SHROPSHIREFA
THE NEWSLETTER OF THE SHROPSHIRE FOOTBALL ASSOCIATION
365 RACHEL FORBES
SHROPSHIREFA SHORTLISTEDFOR NATIONALAWARD
Meetournew Non-ExecutiveDirector
Daysoffootball CurrentlyservingasSeniorLegal Counsel at City Football Group, the global football organisation behind Manchester City MANCHESTER CITY FC
INSIDETHISISSUE
RACHEL FORBES MEET OUR NEW NON EXECUTIVE DIRECTOR
With over a decade of legal experience spanning private practice, in-house roles and senior positions in sport and media, Rachel Forbes is no stranger to highpressure environments and complex challenges. Now, as the newest member of the Shropshire FA Board, she is bringing that wealth of expertise to grassroots football in the county.
SHROPSHIREFA SHORTLISTEDFORNATIONAL AWARD
Shropshire County FA has been recognised on the national stage after being shortlisted for the Special Recognition Award at the 2025 County FA Recognition Awards.
SHROPSHIRE FA AND SHREWSBURY TOWN FC TEAM UP TO PROMOTE PLAY SAFE 2025
Read how we proudly partnered with Shrewsbury Town Football Club to support Play Safe 2025, the FA’s annual safeguarding initiative dedicated to ensuring a safe and positive environment for every child and young person in football.
PLUS LOTS MORE!
WE WANT TO HEAR FROM YOU!
Grassroots football in Shropshire is built on the stories, celebrations, milestones and hard work of our local clubs.
Whether you’re marking an anniversary, launching new plans, celebrating success, or simply have news to share, we’d love to feature it in the Shropshire FA magazine.
Get in touch and let’s showcase the fantastic work happening across our football community.
Email your news to:
Sarah.Thompson4@ShrosphireFA.com
CEOUPDATE
2025/26 SEASON FIRMLY UNDERWAY
As we move firmly into the 2025/26 season, I want to take a moment to reflect on what has been an encouraging and productive few months for football in Shropshire.
I am delighted to welcome Rachel Forbes as our newest Non-Executive Director. Rachel brings a wealth of legal expertise and a strong background in both sport and media. Her arrival strengthens our Board at a pivotal time, helping us to grow the game sustainably, inclusively and innovatively.
We were also proud to be shortlisted for the Special Recognition Award at this year’s County FA Recognition Awards. This nomination highlights the outstanding work of our Designated Safeguarding Officer, Sam Griffiths, and the dedication of our clubs and volunteers in making football safe and welcoming for all. Safeguarding remains at the heart of everything we do.
Building Partnerships
Partnerships have been central to our progress. In August, we launched a new collaboration with the Shrewsbury Town Foundation, focused on driving equality, diversity and inclusion across grassroots football. This work will open up opportunities for underrepresented groups and communities across the county.
We are also delighted that Furrows, the well-established Shropshire automotive business, has reaffirmed and expanded its support for The Shropshire Girl’s League. Together, we will create new opportunities for young female players and thrive in the game.
In September, we launched our first Business Partnership Brochure, which has already attracted significant interest. We are now in discussion with a number of local companies who share our vision for the future of grassroots football in Shropshire.
Our charity partnership with the British Heart Foundation has continued to build momentum. The launch of the ‘Red Boot’ campaign, a collaboration between with Sky Bet, the EFL and BHF, has been particularly inspiring - connecting the excitement of goals on the pitch with vital, life-saving research into heart disease.
Grassroots Energy
At grassroots level, it has been fantastic to see the season kick off across every corner of the county. The commitment of referees, volunteers, players and coaches continues to inspire us all and underlines the strength of our football community.
Looking Ahead
Our priorities for the months ahead include:
Supporting clubs and volunteers with resources and recognition.
Expanding opportunities for women, girls, disability and walking football.
Driving facility investment and development.
Embedding safeguarding and wellbeing into every aspect of the game.
Delivering High Quality County Cups.
I want to thank everyone who plays their part in helping football thrive in Shropshire. Together, we are building not only teams and leagues, but stronger, safer and more inclusive communities.
Enjoy the read, and I look forward to seeing many of you over the coming months.
Thismonth,wecelebratethe passionanddrivebehindevery greatperformance.
ChiefExecutiveOfficer,ShropshireFA
InConversationWith: RACHEL
FORBES
MEET OUR NEW NON-EXECUTIVE DIRECTOR
With over a decade of legal experience spanning private practice, in-house roles and senior positions in sport and media, Rachel Forbes is no stranger to high-pressure environments and complex challenges. Now, as the newest member of the Shropshire FA Board, she is bringing that wealth of expertise to grassroots footballinthecounty.
“I found myself enjoying social subjects more,” she recalls. “That led me to chooselawasoneofmyALevels-andI loved it so much I decided to study law atuniversity.”
Supporting herself through part-time workatMcDonald’swhilestudyinggave her resilience, time management and teamwork skills, traits that would prove invaluableinherlegalcareer.
After graduating, Rachel joined Pinsent Masons, an international law firm, where she trained and qualified. During her training and early career, she developed expertise in commercial, IT and data protection law, areas that would later become her specialisms. A six-month secondment to City Football Groupduringhertrainingcontractgave her a first taste of the football industry and planted the seeds for her future careerasanin-houselawyer.
Career Highlights
Rachel’s career since then has been filled with variety and memorable milestones.
· On qualification, she supported a potential acquisition of an EFL football club, a complex but fascinating experience.
·ShespenttimeatUKSport,whereshe advisedaverydifferenttypeofsporting body.
· The introduction of GDPR was a definingchallengeinherearlycareer,as she guided organisations across industries through compliance programmes.
· At CFG, her projects have included supporting the media team in licensing the Netflix: Treble Winners documentary, which went on to receive multipleawardnominations.
RachelForbes
Currently serving as Senior Legal Counsel at City Football Group (CFG)-theglobalfootballorganisationbehindManchesterCityFCRachel plays a pivotal role in supporting both club operations and assisting with media, technology and data projects. Her career path,however,beganfarfromthePremierLeague.
EarlyLifeandLegalBeginnings
Rachel grew up in Fleetwood, Lancashire, with her parents and brother. Although she initially considered a career in medicine, her interestgraduallyshiftedduringsecondaryschool.
