INSIDETHISISSUE
CEO UPDATE
An update from Shropshire FA’s CEO Andy Weston
“Standing at the start of a brandnew grassroots football season in Shropshire, I want to take this opportunity on behalf of everyone at Shropshire FA to welcome players, coaches, referees, volunteers, and supporters back to the game we all love ”
SHROPSHIRE FA TEAM HIT THE SHROPSHIRE HILLS
As the Shropshire FA team continue to raise funds for the British Heart Foundation, we hear about their latest fundraising escapades into the Shropshire Hills
GRASSROOTS GREATNESS CELEBRATED
Meet our Grassroots Heroes for 2025 as the heart and soul of Shropshire Football come together at Shrewsbury Town Football Club
SHROPSHIRE FA ACHEIVES THE FA CODE OF GOVERNANCE
By evidencing compliance with the regional Code of Governance, Shropshire FA demonstrates it’s commitment to the highest standards of leadership and accountability within grassroots football
PLUS LOTS MORE!
CEOUPDATE
A NEW SEASON, A SHARED AMBITION
As we stand on the cusp of a brand-new grassroots football season in Shropshire, I want to take this opportunity, on behalf of everyone at Shropshire FA, to welcome players, coaches, referees, volunteers and supporters back to the game we all love.
And welcome to our new look digital magazine……
Last season was nothing short of inspirational.
Across every corner of our county, football continued to unite communities, develop young talent and provide opportunities for everyone - regardless of background or ability - to be part of something bigger.
From the quiet dedication of our referees to the tireless work of club volunteers and the growing participation across girls’ and disability football, Shropshire once again proved itself a proud and thriving hub of the national game.
Among our standout achievements last season:
·Record Participation: We saw a significant rise in player registrations across youth, women’s and walking football. The growth in girls’ football especially reflects years of groundwork and commitment from clubs, schools and volunteers across the county.
·Our landmark partnership with Telford based SEAH, as overall sponsor of grassroots football for females in Shropshire, continues to benefit more than 2,500+ players as well as our 60 registered female referees and newly trained cohort of female coaches, whilst also helping to enhance our female cup competitions.
·Facility Development: Investment through the Football Foundation and local partnerships enabled improvements at several grassroots venues, including approval for new 3G pitches and upgraded changing facilities, helping us to create welcoming, safe and sustainable spaces for our football community.
·Coach and Referee Development: We trained and supported hundreds of new referees and coaches, ensuring the future of our game is in skilled and passionate hands.
·Community Projects: Initiatives such as our volunteer recognition programmes - our Long Service Awards, Monthly FairPlay Awards and Grassroots Awards.
As we look ahead to the 2025/26 season, our priorities remain focused, ambitious and rooted in the grassroots ethos.
Some of the key areas we’ll be championing include:
·Equity, Diversity & Inclusion: We’re committed to creating environments where everyone feels safe, welcomed and represented. Our new EDI Action Plan, launching this Autumn, will guide clubs and leagues in building inclusive pathways at all levels.
·Youth Engagement: A new Young Leaders programme will give 14 to 21-year-olds across Shropshire a voice in shaping the future of our game, with opportunities in coaching, refereeing, media and administration.
·Safeguarding and Respect: Our ‘Play Safe’ campaign will again run with a sharper focus and stronger messaging, ensuring football remains a safe space for young people, vulnerable adults and improving behaviour.
·Sustainability in Football: We’ll also be piloting new initiatives that reduce the environmental footprint of grassroots football, from energy-efficient clubhouses to sustainable kit and travel solutions.
None of this would be possible without the unwavering commitment of our football family - our clubs, leagues, match officials, volunteers and supporters.
Your time, energy and passion are the lifeblood of the game in Shropshire, and I thank each of you for the role you play.
So, whether you're pulling on your boots for the first time, volunteering behind the scenes, or cheering on from the touchline, let’s make this season one to remember.
Let’s grow the game.
Let’s protect it.
And above all, let’s enjoy every moment of it.
