NSSF SHOT Business - January 2019

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JANUARY 2019

THE HIDDEN COST OF ACCEPTING CREDIT CARDS

THOUGH LINE EXTENSIONS OF EXISTING PLATFORMS ARE THE ORDER OF THE DAY, RETAILERS WILL STILL BE ABLE TO OFFER THEIR CUSTOMERS EXCITING PRODUCTS Pg. 25 ALSO IN THIS ISSUE FIRING LINE

GOOD STUFF

TriStar’s .410 autoloader is quite the little wonder Pg. 22

Kent expands its line of hard-hitting bismuth shotshells Pg. 48

Pg. 24


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SHOT BUSINESS EDITOR’S NOTE Are you giving your staff the tools needed for success?

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JANUARY 2019 VOLUME 27 ISSUE 1

NEWS BRIEFS SHOT Show Auction; MPA Bolt Action Academy, Stormy Kromer goes to the dogs; CTC’s new riflescopes.

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UNDERCOVER SHOPPER Looking for the ultimate snow goose gun in Tennessee.

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FIRING LINE TriStar’s small-bore .410 autoloader can offer experienced shooters a great challenge.

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RIFLES 2019 Some new MSRs will come to market, and the 6.5 Creedmoor continues its blistering run, but overall the main trend will be filling the gaps in existing lines. BY RICHARD MANN

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SHOTGUNS 2019 The big news is a new generation of scatterguns expressly designed to appeal to younger shooters. BY RICHARD MANN

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HANDGUNS 2019 Though the focus this year is on subcompact and compact models, retailers will still see some interesting variants. BY RICHARD MANN

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FYI The hidden cost of accepting credit cards.

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WHAT’S SELLING WHERE

GOOD STUFF Kent’s bismuth shotshells are hard on ducks but easy on the wallet. NEW PRODUCTS Kicker Bullfrog speakers; Browning Wicked Wing Jacket and Bibs; HSM Sierra bullets.

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FROM THE NSSF NSSF is ready, willing, and able to tackle anti-gun initiatives

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NSSF UPDATE Export training at the 2019 SHOT Show, new NSSF research reports, and more.

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FROM THE COUNTER Saddle River Range has more than

1,000 firearms for sale, with an additional stock of 150 rentals. YOU SHOULD KNOW What the latest elections mean for the firearms industry.

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RETAILER TOOLBOX Business card providers and the Goldilocks choice.

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SHOT BUSINESS

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EDITOR’S NOTE

NSSF

Ultimate Survival Are you giving your staff the tools they need for success?

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ast fall, the subject of Millennials came up in two different hunting camps. In the first camp, a hunter recounted the exasperation experienced by his Generation X son with a new Millennial hire. The son is the manager of a wine store, and he had to dismiss the new hire on the first day of work because of his “entitlement attitude.” In the second camp, the discussion one night centered again on the “entitlement” issue. I’ve worked productively with Millennials, and though they are industrious, there’s no question they think and act differently from, say, Baby Boomers, a generation of which I am a member. Over the past couple of years, I’ve had several conversations with retailers vexed by the attitudes typically displayed by Millennials. An article I read recently in The Wall Street Journal may shed some

light on this group’s attitude toward work. Written by Adrienne Roberts, it dealt with the problem car dealers have keeping Millennial workers. Part of the issue is how these salespeople are paid—by commission. Millennials hate this, and they also hate the haggling that comes with selling cars. But what really struck me—and this directly relates to shooting sports retailers—is their antipathy to the “old boys’ club” atmosphere still common at many dealerships. Roberts quoted one dealer, who admitted, “Car dealers are selling cars like it is the 1960s.”

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Obviously, we are no longer living in the 1960s, and if you are selling firearms like it was still the 1960s, your problems go far beyond a young workforce. Roberts also reported that Nissan Motor Co. said “it has had 100 percent turnover for sales staff at its dealerships in the last year.” That’s a truly disturbing fact. Employee turnover is costly in both time and money. That churn can also be frustrating for customers, as it means many just-hired employees lack the detailed product knowledge that today’s customers demand. “Vehicles have become more technologically advanced, requiring salespeople to be more knowledgeable,” Roberts wrote. “But instead, potential buyers are increasingly dealing with staff who may know less about the vehicle’s features and technology than they do.” SHOT Business sees the same issue in Undercover Shopper. And when you look to the horizon and see how technology is changing the gear that hunters and shooters use, you absolutely need staff who can cogently explain the features and benefits of this equipment. It’s an issue that goes far beyond the generation to which an employee belongs. Your ultimate survival depends on an educated workforce, and it’s up to you to provide it.

Slaton L. White, Editor

SLATON L. WHITE, Editor James A. Walsh, Art Director Margaret M. Nussey, Managing Editor David Maccar, Senior Editor David E. Petzal, Shooting Editor Judith Weber, Digital Content Producer CONTRIBUTING EDITORS Larry Ahlman, Barbara Baird, Scott Bestul, Philip Bourjaily, Christopher Cogley, Jock Elliott, Shannon Farlow, Tim Irwin, William F. Kendy, Richard Mann, Peter B. Mathiesen, Brian McCombie, Tom Mohrhauser, Robert Sadowski, Robert F. Staeger, Peter Suciu, Wayne Van Zwoll Anthony Licata, Group Editorial Director ADVERTISING: 212-779-5316 Jeff Roberge, Publisher Katie Logan, Southern Sporting Goods Sales David Hawkey, Northeast Sporting Goods Sales Amanda Gastelum, Integrated Marketing Director BUSINESS OPERATIONS Tara Bisciello, Financial Director MANUFACTURING Kelly Kramer Weekley, Associate Group Director Melissa Beckham, Production Manager BONNIER Chairman, Erik Haegerstrand Head of Business Area, Magazines, Lars Dahmén Chief Executive Officer, Eric Zinczenko Chief Financial Officer, Joachim Jaginder Executive Vice President, Bonnier Media, Gregory D. Gatto Executive Vice President, Bonnier Solutions, David Ritchie Chief Digital Revenue Officer, Sean Holzman Senior Vice President, Consumer Products, Elise Contarsy Senior Vice President, Events, Jonathan Moore Senior Vice President, Digital Operations, David Butler Vice President, Integrated Sales, John Graney

Vice President, Public Relations, Perri Dorset Vice President, Data Science and Analytics, Mark Crone Vice President, Enterprise Solutions, Shawn Macey General Counsel, Jeremy Thompson Human Resources Director, Kim Putman

SHOT Business (ISSN 1081-8618) is published 7 times a year in January, February/March, April/May, June/July, August/September, October/November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 27, issue 1, Copyright © 2019 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single-copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 064702359. SHOT Business accepts no responsibility for unsolicited manuscripts and photographs. All correspondence should be accompanied by a stamped, self-addressed envelope. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611. Periodicals postage paid at New York, NY, and at additional mailing offices. Printed in the USA. For Customer Service and Subscription questions, such as Renewals, Address Changes, Email Preferences, Billing and Account Status, go to: shotbusiness.com/cs. You can also email SBZcustserv@cdsfulfllment.com, in the U.S. call toll-free 866-6154345, outside the U.S. call 515-237-3697, or write to SHOT Business, 2 Park Ave., New York, NY 10016. For editorial inquiries, write to Slaton L. White, SHOT Business, 2 Park Ave., New York, NY 10016 REPRINTS: E-mail reprints@bonniercorp.com. POSTMASTER: Please send address changes to SHOT Business, P.O. Box 6364 Harlan, IA 51593.


NSSF CALENDAR OF EVENTS

APRIL MAY JUNE

JULY/AUGUST SEPTEMBER JANUARY

NSSF Congressional Fly-In April 9-10, 2019 • Washington, D.C.