· She played a key role in the development of Manchester City Women’s purpose-built training facility and acted as legal lead on the insourcing of the club’s matchday cateringoperation.
“These experiences cemented my passion for advising within the sports sector,”Rachelsays.
“They also gave me an appreciation of howlawcandirectlysupportinnovation andgrowth.”
While law may be her profession, football has always beenpartofRachel’spersonallife.Shespentmuchofher youth cheering on her brother at grassroots matches, played recreationally at school and college, and even joined McDonald’s staff tournaments during her student years,stillplayingfive-a-sidelocallywhereshecan.
For over a decade, Rachel was a season ticket holder at Fleetwood Town FC. One game stands out: the club’s FA CupwinoverYeovilin2011,whereJamieVardyscoredin freezingconditionstosecureafamousvictory.
“Footballhasalwaysbeenapassion,”shesays.“Andit’s incredibletoseehowmuchmoreaccessiblethewomen’s and girls’ game has become since I was in school. My daughter now plays at just four years old, which wasn’t anoptionformebackthen.”
JoiningShropshireFA
When the opportunity arose to join the Shropshire FA Board as a Non-Executive Director, Rachel knew it was therightnextstep.
“Football has given me so much, so this is my chance to give back,” she explains. “The role allows me to use my skills to support, influence and shape the future of the game at a local level. Shropshire FA were looking for someone with a legal background, so it felt like the perfectfit.”
Her immediate priority is understanding the county’s football landscape, its challenges and where her expertisecanaddvalue.
“I want to bring a fresh perspective while supporting Shropshire FA’s objectives of growing the game in a sustainable,inclusiveandinspiringway,”shesays.
OpportunitiesforGrowthinShropshire
Rachel has been struck by the passion and commitment of Shropshire’s football community. Volunteers, referees, coachesandclubofficialsallplayvitalroles,andshesees this grassroots energy as one of the county’s greatest strengths.
She also recognises some unique challenges. The geographical spread of the county can make travel for games difficult, which may affect participation and leagueorganisation.
ButRachelseesopportunitiestoo:
· Expanding women’s, girls’ and disability football, ensuringinclusivity.
· Supporting and retaining volunteers with the right resourcesandrecognition.
· Developing clear pathways for players, referees and coachestoprogress.
· Exploring the set-up of new leagues and more flexible matchscheduling.
· Investing in facilities that serve both current needs and futuregrowth.
Leadership,DiversityandtheNextGeneration
For Rachel, Shropshire FA’s role goes beyond organising football,it’saboutdevelopingpeople.
“County FAs connect every part of the game, from grassroots clubs to schools and communities. That puts us in a unique position to identify potential and create pathwaysintoleadership,”sheexplains.
Whether it’s players progressing through development programmes, referees gaining real match experience, or future administrators stepping into governance roles, Rachelbelievesinclusivityanddiversityareessential.
“Leadership in football isn’t limited to a certain type of person or background,” she says. “By championing diversityandcelebratingrolemodels,wecanhelpcreate a new generation of leaders who truly reflect the communitiestheyserve.”
Working at both the elite and grassroots levels of football may seem worlds apart, but Rachel sees them as complementary.
“Elitefootballgivesmeaccess to knowledge, best practice andstrategicthinkingthatcan benefit grassroots football. At the same time, grassroots keeps me grounded and remindsmeofthetrueheartof the game - the volunteers, local clubs and communities that make football possible. It’stheperfectmix.”
BeyondtheBoardroom
Outsideofwork,Rachelisfirst andforemostawifeandmum. Her four-year-old daughter keeps her busy, but she also loves spending time with friends and family, travelling and staying active through running,thegymandhiking.
If she could give her younger self one piece of advice, it wouldbethis:
LookingAhead
When asked what success in her Shropshire FA role would look like over the nexttwotothreeyears,Rachelisclear:
“A stronger governance framework, an even more engaged football community and sustainable pathways for people to get involved at every level. Ifweachievethat,I’llconsideritarealsuccess.”
AdvicefortheNextGeneration
Rachel is particularly passionate about encouraging young people, especially youngwomen,toconsidercareersinsport,lawandgovernance.
“Be authentic, curious and open to learning,” she advises. “Sports law is fastmoving, and the more you understand about both the legal framework and the widerfootballlandscape,themoreimpactyoucanmake.”
She encourages young people to volunteer, shadow committees, or get involvedinleadershipprogrammestogainexperience.
“For women especially, your voice and perspective are valuable, and the game needsthem.Don’tbeafraidtostepintonewspaces.”
“Alwaysbeyourauthenticself. Don’ttrytofitamouldofwhat you think a lawyer should be. Work hard, stay humble, and let your authenticity speak for itself.”
A Bright Future for Football in Shropshire
Rachel Forbes joins Shropshire FAatatimeofbothchallenge and opportunity. With her blend of legal expertise, passion for football and commitment to community development, she is already well placed to play a pivotal role in shaping the county’s footballingfuture.
FromPremierLeagueandelite environments to grassroots pitches,herjourneyshowsthat footballisnotjustagame-it’s acommunity,acultureandan opportunitytoinspirethenext generation.
ShropshireFA Shortlistedfor nationalaward
Shropshire County FA has been recognised on thenationalstageafterbeingshortlistedforthe Special Recognition Award at the 2025 County FA Recognition Awards. The nomination celebrates the Association’s outstanding safeguarding work, led by Designated SafeguardingOfficer,SamGriffiths.
The awards, set to take place at Wembley Stadium on Thursday 6 November 2025, shine a spotlight on the most innovative projects and initiativesdeliveredbythe50CountyFAsacross England.
With over 250 nominations submitted this year, the shortlist reflects an ever-growing commitment to making grassroots football safe, inclusiveandaccessibleforall.
Shropshire FA CEO, Andy Weston, said, "Safeguarding is at the heart of everything we do. To have Sam Griffiths’ work recognised at thislevelisafantasticachievementandacredit tothededicationofourstaffandvolunteers."
Tim Foster, The FA’s Head of Operations for Grassroots Football, added, "These awards celebrate the exceptional impact County FAs have on the game. Each shortlisted project demonstrates true innovation and helps ensure grassrootsfootballcontinuestothrive."
From Referee Development to Women & Girls, the twelve award categories highlight the breadthofworkshapingthefutureoffootball.