Here’s to a safe, successful and inspiring 2025/26 season
ChiefExecutiveOfficer,ShropshireFA
2HighStreet,Dawley, Telford,Shropshire,TF42ET
AndyWeston-CEO& SeniorSafeguardingLead
SamGriffiths-Designated SafeguardingOfficer
ZoeGriffiths-Headof FootballServices
01743362769
Iinfo@shropshirefacom
https://www.shropshirefa.com/
Kemi Smallman - Football Services Administrator @ShropshireFA
shropsfa
ShropshireFootballAssociation
ShropshireFA
TomWellings-Referees &Facilities
DylanShinton- Club DevelopmentandPathways
SarahThompson-PR& CommunicationsOfficer
CaitlinSlater-DigitalMedia& CommunicationsAssistant
2HighStreet,Dawley, Telford,Shropshire,TF42ET 01743362769
Iinfo@shropshirefacom
https://www.shropshirefa.com/
@ShropshireFA
shropsfa
ShropshireFootballAssociation
ShropshireFA
GRASSROOTS GREATNESS CELEBRATED AT SHROPSHIRE FA
AWARDS EVENING 2025 203 2
OVER TWO HUNDRED GUESTS GATHERED AT SHREWSBURY TOWN FOOTBALL CLUB TO CELEBRATE THE VERY BEST OF GRASSROOTS FOOTBALL IN SHROPSHIRE.
The heart and soul of Shropshire football was on full display in mid-July, as over 200 guests - from volunteers and coaches to referees and club officials - came together to celebrate the 2025 Shropshire FA Grassroots Awards.
Held at Shrewsbury Town Football Club, the awards evening was a celebration of the selfless individuals and vibrant clubs who are the backbone of the beautiful game across the county.
The event welcomed special guest Luca Hoole, Shrewsbury Town defender, who presented the prestigious Bobby Moore Award and joined Shropshire FA CEO Andy Weston for a live Q&A. With over 13,000 players, 1,000 teams, and a fast-growing base of 2,500 female players, grassroots football in Shropshire continues to flourish under the guidance of the Shropshire FA and its 6,000+ registered volunteers.
The evening, sponsored by McDonalds, recognised excellence across 12 award categories, celebrating coaches, clubs, officials, volunteers, and leagues whose passion and commitment keep football thriving at every level.
AWARD WINNERS - SHROPSHIRE FA GRASSROOTS AWARDS 2025
Male Pathway Coach of the Year
Alan Thornton – NC United
Recognised for his tireless dedication to inclusive coaching and creating opportunities for all players
Female Pathway Coach of the Year
Alison Jones – Oswestry Boys and Girls Club
Honoured for her 12 years of service in promoting and developing girls’ football in North Shropshire
Disability Pathway Coach of the Year
Stuart Fletcher
Applauded for establishing an inclusive disability programme attracting players from across Telford.
Young Volunteer of the Year
Niko Merdita – NC United
Celebrated for his weekly dedication and mentoring at Saturday sessions, making a big impact on young players.
Bobby Moore Award
Sebastian Guy - Wrockwardine Wood
Recognised for his heartwarming charity work donating Easter and Christmas gifts to children’s hospital wards. Presented by Shrewsbury Town’s Luca Hoole.
Grounds Team of the Year
Church Stretton Town FC
Praised for their behind-the-scenes efforts in pitch preparation and matchday readiness.
AWARD WINNERS - SHROPSHIRE FA
GRASSROOTS
AWARDS 2025
Grounds Team of the Year
Church Stretton Town FC
Praised for their behind-the-scenes efforts in pitch preparation and matchday readiness
Match Official of the Year
Kyle Rowlands
One of Shropshire’s youngest referees, recently promoted to Level 4 and invited to officiate at the IBERCUP in Portugal
Keeping Football Positive Award
Mike Farrall – Allscott FC
Honoured for his nurturing approach to coaching children with additional needs and always putting positivity first.
Club of the Year
Shrewsbury Up & Comers
With over 650 participants and 46 teams, including SEN and disability teams, this community-centred club has also received the King’s Award for Voluntary Service.
League of the Year
Telford Junior League
Supporting over 3,800 children, this league has expanded significantly and now leads in both youth development and community fundraising.
The Lioness Award
Kim O’Callaghan – Wrekin Juniors
Celebrated for her inspirational role in developing girls’ football and mentoring the next generation of players.
