Our Town Southern Virginia Fall 2024

In Partnership with the Danville-Pittsylvania County Chamber of Commerce

DANVILLE PITTSYLVANIA CHAMBER OF COMMERCE

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the personality issue

table of content welcome | 10 Danville’s Community Spirit: Shaping the City’s Personality | 14

ESSAY If You Know Where To Look… | 26

Main Street Marvels: The Local Businesses Powering Urban Vitality | 18

CASE STUDY From Shoebox to Community Cornerstone: URW’s Journey of Local Impact | 30

Danville—Pittsylvania Chamber: Support of Member Success is Growing | 22

The Rebirth of Lynn Street: A New Chapter in the River District | 34 CASE STUDY Danville Toyota: Driving Community Success | 38 ESSAY In the Depths of Craghead Street | 43 CASE STUDY Rooted in Danville: How Wilkins Realty Company Shapes the Heart of a City | 46 The Transformative Power of Art: How Creativity Shapes Urban Identity and Community Revival | 50 Downtown Revival: The River District’s Journey to National Recognition | 58 CASE STUDY The Heartbeat of Danville: PATHS and the Pulse of Community Health | 60 partners directory | 64

photo by Christy Vernon 6 CO M EV I S I T O U R T O W N. C OM • DANV I LLE, V I R GI NI A

Published by Showcase Magazine and Andrew Brooks Media Group Publisher Andrew Scott Brooks scott@showcasemagazine.com Content Editor Paul Seiple paul@showcasemagazine.com Content Creator Emily Wilkerson Creative Designer Kim Demont demontdesign@verizon.net Ad Designers Kim Demont, Paul Seiple Finance Manager Cindy Yeatts cindy@showcasemagazine.

Director of Sales & Marketing Lee Vogler lee@showcasemagazine.com Contributing Photographers Ian Brande Danville-Pittsylvania County Chamber of Commerce Patrice Graves Josh Lucia, Lucia Video Meagan Nelson Christy Vernon Lee Vogler Contributing Writers Kirsten Halverson Aherron Arnold Hendrix Barry Koplen Val-Rare Lindenau On the Cover: Anne-Moore Sparks Photo by Josh Lucia, Lucia Video

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Every Month is “Shop Small, Shop Local Month” In Danville’s River District

Support your small business community!

Sign up for the River District Newsletter!

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Sign up for the North Main Street Newsletter!

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welcome The Danville and Pittsylvania County region is experiencing a remarkable renaissance, shedding the weight of its economic struggles, and emerging with a vibrant spirit of renewal. After years of grappling with the decline of textiles and tobacco, the community has turned its gaze forward, fostering a sense of optimism that is palpable among residents and business owners alike. With a rising population and a burgeoning business scene, this area is on the cusp of an exciting transformation.

Once a hub of manufacturing, Danville faced significant challenges as the industry climate shifted. The city met the obstacle the only way it knew how to—head on. The decision to tackle the hurdles has led Danville toward a brighter future. Driven by a collective desire for change, local leaders and citizens have collaborated to create a more diverse and resilient economic landscape. This shift has ignited a sense of possibility, where the past is viewed not as a burden, but as a foundation upon which to build a thriving community.

The population is growing, fueled by a mix of newcomers attracted by the region’s affordability, livability, and job opportunities. As young families and professionals discover the charm of Danville and Pittsylvania County, the community is enriched with 10 CO ME V I SI T O U R T O W N. COM • DANV I LLE, V I R GI NI A

fresh ideas and perspectives. This new paradigm has invigorated local businesses, inspiring entrepreneurs to establish shops, restaurants, and services that reflect the region’s unique character and the aspirations of its residents.

It’s not just about numbers. It’s about a renewed attitude. The residents are embracing a forwardthinking mindset, focusing on innovation and collaboration. Initiatives supporting education, technology, and sustainable development are gaining momentum. Community events, arts initiatives, and a thriving local food scene are bringing people together and fostering a sense of pride in the region’s potential.

Our Town aims to capture the essence of this exciting moment in our region—a celebration of the people, businesses, and ideas that are reshaping the community. We’ll explore the stories behind the resurgence, highlight local visionaries, and delve into the myriad ways this area is redefining itself. Join us as we take a closer look at how Danville/Pittsylvania County is not just rising, but soaring into a future filled with promise and possibility. Welcome to a new chapter in a region rich with history and brimming with optimism.

-Anne Moore-Sparks | President & CEO Danville Pittsylvania Chamber of Commerce

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MOST OF OUR MAIN ROADS ARE

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Danville’s Community Spirit

Shaping the City’s Personality photo by Meagan Nelson

The soul of Danville, Virginia, is intricately woven by the threads of its community spirit.

This intangible force molds the city’s personality, making it a unique and vibrant place to call home. The collective efforts, cooperation, and collaboration of Danville’s residents create an emotional equity that sets the community apart and defines its character.

The revitalization of the River District serves as a testament to the community’s influence on the city’s growing personality. Local entrepreneurs and artists have breathed new life into the River District, establishing art galleries, niche shops, and diverse dining options. The Smokestack Theatre Co. showcases local talent, further enriching the cultural tapestry. This transformation reflects the community’s desire for growth and innovation, infusing the city with a palpable sense of excitement and progress.

Organizations like PATHS (Piedmont Access to Health Services) contribute to Danville’s reputation as a city that prioritizes the well-being of its residents. The community’s commitment to health is further emphasized by the state-of-the-art 14 CO ME V I SI T O U R T O W N. COM • DANV I LLE, V I R GI NI A

YMCA on the Dan River, which not only provides fitness programs but also serves as a gathering place for residents to connect and improve their quality of life together.

