outsole

Upsurge 252

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misc. footwear

varied footwear concepts developed as part of competitions and other freelance projects

DYNAMO 4L13N HEEL

FOOTWEAR OF THE

S P A C E

FOOTWEAR OF THE

S P A C E FOOTWEAR OF THE

S P A C E FOOTWEAR OF THE

S P A C E

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DYNAMO 4L13N

BUBBLEGUM

BUBBLEGUM

BUBBLEGUM

BUBBLEGUM

BUBBLEGUM

BUBBLEGUM

BUBBLEGUM

BUBBLEGUM

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NOPE // DAFT FUNK

NOPE // DAFT FUNK JUNE ‘21

NOPE // DAFT FUNK JUNE ‘21

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collab

translucence redefined

A sneaker designed in collaboration with a fellow designer Linus Lundkvist.

This collab helped me explore CMF and branding possibilities on an already designed and 3D modelled silhouette of a sneaker.

swiftness with a bounce

laceless A slide designed as part of a competition hosted by Laceless Design

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NOPE // DAFT FUNK

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6l-158 2.0 - CAMPUS SHOES (Reimagination)

MAKE IT FUNNN Inspiration: Sunset

The task was to reimagine a better version of a Campus shoe of your choice picked from the website.

Re-iterating 6L-158 Womens running shoe.

FINAL CONCEPT

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BLOOM stool

A STOOL-CUM-COFFEE TABLE DESIGNED while exploring different joineries

Bloom derives its form from the gesture of care. Its designed to hold you, caress you and comfort you.

It’s a collapsible stool-cum-coffee table made to explore different joineries namely butterfly joint, feather joint, wooden dowels, screws and welding.

BLOOM BLOOM BLOOM BLOOM BLOOM BLOOM BLOOM 35

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sketchbook

sketches and photography

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THANK YOU