Shropshire FA Strategy 2021-2024

2021-2024 SHROPSHIRE FA STRATEGY

2021-2024 SHROPSHIRE FA STRATEGY

About Shropshire FA

Shropshire FA is the not-for-profit, governing body of football in Shropshire. We grow participation, promote diversity, and regulate the sport for everyone to enjoy. With over 250 Clubs and 14,000 diverse players of all ages and abilities playing in the County, Shropshire FA is proud to support football for all.

From September 20-21 the County will become a CIO. This new structure provides the County with an opportunity to explore new opportunities with wider and more diverse partners to increase participation whilst also providing the County with an improved governance structure.

We will support the FA with the delivery of the FA Strategy.

Survive – Support our clubs, leagues and participants return to the game Revive – Provide new and innovative ways to encourage participation Thrive – Secure the long-term sustainability of the game across the County

2021-2024 SHROPSHIRE FA STRATEGY

SHROPSHIRE Shropshire, also called Salop is a county covering over 1,346 square miles, making it the largest inland county in England. The county's population and economy is centred on the main towns of Telford, Bridgnorth, Market Drayton, Newport, Oswestry, Ludlow and Shrewsbury which is the administrative centre.

The geographic county is bounded to the north by the county of Cheshire, to the east by the county of Staffordshire to the southeast by the county of Worcestershire, to the south Herefordshire and to the west by Wales.

In 1998 Telford and Wrekin became a unitary authority. Prior to 2009, the former administrative county of Shropshire was divided into a further five administrative entities: the districts of Bridgnorth, North Shropshire, and South Shropshire, the borough of Oswestry, and the borough of Shrewsbury and Atcham, these areas then became the new Unitary Authority of Shropshire. The County therefore has 2 Unitary Authorities.

2021-2024 SHROPSHIRE FA STRATEGY

Shropshire *Population 503,026 k (49.5%) men and (50.5%) women *2019 population predictions •One third of the population of Shropshire will be over 65 by 2033 •The average age in Shropshire is 42.8 which is higher than the Regional and National average •40% of the population is aged between 40-69 •Approximately 33% of children are overweight or obese by the time they leave primary school •Life expectancy in Shropshire is lower than the national and regional average Shropshire Unitary •*Population 323,126 – 10% predicted increase by 2030 •Only 2 SOA ranked in the 10% most deprived nationally •95.4 BAME from a white British background.

Telford and Wrekin Unitary •*Population 179,900 – 11% predicted increase by 2031 •SOA A total of 16 areas in the Borough are ranked in the 10% most deprived nationally, •89.5% were from a white British background. 10.5% of the population reported being from another (BAME) ethnic background •Population of Telford is younger than the rest of Shropshire

2021-2024 SHROPSHIRE FA STRATEGY

PROCESS: •Board and Staff engagement days held •Strategy sub group established •SWOT and PESTEL conducted •Consultation survey distributed •Consultation findings analysed •Draft presented to Board and approved – 4 August •Submitted to The FA - 31 August •Present to The FA – 6 September •Share with stakeholders and implement

2021-2024 SHROPSHIRE FA STRATEGY

Vision: Creating opportunities to empower and inspire people to enjoy football

2021-2024 SHROPSHIRE FA STRATEGY

Mission: To lead, promote, develop and support lifelong community participation through football

2021-2024 SHROPSHIRE FA STRATEGY

Objectives:

1.Ensuring football is safe for all 2.Modernise football across Shropshire 3.Create effective partnerships 4.Develop and sustain high quality football opportunities for all 5.To provide enhanced Football Facilities across the County 6.Review, administer and improve the running of the game across the County 7.Deliver and utilise our Charitable status for the benefit of people in Shropshire

2021-2024 SHROPSHIRE FA STRATEGY

Values: Inclusive Inspiring Innovative Transparent Trusted

2021-2024 SHROPSHIRE FA STRATEGY

Key Achievements 2018-21

2021-2024 SHROPSHIRE FA STRATEGY

Is there an area of the game that Shropshire FA should definitely CONTINUE? Response Coach Development and support Club and League support Referee support and mentoring Is there an area of the game that Shropshire FA should definitely STOP? Response Overuse of technology/email - be more visible Is there an area of the game that Shropshire FA should definitely START? Response Increase support Different formats of the game Transition from youth to adult