The Danville/Pittsylvania Chamber of Commerce plays a crucial role in shaping the city’s business personality. Through networking events, community outreach programs, and training opportunities, the Chamber fosters a spirit of entrepreneurship and collaboration that contributes to Danville’s growth and development.

Danville’s personality is a direct reflection of its community spirit. The collective efforts of its residents in revitalizing downtown, volunteering, promoting health and wellness, beautifying the city, and fostering a robust business environment all contribute to creating a unique and vibrant urban character. This community-driven approach to city-building ensures that Danville continues to grow while maintaining its core identity as a place of warmth, generosity, and progress. The story of Danville is one of a community coming together to shape a city that reflects their values, aspirations, and shared vision for the future.

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Main Street Marvels The Local Businesses Powering Urban Vitality

photos by Christy Vernon

As the sun rises over the Old West End, Danville stirs. Patrons file into Crema and Vine for breakfast. A few blocks away, the rich scent of coffee from Links Coffee House temps with the promise of caffeinated bliss. Just a couple blocks over, KatieDid Florals. arranges a vibrant display.

On Main Street, The Dog-Eared Page Bookstore unlocks its door, ready for another day of literary adventures. This scene, replicated in countless neighborhoods across the globe, is more than just a quaint snapshot of urban life—it’s the very pulse of Danville’s personality and economic vitality.

Local businesses are the unsung heroes of urban environments. They are the warp and weft in the

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fabric of city life, weaving together communities, cultures, and economies in ways that go far beyond mere commerce.

The Economic Bedrock At their core, local businesses serve as the foundation of a city’s economy. Small businesses generate varied job opportunities, catering to individuals with different skill sets and levels of experience.

But the impact is felt much deeper than job creation. Local businesses are crucial in keeping money circulating within the community. “Shop Local” just isn’t a popular bumper sticker. It’s a movement that is directly related to the health of a city’s economy. Purchasing from a local business goes beyond a simple transaction. It’s a way to nurture your neighbor’s aspirations and contribute to your community’s growth.

Crafting Community and Culture Walk into Crema & Vine or Links Coffee House and you’ll likely find more than just good coffee. You’ll see students huddled over textbooks, freelancers tapping away at laptops, and neighbors catching up over pastries. Local businesses create these vital “third places”—spaces separate from home and work where community life unfolds.

Urban sociologist Dr. Maria Gonzalez notes, “Local businesses are the backdrop against which city life plays out. They’re where first dates happen, where deals are struck, where ideas are born. They’re the stages for the everyday drama of urban life.”

Local businesses serve as custodians of native culture and tradition. Step into places like Main Continued to page 20 C OMEVISITOU R TOWN.C OM • DANVIL LE , V I RGI N I A

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Continued from page 19 Street Art Collective or the Danville Museum of Fine Arts and History and marvel at the city’s creator community’s interpretations of Southside Virginia’s history.

The Face of the City Local businesses also play a crucial role in shaping a city’s visual identity. Shops often feature unique architectural elements, creative signage, and window displays that add character to streetscapes.

Entrepreneurs such as Rick Barker and Ed Walker breathe new life into old structures. These

visionaries are repurposing historic buildings, preserving architectural heritage while meeting modern needs. Barker envisioned Vantage Art Flats on Craghead. Walker converted the former home of the Danville Register & Bee into The Bee Boutique Hotel. Honoring the past while creating a future is key to a city’s character. Another example is Steve DelGiorno, who reconditioned a vacant gas station into the thriving Crema & Vine.

One of the biggest examples of repurposing a historic building is the Alexander Company’s conversion of the iconic White Mill into Dan River Falls, a hybrid space for living and retail.

To quote from the Dan River Falls’ website, it’s, “A reimagining steeped in history.” From another historic standpoint—Caesars Virginia’s decision to restore and preserve the smokestacks at the Danville Casino gives the location a one-of-a-kind design element that will ensure the history of Dan River Mills doesn’t become a “remember when” conversation.

As the sun sets in Danville, Main Street Art Collective closes up shop, Links Coffee House stacks its chairs, and The Dog-Eared Page Bookstore turns off its lights. Another day of commerce ends, but the impact of these businesses on the city’s life continues. They have provided more than just goods and services—they have created jobs, fostered community, preserved culture, and shaped the very character of the urban landscape. In the grand narrative of city life, local businesses aren’t just bit players—they’re the protagonists, writing the story of our urban futures: one transaction, one interaction, one day at a time.

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Danville—Pittsylvania Chamber

Support Of Member Success Is Growing photo provided by the Danville-Pittsylvania County Chamber of Commerce

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The Danville Pittsylvania Chamber of Commerce has emerged as a pivotal voice for business in the region, fostering economic growth and community collaboration since its establishment 23 years ago through the merger of the city and county chambers. With a robust membership of 580 organizations employing over 22,000 individuals, the Chamber represents a diverse cross-section of businesses, from small local shops to larger enterprises. Notably, 70 percent of its members have fewer than five employees, underscoring the Chamber’s commitment to supporting small

businesses, which are the backbone of the local economy.

seldom have the time, resources, or experience to get into the hard work of government advocacy.

One of the key indicators of the confidence that the community places in the Chamber is its membership market penetration rate of 23 percent, surpassing the industry standard of 20 percent. This reflects how members see the Chamber as a vital resource for businesses seeking to thrive in a competitive environment.