A Night to Remember
Throughout the evening, stories of perseverance, inclusion, and community spirit reminded everyone why grassroots football matters “This year’s event was a celebration of the people who make our game possible,” said Andy Weston, CEO of Shropshire FA
“From referees to coaches, groundskeepers to league officials - their efforts ensure football continues to thrive for thousands across Shropshire This is their night”
“Grassroots football plays such an important role in the lives of so many young people and families in our community,” said event sponsor Matt Winfield, owner of four McDonald’s restaurants across Telford and Shropshire
“I’m proud to continue supporting these awards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire”
Funds raised on the evening also supported the British Heart Foundation, the Shropshire FA’s chosen charity
As grassroots football continues to grow across the region - particularly among young girls and disability football pathways - the Shropshire FA remains committed to supporting the volunteers and clubs who make it all possible
ARoaring Congratulations totheLionesses–FromShropshire FAwithPride
As the final whistle blew and the celebrations echoed across the country, Shropshire FA proudly saluted the Lionesses on their outstanding achievements on the world stage.
Their passion, dedication and relentless pursuit of excellence continue to inspire a generation - and here in Shropshire, the impact is felt stronger than ever.
The journey of the women’s game in our county is one that mirrors the national momentum, and it’s only growing bolder
We’re thrilled to witness more girls lacing up their boots, joining grassroots clubs and dreaming big, currently 2500 females are registered to play the game in the county, and the numbers are growing fast - fuelled by the example set by our national team and supported by the passionate community here at home.
835,000 girls regularly play football in England, marking an increase of over 165,000 from 2017, according to Sport England.
Shining a Spotlight on Shropshire’s Women in Football
Earlier this year, the Shropshire Star, the Express and Star, and later the Shropshire Magazine, helped us mark International Women’s Day, and the Women’s Euros, with a powerful feature showcasing some of the incredible female figures at the heart of our local game, our very own females at Shropshire FA
From coaches and referees to players and administrators, the article captured the dedication and drive of the women making football thrive across the county
Their stories echo the Lionesses’ legacy - of pushing boundaries, breaking stereotypes and building something truly game-changing for the next generation.
This progress would not be possible without the powerful support of our partners
Shropshire FA’s primary business partner, SEAH, has been instrumental in driving forward our mission to make football inclusive, accessible and inspiring for females across the county. Their commitment to community impact and equality has helped elevate opportunities for female players and leaders
We also extend a huge thank you to Furrows, proud sponsor of the girls' game in Shropshire Their ongoing support ensures that young players can develop their skills in a supportive and professionally backed environment- from grassroots right through to elite pathways
The Lionesses have lit a fire in hearts across the country
In Shropshire, we’re making sure that flame burns bright
With dedicated partners, passionate players and a growing movement of women and girls in football, the future is dazzlingly bright
Congratulations again to the Lionesses
You’ve made history - and inspired a new chapter in Shropshire grassroots football
Powered by Purpose: Our Partners Leading the Way
Here’s to the Future
LetHer Shine
Are you looking for a fun, friendly, and confidence-boosting way to get your daughter moving?
Whether she’s already football-mad or just wants to try something new, Shropshire FA is proud to support The FA’s Wildcats and Squad Girls programmes, tailor-made football sessions that give girls aged 5-14 a chance to shine
Wildcats, for girls aged 5-11, is a brilliant introduction to football where it’s all about fun, friendships and learning new skills in a safe, pressure-free environment
Whether your child has kicked a ball before or not, every girl is welcome Squad Girls, for ages 12-14, is a natural next step- combining the fun and freedom of Wildcats with more team-based activity
It’s perfect for girls who may have drifted away from football or want to try it for the first time in a relaxed, social setting
With sessions running in towns and villages across Shropshire, there’s likely a Wildcats or Squad Girls group near you
These programmes are already inspiring hundreds of local girls to be active, build friendships and fall in love with football
Get Involved – Sign Up Today
Contact Dylan Shinton at Shropshire FA for more information dylanshinton@shropshirefacom
Football Development & Community Clubs
The FA Club Programme: Thriving Community Clubs Initiative
Across the country, football clubs are growing in size but becoming fewer in number
As a result, many are evolving beyond the pitch and positioning themselves as central community hubs.