ForShropshireFA,thisnominationisnotonlyan honour but also a testament to the safe and welcoming environments it is creating across thecounty.
Shropshire
FAand Shrewsbury TownFC TeamUpTo Promote PlaySafe 2025 2025 PLAY SAFE
On Saturday 27th September, Shropshire FA proudly partnered with Shrewsbury Town Football Club to support Play Safe 2025, the FA’s annual safeguarding initiative dedicated to ensuring a safe and positive environment for every child and young person in football.
As part of this year’s campaign, children from grassroots clubs across Shropshire were invited to become flag bearers for the first-team home fixture against MK Dons, a truly special opportunity that created unforgettable memories for all involved.
For many of the children, this was their first time on the pitch at a professional football match, waving flags alongside the players in front of a packed crowd.
Before the main event, the Shrewsbury Town Foundation hosted a fantastic football festival, bringing together young players from across the county for a morning of fun, friendly competition and community spirit.
The festival not only celebrated youth football but also emphasised the importance of safeguarding in every corner of the game, from grassroots to professional level.
The day was a brilliant showcase of collaboration, with Shropshire FA and Shrewsbury Town FC working together to promote safe, inclusive and enjoyable football for all.
The commitment from everyone involved demonstrated how safeguarding is a shared responsibility, and how, by working together, we can create the right environment for every young player to thrive.
A heartfelt thank you goes to everyone at Shrewsbury Town Football Club for making this day possible, and for their continued support of the Play Safe campaign.
Small Talk is Bigger Than You Think!
Equality–Diversity–Inclusion
WorkingInCollaboration withShrewsburyTown Foundation
SHROPSHIRE FOOTBALL UNITES
In August, Shropshire FA announced an exciting new partnership with Shrewsbury Town Foundation, the charitable arm of Shrewsbury Town FC, to drive forward Equality, Diversity and Inclusion(EDI)acrossgrassrootsfootballinthecounty.
This collaboration marks a significant step in both organisations’ shared commitment to ensuring football in Shropshire is truly a gameforeveryone.
So, who are Shrewsbury Town Foundation?
Shrewsbury Town Foundation is the official charitable arm (community foundation) of Shrewsbury Town FootballClub.
Itsvisionistousethepowerofsport - especially football, to engage, inspire and strengthen the local community, helping people of all ages and backgrounds to realise theirpotential.
WhoTheyServe
Shrewsbury Town Foundation supports a wide and diverse group of people acrossShropshire,including:
Young people in schools (from early ages upwards) through sports, education and enrichment programmes.
Participantswithspecialeducational needs or disabilities (SEND), including physical, sensory or learningimpairments.
Retired and semi-retired people facing social isolation, via health & wellbeingorsocialsessions.
Clubs, coaches, volunteerssupporting them to run better, more inclusiveprogrammes.
Individuals seeking better educational or employability opportunities. This includes students in further and higher education and people needing skills, confidence, or support to enter meaningful employment.
Facilities&Reach
Their base is at The Croud Meadow, which includes classrooms, full-size astroturf pitches, a community football hub and floodlit 5 and 7 asidepitches.
AndyPrice
Working together, they aim to break down barriers, widen participationand make football inclusive, welcoming and accessible to all - regardless of background, ability, gender, ethnicity, or any othercharacteristic.
The initiative will deliver a wide-ranging programme of EDI-focused activities, education and support for clubs, coaches, players and volunteers across the grassroots game. By embedding inclusion into the fabric of community football, the partnership is set to create long-termimpactbothonandoffthepitch.
The foundation handles a large volume of participants across the whole of Shropshire using their facilities weekly and running many programmeseachyear.
Shrewsbury Town Foundation’s Summer 2025inNumbers
Alongside the landmark partnership with Shropshire FA, Summer 2025 has been a season of remarkable growth, deliveryandcommunityengagementfor the team at Shrewsbury Town Foundation. Across sport, education, employability and wellbeing, the team has continued to expand its reach and impact.
CampsandCoaching
The school summer holidays saw football and multisports camps in Ludlow and Shrewsbury, with more than 1,550attendancesrecordedacross368hoursofdelivery. Camps welcomed children aged 5–11, with the everpopular girls-only sessions once again proving a success. Provision through HAF (Holiday Activities and Food) and Kellogg’s Football Camps ensured accessibility for all families.
EducationandTraining
The new academic year welcomed 14-degree students and seventy-five college students, alongside excellent results from the 2024/25 graduates. The first residential of the year at the University of South Wales set a strong foundationforthemonthsahead.
EmployabilityandCareers
In just six months, the employability partnership with the DWP supported over two hundred young people, surpassing national into-employment targets. The launch of the EmploymentAcademy added a new dimension, combining training with hands-on experience. The first fifteen work-ready candidates will soon enter the hospitality and catering industry, with an employer interviewdayscheduledforlaterthismonth.
HealthandWellbeing
Programmes supporting Parkinson’s, Dementia and fostercarershubswentfromstrengthtostrength.
InclusionandFootballforAll
Inclusion milestones this summer included fixtures for pan-disability and disability teams, the return of the Disability Matchday Club and Walking Football success stories - often featuring three generations of one family playing together. Free football for under-18s through Premier League Kicks continued to grow, with a new Royal Air Force collaboration bringing additional opportunities.
WorkinginCollaboration…..
Howyoucangetinvolved
The partnership between Shropshire FA and Shrewsbury Town Foundation will deliver a wide-ranging programme of EDI-focused activities, education and support for clubs including training workshops, community outreach programmes and the creation of clear pathways to supportunderrepresentedgroupsinfootball.
The partnership is developing and providing grassroots clubs with ongoing support in developing their inclusion provision:
Pan-disability sessions welcoming players with physical,learningandsensoryimpairments
Powerchair football - researching the requirement and desire for wheelchair users seeking competitive play.
Impairment specific sessions – tailored sessions for individualswithspecificrequirements
Inclusive coaching qualifications training volunteers tosupportdiverseparticipationneeds.
Ability Counts Competitions and Festivals for Adults and Children – increased playing opportunities for bothcompetitiveandnon-competitiveplayers.
SpecialEducationalNeeds(SEN)Integration
The collaboration will create specialised pathways for youngpeoplewithSENthrough:
Adaptive sessions meeting the needs of the participant.
Social communication groups using football to developinterpersonalskills.