The Chamber’s focus on outreach, engagement, collaboration, and networking has resulted in a 25 percent per year-over-year increase in event attendance, with 61 events held last year. This growth in participation is a testament to the Chamber’s ability to foster connections that drive business opportunities.

The economic development lens has been expanded to align with educational institutions and industry trends. The Chamber collaborates with the Danville Community on a Short-Term Cybersecurity Training Grant from the U.S. Department of Labor. This program focuses on building an IT and cybersecurity workforce which is increasingly vital in today’s economy.

Programming ranges from specific interests such as the Manufacturing Roundtable and the We Lead program for up-and-coming women in business to morning and evening networking events such as Morning Brew and Business After Hours. And, of course, the annual business awards and the Chamber’s Annual Meeting are must attend events. The Chamber also coordinates ribbon cuttings almost every week throughout the year at new businesses. The growth of the Danville/Pittsylvania County economy is certainly supported by the Chamber.

Furthermore, the Chamber serves as an advocate for business interests, addressing local and regional economic challenges and opportunities, such as talent and childcare. Its forward-thinking approach, particularly through an economic development lens, ensures that the needs of its members are represented by local governments, state legislators, and community agencies and organizations. This advocacy is crucial, especially for small businesses that may lack the resources to influence policy decisions independently. As we like to say, the Chamber does this work because our members (particularly small businesses)

Membership in the Chamber also translates into increased credibility and visibility for businesses.

Being part of a respected organization enhances a company’s reputation and can lead to increased customer trust and loyalty. The Chamber continues to grow, with a 14 percent increase in membership in 2023. Businesses that join can capitalize on the expanding network and enhanced opportunities for collaboration. Members know that the Chamber only brings the most value when they get involved in the many programs and opportunities the Chamber works so hard to bring to the membership.

The Danville Pittsylvania Chamber of Commerce is a cornerstone for business success in the region. With a strong membership base, a commitment to supporting small businesses, and a proactive approach to economic development, the Chamber not only serves as a voice for the business community but also as a catalyst for growth and innovation. Businesses looking to thrive in today’s dynamic landscape recognize Chamber membership for its access to resources, networking opportunities, and a supportive community dedicated to collective success. Learn more at DPChamber.org.

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If You Know Where To Look…

by Barry Koplen photo by Christy Vernon

Unlike New York City where construction sites are beyond reach, Danville’s renovation and restoration work is at arm’s length from almost any observer. That’s what makes it fascinating.

On Spring Street, after the original shallow concrete footing behind 508 was broken up and removed, a new trench twice as deep was dug. In that trench, eight inches of concrete was poured.

The remaining ten inches would be filled later, when temperatures warmed. Nonetheless, the newly poured concrete had to be kept warmed.

To do that, the new and deeper trench had to

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be covered with insulated black polyurethane ‘blankets’ to allow the concrete to cure. A day later, to check the curing process, John, the master mason, lifted the blanket. As his finger grazed the fresh concrete, he found that it was hardening slowly; the insulation was doing its work.

He re-secured the blanket with concrete blocks, then left for his enormous job on Craghead Street.

I followed.

What I saw as I approached the back of that building was a gangplank that led to an opening in the very old brick building. It sat atop of and spanned the width of a concrete enclosure that had protected the building from the adjacent stream when the stream was swollen by torrential rains. When I examined the opening, one of the original windows, I saw that it had been bricked shut years before. John had removed those bricks.

Nimble as he is, John walked the ‘plank’; I chose to enter by the front door.

After riding to the other side of that Craghead Street block, I entered a doorway that I thought would lead me to John. Because it appeared that someone was working in the front of that building, I assumed I was in the right place. That’s why I photographed a worker in insulated coveralls who was carefully removing the bead board walls that had covered the original brick.

Until he turned around, I didn’t realize that the demo man was my old friend, Butch, a retired fire chief. Briefly, we enjoyed our reunion; it had been months since we’d seen each other.

more he had to do, I was about to leave him to his sizable job when I asked whether John was restoring the back of the building.

With a smile, Butch told me that John was building next door.

Minutes later, John greeted me when he saw me at the top of the remarkably sturdy, original wooden stairs. As I glanced at the bead board ceiling and floor, I pictured the necessity of a similarly extensive restoration to the project next door. Then I turned and saw the wall that faced Butch’s building.

John had created a gaping hole after having removed a tree that had grown into it. “We have most of the roots,” he told me, “but there are some more.” Having said that, he turned and pointed at the tree that had been captured. It was in two parts. Its roots had grabbed a number of bricks as if, by design, they were replacing the mortar that had held the bricks.

I was mesmerized. For years, probably decades, I’d seen that tree and had marveled at its tenacity.

Had it been Thomas Jefferson’s favorite, a paulownia, his Princess Tree, I might have pictured it as an ornament heaven sent.

But I knew better. So did John. It needed to be removed.

And repairing the century old brick wall would take months. I looked forward to picturing the progress…

“Gotta finish this by February 15th,” he told me. Since very early in the morning, he’d been removing and numbering each piece of the original design-painted wooden wall. Knowing how much C OMEVISITOU R TOWN.C OM • DANVIL LE , V I RGI N I A

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heartwarming Christmas Parade, URW’s presence is felt at nearly every city event. “It’s very likely that if you’re at a local event, you will see a URW banner,” Doss added. But their impact goes deeper than mere sponsorship. In 2022, the credit union took a hands-on approach to improving local lives by sponsoring a new playground at Twin Springs school, bringing joy and active play to countless children.