To support this ongoing transformation, The FA has launched the Club Programme, designed to help clubs operate more sustainably, expand their reach and build stronger community ties
The initiative focuses on three core areas:
1 Strengthening Club Finances
Support for clubs to take greater ownership of facilities (e g , 3G pitches, grass surfaces and clubhouses)
Guidance in developing commercial and sponsorship opportunities
Access to tools and training to enhance financial and business skills
2 Expanding Playing Opportunities
Improved services and benefits for England
Football Accredited clubs to encourage growth
Support for 1*, 2*, and 3* clubs to increase female and disability participation, and to develop coaches, referees and volunteers
Continued backing for smaller clubs across both rural and urban areas
Help in launching FA sessional programmes, including access to funding and training
3 Deepening Community Engagement
Assistance in showcasing and maximising social and economic impact
Mental health signposting support for club members and wider communities
Links to other community groups and services (eg, NHS, police, refugee networks)
This initiative is designed to help clubs become Thriving Community Clubs - defined as 3-star accredited clubs with strong leadership, robust governance and a supported coaching and volunteer network
This month, Football Development Officer Dylan Shinton, alongside Club Consultant Martin Harrison, held initial meetings with local clubs to begin this exciting journey
If you're a 2 or 3-star club and want to get started on the programme, get in touch at dylanshinton@shropshirefacom to gain access to the Club Programme Platform.
SHROPSHIRE FAACHIEVES THEFA’S CODEOF GOVERNANCE
By evidencing full compliance with the regional Code of Governance, Shropshire FA has demonstrated its commitment to the highest standards of leadership and accountability within grassroots football.
This achievement reflects a significant step forward in aligning with a standard that goes beyond the current gold standard in sport, providing enhanced support and guidance to those delivering the game across the region.
Launched in January 2020, The FA became the first national governing body in English sport to introduce a regional Code of Governance.
The framework, now adopted by a growing number of sports and endorsed by Sport England, is made up of sixty-five rigorous requirements drawn from Sport England and UK Sport’s Code for Sports Governance.
The Code allows each County FA to evaluate its own governance practices, ensuring they operate with robust structures, effective decision-making processes, and inclusive representation.
Key areas include gender and ethnic diversity, youth engagement, and transparent leadership.
All 50 County FAs have now self-assessed against the Code and are actively working to improve their governance.
Shropshire FA becomes the latest to be awarded the County FA Code of Compliance logo, which will now be displayed across its internal and external communications channels.
Andy Weston, CEO of Shropshire FA, said:
"We are incredibly proud to have achieved full compliance with The FA’s Code of Governance. This milestone reflects the hard work and dedication of our team, and our commitment to leading by example in delivering football in a transparent, inclusive, and forward-thinking way. We will continue to develop and improve to ensure we are serving our communities in the best possible manner."
Tim Foster, Head of Operations at the FA, added:
Shropshire FA is proud to announce it has achieved The FA’s Code of Governance for County Football Associations.
"As the national sport that millions of people play and support across the country, it’s vitally important that The FA and the County FAs serve and lead the game as effectively as possible. Through this Code of Governance for County FAs, we have set out how they can enhance their governance at county level and ultimately deliver an even better service to their communities. I’d like to congratulate Shropshire FA in becoming fully compliant and look forward to seeing many other County FAs achieve this same standard as their ongoing work progresses."
Message
ToOurClubSecretaries
You may be aware that the whole game system has retired, and your discipline has migrated across to the club portal.
Please see below from The FA.
It’s important that you view the guidance on how to administer your discipline, as late fees will automatically be applied if you do not create your own invoice after 14 days
Guidance can be found here: Discipline : Grassroots Technology
RaisingtheBar CelebratingShropshire RefereeingExcellence
AS THE 2025/26 KICKS OFF, SHROPSHIRE FA CAN TAKE GR PRIDE IN RECOGNISING THE ACHIEVEMENTS OF THREE EXCEPTIONAL REFEREES WHO HAVE GONE ABOVE AND BEYOND IN THEIR DEVELOPMENT AND CONTRIBUTIONS TO THE GAME.