Transition programmes helping SEN students move fromschoolfootballintocommunityclubs.
BroaderCommunityEngagement
The partnership will also extend its reach to ensure footballtrulybecomesagameforall:
Women’s Walking Football and Mums Football addressing participation gaps through targeted outreach.
LGBTQ+ Football Groups ensuring safe, welcoming environmentsacrossallprogrammes.
Wider Community Engagement working with historicallyunderrepresentedethniccommunities.
HealthInitiatives-Men’swalkingFootball,GPreferral programmes.
Refugee and Asylum Seeker Initiatives using football as a powerful community integration tool for children andadultsrelocatingintothecounty.
Mental Health Support Groups leveraging football's therapeutic benefits, breaking down barriers and improvingbothphysicalandmentalwellbeing.
Socioeconomically Disadvantaged Communities –fully-funded and subsidised programmes removing barrierstoparticipation.
Both organisations are calling on clubs, players and stakeholders across the region to get involved and be partofcreatingabetter,fairergameforall.
To find out how your club can get involved, please contact:
DylanShinton-07719069883
Dylan.Shinton@shropshirefa.com
TomWellings-07719047701
Tom.Wellings@shropshirefa.com
OrAndrewPriceatShrewsburyTown Foundation andrew.price@foundationstfc.co.uk
MEET
OLIVIA
OLIVIA’S STORY IS ONE OF COURAGE, GROWTH AND BELONGING.
Olivia’s story is one of courage, growthandbelonging.
When she joined Shrewsbury Town Foundation’s Disability and Short BreakssessionsinSeptember2021, Olivia often felt held back by her coordinationstruggles.
Her confidence suffered, and she avoided physical activities, convincedthatnooneelseatschool faced the same challenges. Struggling with this sense of isolation, Olivia was hesitant and uncertainofherabilities.
But everything began to change whenshefoundasupportivespace wherechildrenofallabilitiescould participate, learn and grow together. Surrounded by coaches, volunteers and peers who understood her journey, Olivia discovered that she wasn’t aloneandwiththatcametheconfidence topushherboundaries.
Over time, her balance and coordination have improved dramatically. No longer on the sidelines, she joined in with energy and enthusiasm, even completing theShrewsAbilityfunrunalongside children of similar abilities - a milestonethatshowcasedjusthow farshehascome.
Herjourneyhasn’tonlybeenabout building strength and confidence. Today, she’s fitter, more confident andthriving-herstoryacelebration of resilience and the power of community.
Driving CHANGE:
HOW FURROWS IS POWERINGTHE FUTURE OF GIRLS’ FOOTBALL IN SHROPSHIRE
On football pitches across Shropshire, a quiet revolution is taking place. Every week, more and more girls are lacing up their boots, pulling on their kits and stepping onto the field with the same passion and determination that has long defined the beautiful game.
It’s a surge that mirrors the national picture but carries its own local significance. For many of these players, opportunities to play in structured leagues and develop coaches are only possible because of the support and investment from organisations like Furrows.
MoreThanJustSponsorship
Furrows’ sponsorship of the Shropshire FA Girls’ League helps fund the essentials - fixtures and resources that keep grassroots football running week afterweek.
But the impact reaches further. Training and development opportunities are being created for female coaches and referees, helping to diversify the leadership of the sport. Outreach initiatives are also tackling one of grassroots football’s biggest challenges: keeping girls engaged during their teenage years, when participation often dropsaway.
“Sport has the power to build confidence,teamworkandopportunity,” says Antony Frost, Director & Dealer Principal at Furrows. “Seeing so many girls across Shropshire choosing to play footballisinspiring,butthere’smorewe can do. Our continued support means every girl who wants to be part of the gameshouldhavethechance.”
BuildingtheFuture
For Shropshire FA, partnerships like this are about more than immediate gains, they’re about laying the foundations for thefutureofthewomen’sgame.
FurrowsXGirlsFootball
At the heart of this movement is a partnership that’s helping it thrive. Furrows, the community-focused automotive business rooted in Shropshire for over a century, has reaffirmed its commitment to grassroots girls’ football in collaboration with Shropshire FA.
A Game on the Rise
The numbers tell a powerful story. Over 2,500 women and girls are now registered with local grassroots clubs, representing about one in five footballers in the county.
And the interest is only growing. In the weeks following the Lionesses’ latest triumph, the FA’s Find Football portal saw a 62.5% jump in enquiries from girls eager to play.
SHROPSHIRE FA NEWSLETTER
“Girls’ football in Shropshire is thriving, and partnerships like the one we have with Furrows are vital to sustaining that momentum,” explains Andy Weston, CEO of Shropshire FA. “Their support not only helps us deliver more opportunities on the pitch but also ensures that young players, coaches and referees have the resources they need to grow and succeed. Together, we’re making sure football is truly a gameforall.”
AndyWeston-CEO& SeniorSafeguardingLead
ZoeGriffiths-Headof FootballServices
SamGriffiths-Designated SafeguardingOfficer
Kemi Smallman - Football Services Administrator
2HighStreet,Dawley, Telford,Shropshire,TF42ET
01743362769
info@shropshirefa.com
https://www.shropshirefa.com/
@ShropshireFA
shropsfa
ShropshireFootballAssociation
ShropshireFA
James Salliss - Grassroots Services Administrator
TomWellings-Referees &Facilities
DylanShinton- Club DevelopmentandPathways
SarahThompson-PR& CommunicationsOfficer
LukeFlindall-DigitalMedia& ParticipationAdministrator
2HighStreet,Dawley, Telford,Shropshire,TF42ET 01743362769
info@shropshirefa.com
https://www.shropshirefa.com/
@ShropshireFA
shropsfa
ShropshireFootballAssociation
ShropshireFA
EFL BACKING BHF
2032
AS SHROPSHIRE FA CONTINUES TO CHAMPION HEART HEALTH
Shropshire’sfootballcommunityisonceagainshowingitsheart.
In 2024, Shropshire FA chose the British Heart Foundation (BHF) as its official charity partner for a two-year period, committingtosupportvitalheartresearchandlifesavingawarenesscampaigns.Withover1,200peopleinShropshire livingwithheartdiseaseandmorethan400localdeathseachyear,thepartnershipcouldn’tbemoretimely.