From Shoebox to Community Cornerstone

URW’s Journey of Local Impact photo by Christy Vernon

The Southside Virginia region is home to a financial institution that was born from humble beginnings and is now redefining what it means to be a pillar of the community. URW Community Federal Credit Union, which started in 1970 as a small operation making $50 loans out of a shoebox, has blossomed into a driving force behind the city’s vibrant community spirit.

Cheryl Doss, President and CEO of URW, embodies the credit union’s commitment to local growth and prosperity. “Community, to us, is friendship between a diverse group of people who share a common goal of making our area a better place to live for all residents,” Doss explained.

This philosophy isn’t just talk—URW walks the walk. As the only locally owned and operated financial institution in the area, URW has taken on the mantle of community leadership with gusto.

Their involvement extends far beyond traditional banking services, reaching into the very fabric of Danville’s social calendar.

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URW’s commitment to shaping the city’s future is perhaps most clear in their focus on financial education. By providing Dave Ramsey Financial Literacy Materials to local high schools, they’re empowering the next generation with the tools to build a strong financial foundation.

“We have an extraordinary community with extraordinary dreams,” Doss said, with optimism.

“We are committed to helping our friends and neighbors reach their goals and realize their dreams. Together, we can do more.”

This sense of togetherness is at the core of URW’s mission. As Danville looks to the future, with exciting developments on the horizon, URW stands ready to support and nurture the community’s growth. Their measure of success isn’t just in financial terms, but in the growing attendance at community events and the new friendships formed each year.

From its roots in the local rubber workers’ union to its current status as a community cornerstone with over 33,000 members across Virginia and North Carolina, URW Community Federal Credit Union has never forgotten its purpose. As Cheryl Doss put it, “Our roots are in this community, and we are invested in enriching the lives of our friends and family who live and work here.”

In a world where big banks often feel impersonal and disconnected, URW stands as a shining example of what it means to be truly community focused. Through their tireless volunteer work and community involvement, they’re not just shaping Danville’s personality—they’re helping to build a stronger, more vibrant future for all its residents.

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The Rebirth of Lynn Street

For Josh Francisco, Lynn Street is a place of opportunity. Nearly four years ago, he leased renovated space in the former Durham Hosiery Mills building at 523-525 Lynn St. to open a fitness center he named Old 97 CrossFit.

by Arnold Hendrix, Public Information Officer, City Manager’s Office

As his business grew, so did the need for more space. He chose to purchase and renovate a building in the next block, 416 Lynn St. In midAugust, Josh held a grand opening at his new location.

A New Chapter in the River District

photo by Christy Vernon

Old 97 CrossFit is just one of many businesses that now line Lynn Street. That list includes Old 97 Tavern, Mama’s Attic Thrift Store, Smokestack Theatre Company, Preferred Management Group, 34 CO ME V I SI T O U R T O W N. COM • DANV I LLE, V I R GI NI A

The Happy Little Fox Toy Shop, Angel’s Creative Catering, Riverwalk Event Rentals & Décor, Pretty N’ Cute Pet Grooming, Impotters Clayworx, Lavinder Group & Associates, and River City Tans.

Former warehouses and factories have been converted into apartment buildings, including Smith Seed Lofts, The Knitting Mill, and Lynn Street Lofts.

Also on Lynn Street are the Fire Department’s headquarters, fire station No. 1, emergency operations center, and 9-1-1 emergency communications center. These buildings opened in 2014 on the site of the former Danville Lumber and Manufacturing Co. “It has built up nicely,” Francisco says of the growth in his four years on Lynn Street. “To have a front-row seat (for many of the new businesses moving in) has been pretty cool.”

A storied past Lynn Street’s history is deeply tied to Danville’s industrial boom. The street was home to some of the city’s most prominent factories and warehouses, including the Danville Knitting Mills.

Established in 1898, it manufactured cotton hosiery for men, women, and children. It later became Durham Hosiery Mills, which employed hundreds of workers.

But as industry declined, so did Lynn Street. The factories that once buzzed with activity fell silent, and the buildings were left to deteriorate. By the early 2000s, Lynn Street had become a forgotten part of Danville.

The catalyst for Lynn Street’s rebirth came with the River District Development Plan established in 2011. As part of the broader downtown revitalization efforts that started on Bridge Street and gradually expanded to Main, Craghead, and Union streets, Lynn Street was identified as a key

area for redevelopment.

Samantha Bagbey, project manager for the Danville Office of Economic Development and Tourism, says Lynn Street became the best option for entrepreneurs as spaces filled up on Main and Craghead streets.

“There is so much growth in the River District,” Bagbey says. “Lynn Street was the next logical step. It’s continuing to grow by the day.”

Since the River District Development Plan was put in place, Bagbey says $460 million in private investment has been generated in the River District, with $52 million in public investment. A total of 97 businesses have opened.

The Office of Economic Development and Tourism works in partnership with the River District Association, which operates a small business boot camp that has had 530 participants to date.

Bagbey encourages entrepreneurs interested in the River District to contact her office to discuss their plans. Entrepreneurs may qualify for local and state grants and incentives. The department can also assist in determining if opportunities are available in historical districts.

A flourishing community As Lynn Street continues to evolve, it clearly has entered a new and exciting chapter in its storied history. By attracting new investments and businesses, it not only has cemented its place as a contributor to the revitalization of the River District and the city as a whole, but has become a symbol of Danville’s resilience and renewal.

The River District is thriving, and Lynn Street is no exception. For Josh Francisco—a Danville native and Galileo High School alum with a passion for fitness—and other entrepreneurs, Lynn Street is a place of opportunity.