Firearms Industry Compliance Conference May 6-8, 2019 • Palm Beach Gardens, FL NSSF Industry Summit June 3-5, 2019 • Colorado Springs, CO SHOT Show® Exhibitor Academy June 25-27, 2019 • Las Vegas, NV NSSF and Fair Trade Import/Export Conference July 30-August 1, 2019 • Washington, D.C. Range/Retail Conference & Expo August 19-21, 2019 • Denver, CO NSSF CMO Summit September 18-20, 2019 • St. Simons Island, GA

SHOT Show January 21-24, 2020 • Las Vegas, NV

For more information, visit nssf.org.


NEWS BRIEFS NEWS

PR O M OT I O N S

AWAR D S

O UT R E AC H

Bits & Pieces BPI Promotes Jason Sebo to Vice President BPI Outdoors recently announced the promotion of Jason Sebo to the position of vice president of sales and marketing for its CVA division. In this role, Sebo will be responsible for U.S. and Canada sales, as well as all aspects of brand management for its various brands, including CVA, PowerBelt Bullets, Quake, and DuraSight. Sebo also will now take over the CVA brand management duties from Dudley McGarity, BPI’s general manager, as he moves toward retirement. “Jason is an avid deer hunter,” said McGarity. “One of his greatest strengths is his experience-based understanding of what today’s hunters really want in their guns and accessories.”

Kalashnikov USA Welcomes Bill Gentry Bill Gentry has accepted the position of vice president of sales and marketing for the firearms company. Gentry brings to his new role a wealth of experience in firearms manufacturing and processes, executive management, team-building and corporate strategy, and marketing development, along with a deep knowledge of wholesale distribution within the firearms industry.

This product is from sustainably managed forests and controlled sources.

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The pair of consecutively serial-numbered 1911s were crafted by no fewer than nine members of the American Pistolsmiths Guild.

2019 SHOT Show Auction A pair of Colts by American Pistolsmiths Guild and seven new Henry-Turnbull rifles are featured in the 2019 SHOT Show Auction

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pair of consecutively serial-numbered Colt 1911s engraved by the American Pistolsmiths Guild and seven new “Henry-Turnbull President’s Collection” rifles with themed serial numbers will be featured in the 2019 SHOT Show auction. The pair of consecutively serial-numbered 1911s were crafted by no fewer than nine members of the American Pistolsmiths Guild, representing the highest levels of skill and craftsmanship in areas including design, engraving, function, and finish.

The 1911s feature consecutive serial numbers GV203452 and GV203453. The consecutively numbered pistols were selected for this project to represent the continuity of the Colt-American Pistolsmiths Guild’s relationship over the years. Engraving on the pistols proudly proclaim, “The Heritage

Grows” and “The Tradition Lives.” Guild members who donated their guidance and artistry to the customization of these handguns include Daniel Batchelor, president of Powder River Precision, Inc. and president of the American Gunsmiths Guild, and Nighthawk Custom gunsmiths Allen


NEWS BRIEFS

Wyatt, Travis Gregory, Bryan Chaney, and Steven Cox. Robert Reeves and David Atchley of Nighthawk Custom also worked on the 1911s, and both are members of the Guild 2019. Doug Turnbull of Turnbull Restoration is a Guild member who also contributed his artistry to the project. Roy Huntington, publisher of American Handgunner magazine, originated the concept and kept the complicated and detail-intensive project on track. Beginning in March 2018, at Nighthawk Custom in Berryville, Arkansas, members of the Pistolsmiths Guild performed no fewer than 18 separate procedures to create the smoothest-operating 1911s possible. After Nighthawk Custom completed its gunsmithing artistry, the Colts went to engraver S.R. (Steve) Fiddler, a member of the Firearms Engraver’s Guild of America. Building on “The Heritage Grows” and “The Tradition Lives” themes, Fiddler enhanced the slides of both pistols with scroll engraving and 24-carat gold inscriptions. The right side of each pistol features 100 percent precision scroll engraving on the slide, the Rampant Colt logo in 24-carat gold, and the inscription “The Tradition Lives” engraved in 24-carat gold highlighted in a banner beneath the ejection port. The left side of each pistol mirrors the precision scroll engraving on the right side of the slide

and features the logo of the American Pistolsmith’s Guild in 24-carat gold. The inscription “The Heritage Grows” is engraved in 24-carat gold and is highlighted within an engraved banner. Highlighting the craftsmanship and tradition of the Colts is a pair of handtooled belt-slide rigs (right and left) by iconic leathersmith Karla Van Horn of Purdy Gear. Henry Repeating Arms and Turnbull Restoration have partnered in the creation of a special series of the popular Henry Big Boy rifles finished with Turnbull Restoration’s signature world-class color-case-hardening. For the 2019 SHOT Show rifle auction, Henry and Turnbull have set aside serial number 1 of each of the calibers offered and engraved each with a special “President’s Collection” insignia. In addition to their reputations as world-class firearms manufacturers and restorers, Henry and Turnbull also top the list of SHOT Show auction bid leaders. Between them, the companies have created four special SHOT Show auction guns generating total high bids exceeding $275,000. The SHOT Show auction firearms will be auctioned exclusively on GunBroker.com until January 25, 2019, and will be on display at the GunBroker.com booth. The SHOT Show auction is administered for the National Shooting Sports Foundation by the Hunting Heritage Trust and Youth Shooting Sports Alliance.

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NEWS BRIEFS

CRIMSON TRACE ADDS SCOPES TO ITS LINE It is an understatement to say the riflescope business is competitive. For a new scope line to gain a foothold, products must be of superb quality, offer unique features, and leverage the reputation of a proven brand name. Competitive prices don’t hurt, either. That is precisely the tack Crimson Trace—the industry’s dominant laser sight maker— has taken with its new riflescope line. Its target market is precision shooters—longrange hunters, 3-Gunners, and those-who-like-to-hit-gongsat-1,000-yards. The new scopes (11 in all) have been engineered with the rigidity of 30mm or 34mm tubes. Only

the short, sweet 1–4X24mm CTA-2104—perfect for a slug gun—is designed specifically for hunters. The scopes in the CTC line are handsome; you might even call them striking. The fully coated, Japanese-made glass is bright and clear, and has excellent contrast. Adjustment turrets are big and robust and easy to read, hear, and feel when dialing in windage and elevation.

Higher-power tactical scopes (3–24X56mm, 3–18X50mm, 5–25X56mm) are a tad on the heavy side, which is to be expected on über-long-range glass. Of course, the scopes have all the required “proofs”: fog, shock, water, and dust. Nothing too surprising there. CTC scopes separate from the pack with seven custom reticles. All are designed for specific shooting applications. Glass-etched, first-focal-plane (FFP) illuminated reticles sit in front of the magnification mechanism. They scale up and down to provide correct ballistic hold points at any range. This feature allows the reticle to be sighted in at any part of

the magnification scale. At first glance, the LR1-MIL reticle in the CTL-3020 4–20x50 lacks anything resembling a crosshair. However, with the scope cranked up and the rifle bagged down, a shooter quickly appreciates the precision with which the mil-dots allow him to aim at tiny targets at long ranges. Whether you are shooting steel a quarter mile out or sniping a prairie dog from 500 yards, the target is not covered by a crosshair. The illuminated reticle makes a huge difference when the light is especially low. (crimsontrace.com) —Tim Irwin

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Magpul Moves Into Eyewear It’s undeniable that Magpul makes quality gear with which many trust their lives. Now, the company is introducing products for everyday use that are tough enough to stand up to harsh conditions at the range and in the field. This includes its new line of eyewear. Currently, three models make up a newly released line of sunglasses/eye protection, each with a range of color options for both lenses and frames. All models are available with or without polarized lenses (though the polarized ones come in more colors) and are available with Z87+ and mil-prf 32432 lenses for superior ballistic protection.