In September, Sky Bet and the BHF, with support from the EFL, launched the brand new ‘Red Boot’ award, designed to spotlight the top goal scorer across all three EFL divisions during the 2025/26 season. Unlike traditional Golden Bootawards,theRedBoothasareal-worldimpact:everygoalscoredbythewinnerwillgeneratea£50,000donation totheBHF’sCureHeartprogramme,fundingcutting-edgeresearchintoinheritedheartmusclediseases.
The initiative was launched by former England internationals Jermain Defoe and Bobby Zamora, who praised the campaign for combining football with lifesaving awareness. Last season, if the Red Boot had existed, Bromley’s Michael Cheek would have claimed it, with his 25 League Two goals raising a potential £1.25 million for the charity. Early frontrunner for 2025/26 is Notts County forward Matthew Dennis, with six goals in his first seven League Two appearances.
The Red Boot forms part of the second year of the ‘Every Minute Matters’ campaign, which aims to equip the public with CPR skills that can save lives. Sky Bet and the BHF hope to reach over 500,000 people with the free online CPR toolRevivRthisseason,buildingonthe300,000engagedin2024/25.
Sofar,theteamattheShropshireFAhavealreadyraisedover£1,000towardsthecause,tosupporttheirfundraising effortsvisit:https://www.gofundme.com/f/shropshire-fa-fundraising-for-british-heart-foundation
ShropshireFAPartnershipwith SustainableLeadersinSport (SLiS) toChampionaGreener FutureforGrassroots Football
SUSTAINTHE GAME…..
Shropshire FA and Sustainable Leaders in Sport (SLiS)are offering a flexible, practical programme designed to help grassroots sports organisations take meaningful steps towards environmental responsibility.
Through SLiS, clubs can choose from two easystartingpoints:
DIY Resource Pack – a hands-on starter kit packed with guidance, checklists and ideasforclubstakingtheirfirststeps.
Sustainability Pathway – an online tool that helps clubs plan and track their sustainability progress, including the full Resource Pack plus structured support andguidance.
APartnershipBuiltforImpact
Many grassroots clubs want to be more sustainable – but face challenges with time, budgetandexpertise.
SLiSaddressesthesebarriersbybeing:
Practical & affordable -designedforreal grassrootsneeds
Cost-saving - reduce energy and water billsovertime
Future-proofing - build long-term climate resilience
Connected - join a growing movement alongside professional clubs and organisations
SLiS is simple to start, easy to follow, and designed for real-world impact – helping clubs, communities and the planet move towardsagreenergame.
To find out more: Shropshire FASustainableLeadersInSport
SustaintheGame
Sustain The Game,’ a collaboration that will give local clubs access to tailored resources and tools to become more sustainable, resilient and future-ready, reinforces Shropshire FA’s commitment to supporting the grassroots game both on andoffthepitch.
NoClubTooSmall–StartYourGreenJourney
YOUTH FOOTBALL IS CHANGING FROM THE 2026/27 SEASON
As The FA announced in February, from the 2026/27 season, changes will be introduced to Youth Football focused on maximising the experience of all young players.
Tailoring youth football to fit even better and mean even more for all young players in England.
The changes in 2012 to the way youth football is played has a profoundly positive impact on the technical development and personal enjoyment of young players from grassroots all the way through to the England teams.
Now it's time to seize the initiative. To take the lead in shaping an even greater experience for the next generation. To give youth players more opportunity, more variety, more responsibility and action to feed their potential, empower their character and grow a lifelong attachment for the game we all love.
For more information click on the link below:
https://futurefit.englandfootball.c om/futurefit/index.html?
sc_src=email_6945098&sc_lid=72 9603981&sc_uid=fD2YZP1nHt&sc _llid=5164
LetHer Shine
JointheFunwithWildcats &SquadGirls inShropshire!
Are you looking for a fun, friendly, and confidence-boosting way to get your daughter moving?
Whether she’s already football-mad or just wants to try something new, Shropshire FA is proud to support The FA’s Wildcats and Squad Girls programmes, tailor-made football sessions that give girls aged 5-14 a chance to shine.
WhatAreWildcats andSquadGirls?
Wildcats, for girls aged 5-11, is a brilliant introduction to football where it’s all about fun, friendships and learning new skills in a safe, pressure-free environment.
Whether your child has kicked a ball before or not, every girl is welcome. Squad Girls, for ages 12-14, is a natural next step- combining the fun and freedom of Wildcats with more team-based activity.
It’s perfect for girls who may have drifted away from football or want to try it for the first time in a relaxed, social setting.
AcrossShropshire–ASessionNearYou
With sessions running in towns and villages across Shropshire, there’s likely a Wildcats or Squad Girls group near you.
These programmes are already inspiring hundreds of local girls to be active, build friendships and fall in love with football.
Get Involved – Sign Up Today
Contact Dylan Shinton at Shropshire FA for more information dylan.shinton@shropshirefa.com
YourVoice,YourGame,Your Future:JoinShropshireFA's YouthCouncil
ShropshireFAiscallingfor
dynamicyoungpeopleaged 14-24to
stepupandshapethe
futureoffootballinourcounty.
The beautiful game belongs to everyone, but too often, the voices that matter most - those of young people who live and breathe football - aren't heard in the boardrooms where decisions are made.
That's changing. Shropshire FA's Youth Council is your chance to be at the heart of football development, ensuring that what matters to you and your peers becomes a priority at county level.
WhatIstheYouthCouncil?
The Shropshire FA Youth Council is more than just a talking shop. It's a powerful platform where passionate young players, referees, coaches, fans and future leaders come together to drive real change. Whether you're concerned about grassroots facilities, want to see more opportunities for women and girls, or believe we can do better supporting young referees, this is where your voice will be heard.
The council works directly with Shropshire FA's leadership team, board members and the wider football community. Your ideas won't just sit in a folder somewhere - they'll influence policy, shape programmes and create lasting change across our county's football landscape.
We Need Leaders, Champions and Change-Makers
Right now, we're looking for exceptional young people to fill seven key positions that will define how football develops in Shropshire:
Chair: Are you a natural leader who can bring people together and drive meaningful change? The Chair sets the vision, leads meetings and acts as the primary voice of young people in Shropshire football. You'll work directly with senior staff and represent youth perspectives at the highest level.
Vice-Chair: Perfect for someone who loves supporting others while taking on leadership responsibilities. You'll work hand-in-hand with the Chair, coordinate projects and ensure every council member feels valued and heard.