Kyle’s impact has also reached the international stage, with his selection to officiate at the IBERCUP in Portugal, one of Europe’s most prestigious youth football tournaments. His involvement reflects the high regard in which he is held by both local and national refereeing bodies and highlights the opportunities that can arise through commitment and excellence
Whether representing the county on the international stage or progressing through the national pathway, Kyle Rowlands, Matt Scholes and Ben Thompson have each demonstrated what it means to officiate with integrity, passion and professionalism
KyleRowlands:MatchOfficialoftheYear2025
At just 18 years of age, Kyle Rowlands has already established himself as one of the most promising young referees in the county Awarded Shropshire FA’s Match Official of the Year for 2025, Kyle’s journey is a shining example of how talent, when matched with dedication and humility, can quickly flourish
This past year, Kyle achieved a significant milestone with his promotion to Level 4, a reward for his consistent performances, professional conduct and ability to manage games with maturity well beyond his years His presence on the pitch commands respect from players and coaches alike, and his rapid progression has served as inspiration to many other young officials starting their own journeys
"Kyle is not only a brilliant referee but a role model for others coming through the system. His attitude, composure, and eagerness to learn are second to none." - Tom Wellings, Referee Development Officer, Shropshire FA.
“ PROMOTION TO
THE NATIONAL
GROUP Matt Scholes
For Matt Scholes, the 2024/25 season culminated in a remarkable achievement: his promotion to the National Group of Referees This accomplishment marks the next major step in Matt’s officiating career, as he now takes on responsibilities in the National League (Conference Premier) and Premier League 2, along with exposure to the English Football League
Matt’s elevation is a reflection of years of perseverance, development, and consistently high standards Whether in grassroots football or the higher tiers of the non-league system, Matt has proven to be a composed and reliable official with a deep understanding of the game
“I am so excited for the new challenge ahead, and my journey does not stop here,” said Matt
“My ambition is to referee in the Premier League and to inspire all match officials in Shropshire and beyond ”
Matt’s story exemplifies the success possible through commitment to the refereeing pathway and serves as a motivating example for officials at all levels in the county
BEN THOMPSON: LEARNINGAND LEADING ON THE INTERNATIONAL STAGE
This summer also saw Ben Thompson representing Shropshire with distinction at the Italy World Games, an international youth football tournament held near Rome With teams from Italy, Spain, the USA, Canada, Algeria, Slovakia and more, the event provided a unique environment for Ben to develop his skills and gain valuable experience
Throughout the tournament, Ben took on a range of roles - Referee, Assistant Referee and Fourth Official - often covering multiple matches per day. A personal highlight included being appointed Assistant Referee for the U16 Girls Final, working alongside officials from Italy’s development programme
Ben also benefited from guidance and mentoring by some of the game’s most respected former officials, including Peter Fröjdfeldt, Hiroshi Yamauchi and Bruno Cheftel Their feedback and support provided invaluable insight into top-level officiating and helped refine Ben’s game management techniques.
“Officiating abroad is an amazing opportunity to grow, not only as a referee but as a person. The friendships, mentoring and cultural experiences make it hugely rewarding,” said Ben
A COUNTY OF OPPORTUNITY AND INSPIRATION
The achievements of Kyle, Matt and Ben are more than personal triumphs - they are shared successes for the entire Shropshire FA refereeing community. These three officials are proof that the pathway works and that opportunities - both domestic and international - are within reach for those willing to commit and grow.
To all our referees, over 450 in Shropshire alone, and those considering starting their journey: the whistle is waiting…….
Interested in becoming a referee or progressing on your pathway? Visit: Shropshire FA Referees or for further help and advice please contact Tom Wellings on: 07719047701
Referee Courses
Telford College, Friday 12th September (6.30pm- 9.30pm) and Sunday 14th September (9am - 4pm) - Book Here
FEMALE ONLY
COURSE - Telford College, Friday 10th October (6 30pm9.30pm) and Sunday 12th October (9am - 4pm) - Book Here
Referee Registration is OPEN, referees will be able to re-register via the new Referee Portal at referees.thefa.com.
A reminder - you cannot referee fixtures until you are registered with the FA. If you are having problems please complete the registration help form: https://forms gle/pj2Un3T6XF17ARcC9
ShropshireFootball Community Raises Hundreds forBritishHeartFoundation
The Shropshire Football Association has announced that a charity raffle held during this year's Shropshire FA Grassroots Awards earlier this month raised £565 for the British Heart Foundation, highlighting the local football community's determination to tackle heart disease at a time when Shropshire loses approximately 120 people each month to cardiovascular conditions
The fundraising initiative took place during the annual awards ceremony, the flagship event in Shropshire's football calendar that celebrates volunteers, coaches, referees, clubs and community champions who drive grassroots football across the county. The addition of the charity element underscored the evening's theme of community service extending beyond the pitch.