They’re all lightweight, rugged, and set at extremely attractive price points. The Explorer is the most casual design of the three, but it still includes highperformance features. The frame is lightweight with low-profile temples paired

with an impact-rated lens and frame combination. They look perfectly inconspicuous for everyday wear, but also offer a good level of protection when something unexpected comes along. Available with polarized and non-polarized lenses. SRP: $99 to $139. The Terrain is the most tactical of the lot and physically the largest. It’s suited for those who require ballisticrated protection and maximum coverage in a lightweight package. The frame, available in a number of colors, features padded low-profile temples that integrate smoothly under helmets, communications headsets, and over-the-ear hearing pro-

tection as well. They come with polarized and non-polarized lenses and are recommended for medium to large faces. SRP: $109 to $149. The Summit model falls somewhere in between the Explorer and Terrain in size, though it is closer in shape to the larger Terrain model. It has a sweeping lens shape to provide maximum coverage and ballistic protection when engaged in activities that would shake most other eyewear off your face. It also integrates well under hearing protection and headgear. The design is simple and a perfect size for great protection, while stylish enough to wear anywhere. SRP: $109 to $159. (magpul.com) —David Maccar

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NEWS BRIEFS

MASTERPIECE ARMS (MPA) LAUNCHES BOLT ACTION ACADEMY MasterPiece Arms (MPA), manufacturers of the MPA BA rifle and chassis systems, is building on its leadership position in the precision-rifle shooting world by opening the MPA Bolt Action Academy at the Arena Training Facility in Blakely, Georgia. Unlike other training schools and academies, the Bolt Action Academy is specifically focused on long-range rifle marksmanship. Training classes will be held at the 2,300-acre Arena, a multipurpose training complex with multiple distance ranges. The BA Academy welcomes shooters of all levels to today’s fastest-growing

shooting sport. For beginners, a two-day Introduction to Long Range course will build the basic fundamentals to get students off on the right foot. Instruction will include strong shooting positions, understanding windage and elevation, reading atmospheric conditions, scopes, ammunition, and troubleshooting rifle problems. The course will also be held at other locations around the country. The twoday Advanced Long Range course covers the mechanical setup of the rifle, advanced position building, methods to ensure extreme accuracy performance, ballistics, data

gathering, dope cards, ballistic calculators and wind meter reading, moving-target strategy, and dealing with mind and time stress events. The two-day Competition Preparedness course will focus on time management, building stable and consistent positions, advanced wind and

mirage reading, stage strategy and preparation, equipment usage, and ballistic and caliber considerations. The MPA Bolt Action Academy also offers longrange shooters additional services, such as load development. (masterpiecearms. com)


NEWS BRIEFS

Revisiting History The Tanker Thompson is a new take on an old classic By Peter Suciu

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he Thompson—more commonly known as the “Tommy Gun”— has had a long and colorful history. Developed following the First World War, it became iconic during the 1920s and 1930s when it was wielded by gangsters and lawmen alike. The firearm was also with American GIs during the Second World War. In many ways, it could be considered a precursor to the modern AR, and you can make an argument that today’s popular AR platform might not exist had this firearm not seen action across Europe and the Pacific. Given that storied history, Auto-Ordnance recently introduced a special-edition World War II–themed Tanker Thompson dedicated to the memory of the brave American soldiers who faced the enemy in steel chariots like the M4 Sherman tank

that took on Germany’s Panzer and Tiger tanks. Nearly 50,000 Shermans were produced during the Second World War, and it was primarily used in Europe, becoming a vital part of the war effort to defeat the Nazis. “Auto-Ordnance is proud to honor the men and women of our country’s greatest generation,” says Jodi DePorter, director of marketing for Kahr Firearms Group, which includes Kahr Arms, Thompson/AutoOrdnance, and Magnum Research Inc. “We have worked diligently to capture some of the most memorable events and images of World War II through this entire collection of custom products.” DePorter notes that the Thompson has become an iconic symbol of 20th-century American firearms design.

“It encapsulates the craftsmanship of American military arms, with elegant lines and curves, machined in steel, and equipped with quality wood furniture,” she says. “It chambers a uniquely American cartridge, the legendary .45 ACP, a storied part of our military history by itself. “The Thompson’s presence on the battlefields of WWII, Korea, and even Vietnam further cemented its role in defending freedom across the globe,” she adds. “There are no other guns in its class more firmly cemented into American history. This status has ensured that the Thompson will always have a lasting appeal to American shooters.” Each commemorative Tanker Thompson is Cerakoted in Army O.D. Green. The white U.S. star that adorned the front of the

Sherman Tank is engraved near the magwell, and the “U.S.” logo is stamped on the buttstock. As with every Thompson, this one features an all-steel construction with high-grade walnut furniture. The 16-inch barrel provides exceptional accuracy as well. Each Tanker Thompson comes with one 30-round magazine (10-round where required by law). SRP: $1,749. “The Sherman crews were often outgunned by German tanks, but nevertheless took the fight to the enemy and achieved victory against the odds,” says DePorter. “Owning the Tanker Thompson gives the modern shooter the opportunity to own a piece of history, while honoring the memory of the brave tank crews who delivered on America’s promise to achieve final victory in World War II.” (auto-ordnance.com)

Each commemorative Tanker Thompson is Cerakoted in Army O.D. Green. The white U.S. star that adorned the front of the Sherman Tank is engraved near the magwell, and the “U.S.” logo is stamped on the buttstock.

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STORMY KROMER GOES TO THE DOGS Stormy Kromer is an outdoor apparel company with a 115year history of creating classic yet contemporary products with the same passion and practicality as the first Stormy Kromer cap created more than a century ago by railroad engineer George Kromer. Today, Stormy Kromer proudly continues its tradition of hand-crafting American-made products and supporting American-made jobs from its base in Ironwood, in Michigan’s Upper Peninsula. Along with new additions and updates to its clothing line for the 2019 season, Stormy Kromer is adding a line of pet products. “I guess you could say

message received,” says Gina Thorsen, president of Stormy Kromer. “For years Kromer customers have been sending us photos of their dogs wearing Kromer caps. So, we felt it was time to create hats just for their dogs.” She also notes that pet

products is a $70 billion industry. “It seems that pet owners want the best for their companions, and Stormy Kromer can certainly provide top-quality products.” The typical strategy for such a line extension is to

enlist the aid of a licensing partner. But Stormy Kromer is doing this venture on its own. Lest you think that’s a big roll of the dice, Thorsen says it’s really not that big a leap. “What our customers likely don’t know is that our parent company, Jacquart Fabric Products, has more than 30 years of experience in the pet industry as a private-label manufacturer,” she says. “During this time, we have seen consumer perceptions regarding pets evolve, and our own informal research led us to believe that close to 70 percent of our customers own dogs. Knowing that pet owners want the best for their pets, we decided it was time to meet this request with our SK Pet Collection.” (stormykromer.com)

DOG BY CRISTIANO ZOUCAS FROM THE NOUN PROJECT

NEWS BRIEFS


NEWS BRIEFS

The X-shaped design of the 20-pound Champion X-Ringer bag keeps the bag planted and secures the firearm for precise shooting.