RefereeChampion: Calling all current or aspiring referees! Help us tackle the referee shortage by promoting opportunities, supporting young officials and creating a positive environment for those brave enough to take the whistle.
WomenandGirlsChampion: Football is for everyone, but we know barriers still exist for female participation. Lead the charge in breaking down these barriers, celebrating role models and creating pathways for women and girls to thrive in every aspect of the game.
DisabilityChampion: Ensure football truly is accessible to all by championing opportunities for players with disabilities, raising awareness of challenges faced by those with additional needs and driving inclusion initiatives.
WhoAreWeLookingFor?
Youdon'tneedtobethenext Messiorhavecoachingbadges toapply.We'relookingfor youngpeopleaged14-24who:
Aregenuinelypassionate aboutfootballinany capacity
Wanttomakeapositive differenceintheirlocal footballcommunity Cancommittimeand energytocouncilactivities Arewillingtospeakupfor whattheybelievein Wanttodeveloptheir leadershipskills Representthediversityof footballfans,players, officialsandvolunteers acrossShropshire
Whetheryou'reagrassroots player,aSundayleague regular,someonewho'sfaced barriersinfootball,adedicated volunteer,orsimplysomeone wholovesthegameandwants toseeitthrive-wewantto hearfromyou.
ReadytoStepUp?
CoachesandVolunteersChampion:Grassrootsfootballdependsondedicated coachesandvolunteers.Helpussupport,developandcelebratetheseessential peoplewhilecreatingpathwaysformoreyoungpeopletostepintothesevital roles.
HeadofSocialMediaandMarketing:Gotaflairforcontentcreationand digitalengagement?Takechargeofamplifyingtheyouthvoiceacrosssocial platforms,creatingengagingcampaignsandensuringourmessagereaches everycornerofShropshire'sfootballcommunity.
What'sInItforYou?
Thisisn'tjustaboutgivingback(thoughthat'sincrediblyrewarding).Joiningthe YouthCounciloffersyou:
Realleadershipexperiencethatlooksfantasticonuniversityapplications andCVs
Directaccesstoseniorfootballadministratorsandindustryprofessionals Skillsdevelopmentinareaslikepublicspeaking,projectmanagementand strategicthinking
Networkingopportunitieswithotherpassionateyoungpeopleandfootball leaders
Thechancetocreatelastingchangeinsomethingyoucaredeeplyabout Enhancedunderstandingofhowfootballgovernanceanddevelopment actuallyworks
Footballneedsfresh perspectives,innovativeideas andtheenergythatonlyyoung peoplecanbring.Thisisyour opportunitytomovebeyond justwatchingfromthesidelines andbecomeanactivearchitect offootball'sfuturein Shropshire.
Theroleswe'veoutlinedare justthebeginning.Depending oninterestandpassion,we're opentoexpandingintoareas. Ifyouhaveaparticulararea you'repassionateabout,we wanttohearaboutit.
FirstMeeting
Thefirstmeetingwilltake placeon8 Octoberbetween 5pm-6pmatShropshireFA’s officeinDawley.
th HowtoApply
ContactDylanShintonat: Dylan.Shinton@shropshirefa.co m
Orcompletetheapplication form:ShropshireFAYouth Council
Accredited Club Programme
Shropshire FA’s accredited club programme is designed to provide support for clubs, strengthen infrastructure and build the foundations to provide inclusive footballing opportunities for all of the community.
2024-35*Clubs 2028-105*Clubs
It aligns with our ambition to have 10 Thriving Community Clubs by 2028 - clubs that lead the way in leadership & governance, coaches & volunteers, playeropportunitiesandcommunityengagement
Inclusioncriteria:
England Football Accredited (2* & 3* clubs automaticallyenrol)
Providing more than one player pathway (male, femaleanddisability)
Willingness to engage in support and developmentactivity
Demonstratedgovernanceandstrategicpractice
What’sinitforyou?
A dedicated CFA Club Development Officer and accesstosupportfromanFAClubConsultant
Guidance on funding applications and facility projects
Receiveaclubassessment,withplannedareasof improvement.
TailoredworkshopsandCPDevents
Directhelpwithlong-termclubplanning
5PillarClubFramework
Community
PlayerOpportunities
Leadership&Governance
Coaches&Volunteers
Facilities
PartOfEnglandFootball
Shropshire FA 2025-26 Information Booklet
Supporting 3*, 2* and selected 1* clubs in the county
BuiltontheThriving CommunityClubframework,thesepillarssupport clubstogrow,strengthenandthrive.Thepillarsdon’t standalone,they interconnect to form the foundation of long-term success.ClubsincludedintheAccreditedClub programme receive specific support, templates, and accesstoworkshopsforeachpillarovertheseason. Wanttoknowmore?
Email:dylan.shinton@shropshirefa.com Phone:07491953212
Football Development & Community Clubs
The FA Club Programme: Thriving Community Clubs Initiative
Across the country, football clubs are growing in size but becoming fewer in number.
As a result, many are evolving beyond the pitch and positioning themselves as central community hubs.
To support this ongoing transformation, The FA has launched the Club Programme, designed to help clubs operate more sustainably, expand their reach and build stronger community ties.
The initiative focuses on three core areas:
1. Strengthening Club Finances
Support for clubs to take greater ownership of facilities (e.g., 3G pitches, grass surfaces and clubhouses)
Guidance in developing commercial and sponsorship opportunities
Access to tools and training to enhance financial and business skills
2. Expanding Playing Opportunities
Improved services and benefits for England
Football Accredited clubs to encourage growth
Support for 1*, 2*, and 3* clubs to increase female and disability participation, and to develop coaches, referees and volunteers
Continued backing for smaller clubs across both rural and urban areas
Help in launching FA sessional programmes, including access to funding and training
3. Deepening Community Engagement
Assistance in showcasing and maximising social and economic impact
Mental health signposting support for club members and wider communities
Links to other community groups and services (e.g., NHS, police, refugee networks)
This initiative is designed to help clubs become Thriving Community Clubs - defined as 3-star accredited clubs with strong leadership, robust governance and a supported coaching and volunteer network.
This month, Football Development Officer Dylan Shinton, alongside Club Consultant Martin Harrison, held initial meetings with local clubs to begin this exciting journey.