"We're delighted to have raised £565 for the British Heart Foundation," said Andy Weston, Shropshire FA CEO "It was wonderful to see the football community come together not just to celebrate success on the pitch, but to make a difference off it The generosity shown by everyone who attended was truly inspiring."
The funds raised will support the British Heart Foundation's ongoing mission to tackle heart and circulatory diseases through pioneering research, life-saving equipment and public education campaigns. Every pound donated contributes to the charity's work in developing new treatments, training lifesaving skills and funding cutting-edge research that has helped survival rates double over the past 50 years
The Shropshire FA Grassroots Awards recognised outstanding contributions to local football, celebrating individuals and organisations that embody the sport's community spirit. The evening's charitable component demonstrated how grassroots football serves as more than entertainment, acting as a force for positive change in local communities
Meanwhile the next fundraising challenge for the team at Shropshire FA is an ambitious sponsored walkathon day
The team will be donning their best walking shoes on Saturday 2nd August, as they aim to cover many miles across the county, taking in some of the well-known sights in the area, including The Wrekin and Brown Clee Hill, as well as stopping off at many of the county football clubs along the way
To sponsor the Shropshire FA team and donate to their fundraising efforts, click on the link:
https://www.gofundme.com/f/sh ropshire-fa-fundraising-forbritish-heart-foundation
Walkathonfor BritishHeart Foundation
Local Football Association Staff to Take on Challenging Walk to Raise Awareness and Funds for Heart Disease
The Shropshire Football Association team has announced an ambitious sponsored walking day in aid of the British Heart Foundation, highlighting the devastating impact of heart disease on the local community.
The event will take place on Saturday 2nd August, and aims to raise both funds and awareness for a cause that affects thousands of families across the county. The walk carries deep significance, with every element designed to represent the human cost of heart disease. A staggering 120 people lose their lives to heart-related conditions each month in Shropshire alone, while over two million people across the UK are currently living with heartrelated illnesses.
Sam's Symbolic Challenge
Leading the fundraising effort, Sam Griffiths, Designated Safeguarding Officer, will undertake a particularly poignant challenge, walking for 120 minutes around each of two local football pitches – Shifnal Town FC, where she will be joined by Shropshire FA Chair, Dave Simpson, and Telford Town FC.
The 120-minute duration at each venue represents the 120 people who lose their lives to heart disease in Shropshire every month, while the two pitches symbolise over two million people across the UK currently living with heart-related conditions. "This is about more than just raising money," said Sam. "Every step I take represents someone in our community who has been affected by heart disease. It's a powerful reminder of why this cause is so important."
Community-Wide Effort
To maximise impact and showcase football clubs across Shropshire, the team including Shropshire FA CEO Andy Weston, team members Kemi Smallman, Caitliln Slater, Tom Wellings and Dylan Shinton, alongside head of football services Zoe Griffiths and board directors Ian Preece and Zona Hannington, have organised four distinct walking groups, each starting and finishing at different local football clubs.
Local Football Clubs Show Support
The initiative has already received enthusiastic backing from local football clubs. Shifnal Town FC and Telford Town FC have both kindly offered use of their facilities for Sam's challenge.
About the British Heart Foundation
The British Heart Foundation is the UK's leading heart charity, funding life-saving research and supporting millions of people living with heart disease Every pound raised helps fund crucial research, support services, and education programmes that save lives and improve outcomes for heart patients
Support The Team
To support the team and donate, please click on the link: https://wwwgofundme com/f/shropshire-fafundraising-for-british-heart-foundation
ShropshireFAand Chadstone AccountancyPresent FreeOnlineWebinar
Must-Attend Webinar for Finance People in Grassroots Football: ‘Running a Football Club’
Finance officials, treasurers and club volunteers across grassroots football are invited to join a vital and practical online event: ‘Running a Football Club,’ taking place at 7:00 PM on Monday, 4th August
Organised by Shropshire FA in collaboration with Chadstone Accountancy & Tax Ltd, this free webinar is tailored to empower those managing the finances of grassroots football clubs – from small village teams to growing community setups
Whether you're setting up a new club or seeking smarter ways to manage existing finances, this session is designed to build confidence, control and compliance in managing money at the grassroots level
Key topics will include:
Setting up your football club correctly from day one
Making club finances simple and understandable
Smarter financial decision-making for sustainability
Planning, budgeting and managing club accounts
Understanding your obligations and staying compliant
This is an unmissable opportunity to learn from professionals and gain practical insights into managing the financial side of football – without the jargon
Who should attend?