By the Bag Whether you’re zeroing from the bench or hunting in the field, five new Champion bags offer durability and versatility By Brad Fitzpatrick

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hampion Target is offering five new range bags that are suited for just about any shooting situation, whether you’re zeroing a PRS rifle on the bench or hunting bucks or bears from a treestand. What’s more, these range bags are loaded with features that make them more convenient and more durable than competing models. They’re also affordably priced (all five can be purchased for less than $165 total). On a recent trip to Wyoming, I had a chance to roll out these bags on the range and test them firsthand. Here’s a closer look at each of the new models available this year. Champion Wedge Rear Bag: Many long-range shooters like a wedge-style rear bag because the design offers plenty of stability and the ability to make elevation adjustments quickly. The

Wedge Rear Bag offers a stable base and plenty of room for elevation adjustments. In addition, it’s covered with Tuff Hide to protect the bag against the abuses of daily range use. The bag features a durable nylon strap so it can easily be transported to and from the field. SRP: $19.95. Champion X-Ringer Bag: This heavy (20-pound) bag is extremely stable for precision shooting. The X-shaped design keeps the bag planted and secures the firearm for precise shooting. The Tuff Hide material on the top and bottom of the bag grips the firearm as well as the surface upon which the bag is resting. It has a durable nylon exterior, and there are additional addons such as a sturdy nylon

grip handle, and a mesh storage compartment that’s perfect for storing ear protection, tools, or other small items. While on a Wyoming antelope hunt, I used this bag for both sight-ins and ballistics testing, and I was impressed by the X-Ringer’s heavy-duty construction and superb stability when firing from uneven surfaces. SRP: $74.95. Champion Rail Rider Front Shooting Bag: If you’re one of America’s 12 million deer hunters, there’s a good chance you spend part of the season hunting in a blind or treestand. If that’s the case, the Rail Rider bag is a must-have. The base forms a V-shape that’s designed to rest on the window of a blind or the rail of a treestand for added stability. The durable nylon

exterior is tough enough that it will withstand the elements, but it’s quiet as well. There’s a large side pocket that’s perfect for storing small items like ear plugs or a rangefinder, and synthetic Tuff Hide protects the bottom of the rest from damage. There’s also Tuff Hide material in the shooting channel to help protect the bag and secure the firearm in position. SRP: $19.95. Champion Front V-Bag Rest: Like the Rail Rider, the V-Bag is designed with dual bottom sections that allow it to rest comfortably on a rail or ledge, but the legs are short enough to allow this bag to be used easily on flat surfaces. The narrow top channel grips the front of a firearm securely and helps to stabilize the gun for improved accuracy, and the nylon exterior and Tuff Hide protection make this a durable, versatile bag that is equally well-suited to the range or to the field. It’s also light enough and small enough that it can be carried easily in a daypack, making this a must-have range bag for shooters and hunters alike. SRP: $34.95. Champion Rear Cylinder Grip Bag: A rear squeeze bag is essential equipment for accurate shooting, and Champion’s new Rear Cylinder Grip Bag is lightweight and well-designed. The cylindrical design allows you to rest the stock comfortably on the bag, and there’s a hand strap that allows you to grip the bag from the prone position. Once the bag is in place, the shooter simply adds or releases pressure with the non-shooting hand to adjust elevation as needed. The bag can also be laid flat to create a secure rear rest for the rear of the stock, and the bag is lightweight and durable. SRP: $14.95. (championtarget.com)

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UPD ATE

BY JOE AUTHOR BARTOZZI HERE , NSSF PRESIDENT

Leading the Charge

EXPORT CONTROL TRAINING AT THE 2019 SHOT SHOW

NSSF is ready, willing, and able to tackle anti-gun initiatives

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s we look ahead to 2019, we know there will be significant challenges facing the firearms and ammunition industry. Anti-gun politicians and special-interest groups have made it very clear that they are organizing a coordinated gun-control agenda. Financial institutions, the mainstream media, and anti-gun billionaires are aggressively “gun-shaming” organizations, hunters, and individuals who choose to exercise their Second Amendment rights. In order to meet these and other challenges, the National Shooting Sports Foundation (NSSF) is leading the charge to promote, protect, and preserve this industry, the jobs it supports and creates, and the millions of hunters and shooters across this country, as well as the Constitutional right to keep and bear arms. Please know that NSSF is constantly working to protect the interests of all segments of the firearms and ammunition industry. As part of our strategic initiatives, we are implementing programs that provide real, positive change for the good of firearms and ammunition retailers, ranges, and manufacturers, and that these efforts are making a real difference for a safer America. For example, working in conjunction with law enforcement throughout the country, our Project ChildSafe and the “Own It? Respect It, Secure It,” initiatives provide—free of charge—safety literature and a gun-locking device to enhance the safe storage of firearms in homes where children or at-risk individuals may reside. We also continue to produce high-quality, effective educational programs, seminars, conferences, and training that address the topics

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critical to improving how you do business. Working with the ATF and firearms retailers, for instance, we created “Don’t Lie for the Other Guy,” our national campaign that works to educate both FFLs and the public about illegal straw purchases. Our new Operation Secure Store initiative provides information and training on how to deter thefts and robberies from FFLs, and our suicide-prevention campaign trains firearms retailers and range owners to spot individuals who may be at risk for suicide. ATF and import/export regulatory compliance remain top priorities among these efforts, of course, but we also want to provide guidance and resources that improve the day-to-day details, such as how a small FFL retail business can better manage its inventory and maximize turns, and how a range can better market its membership or create a

training program that drives repeat traffic. We are, and will continue to be, an unwavering advocate for hunting and the shooting sports, just as we are for the industry that supports these activities. LetsGoShooting.org, LetsGoHunting.org, and StepOutside.org all speak to that and our dedication to R3 efforts, while our team at NSSF actively engages legislators at the federal, state, and local levels to combat threats to our businesses and the jobs they provide. In sum, NSSF works with its member companies to not only promote new business, but also to protect our individual freedoms, and to preserve the ability to hunt and participate in the shooting sports for generations to come. I’m honored to be a part of this industry and look forward to working with all our members as we continue to fulfill that mission.

The NSSF and the U.S. Department of Commerce’s Bureau of Industry and Security (BIS) are offering special training sessions during the 2019 SHOT Show to help U.S. manufacturers and retailers better understand current regulations for export operations. The NSSF-BIS joint export training will include a variety of presentations to help attendees learn about the transition of firearms, ammunition, and accessories from control under DDTC/State Department to the BIS/Commerce Department. The seminars detail how Export Administration Regulations (EAR) work, BIS licensing and the SNAP-R licensing system, and other relevant topics. To include this training in your 2019 SHOT Show schedule, simply log in to your account at SHOTShow.org after completing your registration to attend and add the session time of your choice to your shopping cart.


Voters in North Carolina recently approved a Constitutional amendment to protect hunting and fishing.

BY AUTHOR HERE

FOUR NEW NSSF RESEARCH REPORTS HIGHLIGHT TRENDS

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NORTH CAROLINA VOTES TO PROTECT HUNTING AND FISHING

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oters in the Tar Heel State approved a Constitutional amendment to protect hunting and fishing, ensuring this heritage for future generations. Additionally, conservation and habitat management efforts will reap benefits thanks to the passage. Seeing the importance of this measure, NSSF financially contributed to the campaign committee supporting this effort, N.C.

Sportsmen for Conservation. Joining NSSF in this effort were Dallas Safari Club, Delta Waterfowl, National Wild Turkey Federation, Mule Deer Foundation, Rocky Mountain Elk Foundation, and Safari Club International. Thank you to these partners for stepping up to answer the call from hunters and anglers. North Carolina becomes the 22nd state to Constitutionally protect hunting and fishing.