If you're a 2 or 3-star club and want to get started on the programme, get in touch at dylan.shinton@shropshirefa.com to gain access to the Club Programme Platform.
Referee Courses
REFEREEREGISTRATION
FEMALE ONLY COURSE -
Telford College, Friday 10th October (6.30pm- 9.30pm) and Sunday 12th October (9am - 4pm) - Book Here
Referee Registration is OPEN, referees will be able to re-register via the new Referee Portal at referees.thefa.com
A reminder - you cannot referee fixtures until you are registered with the FA. If you are having problems please complete the registration help form: https://forms.gle/pj2Un3T6XF17ARcC9
Feed Highlight
Female Referees In Shropshire supportedbySEAH
A number of our female referees had the opportunity of officiatingattheRodHoustonTournamentwhichtookplacelast weekatLilleshallNationalSportsCentre.
TheRodHoustonCupisaninternationalUnder-14girls'football tournament organized by the Schools' Association Football InternationalBoard(SAFIB)forthenationalcupwinnersfromthe HomeNations(England,Wales,RepublicofIreland)
The tournament brings together several elite teams of national champions and runners-up for a three-day competition showcasingtheverybestofschoolfootball.
October,2025
Grassroots Football Partnerships
Why Purpose Is the New Game Changer
The world of sport sponsorship and brand activation is undergoingaseismicshift.
Brands are no longer content with simply slapping their logo on a stadium hoarding or a player’s kit and hoping for maximum impressions. Today’s landscape demands more - more meaning, more impact, more purpose. As fans become increasingly value-driven, brands must pivottowardscampaignsthatprioritisesocialimpact.
Nowhere is this more evident than in the grassroots sports space, where the emotional and cultural stakes areattheirhighest.
Football at its core has always been about more than just winning. On local pitches across the UK, grassroots football brings kids, parents, coaches and volunteers together in ways that go far beyond sport. It’s here, in muddy boots and on community sidelines, that the game shapescultureandbuildsfutures.
TheRiseoftheSociallyConsciousFan
Supporters today aren’t passive spectators. They’re engaged, connected and deeply invested in the issues that shape both their communities and the game they love.
Frominclusivityandmentalhealthtotacklingracismand climate action, fans expect the clubs and brands involved in grassroots football to stand for something real.Infact,researchshowsmorethan70%ofUKsports fans believe sponsorship should promote positive social change - a figure that rises even higher among Gen Z andMillennialfans.
For grassroots football, this isn’t just a trend; it’s a cultural shift. Families now expect action, not just advertising.
WhyPurposeWorks-ForFootballandforBrands
Cause-led parentships and sponsorship aren’t just good forthegame-butgoodforbusiness.
Here’swhy:
Authenticity builds trust - Communities know when brands are serious and when they’re faking it. Supportingrealissuesearnslong-termrespect.
Purposesparksengagement-Storiesrootedinvalues are the ones people talk about and share, both locallyandnationally.
Stand out in a crowded market - With so many brands chasing visibility, purpose-driven sponsorship cutsthroughthenoise.
Inspire from the inside out - Employees, volunteers and partners want to be part of something meaningful. Purpose energises teams as much as fans.
HowBrandsCanDeliverPurposeinGrassrootsFootball For those ready to step onto the grassroots pitch with realintent,afewprinciplesstandout:
Listen first: Ask players, teams, referees and families about the challenges they face. Build campaigns with them,notjustforthem.
Partner wisely: Work with governing bodies, leagues andcharitieswhoalreadyhavetrustontheground.
Think beyond matchday: Legacy projects - from workshops to online resources -leave an impact long afterthefinalwhistle
BeyondSponsorship:ASharedResponsibility
For brands, the lesson is clear: don’t just show up with a badge.Rollupyoursleeves,stepintothecommunityand make a lasting difference. Because when football sponsorshipmovesbeyondvisibilityandintorealimpact, everyone benefits - the players, the clubs, the fans and thesponsorsthemselves.
FinalWord
The future of grassroots football sponsorship isn’t about being the biggest logo on the pitch. It’s about being the brandthatshowsup,listensandmakeschangehappen. And in that future, purpose isn’t just an advantage. It’s thewholegame.
SHROPSHIRE FA LAUNCHES NEW BUSINESS PARTNER BROCHURE
A GAME-CHANGING OPPORTUNITY TO BACK GRASSROOTS FOOTBALL AND COMMUNITIES
The Shropshire FA is proud to unveil its brand-new Business Partner Brochure, presenting a powerful invitation to businesses and organisations that want to invest in more than just sport - but in community, inclusion and opportunity.
With over 13,000 players, 170 clubs, 1,000 teams, and 6,000 dedicated volunteers, Shropshire FA is the beating heart of football in the county.
But its impact goes far beyond the pitch.
Backed by a mission to improve lives through football, the newly launched brochure offers bespoke partnership opportunities that deliver not only high visibility but also lasting social impact.
“This is more than sponsorship – it’s about shaping the future of football in our communities,” says Andy Weston, CEO at Shropshire FA.
“We’re offering organisations the chance to be part of something powerful, authentic and deeply rooted in Shropshire life.”
A Responsible Investment in People and Place
The Business Partner Brochure outlines meaningful ways for organisations to demonstrate corporate social responsibility (CSR) while aligning with one of the region’s most accessible and values-driven sporting bodies.
Partners will be directly supporting:
Youth development programmes that nurture life skills, resilience and leadership.
Disability football initiatives that champion inclusion and opportunity.
The Opportunities That Go Beyond
Partnership options include:
Volunteer and referee training, helping grow a sustainable, skilled grassroots network.
Facility development, ensuring safer, more welcoming environments for all.
Exclusive naming rights for competitions and county-wide initiatives.
Targeted exposure through events, digital campaigns and community outreach. Participation in landmark events like County Cup Finals and the Annual Grassroots Awards.
Hospitality packages and national football experiences that bring tangible value back to your team.
Driving Measurable Impact
As part of its bold 2024–2028 Strategy, and looking ahead to its 150th anniversary in 2027, Shropshire FA is focused on increasing its impact in local communities. With a current £128 million estimated social return on investment, the evidence is clear: football changes lives.
Now, businesses have the chance to become part of a legacy that blends purpose with performance.