Treasurers of grassroots clubs
Club secretaries and committee members
Anyone involved in football club setup or financial management
Event Details:
Date: Monday, 4th August Time: 7:00 PM
Location: Online (Link will be sent upon registration) Early registration is recommended - click on the link to book your place now: https://forms gle/BsCnZbbMbPhqE9hSA
Or call the team at the Shropshire FA for further information: 01743 362769
Andy Weston, Shropshire FA CEO said: "This webinar will demystify club finances and give volunteers the tools and confidence to run their clubs more effectively."
Owen Hamblett of Chadstone added: "We’re proud to support grassroots sport with clear, practical financial guidance We’ll sharing real life examples of how we’ve helped clubs make smooth transitions and offer guidance on avoiding the panic, stress and overwhelm of the financial side of running a club "
“It's free and it's easy - what have you got to lose?” How to secure £2,500 in funding!
As the cost of equipment and facilities continues to rise in grassroots football, we know many of our teams are looking at ways to bring in extra funding. That was the case for Costessey Sports Club, who have amassed more than £2,500 in free funding over recent seasons, with the help of easyfundraising. “It does exactly what it says on the tin - it really is easy fundraising! Every time our members shop online with the appropriate stores, we get free donations without it costing anyone anything. Over the course of time it grows and grows and becomes a habit for you and your supporters.” Paul, Club Secretary.
Read more about how the club have made it a success here. To join them and thousands of other football teams who have raised over £2m to date, register with easyfundraising today HERE!
New Sessional Programmes Launched via Book Football
JULY HAS SEEN AN EXCITING DEVELOPMENT IN THE JUST PLAY PROGRAMME, WITH TWO INNOVATIVE SESSION TYPES ADDED TO HELP GROW GRASSROOTS PARTICIPATION:
Learn to Play
Aimed at adult women of all abilities, this initiative offers a welcoming space to get active, make friends, and take their first steps into football
With the Lionesses defending their European crown this summer, there's no better time to introduce more women to the game - whether they’re parents, coaches or newcomers
Kickabout
Football in its simplest form - a relaxed, social kickabout for players of all fitness and skill levels.
Perfect for anyone looking to enjoy the game in a no-pressure environment
Session Support
Clubs running six or more sessions through Book
Football will receive:
20 branded bibs
5 footballs
First aid kit
Equipment bag
Promotional banner
Organiser kit (t-shirt & sweatshirt)
Session activity cards
Interested in running Learn to Play, Kickabout or other sessions such as Wildcats or Comets?
Contact dylan shinton@shropshirefacom to get started
These programmes are fantastic tools for community outreach - and potential pathways into club teams
Walking Football –
Shropshire Qualifier Success
On 20th July, Shrewsbury Town FC hosted the Shropshire County Qualifier for the National Walking Football Cup
Seven teams battled it out with great spirit and skill, all vying for a place in the finals at St George’s Park
In a thrilling finale, Ludlow (Shrewsbury Town Foundation) edged out the Shrewsbury 99ers in a dramatic penalty shootout in front of an enthusiastic crowd It was a brilliant showcase of the walking football format, filled with passion and sportsmanship
Congratulations to Ludlow, and best of luck in the finals!
SalopLeisure KicksOff Another Seasonof Supportfor Grassroots Footballin Shropshire
The season kicks off 9th August - bring it on!
Salop Leisure has announced its continued backing of the Salop Leisure League in proud collaboration with the Shropshire FA, as the highly anticipated grassroots football season gets underway the weekend of 9th August
This long-standing five-year partnership highlights Salop Leisure’s commitment to community and sport across the countyproviding essential support to fifty-four local teams, volunteers and players who make Shropshire football thrive.
The Salop Leisure League Premier Division, comprising of seventeen teams for the 2025/2026 season, serves as a feeder to Step Six of the National League System. Shropshire Clubs Ludlow Town FC and Haughmond FC are among the most recent teams to earn promotion
With deep local roots dating back to 1966, Salop Leisure has grown from its beginnings as Salop Caravans into the Midlands’ premier dealer for caravans, campervans, motorhomes and holiday homes.