VOTERS RANKED GUN CONTROL LOW PRIORITY

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espite the more than $100 million spent by billionaire and former New York City mayor Michael Bloomberg to buy seats for gun control in the next Congress, voters ranked gun control at the bottom of the list for their concerns. Topping the list was health care, immigration, and the economy. Gun control was a priority for only 11 percent of survey respondents. Even as

control of the U.S. House of Representatives flipped, and Rep. Nancy Pelosi (D.-CA) is presumed to be the next Speaker of the House, this was far from a ringing mandate for more gun laws.

UPDATE

our new NSSF research reports—with 2017 data, the latest available— include Firearms Production in the U.S., A Profile of Today’s Hunter, The Clays Sports Participant, and The Optics Market. The first, available only to NSSF Members, covers the diverse trends in firearms production as well as ammunition production and import/export data. With data spanning 25 years, this report is unparalleled in its scope and depth. A Profile of Today’s Hunter should be a must-read for any retailer with an active hunting community, especially those looking to address a changing clientele and their buying habits.

The Clays Sports Participant should be a top pick for ranges seeking to grow their customer base while keeping their current customers hungry for more. The Optics Market is a topnotch tool retailers can use to fine-tune inventory. To order any of these Industry Intelligence Reports or any other report from NSSF’s research and surveys library, log on to the NSSF Member Portal, click on the “Industry Research” tab at the top of the page, and add the reports of your choice to your shopping cart. Remember, NSSF Members can order many of these reports for free, while others are offered at a minimal fee.

OPERATION CHOKE POINT DOCS SHOW BLATANT BIAS Documents in the Advance America et al. v. Federal Deposit Insurance Corp. lawsuit show the Obama administration “tried to ruin a legal industry by cutting it off from the banking system,” according to an article in The Wall Street Journal. The documents also show that the administration listed firearms and ammunition sales in the same categories as Ponzi schemes. NSSF worked with Congress to end Operation Choke Point and is continuing to battle this kind of discrimination. Sen. Mike Crapo (R-ID), Chairman of the Senate Banking Committee, along with fellow committee Republicans, sent a letter to FDIC Chairman Jelena McWilliams requesting that the “FDIC review all options available to ensure lawful businesses are able to continue to operate without fear of significant financial consequences.”

© 2019 National Shooting Sports Foundation, Inc. All Rights Reserved. SHOT Business®, SHOT Show® and all other trade names, trademarks and service marks of the National Shooting Sports Foundation appearing in this publication are the sole property of the Foundation and may not be used without the Foundation’s prior express written permission. All other company and product names are trademarks or registered trademarks of their respective owners.

JANUARY 2019

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by author UPD ATETH E COUNT FROM ER here

saddle river range , conroe , texas

Saddle River Range employs a staff of 59 full- and part-time employees. The facility operates seven days a week and offers a variety of individual, family, and corporate memberships. Its exclusive Crockett Club Membership offers a private VIP lounge, members-only range access, private showers, and conference room access.

Saddle River Range

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his range and retailer is located on the edge of the Woodlands, 45 miles north of downtown Houston. The building, constructed in 2015, encompasses more than 33,000 square feet. The 5,000-square-foot retail store carries an inventory of more than 1,000 firearms, with an additional stock of 150 rentals. Saddle River Range employs a staff of 59 full- and part-time employees, including a full-time gunsmith. The facility operates seven days a week and offers a variety of individual, family and corporate memberships. Its top tier, the exclusive Crockett Club Membership, offers a private VIP lounge, members-only range access, private showers, conference room access, and exclusive events. Lane rental walk-in pricing begins at $20 per hour for pistols, $29 for rifles, and a second shooter in the same lane can be added at $13 (pistol) and $15 (rifle). Firearms, including full-autos, can be rented by the hour.

This NSSF Five-Star range boasts twenty-four 25-yard lanes across four bays, along with an additional archery range on the facility’s second

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floor. Amenities include a large customer lounge, locker rooms, office spaces, a conference room, classrooms, and a full-service cafe.

SEEKING A BETTER EXPERIENCE

Six years ago, after a long career in the Secret Service, newly retired Thom Bolsch ➤

sought to spark his wife’s interest in the shooting sports. But a trip to a local range ended unfavorably, with an RSO coming off as


by author here

condescending to Bolsch’s wife. When the day was over, she said, “I really had fun shooting the target. Not so much fun being talked to like a child while standing in a dark, sooty place.” That was a watershed moment for Bolsch. He was looking for a pathway into the shooting industry, and his wife’s comment provided remarkable clarity for the direction he should go. “I was considering a specialty training service, but I knew there were capable competitors in my region. At that precise moment, I realized there wasn’t a firearms range in the entire Houston area where my wife would enjoy shooting,” he says. This realization sent him on the road to breaking ground and opening a state-of-the-art shooting facility, one that provides an entertaining shooting environment for the entire family. Saddle River Range opened its doors in November 2015.

a customer comes from and whether they’ll attend an event,” he says. MULTI-TIER EVENTS ENGAGE WHOLE FAMILIES

If Bolsch has a single target when it comes to new clients, it’s the family that shoots. “We love having kids and their families at the range. It’s not only rewarding for our industry, we’ve found it profitable as well,” he says. Saddle River Range’s family package keeps the entire family involved, with multiple levels of entertaining games leading up to range time. Many of these packages can last up to five hours. Bolsch encourages any event that includes multiple tiers. It can start with archery tag, move on to a laser simulator, then a safety class before finishing on the range with .22-caliber livefire. “While we take great pride in delivering entertaining programs, throwing in a zombie or two keeps the kids engaged,” he says laughing.

A DIGITAL PRESENCE ➤ While opening any new business has its challenges, one of the Bolsch’s primary concerns was a plan to build memberships and grow foot traffic. “We spent a notable amount of time and energy in heavy print and television buys, but traffic was slower than we expected,” says Bolsch. Once the company moved to a stronger digital advertising program, it saw a considerable increase. “Although I love print newspapers and local magazines, we couldn’t even come close to the results we’ve seen on Facebook, Instagram and Twitter. It really has been a revelation, not only in the number of responses, but we now know exactly where

GUARANTEEING CUSTOMER SERVICE ➤

This range has found that

fostering relationships with its clients in the retail store has been an exercise in fine-tuning the customer service strategy. With nearly 1,000 firearms in stock, though, Bolsch knew that steady turns would be key to positioning the store above his competition and provide a profit center outside of the range. “While we are competitive, we are definitely not the cheapest buy in town,” he says. In turn, Bolsch made customer responsiveness a priority, and provided proof of that in the range’s guarantee for firearms sales. “It’s simple. You don’t like a gun? We want to hear from you. We will do everything possible to make you satisfied. We’ll even give your money back,” he says. Instituting such a policy didn’t come without its concerns. Bolsch worried such a warranty would need notable disclaimers and feared too many consumers would take advantage of the guarantee, creating the potential for loss. Perhaps surprisingly, Bolsch says the experience was the complete opposite.

by peter b . UPDATE

mathiesen

“As it turned out, the program has seen four handguns returned. Two of the customers purchased another gun within one year. I feel like we didn’t even come close to losing money. And, I know we made our customers happy.” Today, the successful warranty policy at Saddle River Range is just this: “Buy a gun. If you’re not happy, we’ll buy it back.” That’s the way to keep things simple and, as it turns out, your customers happy. “From the Counter” works to identify and highlight innovative market strategies helping retailers compete more successfully. Lessons learned will be drawn from an array of regions.

This NSSF Five-Star range boasts twentyfour 25-yard lanes across four bays.