Join the Movement
By becoming a Shropshire FA Business Partner, you’re not only gaining exposure -you are investing in community wellbeing, youth empowerment and inclusive opportunity across the county.
To view the brochure and explore how your organisation can be a force for good through football, visit link SFA Partner Brochure 2025 Print.pdf
To view the brochure and explore how your organisation can be a force for good through football, visit link SFA Partner Brochure 2025 Print.pdf
OUR EXISTING PARTNERS
NATALIE PIETRZYK, MANAGING DIRECTOR OF SEAH
“Supporting grassroots football is at the heart ofwhat we do. Our ongoing partnership with Shropshire FA means we can directly contribute to the growth and success of local football communities.”
MARYBRANDRICK, GENERAL MANAGERAT MARK HARROD LTD.
“The girls’ game is continuing to grow and more girls are playing.At Furrows, we felt this was an ideal opportunity to get involved and be part of something that can only grow and improve.”
ANTONYFROST, DIRECTOR & DEALER PRINCIPALAT FURROWS
Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
MATTWINFIELD, MCDONALD’S – ERASMUS RESTAURANTS.
“Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
“It's free and it's easy - what have you got to lose?” How to secure £2,500 in funding!
As the cost of equipment and facilities continues to rise in grassroots football, we know many of our teams are looking at ways to bring in extra funding. That was the case for Costessey Sports Club, who have amassed more than £2,500 in free funding over recent seasons, with the help of easyfundraising. “It does exactly what it says on the tin - it really is easy fundraising! Every time our members shop online with the appropriate stores, we get free donations without it costing anyone anything. Over the course of time it grows and grows and becomes a habit for you and your supporters.” Paul, Club Secretary.
Read more about how the club have made it a success here. To join them and thousands of other football teams who have raised over £2m to date, register with easyfundraising today HERE!
Message
ToOurClubSecretaries
You may be aware that the whole game system has retired, and your discipline has migrated across to the club portal.
Please see below from The FA.
It’s important that you view the guidance on how to administer your discipline, as late fees will automatically be applied if you do not create your own invoice after 14 days.
Guidance can be found here: Discipline : Grassroots Technology
SAFEGUARDING 2032 WITH SAM
ForallsafeguardingqueriescontactSamGriffiths,ShropshireFADesignatedSafeguardingOfficer sam.griffiths@shropshirefa.com
SAFEGUARDING INTRODUCTION
The new season is underway, and it’s been fantastic to see fixtures kicking off across the county, bringing with them the familiar buzz of football - even if the weather hasn’t always played ball!
A huge well done to all leagues, coaches, volunteers, players and spectators for your ongoing dedication in getting the game going each week. Behind the scenes, we’re continuing our work to ensure every club and league is fully compliant with safeguarding regulations.
A special thank you to our incredible Club Welfare Officers who are working tirelessly on DBS checks, qualifications and more - your efforts are invaluable. We’ve got lots planned for the season ahead, starting with our first Club Welfare Officer Meeting, where we’re pleased to welcome the British Heart Foundation, who will be delivering essential CPR training.
We’ve also launched a new WhatsApp Community for Youth League Club Welfare Officers providing a space to connect, share and support each other. If you're not already part of it, please get in touch to be added. As the season progresses, the Shropshire FA team will be out and about conducting safeguarding visits.
Please remember, we're here to support you, so don’t hesitate to ask questions or seek guidance. We’re looking forward to another brilliant season of football in Shropshire and remain committed to creating a safe, welcoming environment for everyone involved. NEW FOR 2025
WehavechangedthewaywedoDBSplease seetheguidancevideosbelowforallDBStobe completedthroughKnowYourPeople.
DBSGuidance|1.InitiatingaDBScheckClubs& Individuals
DBSGuidance|2.Completingtheapplication
Club Welfare Officer Weekly Appointments
New weekly Booking System 1to-1 Time with Shropshire FA DSO Sam Griffiths
We're pleased to announce a new opportunity for Club Welfare Officers to book a dedicated appointment with our Designated Safeguarding Officer, Sam Griffiths, every Thursday afternoon between 1pm and 4pm.
These sessions are available face-to-face or via Microsoft Teams and are designed to offer a space for:
Asking any safeguarding-related questions
Getting support with club welfare matters
Having a general catch-up on a one-to-one basis
Whether you need advice, clarification, or simply a chat, this is your chance to connect directly with Sam in a confidential and supportive setting.
To book your appointment, please use the form below: https://forms.gle/KmKoySsFUU1rnzk56
INTRODUCING THENEW SHROPSHIREFA SPIRITOFTHE GAMEAWARD
Spirit of the Game Award
The Shropshire FA is proud to introduce a brand new award replacing last season’s Fair Play Award - the Spirit of the Game Award. This award has been created to recognise and celebrate the positive contributions of individuals involved in grassroots football across the county. Whether it's a player showing exceptional sportsmanship, a coach inspiring respect and inclusion, a referee going above and beyond, or a volunteer making a difference behind the scenes, this award highlights those who truly embody the values of fair play, integrity, and community spirit. The Spirit of the Game Award is our way of saying thank you to those who make football more than just a game.
If you want to become our official partners of the Spirit of the Game Award please email: Andy.weston@shropshirefa.com
Congratulations to Shropshire Lions U11 boys for being Play Safe prize winners
SafeguardingTeam
SamGriffiths-Designated SafeguardingOfficer
DesignatedSafeguardingOfficer(DSO)
SamGriffiths
sam.griffiths@shropshirefa.com 01743362769/07918764766
2HighStreet,Dawley, Telford,Shropshire,TF42ET
01743362769
Iinfo@shropshirefa.com
https://www.shropshirefa.com/ @ShropshireFA
shropsfa
ShropshireFootballAssociation
TomWellings-Referees &Facilities
DeputyDesignatedSafeguardingOfficer (DDSO)
TomWellings
tom.wellings@shropshirefa.com 01743362769/07719047701
ShropshireFA
AndyWeston-CEO& SeniorSafeguardingLead
SeniorSafeguardingLead(SSL)
AndyWeston
andy.weston@shropshirefa.com 01743362769
ZoeGriffiths-Headof FootballServices
DeputySeniorSafeguardingLead(DSSL)
ZoeGriffiths
zoe.griffiths@shropshirefa.com 01743362769/07736956038
SafeguardingHub
Safeguarding Requirements
Safeguarding Requirements