Their impressive Emstrey HQ, just off the A5 in Shrewsbury, is not just a destination for leisure lovers – it's a hub for families, gardeners and holidaymakers alike
Chair Tony Bywater has often stated, “We’re proud to play a part in nurturing the grassroots game – helping keep the spirit of sport alive in our communities”
With over two hundred leisure vehicles on display, a sprawling Holiday Home Village, Shropshire’s leading plant centre Love Plants, and the much-loved Love Coffee café, Salop Leisure isn’t just a business –it’s a destination.
As football returns and pitches fill with action, Salop Leisure continues to show that supporting local sport goes hand-inhand with serving the local community
Improve your matchday experience this season with Veo.
Through our partnership with Veo Technologies we’re thrilled to offer you and your club members an exclusive pre-season discount offer. Receive an enormous £500 off, as well as a free add-on, on your new Veo package ahead of the 2025/26 season.
Take your pick from our range of additional functionalities and add them to your subscription for free:
��Veo Player Spotlight - automatically generated highlights for each of your players
�� Veo Livestream - stream your matches directly to social platforms to allow fans to view from anywhere in real-time
�� Veo Analytics - a full statistical and data breakdown of all your games, including possession, passing and match data at the touch of a button
SHROPSHIRE FA LAUNCHES NEW BUSINESS PARTNER BROCHURE
A GAME-CHANGING OPPORTUNITY TO BACK GRASSROOTS
FOOTBALL AND COMMUNITIES
The Shropshire FA is proud to unveil its brand-new Business Partner Brochure, presenting a powerful invitation to businesses and organisations that want to invest in more than just sport - but in community, inclusion and opportunity
With over 13,000 players, 170 clubs, 1,000 teams, and 6,000 dedicated volunteers, Shropshire FA is the beating heart of football in the county
But its impact goes far beyond the pitch
Backed by a mission to improve lives through football, the newly launched brochure offers bespoke partnership opportunities that deliver not only high visibility but also lasting social impact
“This is more than sponsorship – it’s about shaping the future of football in our communities,” says Andy Weston, CEO at Shropshire FA
“We’re offering organisations the chance to be part of something powerful, authentic and deeply rooted in Shropshire life.”
A Responsible Investment in People and Place
The Business Partner Brochure outlines meaningful ways for organisations to demonstrate corporate social responsibility (CSR) while aligning with one of the region’s most accessible and values-driven sporting bodies
Partners will be directly supporting:
Youth development programmes that nurture life skills, resilience and leadership.
Disability football initiatives that champion inclusion and opportunity
The Opportunities That Go Beyond
Volunteer and referee training, helping grow a sustainable, skilled grassroots network
Facility development, ensuring safer, more welcoming environments for all.
Partnership options include:
Exclusive naming rights for competitions and county-wide initiatives.
Targeted exposure through events, digital campaigns and community outreach
Participation in landmark events like County Cup Finals and the Annual Grassroots Awards.
Hospitality packages and national football experiences that bring tangible value back to your team
Driving Measurable Impact
As part of its bold 2024–2028 Strategy, and looking ahead to its 150th anniversary in 2027, Shropshire FA is focused on increasing its impact in local communities With a current £128 million estimated social return on investment, the evidence is clear: football changes lives
Now, businesses have the chance to become part of a legacy that blends purpose with performance.
Join the Movement
By becoming a Shropshire FA Business Partner, you’re not only gaining exposure -you are investing in community wellbeing, youth empowerment and inclusive opportunity across the county
To view the brochure and explore how your organisation can be a force for good through football, visit link SFA Partner Brochure 2025 Print pdf
OUR EXISTING PARTNERS
NATALIE PIETRZYK, MANAGING DIRECTOR OF SEAH
“Supporting grassroots football is at the heart ofwhat we do. Our ongoing partnership with Shropshire FA means we can directly contribute to the growth and success of local football communities.”
MARYBRANDRICK, GENERAL MANAGERAT MARK HARROD LTD.
“The girls’ game is continuing to grow and more girls are playing.At Furrows, we felt this was an ideal opportunity to get involved and be part of something that can only grow and improve.”
ANTONYFROST, DIRECTOR & DEALER PRINCIPALAT FURROWS
Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
MATTWINFIELD, MCDONALD’S – ERASMUS RESTAURANTS.
“Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