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DEDICATED TO DEVELOPING INNOVATIVE SOLUTIONS THAT STRENGTHEN COMMUNITIES AND

IMPROVE QUALITY OF LIFE

Pictured Above: Center for Manufacturing Advancement, Danville, VA

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www.dewberry.com

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Danville Toyota

Driving Community Success photo by Christy Vernon

At the center of Danville’s business community, a family-owned enterprise has been quietly making waves for four decades. Danville Toyota, founded by Darrell Wiseman in 1984, has grown from a modest dealership to a pillar of community strength. With 42 dedicated employees serving thousands of customers, the Wiseman family has created more than just a business—they’ve fostered a community.

A Family Affair Darrell Wiseman, a Toyota legend with over 50 years in the industry, has passed the torch to the next generation. His son Ryan and daughters Tracie and Teresa now actively manage the dealership’s daily operations. But for the

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Wisemans, family extends beyond blood relations.

“Our employees and customers make up our Danville Toyota family,” Teresa Wiseman shared.

“Without either, Danville Toyota would not be here.”

Defining Community For Danville Toyota, community isn’t just a buzzword—it’s the essence of their business philosophy. Teresa Wiseman eloquently defines it as “people—our friends, family, neighbors, coworkers, competitors, and customers. It’s our core beliefs and thoughts, and our ability to share them with each other.”

symbol of resilience. “Probably one of the most amazing moments for us was being approached by many employees asking to still come in every day even though they were being paid to stay home,” Teresa said. “They just wanted to be here.”

A Commitment to Service Danville Toyota’s community involvement knows no bounds. From monetary donations and raffle items to active participation in events and serving on various boards, the dealership strives to support a wide range of local organizations.

This definition goes beyond mere platitudes. It’s about the genuine connections that make Danville feel like home. “It’s that desire in all of us to help one another when needed,” Teresa explained. “It’s the camaraderie you experience when you go to dinner and see friendly faces, and just know that you are truly home.”

Danville Toyota has been involved with God’s Pit Crew, the Danville Otterbots, Big Brothers Big Sisters, Project Literacy, Danville Cancer Association, the Boys & Girls Club, Danville Concert Association, Smokestack Theatre, all the local schools, and many more. Their philosophy?

“If we are approached by an organization, or even an idea that we may be able to assist in some way, we are going to do our hardest to try,” Teresa explained.

Building Strength Through Unity What makes a community strong? According to Danville Toyota, it’s the people’s willingness to embrace change and support one another. Teresa highlighted the area’s “genuine love and care for the wellbeing of one another, for all that live here, and at all stages of life.”

Looking to the Future As Danville grows and evolves, Danville Toyota remains optimistic about the future. “We are excited about the direction Danville is headed,” Teresa said. “We truly believe that even with all of our future growth, we will still keep the sense of community togetherness.”

This strength was put to the test during challenging times. When the economy crashed sixteen years ago, Danville Toyota faced a crucial decision about their new location. “We kept building, hoping it would be a symbol for our community that the storm would pass,” Teresa recalled. This decision became a source of hope for many in the community.

The Wiseman family envisions Danville becoming “an exemplary community to the nation by showing the mentality of caring for one another.”

With businesses, like Danville Toyota leading the way, that future seems bright indeed.

Similarly, during the 2020 pandemic, the dealership’s commitment to staying open—while prioritizing employee safety—became another

As the sun sets on another day in Danville, the lights at Danville Toyota continue to shine—a symbol of community spirit, resilience, and hope for generations to come.

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As familiar as I am with projects in our historical district and with the contractors at each one, I’m often privy to the unexpected. Today was no exception.

For the first time in a long while, I spotted Harry, an old buddy from Quality Construction. After sharing stories about our grandchildren, we went inside the Craghead building his crew was helping to restore. Because so much had been removed from the building, we didn’t have to walk very far to see the men in the basement.

They were easy to spot because the ceiling and the wooden floor above them had been removed.

“We’re going to build five platforms, six feet by six feet and two feet deep,” he explained. The need for that work was obvious; it was essential for the future safety of anyone in that building.

Below us, the two men were jack hammering the building’s original concrete. Just above them, during that part of the process, were the original columns and beams, solid wood; some of them had to be removed.

In the Depths of Craghead Street

by Barry Koplen photo by Christy Vernon

I would have been ready to call the Life-Saving Crew.

When their ‘moment of truth’ arrived, they had to knock down the upright that time had chiseled. It only took a few seconds; the once-stout beams fell that quickly.

And nothing tragic happened. Relief was palpable. One of the men looked up at me with his triumphant smile.

I congratulated them on their good work as well as their bravery required to do it.

Harry told me that bottoms of a few of the huge wooden columns had rotted away; only a fraction of the original size remained. When Harry left, I decided to get a closer look at what he had described.

A minute later, I found a vantage point that provided a ‘ringside’ view of the two men who were taking turns with the jackhammer. It was easy to follow their progress because a concrete saw had been used to cut a 6’ X 6’ outline in the original concrete floor.

I watched as they chiseled away the century-old concrete; now and then, they looked up at the beam above them as if to make sure it hadn’t moved. Their concern was obvious; so was mine.

That’s why I didn’t leave until they finished that 6’ X 6’ square.

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Rooted in Danville:

How Wilkins Realty Company Shapes the Heart of a City photo by Christy Vernon

History whispers through tree-lined streets, and community spirit thrives in Danville and Pittsylvania County. One local business stands as a testament to the power of deep-rooted commitment. Wilkins & Co. Realtors, led by Hampton Wilkins, is more than just a real estate company—it’s a cornerstone of Danville’s identity, weaving itself into the very fabric of the community it serves.