2021-2024 SHROPSHIRE FA STRATEGY

Objectives / Tactics 2021-2024: 1) Ensuring Football is Safe for All:

Key Success Measures:

•Implement the Respect Programme across all Leagues •Create a voice for young people across the county to ensure they are listened to •Provide bespoke Action Plans to all clubs to support safeguarding visits •Develop a support package to safeguard young referees •Continue to adhere to safeguarding legislation and working with statutory agencies

•Achieve 100% England Accredited youth clubs on Shropshire •Achieve 70% England Accredited adult clubs on Shropshire •Continue to meet SOS 365 •All leagues and clubs to uphold the Respect programme •Reduction in the number of young people leaving refereeing

2021-2024 SHROPSHIRE FA STRATEGY

Objectives / Tactics 2021-2024:

2) Modernise football across Shropshire:

Key Success Measures:

•Embrace technology for the benefits of our members to improve grassroots administration •Use effective data and insight to inform decision making for the benefit of development of football in Shropshire •Support Shropshire FA member clubs and leagues to recover from the pandemic and return to football •Lead and support clubs towards a greener and sustainable carbon footprint for football

•All clubs and leagues using the FA Platform for Football •100% Player registration •Sustain and grow current League structure across the county

2021-2024 SHROPSHIRE FA STRATEGY

Objectives / Tactics 2021-2024: 3) Create Effective Partnerships

Key Success Measures:

•Shropshire FA to work with partners more effectively to enable and facilitate further football and health opportunities •Create efficient delivery systems across the County to serve the game •Ensure Shropshire FA and its members have sustainable business models •Work collaboratively with commercial partners to increase revenue to support the game •Develop a PR strategy to raise the profile of the County FA to maximise opportunities

•Reduce reliance on FA Funding •Increase our score on customer satisfaction survey •Increase in followers on social media and traffic to website •Develop and deliver the Telford and Wrekin focus group action plan

2021-2024 SHROPSHIRE FA STRATEGY

Objectives / Tactics 2021-2024:

4)Develop and Sustain High Quality Football Opportunities for all:

Key success measures:

•Sustain 100% match official •We will provide a player pathway for all ages and coverage abilities •Create a Shropshire Coaches •We will provide inclusive opportunities and Association by July 2022 environments for participants from all •Achieve 9,875 registered male backgrounds players •Provide new opportunities for the transition from •Achieve 2,468 registered female Youth to Adult football players •Provide Support and guidance to develop and •Provide new flexible formats for raise standards of Coaches, Volunteers and the game Officials •Create an adult Female league

2021-2024 SHROPSHIRE FA STRATEGY

Objectives / Tactics 2021-2024:

5) To provide enhanced football facilities across the county: •We will ensure access to a quality grass pitch for every participant •We will endeavour to increase provision of 3G facilities across the County •We will work with key partners including Education partners to provide modern, accessible, and compliant facilities and infra structure •Roll out PitchPower across the County •Deliver the Local Football Facility Plans (LFFP)

Key success measures: •Ensure access to an artificial pitch within 20 mins of every participant •59 good quality grass pitches by 2024 •Increase investment into facilities

2021-2024 SHROPSHIRE FA STRATEGY

Objectives / Tactics 2021-2024:

6) Review, Administer and Improve the running of the game across the County: •We will ensure that we provide a strong and transparent governance structure across the County in line with our values •Create a Youth Board to make sure the next generation are involved in decision making •To ensure that the County FA at all levels has a high performing diverse and representative workforce reflecting the needs of the County •Provide high quality administration and firstclass customer excellence to our Members

Key success measures: •We will achieve the code of governance by August 2022 •We will achieve preliminary level of the Equality Standard by 2022

2021-2024 SHROPSHIRE FA STRATEGY

Objectives / Tactics 2021-2024:

7)Deliver and utilise our Charitable status for the benefit of people in Shropshire: •Work with other charities and other organisations with common goals for the furtherance of football in Shropshire •Develop a long-term financial strategy for the County FA through income diversification and investment strategies •Ensure we meet the requirements of the Charity Commission •Improve the lives of people in Shropshire

Key success measures: •Deliver 1 major charity event across the County annually •Number of new partners engaged

2021-2024 SHROPSHIRE FA STRATEGY

Shropshire FA Governance Structure