Customer Pre-Listing Book - Shannon Hines

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YOUR HOME SELLER GUIDE

FROM JUST LISTED TO

SHANNON HINES REALTOR®

YOUR HOME MATTERS

I believe in going above and beyond to provide top-tier service and exceptional client experience. My 5-Star Marketing System combines the latest marketing techniques to promote your home online to the largest potential buyer pool.

COMMITMENT TO OUTSTANDING SERVICE I am a 30-year resident of the Roanoke Valley and the mother of two children. Having relocated several times to a new area, I can understand how stressful it can be. Providing the utmost care and understanding in helping you buy or sell a home is very

important

to

me.

Listening

and

communicating with my client, and returning telephone calls promptly is my number one priority. Because of my service with several local charities and school groups in the Roanoke Valley, I have extensive knowledge of the area. Please allow me to make the experience of buying or selling your home a less stressful and more pleasurable one.

540.520.8316 cell ShannonHin@aol.com 1591 ROANOKE RD, STE C DALEVILLE, VA 24083

My Proven Home Selling Timeline THE SELLER ROADMAP OVERVIEW

1

2

3

Interview

Pricing

Staging

Find the right Real Estate Agent for you

Review comparable homes and establish a price for your home

Prepare your home to make it's debut on the market

6

5

4

Marketing

MLS

Photographs

We will use a strategic marketing plan to ensure maximum exposure

Your home will go live on the MLS and will be viewable to potential buyers

We will have your home professionally photographed for the MLS

7

8

9

Offer

Under Contract

Negotiations

After accepting an offer, your home will officially be under contract

We will negotiate any repair requests made by the buyer

We will review all offers and help you understand all the terms of the contract

10 Closing Hooray! Time to hand over your keys and celebrate selling your home

KEEPING IT SIMPLE

My Proven Home Selling Timeline OUR SIGNATURE PROCESS

STEP ONE 1

2

STEP THREE

Listing Consultation

3

Our Marketing Plan

After viewing your home, I will suggest

Your home will now be live on the MLS and

recommended improvements, and present

viewable to potential buyers. We will use a

you with a Comparative Market Analysis.

strategic marketing plan to ensure maximum

Together we will determine the best listing

exposure. We will run social media ads, hold

price, whether staging could benefit the

an open house, contact potential buyers, and

home and when your home will go active on

commence

the market.

specific to you.

STEP TWO

STEP FOUR

Professional Photography

4

our

unique

marketing

plan

Showings

After your home is prepared and staged, we

It’s important that you allow showings at

will

professionally

your property, whether it be virtual or in-

photographed by the top local real estate

person. It’s particularly beneficial to leave

photographer. These photos will be used for

showings to an agent as we are trained in

the MLS listing, which means high-quality

how to best show your home to potential

photos are a must.

buyers.

have

your

home

STEP FIVE 5

6

Receive an Offer

STEP SEVEN 7

Appraisal

You will be notified when an offer is

The mortgage lender will typically order an

received. We will review all offers together

appraisal to determine the value of your

and I will help you understand all the terms

home. I will educate you on your rights as a

of the contract to decide if you would like to

seller and will offer you alternative routes to

accept, reject or counter the offer.

take if the appraisal should go wrong.

STEP SIX

STEP EIGHT

Inspections

8

The Closing

The buyer will schedule any inspections

You will need to fulfill any closing obligations

during the time period negotiated in the

including: fixing agreed upon home repairs,

contract. We will negotiate any repairs

submit disclosures, review closing costs. and

requested. Keep in mind, if the contract is

move out. After you sign the documents., it's

contingent, the buyers are entitled to walk

time to celebrate because the home sale is

away from the offer if any big issues arise.

complete.

About Your Home HELP ME UNDERSTAND YOUR HOME What drew you to this home when you bought it?

What is your favorite feature of your home?

What do you like most about your neighborhood?

What are some nearby attractions and amenities?

What don't you like about your home?