Hampton Wilkins, a self-described “Danville hometown boy,” represents the fifth generation of his family to call this city home. His connection to Danville runs as deep as the Dan River that flows through it. “We are leaving a legacy here,” Wilkins said with pride, “and we have to keep the best interest of Danville at heart.”

For over three decades, Wilkins & Co. Realtors has operated with a goal that extends far beyond property transactions. “Our mission has been to improve the quality of life for our citizens of Danville and Pittsylvania County,” Wilkins explained. This commitment is evident in the company’s extensive involvement in community initiatives, particularly those focused on nurturing the city’s youth.

From sponsoring the Youth Police Academy to supporting Teacher Appreciation Week and Project 46 CO ME V I SI T O U R T O W N. COM • DANV I LLE, V I R GI NI A

Literacy fundraisers, Wilkins & Co. gravitates towards programs that invest in the future of the Dan River Region. “They are the future of our community,” Wilkins emphasized, speaking of the children his company’s efforts aim to support.

But the company’s impact doesn’t stop there.

Wilkins & Co. has become a leading light of diversity and inclusion in Danville. “We are a diverse company, and we promote that in our community,” Wilkins added. “We help serve all types of people in all walks of life. Our values go beyond staying in the workplace. They reflect on our lifestyles as well.”

measured in real estate transactions, but in the lasting impact they have on their community.

“The team at Wilkins & Co. Realtors wants to be remembered by the impact we have had on our community, not for how many transactions we have,” Wilkins added.

In a world where businesses often prioritize profit over people, Wilkins & Co. Realtors stands as a shining example of how local enterprises can become the beating heart of a community. Through their unwavering dedication to Danville’s past, present, and future, they don’t just sell houses— they help build a home for an entire city.

This commitment to community service and inclusivity has a ripple effect throughout Danville.

By actively taking part in local organizations and events, Wilkins & Co. hopes to inspire others to get involved and “put service above self.” The result is a more vibrant, connected community where businesses and residents alike work together to preserve the unique character of their beloved city.

As Danville grows and attracts attention from across the country, Wilkins remains focused on maintaining the city’s charm. “Don’t lose our hometown feels,” he said, emphasizing the role of small-to-medium businesses in preserving local flavor. “We want to preserve the uniqueness of our city, and not let the people forget why they love it here so much.”

Looking to the future, Wilkins & Co. continues to spearhead initiatives that promise significant impact. As the main sponsor for the upcoming 2024 Pittsylvania Sports Hall of Fame induction ceremony and the Southern Virginia Regional Housing Summit, the company shows its ongoing commitment to both celebrating local heritage and addressing crucial community needs.

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The Transformative Power of Art How Creativity Shapes Urban Identity and Community Revival

by Val-Rae Lindenau photo by Ian Brande

Underneath a bridge in the Fremont neighborhood of Seattle, where homeless once slept and where broken household appliances and unwanted mattresses were commonly disposed of, there is a troll. It’s tempting to say “there lives a troll” but that is not precisely true.

It is true, however, that this troll, installed here in the 1990s as an attempt to reclaim this spot of uglified earth, has given new life to a once endangered neighborhood.

Fremont was an artist’s haven even before the Troll, but urbanization and development posed a serious threat when plans were made to raze the entire waterfront, the artist studios

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and shops with it, and in their place build apartment buildings and headquarters for large tech corporations. The Troll, with his long hair that covers one eye and his furious clutch of a Volkswagen Beetle (an actual Volkswagen Beetle!), served as a protest against the “progress” that was as a doomsday knell for the artists and artisans who had made Fremont the community it was. While the “gentrifying” effects of the Troll were not without controversy, the result was a city-wide effort to rally behind the arts. The Troll gave residents and small business owners a voice and a sense of power over the future of this corner of the city. Today Fremont is populated by artists, their storefronts and studios, as well as creative coffee shops and restaurants, galleries and gardens, and streetscapes that are bright and unique. Not only

do the residents of Fremont take pride in their neighborhood, but people for miles around see Fremont as a local treasure, a unique hamlet in an otherwise bustling and thoroughly urban city, a place people want to spend time and to return to again and again.

Other towns and neighborhoods much closer to home have embraced the healing and unifying power of art-centered redevelopment.

Places like Asheville and Hillsborough in North Carolina and Floyd here in Virginia have embraced the idea of art-centered approaches to community development. Now Danville, with its revitalization efforts gaining serious and observable traction, promises to be a place Continued to page 54

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Continued from page 51 where artists have an integral place within the city’s reshaping.

Not only does art beautify public spaces (a seemingly undervalued virtue in our modern age), but it can serve as a bridge between communities. Providing exposure to art in places previously unbeautified encourages creative use of those spaces, it edifies those who may otherwise have limited access to the arts, and it inspires others to establish a sense of identity with their neighborhoods and communities, thereby engendering a sense of investment in that community’s future and wellbeing. Art, whether it is from the perspective of the artist or the consumer, inspires conversations, social change, and engages those who participate in it, fostering a sense of belonging. Art allows the

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disempowered to feel that they have a voice, and when people listen and engage, positive change happens.

For a city trying to reestablish itself, the economic impacts of a community’s development are always forefront, at least for those in the position of making decisions. By supporting local artists, money stays local. Keychains and shot glasses with Danville’s name emblazoned on them can be purchased at any gas station or even online, but the handmade shirt or the thrown pottery mug or the painting or piece of woodcarving that might be picked up at River District Artisans or Main Street Art Collective will be remembered not only for being part of Danville, but for having value as a unique piece of art as well.

