Living Loud in the Wake of a Pandemic

The COVID-19 pandemic turned everyone’s world upside down and brought many businesses to a standstill, particularly those in the restaurant and hospitality industry. Anthem Coffee Company, a family-owned and operated small business headquartered in Puyallup, shut down their eight locations across the South Puget Sound for 40 days in the spring of 2020 to help flatten the curve. As hard as it was to shut their doors to their community and loyal customers, Bryan Reynolds, CEO and co-founder, says it gave him the opportunity to follow their motto of “Live Loud” and grow the business in new ways. Anthem partnered with the Joe Coffee app to roll out an online and mobile ordering system to allow customers to order ahead for in-store or curbside pickup. They also launched an online store and ship their coffee free to customer’s homes. “Anthem At Your Door” offers their signature Live Loud blend, fair trade Live Organic, and decaf Live Chill in whole beans or a variety of grinds.

After reopening their lobbies—fondly referred to as “community living rooms”—for seating, Reynolds and his team continued to look for ways to fulfill their mission of “heroic hospitality.” This has always meant delivering exceptional service, an energetic atmosphere and pretty fabulous coffee. Now, it also means smiling with their eyes and speaking loudly while wearing masks, waving gloved hands to customers in greeting, and, above all, increased sanitization of surfaces, following strict hand-washing requirements, and utilizing single-use cups, plates, and utensils.

Along with a menu of espresso-based drinks, Anthem offers wine, beer on tap and an impressive food menu, including naan bread pizzas, gourmet sandwiches and appetizers like sweet potato fries. Their pastries are made in-house at their central bakery in their Point Ruston location.

“Without community, there is no business,” says Reynolds. “We are thankful for the belief in our brand. We are thankful for every day we get to serve people.”

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