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YOU SH OU LD K NOW

BY LARRY KEANE , NSSF SENIOR VICE PRESIDENT AND GENERAL COUNSEL

Mixed Bag A “Blue Ripple,” a Red Senate, and what it all means for the firearms industry

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onventional wisdom says the party in the White House loses “bigly” when it comes to midterm elections. But last November’s contests proved different, with a mixed bag in the Congressional results and a changing landscape in the governorships.

THE FEDERAL OUTLOOK

The U.S. House of Representatives will revert to Democrat control in the 116th Congress. As this article went to press, the Speaker’s gavel was expected to return to Rep. Nancy Pelosi (D-CA). The “Blue Wave” wasn’t the tsunami gun control advocates expected, but that doesn’t mean we won’t see a flood of gun control bills. Rep. Pelosi has promised gun control will be a “top priority.” Expect the House to turn from a legislative to an investigative body. Democrats will take over every committee chair, so expect great interest in investigating everything from Russian collusion to President Trump’s tax returns. Firearms will be in the mix. Expect hearings on “universal background checks,” taxpayer-funded gun violence research, magazine restrictions, age restrictions, and bans on entire classes of firearms. If the House was the “Blue Ripple,” the U.S. Senate served as the “Red Wall.” Republicans appeared to pick up at least net two seats, including in North Dakota, Missouri, Florida, and Indiana. Nevada’s Sen. Dean Heller lost to Jacky Rosen, turning one Republican, and Arizona’s race went to ➤

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Democrat Krysten Sinema, turning two seats blue. With the Mississippi Nov. 27 run-off election won by Cindy Hyde-Smith, Republicans are in control 53-47. Legislation can pass the House by a simple majority— but it takes only one senator to kill a bill. Senate Majority Leader Mitch McConnell (R-KY) will keep up the pace of confirming judges to the bench, and that’s especially important when it comes to the Supreme Court. Neither Justice Ruth Bader Ginsburg nor Justice Stephen Breyer, both in their eighties, has indicated retirement, but no one foresaw President Trump getting two justices confirmed in his first two years either. STATE BY STATE ➤ Everyone has that kitchen drawer where a book of matches, take-out menus, pet treats, batteries, and a hammer are kept. That’s what our state-by-state landscape looks now like when it comes to firearms. It’s ugly, but if you dig, there’s something worth finding. Going into the election, of the 50 governor offices, 16 were held by Democrats, 33 by Republicans, and one by an independent. Thirty-six of those 50 were in contention in 2018, and post-election that

split is now 23 for Democrats and 27 for Republicans. Georgia Republican Brian Kemp declared victory over Democrat Stacey Abrams, who never used the word “concede,” while Florida Republican Ron DeSantis won a tight race over Democrat Andrew Gillum after a contentious recount. Seven states will see new Democratic governors, including Illinois, Kansas, Michigan, Maine, Nevada, New Mexico, and Wisconsin. And things got tougher, even in states where it was already tough: California elected as governor Democrat Gavin Newsom, who’d campaigned on a platform that some of the strictest gun laws in the country weren’t strict enough. And while Illinois’ defeated Gov. Rauner signed restrictive legislation, he’d also vetoed some bills that were bad for our industry and firearms owners, so this change in leadership is concerning. Laws originate in the legislatures, and 46 states held contests for more than 6,000 seats. Six chambers in state capitols flipped from Republican to Democrat control in Connecticut, Colorado, Maine, Minnesota, and New Hampshire. Democrats in New York have had a numerical advantage for some time, but that state’s Senate was

controlled by a Republican coalition. Republicans maintained hold of 62 of the 99 state legislatures (Nebraska’s is unicameral and nonpartisan). Those included Arizona, Florida, Minnesota, Michigan, Pennsylvania, Virginia, and Wisconsin. Much of the fight on gun rights is happening in the states. Take the issue of modern sporting rifles (MSRs). Since the federal ban expired in 2004, California, Connecticut, the District of Columbia, Maryland, Massachusetts, New Jersey, and New York banned these most-popular-selling rifles. These states also outlawed standard-capacity magazines for MSRs and handguns, as did Colorado and Vermont. State ballot initiatives make it even more difficult to predict the future of firearms-related legislation. Voters in Washington State passed the I-1639 ballot initiative, putting Washington on par with California, Massachusetts, and Hawaii as having some of the nation’s most restrictive firearms laws. Requirements imposed by I-1639 include raising the minimum age to purchase a semi-automatic firearm from 18 to 21, new background check requirements, mandatory training, and new storage requirements.


BY JOSH FIORINI

RETAILER TO OLBOX

The Just Right Solution Business card providers and the Goldilocks choice

A

plethora of cash management options, credit, and debit card programs exist that purport to offer support, flexibility, funding, and a “friend” to be there when you need one. Most providers of these services and products offer some sort of solution that can be an asset to you as an FFL or range owner. The question, just as it was for Goldilocks, is, which solution fits your business “just right”?

Answering that question requires some research, both on the products and solutions being offered, as well as on your own operations and goals. Following is where you should start your evaluation. WILL I QUALIFY?

This most basic of questions needs to be asked before you embark on the credit and card application journey. Too many applications for credit in a short period of time can hurt your credit rating, potentially both personally and for your business, so make them sparingly and do so only if you believe you have a good chance at qualifying.

DOES MY BUSINESS HAVE A CREDIT RATING?

An inquiry to Dun & Bradstreet or a call to the corporate division of a major card provider will likely give that answer, which will determine whether you will be applying for the card solution with your business’ credit leading the charge or your personal credit as the business’ owner. In some cases, the two can be considered jointly. As a rule of thumb, if your business has existed for more than three years and has more than $5MM in annual revenue, it has a chance of being approved on corporate credit. If your business is under that size or age, it’s likely you’ll have to attach

your personal credit. In either case, make sure your credit score and history are good, and if not, focus on building them as your first priority. Keep in mind: Even if you must personally guarantee a business card, ensure it reports to your business’ EIN as well as your own SSN, so as to build credit history. FEES VS. FEATURES

Many card programs designed for “enterprise applications” offer a wealth of management tools and reporting options. Some allow you to issue cards with customized limits for employees or spending restrictions by category. Many have robust reporting features that allow you to track spending trends by category, which can benefit budgeting and cash management. And many card programs come with travel, concierge, and rental car services, plus exclusive benefits including preferred access to

event tickets, restaurants, and hotels. Generally, the more comprehensive the features a card program carries, the higher the annual fee—don’t pay for what you don’t need. REWARDS

Depending on your business’ size and how much you spend, card reward points can add up significantly and potentially save you thousands, even hundreds of thousands in expenses each year. To take the best advantage of them, research the reward programs you’re considering to make sure they fit your business on both ends— accrual (where you spend) and the redemption (where you redeem). ➤

CREDIT CARD VS. CHARGE CARD

Traditionally, the chief benefit of having a business card was simply cash management, record keeping, and the potential to defer payments or carry

a balance. In other words, funding flexibility. All card programs offer some cash flow advantage in two ways: the ability to effect purchases without a check or cash, and the ability to defer payments on those purchases by at least 20 days, sometimes longer. Some cards are true credit cards that allow you to carry a balance from month to month in exchange for interest payments (most Visa and Mastercards). A charge card provider expects you to pay the balance in full each month (the majority of Amex cards). Either offers you the advantage of being able to defer payments by a month, but the choice comes down to how much flexibility you need. Typically, the rewards programs on charge cards are more advantageous. They feature higher spending limits, and the total cost of them is lower because you’ll not be paying interest, but they offer less flexibility. A credit card program can still offer rewards, though they won’t be as generous as those with a charge card. If you have not selected a card program for your business, you are most certainly missing out on operational efficiencies and substantial rewards or cash back. Evaluate the criteria listed above to figure out what fits and choose the card that’s “just right” for your business.