HELPING YOU NAVIGATE THIS SEASON

About Your Situation UNDERSTANDING YOUR GOALS

01

02

03

Your Why

Your Plan

Obstacles

Why are you moving? What

What will you do if your

Do you anticipate any major

is the deadline for needing to

home doesn’t sell in the

challenges or issues with

move by?

expected timeframe?

selling your home?

As your Real Estate Agent, my number one goal is to help you achieve your own. I make it my priority to understand your situation when it comes to selling your home so we can accomplish your goals.

OUR STRATEGY

Strategic Pricing PRICING YOUR HOME TO SELL

As the seller, it’s easy to let emotions influence what you believe your home is worth. Pricing your home too low can cost you money while pricing too high can cost you buyers.

As your REALTOR®, you can trust my pricing strategy to be unbiased, and with my skill set, I can list your home at an accurate price, which will benefit you in the long run. I will also determine the best strategy for you with genuine and practical intentions. Your home will warrant its own particular pricing strategy based on several factors.

THE TOP THREE

Pricing Factors To Consider 01.

The Market Your local area’s current housing market conditions will play a large factor in helping determine the best price for your home to be listed at.

02.

The Competition We will look to see what other homes are on the market to determine how your listing will compare to other listings in your area.

03.

Your Timeline We will determine your urgency and flexibility for selling your home to set the best listing price for your home to meet your goals.

SELLING YOUR HOME

Our Top Priority PRICING IS CRUCIAL We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.

Our goal is to price your

home

correctly the first time.

YOUR PERSONAL PREFERENCES

Important Info Preferred day for photographs:

Open house Best Day/Time:

Is a showing appointment required? If yes, perferred notice?

Do buyers need to take their shoes off?

Will pets be in the house during showings?

Do you have a security system that will be on during showings?

INNOVATION. MARKETING. RESULTS.

5 Star Marketing

MY MARKETING PLAN FOR SELLING YOUR HOME

Professional Photography We work with a team of professional photographers who understand that it is more than just taking a picture; it is about telling a story by capturing the mood and feeling of a home. Their attention to detail and years of experience set them apart. We are pleased to work with a team of professional photographers that belong to the following: • The National Association of REALTORS • RVAR - The Roanoke Valley Association of REALTORS - Plus Affiliate Member • PPA - Professional Photographers Association of America Y O U R TAssociation ITLE • VPPA- Virginia Professional Photographers GOES HERE • RESA - Real Estate Staging Association • Zillow Preferred Photographers All photos are professionally edited by a team of some of the best international editors and are available for delivery the next day. Some special edit requests may require additional processing time.

Real estate is now bought and sold online — buyers go right to the web to check out homes, striking ones that don’t look good as they go and thereby eliminating a sale. This is your first place as an agent to make a great impression about the home and about your abilities. Image matters and listing photos reflect on yours.

Online Marketing The Professional Photos of your home will include an Online Marketing Kit which includes the following: Branded and Unbranded Property Website Weekly Report of Hits to Your Property Website Your Property Website will be added to the Multiple Listing Syndication of Your Property Website to Various Real Estate Sites Social Media Marketing

Print Flyers LOREM IPSUM DOLOR SIT AMET

We will prepare a print full color, glossy brochure with photos and details of your home’s listing that will be left inside for potential buyers to take with them when they visit your home.

Open House Marketing Our online Marketing Services for your Open House include tagging your Property Website with details of your Open House, Social Media Marketing for your Open House, and inclusion on a direct email to a database of local real estate professionals.

Direct Agent Eblast When your home first hits the market, details about your home and a link to the Property Website will be included in a direct marketing email that is delivered to the inboxes of over 1800 Real Estate Professionals in SW and Central Virginia.

YOUR HOME MATTERS

Thank you for choosing me to help you in the task of selling your home.

I look forward to working with you to help you achieve all of your real estate goals.

Shannon Hines REALTOR®

540.520.8316 cell ShannonHin@aol.com 1591 ROANOKE RD, STE C DALEVILLE, VA 24083

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