Not all art is portable, of course. Danville’s many murals and ghost signs (those painted advertisements and logos seen on the sides of old warehouse buildings) provide both beautification as well as an introduction to the city’s history. Sculptures around the city, part of Parks and Recreation’s Art Trail program, combine modern art installations juxtaposed against historic architecture and urban spaces, creating conversations about what art means, what art is, and who gets to decide those questions. Public art takes artistic ownership and expression out of the hands of the elite and offers it to the common man.

The Vibrant Windows Project, hosted by the River District Association and curated by Felice McWilliams, is another way Danville puts art in front of the general public. While the Art Trail is made up of three-dimensional art, painting and photography are on display in downtown Danville’s Main Street windows, shops that were once (and one day will be again) occupied by small businesses. Until then, passersby are blessed with the samplings of work by some of Danville’s many talented artists.

But putting art into the public domain means more than just making it observable. It must be obtainable as well, which means making room for shops, galleries, markets, fairs, and other points-of-sale venues. The challenge is to do this in both traditional and creative ways, and to do it in as many ways, highlighting as many mediums as possible.

In addition to the retail venues mentioned earlier, Danville boasts institutions such as the Danville Museum of Fine Art and History, the Danville Concert Association, and Danville Symphony, the Danville Art League, We Create, Haus of

Fashion, as well as a list of organizations and recurring events too long to name here. One of these worth discussing, however, is the newly formed Five Forks Creators Guild, whose mission is to have quarterly “art crawls”, setting up art installations and vendors in and around the historic homes in the Old West End and Five Forks areas in the hope of drawing people into those neighborhoods, reintroducing them to the public as safe gathering spaces, and shaping the culture as one of inclusion and creativity while that area of the city continues to redevelop. It’s an attempt to establish a point of unification for all the neighborhood’s residents, whatever their race, political affiliation, or economic status. These events provide music, food, art for purchase and on view, jewelry, fashion, education, and entertainment for all who participate. But the key focus of the organization is on building community even while we are in the midst (and even chaos) of transformation.

Art is a bridge, a bridge between people of different backgrounds, yes, but it’s also a bridge between generations. It allows stories to be passed down to those who come after us, stories of pain, of hope, and of progress. Art encourages critical and creative thinking. It encourages conversation. It encourages people to challenge their own mindsets, to accept beauty where maybe they previously saw division and hate.

And it provides an outlet for ideas and feelings in ways that may seem impossible to do in mere words.

Art brings hope, it brings healing, and it brings resilience. If Danville is about anything, it’s about resilience. It’s about coming back bigger and brighter and better because, rather than in spite of, great change.

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Downtown Revival

The River District’s Journey to National Recognition

by Kirsten Halverson Aherron, Director of Communications and Events, River District Association photos by Christy Vernon

In the Main Street revitalization community, we often say that a city’s downtown is its “living room.” When vibrant and alive, it is where the community spends time together, entertains guests, and where residents feel a shared sense of belonging.

Danville’s transformation into the “Comeback City” began in 2009 when a developer visited 58 CO ME V I SI T O U R T O W N. COM • DANV I LLE, V I R GI NI A

and seeing an empty, neglected downtown. He left without even considering investing, saying, “If the community is not investing in itself, why would anyone else?” Danville took this message to heart and invested in Danville’s River District, the community’s “living room” remodeling it into a space people want to be.

The River District’s transformation into a busy, welcoming downtown is the result of steady, dedicated work by many. Since 2010, the River District has seen $52 million in public investment, $360 million in private investment and almost 1,200+ residential spaces downtown that maintain 100% occupancy. A myriad of organizational partners have laid the groundwork to prioritize revitalization through innovation and historic preservation. Among many, this includes the City of Danville, The Danville Regional Foundation, RDA, and most significantly, the businesses who took the risk to invest in the River District, and community members who have decided to be proud of Danville; to work, play and live at HOME.

In 2023, the River District Association was recognized for their work in the River District by becoming one of 3 winners of the Great American Main Street Award, a national appreciation of excellence in revitalization work. The award was announced at the 2023 Main Street Now conference in Boston, MA. Because of the strong foundation built by many organizational partners and despite economic challenges and a global pandemic, today if you walk down Main Street or Craghead Street in the River District, you see people walking, shopping, eating and enjoying themselves. In the past 5 years, 65 new businesses have opened in the River District. RDA is proud to have contributed to the resurgence of life in the River District. To date, RDA’s Dream Launch Bootcamp has educated 725 entrepreneurs in how to successfully set up

and run a business in our region. RDA’s IGNITE Pitch (formerly Dream Launch Pitch) has awarded $477,000 in start-up funds to 25 new businesses.

Twenty-five existing River District businesses were supported through $114,500 in GET Boosted grants, a grant designed to give them a chance to try a new idea, product, or equipment to help boost business. To date, $171,000 in Façade Improvement Grants have been awarded to River District businesses.

The River District Association looks forward with renewed excitement to the year ahead; a new year with new businesses, new partners, new collaboration and, most importantly, the continued success of Danville, “The Comeback City.”

For more information on the River District Association, visit www.riverdistrictassociation.com.

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The Heartbeat of Danville:

PATHS and the Pulse of Community Health photo by Lee Vogler A quiet revolution in healthcare is underway in Danville. Piedmont Access to Health Services, Inc. (PATHS) isn’t just a medical facility; it’s the lifeblood of a community determined to thrive. As Tony Pratt, the Chief Operating Officer of PATHS, tells it, this organization is writing a new chapter in Danville’s story—one patient, one program, and one health initiative at a time.