JANUARY 2019

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UNDERCOVER SHOPPER

Southern Snow Addiction West Tennessee has huge flocks of snow geese, and some of the best service we have seen anywhere

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nown for its late-season greenheads, west Tennessee has experienced an influx of snow geese in recent years. The populations have billowed—so much so that hunters are chasing them as early as December, well before duck season is out. So, while we were out scouting birds recently, we did a little gun scout too, looking for the ultimate snow goose shotgun.

STORE A

HOME-GROWN this family-run gun shop in Dyersburg, the owner treated us like old friends from the moment we walked in the door. It was the middle of the week, so the store traffic was sparse, but from the way we were chatted up, I would bet there are plenty of repeat cus-

decided to buy a well-priced over/under. He has recently become infatuated with quail hunting and had bought a beauty of a German shorthaired pointer the year before. We received the royal treatment, but there just were not any guns to my liking. However, if anyone ever asked for a recommendation,

I would definitely send them this way. STORE B

MORE WINDOW SHOPPING ➤ The

next stop was another small store with reasonable prices and a nice old guy working behind the counter. He was no longer in goodenough shape to hunt any-

PIXEL PUSHERS

➤ At

tomers. I was shopping for an inertia-driven shotgun. Field conditions were dry and dusty, and I have found that gas guns can struggle in such environments when shooting high volumes. The store didn’t have exactly what I was looking for, but it did have many fine guns, and a local friend actually

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more, but we had a long conversation about the olden days of ducks. He also showed us a couple of his prized .410 pump shotguns and a Belgianmade Browning Auto 5. My friend had told me there would only be an outside chance the kind of gun I was looking for would be here, but if it was, it would likely be a good deal. He was right, as we saw few autoloaders. Mostly, the store carried nice double guns and pumps. Nothing wrong with that, just not what I was after. STORE C

BEST IN SHOW Another family-run business, this store was filled

wall-to-wall with hunting and fishing gear, and had its own in-house bow tech and plenty of shotguns. The parking lot was jam-packed with pickup trucks, so it took us awhile to get to the gun counter. That wasn’t much of a problem, though, since there was so much gear to look at while we waited. I told the young guy behind the counter what I was looking for, and within a few seconds he reappeared with a Benelli Super Black Eagle II and a Franchi Affinity. The Benelli was slightly used, the Franchi brand-new. Both were fine autoloaders, and came from the same family of shotguns.

The Benelli is just a little more high end, which you can feel as soon as you hold the two different 12-gauges. The service was impeccable, and we ended up meeting some other hunters chasing the snow goose storm. They had been having tough luck, just like us. We talked about combining decoy rigs and working together, but then remembered we were all waterfowlers—only one person can be in charge— and went our separate ways. STORE D

LONG DRIVE ➤ After

a banger morning hunt and cleaning dozens of snow geese, we headed south

about 90 miles to a small chain sporting-goods store. The selection was great and the prices reasonable. The service was pretty poor though, and after mulling around the gun counter for a good 15 minutes, I asked an employee working the floor if the wait was typically this long. “Not usually,” he said. “We are just real busy today.” Before I could say “there is hardly anyone here,” he walked away from me. I’m not sure why; maybe there were more pressing matters to attend to. Famished, we decided it wasn’t worth waiting and that there was better service— and a gun I was ready to buy—closer to goose camp.

How’d They Do? Customer Service

Product Knowledge

Product Availability

���� The owner was extremely helpful; it was a great experience all around.

���� He was an expert in all kinds of firearms. He just didn’t have what we were looking for.

��� The type of gun I wanted was not in stock, but the store did have plenty of fine guns on hand.

���� A very polite oldtimer treated us great and was genuinely interested in our trip for snows.

���� He had plenty of good suggestions, all based on personal knowledge.

��� The store had mostly older, vintage shotguns, which was not what I was looking for.

���� Extremely attentive and quick, polite service.

���� The clerk knew all the ins and out of the two guns I was looking to buy.

���� Any shotgun I could have asked for was in stock. They even had magazine extensions.

� There were plenty of guns to buy. I just never had the chance to talk to anyone.

� Unknown. The only person I talked to was a floor attendant, who didn’t seem interested in waiting on me.

STORE

A

STORE

B

STORE

C

� Not helpful at all; we never even made it to the gun counter. STORE

D

SCORING SYSTEM:

Outstanding: �����

Very Good: ����

Winner: STORE

Average: ���

C

The selection was unmatched, and there was so much gear in the store, we walked out with a shopping cart full of decoys and shotshells. A truly great experience from beginning to end, and I wouldn’t hesitate to return.

Final Flight Outfitters 5933 Martin Hwy. Union City, TN 38261 731-885-5056 finalflight.net

Fair: ��

JANUARY 2019

Poor: �

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FIRIN G LINE

BY DICK M C NULTY

Accepting the Challenge Think you’re a great shot? Try TriStar’s small-bore and find out for real

O

ne of the worst mistakes you can make as an average shooter of clay birds is to shoot a variety of shotguns of various makes and models with the expectation of improvement. “Pick a gun that fits ya, and never let it go,” an old range salt once told me. Well, as a gun writer, that’s just not possible, and so I am mired in shotgun mediocrity.

But TriStar’s newest Viper G2 Bronze in .410, a gasdriven autoloader, is anything but mediocre. For a bird hunter, there’s not much reason to shoot such a diminutive shotshell. The patterns are small and the loads are light on shot charge and pellets, so you have to be darn accurate. I have shot ducks in flooded timber and hunted doves a few times with one and felt lucky to bag a few of the rocket-fast early birds. Some folks think the .410 is a great gauge to get a kid started on. It’s certainly low on recoil and reloading shells is easy enough, but it’s not a good idea. You have to be precise with your shot, and most beginners—unless they were blessed with a shooter’s touch—are anything but. A 20- or 28-gauge is far more forgiving. I know a few guys who hunt turkeys with a .410 (where legal). God bless them. I don’t have the confidence to hit a target that small with such a dainty load. It had been some years since I’d shot a .410, and, honestly, the G2 was put in my hands after a buddy at the skeet range handed over a The 3-inch .410 TriStar has a five-round magazine, and comes with three Beretta-style chokes.

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box of ammo and laid down a challenge: “Betcha won’t break more than a couple clays with this little gun.” I had the same thought, but not one to turn down free ammo, I took my place at station one and shot a round of 20—low gun! As the weeks went on, I continued to shoot the G2, coming back down to earth, typically breaking 15 to 17 birds on skeet. TriStar probably doesn’t get the credit it deserves. Owner Gus Bader imports some damn fine Turkishmade shotguns. The gas guns run clean, and don’t have that cheap plastic feel to them other imports do. Sometimes a shotgun just fits you. The sight picture is clear and the stock is comfortable. That has been the case with all the TriStars I have shouldered, spending plenty of time afield chasing chukar and pheasants with the 12-gauge version of the G2 Viper. The 3-inch .410 has a fiveround magazine, though if you have bratwursts for fingers, shoving these pencil-thin loads into the carrier is a bit of a chore. It comes with three Beretta-style chokes, and you will find TriStar guns operate as flawlessly as an Italian auto. The only hiccup I encountered was that the forend cap kept coming loose after each round of skeet, and

only worsened the more shotshells we put through it. Hopefully that was a flaw limited to my gun, but even if it’s not, there are much finer guns in the cabinet at home that have the same issue. A vent rib with matted sight plane and fiber-optic sight (if you keep them on your shotgun barrel) let you acquire targets with ease. I always take the front bead off my gun because I end up focusing on it and not the clays or birds, but left it on in this case, and it didn’t seem to affect my shooting. The stock and forend are made of high-grade Turkish walnut, and the chamber and barrel are chrome-lined. You will recall I cautioned you not to start young or beginning shooters with a .410, and here is why: I am an average skeet shot, typically breaking in the low 20s. On sporting clays, I break between 60 to 80 out of 100, depending on course difficulty. There were a few days with the .410 I couldn’t hit a thing. That’s because if you are just the slightest bit off or having a bad day between the ears, a .410 is going to expose you. Veteran shooters understand that and, if they are smart, take it with a grain of salt if they break only a couple clays out of 25. SRP: $794. (tristararms.com)


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FYI

BY ROBERT F . STAEGER

Firearms retailers need to carefully monitor credit-card processing costs.