“We’re not just treating illnesses; we’re nurturing the soul of our city,” Pratt explained. “PATHS is a catalyst for change, encouraging healthy lifestyles 60 CO ME V I SI T O U R T O W N. COM • DANV I LLE, V I R GI NI A

for all. It’s about creating a Danville where everyone, regardless of their background, has access to quality healthcare.”

In a world where healthcare often feels impersonal and profit-driven, PATHS stands as a source of hope. It offers a comprehensive range of services—from pediatrics to neurology, from dental care to women’s health—all under one roof. But what truly sets PATHS apart is its unwavering commitment to treating every individual with respect and compassion.

“When someone walks through our doors, they’re not just a patient; they’re a neighbor, a friend, a vital part of our community,” Pratt said. “We recognize that those who are hurting need to feel welcome, safe, and heard.”

This philosophy was put to the test during the COVID-19 pandemic. While the crisis created a sense of isolation for many, it reinforced PATHS’ sense of community. Staff members volunteered for vaccination events, putting themselves at risk to serve their neighbors. It was a vivid demonstration of Danville’s resilient spirit, embodied by the healthcare workers on the front lines.

But perhaps the most poignant chapter in PATHS’ story came with the development of its Women’s Health program. When the local hospital made the hard decision to end OB/GYN services, PATHS stepped up to fill the gap. “We couldn’t let our most vulnerable neighbors be left without care,” Pratt recalled. “Prenatal care is essential for both baby and mother. Any gap in services could have had a significant impact.”

What started as a response to a local crisis soon expanded beyond Danville’s borders. The program grew to serve Martinsville and then Halifax County, each time answering the call when other providers stepped back. It’s this responsiveness that defines not just PATHS, but Danville itself.

“In many ways, a sense of community is best defined by the way we respond to its needs,” Pratt said. “While we can’t meet every need, we shouldn’t shy away from a challenge when it’s within our scope.”

PATHS’ influence extends far beyond the examination room. The organization has become a vocal advocate for improving access to healthcare, both in Richmond and Washington.

They’re tackling issues like homelessness and the

uninsured, working to break the cycles that often lead to poor health outcomes.

But perhaps PATHS’ most profound impact is in the way it’s reshaping Danville’s reputation. In a world where smaller cities and rural areas often struggle to attract businesses, quality healthcare becomes a crucial selling point. “Many companies look at healthcare and education as key indicators of a community’s viability,” Pratt added. “By striving to meet the needs of our community, we’re not just improving health outcomes; we’re laying the groundwork for economic growth.”

PATHS is also building bridges within the community through its vibrant Community Health Worker program. Supported by the Danville Regional Foundation, this initiative helps people navigate life’s obstacles, connecting them with essential resources. “It’s about empowerment,” Pratt said. “We’re helping people recognize that they’re not alone, that they’re part of something bigger.”

Pratt summed it up, “Respect, compassion, meeting a need, empowerment, education, sometimes just listening—these are the things of inclusion. We used to call it common courtesy or common decency. The names may change, but when we practice them consistently, regardless of the person, that’s the actual heart of community.”

In Danville, that heart beats strong, thanks in no small part to PATHS. It’s a testament to what’s possible when healthcare is viewed not just as a service, but as a calling—a commitment to nurturing the very soul of a city. As Danville continues to evolve and grow, PATHS stands ready to meet each new challenge, ensuring that the city’s personality remains one of resilience, compassion, and unwavering community spirit.

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partners directory A1 Custom Window Tinting | 25

Rhonda Johnson Esthetics | 32

The Arc of Southside | 65

Ameristaff | 41

River District Artisans | 16

The Bee Boutique Hotel | 12

Caesars Virginia | 67

River District Association | 8

The Holbrook Hotel | 12

Carter Craig | 48

Riverstreet Networks | 62

The Homeplace Vineyard | 11

City of Danville, Office of

Robert Woodall Chevrolet, Inc. | 24

Town of Chatham | 9

Economic Development | 4

Rogers Heating & Cooling | 63

Town of Halifax | 63

Clearview Glass Company | 44

Ruby Archie Public Library | 11

Town of South Boston | 44

Computer Bookkeeping

Satterfield Insurance Agency, Inc. | 57

URW Community

and Tax Service | 53

Septic Safety | 41

Federal Credit Union | 68

Danville Area Humane Society | 13

Simpson Realty | 32

VIR | 52

Add Danville-Pittsylvania County

Smokestack Theatre Company | 57

W&W Luxury Limousine Service | 49

Solex Architecture | 16

Westover Christian Academy | 37

Sports Medicine &

Wilkins Realty | 3

Chamber of Commerce | 21 Danville Toyota | 2 Danville Utilities | 28 Demont Design | 44

Joint Replacement | 32 Sylvan Learning | 41

Dewberry | 36 Dodson Distributing | 53 Epic Health Partners | 29 Family of Hands | 11 First National Bank | 7 First Piedmont Corp | 9 Four Seasons Pest Control | 41 Hargrave Military Academy | 33 Hodnett Septic Tank Cleaning | 13 Institute for Advanced Learning & Research Technology | 17 Kegerreis | 9 KG Graphics | 41 Lucia Video | 43 Luis A. Abreu, Attorney at Law | 53 Main Street Art Collective | 57 New College Institute | 63 Office Plus | 31 Paths | 56 Patrick County Tourism | 13 Pittsylvania County Community Action | 24 64 CO ME V I SI T O U R T O WN. COM • DANV I LLE, V I R GI NI A

Wilson Lawn and Garden | 45 YMCA Danville | 40

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