The Hidden Cost of Charging Want to make the most of your credit card sales? Get your processing fees under control

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f all the expenses a business endures, credit-card processing is probably the most galling. It’s often the third highest expense after real estate and labor. And what is it, really? It’s money you pay in order to get paid. Talk about a punch in the wallet. And it’s even worse if you’re a firearms retailer. Your choices for credit-card processing are more limited, because plenty of processors don’t want your business at all, and some of those that do will charge an arm and a leg for the privilege. Take a deep breath, says Ellen Cunningham, the marketing manager for CardFellow, a free service that helps match businesses with credit-card processors. It’s not as bad as you think. First of all, it’s important to understand why credit-card processing can be a problem for firearms dealers. “People think it’s a political distinction or a moral aversion—that these companies are taking a stance against guns. It’s generally really not,” says Cunningham. Instead, it’s because firearms sales are classified as high-risk transactions. Industries that get classified as “high risk” are ones that have a lot of chargebacks (generally not a problem for gun shops) or ones that sell agerestricted items or anything that’s regulated—especially if those regulations vary from state to state (sound familiar?). “Particularly for online sales,” says Cunningham, “you have to have those guns shipped off to an FFL-licensed dealer. There are a lot of steps

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involved that aren’t present if you’re buying a pair of shoes.” Meanwhile, the risks to a business of choosing the wrong processor are twofold: “You don’t want to overpay, and you don’t want your account shut down,” says Cunningham. Getting shut down is often a matter of miscommunication. None of the processors the general public knows the names of—think Stripe, Square, Paypal—accept online firearms business. However, because of their quick sign-up process, that fine print might get overlooked. Some shops have gone weeks or months using those processors, only to be suddenly shut down. The costs resulting from a processor shutdown can be substantial, but it’s a onetime thing. A more pervasive danger is overpaying on a month-by-month basis. “Some of the less-reputable processors know that gun dealers have fewer options,” says Cunningham. “They use high-pressure tactics to

sell their service.” To protect yourself, Cunningham advises that you set up different accounts with your processor with different merchant category codes (MCC). Last year, Intuit shut down the account of a firearms dealer for conducting online firearms sales, which were against its agreement. However, the store wasn’t doing that: Its online sales were mugs and T-shirts. But since they were using the same account for their entire business, Intuit couldn’t tell the difference. To make sure this doesn’t happen to you, you can set up different accounts with different MCCs for the various things you sell. CardFellow can help you set that up. Even more important, it secures aboveboard pricing from various processors for you to choose from. Credit-card processing fees consist of three components: interchange, assessment, and the processor’s markup. “Interchange and assessment

are fees set by the banks and credit-card companies themselves, and are the same for everybody, for every processor,” says Cunningham. The processor’s markup is where things can get squirrelly. Beware of payment structures that break down transactions into “qualified,” “midqualified,” and “non-qualified” tiers. “Processors decide at their discretion which transactions will go to which tier,” says Cunningham. “You think you’re getting a low rate, but you don’t realize how many of your transactions are going into the midqualified or non-qualified categories.” CardFellow doesn’t allow tiered pricing from the processors it works with. In addition, it also monitors billing to make sure they continue to play by the book. Making the process even easier, two months ago CardFellow launched a portal specifically tailored to firearms dealers, at cardfellow. com/gun-friendly-creditcard-processing.


SHOT BUSINESS JANUARY 2019

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nighthawk The Firehawk’s lightened slide reduces reciprocating mass and delivers flat-shooting performance.

The main trend for 2019 seems to be line extensions of existing platforms. That said, retailers will still be able to offer their customers a lot of exciting products by Richard Mann


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SHOT BUSINESS RIFLES 2019

hough you'll see some brandnew models, the main trend in rifles seems to be line extensions of current platforms. If 2018 was the year of the 6.5 Creedmoor, 2019 is more of the same, as more manufacturers add this wildly popular cartridge to their lines. Given the way 6.5-caliber rifles and long-range precision shooting gear is selling, that makes perfect sense. That said, retailers will see some new MSR S come to market, as well as a traditionally styled semi-auto hunting rifle. but overall, the main trend for 2019 seems to be filling the gaps in existing product lines.

Ashbury Precision Ordnance Ashbury Precision Ordnance is expanding its best-value line of Saber M700 Sport Utility Rifles with the Saber M700 Tactical Rifle chambered for the .308

Winchester and 6.5 Creedmoor. These rifles are manufactured using hand-selected Remington Model 700 barreled actions mated with specially configured variants of the patented Saber modular rifle chassis. The rifles use a Rifle Basix trigger and Ashbury’s rugged Saber MRCS-

APO The Saber M700 Tactical Rifle is now chambered for the .308 Winchester and 6.5 Creedmoor.

AR MOD-1 modular rifle chassis. The high-tech features are numerous, and custom options are available. SRP: starts at $2,750. (ashburyprecision ordnance.com)

Bergara The Bergara B14 HMR is one of the best long-range rifle values for the dollar. For 2019, Bergara is offering a left-handed version with all the same features of its highly regarded righthand counterpart at a still very affordable price. SRP: $1,300. For those who shoot from the right side, the big news from Bergara is the Premier Series Ridgeback Rifle. This rifle is geared toward precision-rifle shooting and features Bergara’s Premier action mated with a tapered medium Palma stainlesssteel Bergara barrel and a new Grayboe composite stock. SRP: $2,100. (bergarausa.com)

Browning Browning’s X-Bolt Max Long Range Hunter introduction features a new composite Max stock that offers an adjustable comb to dial in eye-to-scope alignment. The stock features a black-andgray textured finish and is supplied with ¼- and ⅔-inch lengthof-pull spacers. Three swivel studs, a fluted and threaded heavy sporter barrel, and a thread


SHOT BUSINESS JANUARY 2019

browning The sporting BAR's contemporary design offers shooters and hunters a lightweight semi-automatic rifle with refinements not present in the most popular modern sporting rifles, including a gas-piston design. The BAR MK 3 DBM Wood semiauto rifle features a non-reflective matte blued finish with an 18-inch fluted barrel.

protector are standard. It’s available in 6 and 6.5mm Creedmoor, .308 Winchester, .300 WSM, 26 and 28 Nosler, 7mm Remington Magnum, .300 Winchester Magnum, and the .300 Remington Ultra Magnum, all with 26-inch barrels. SRP: starts at $1,269.99. The new X-Bolt Tungsten features an exclusive Generation 2 carbon-fiber stock with palm swell. The barrel and receiver are made of stainless steel with a Cerakote Tungsten finish for extra protection. The lightweight sporter 22- to 26-inch barrels are fluted and threaded for a recoilreducing muzzle brake, and a thread protector is included. The rifle is chambered for the 6.5 Creedmoor, .308 Winchester, .300 WSM, 26 and 28 Nosler, .270 Winchester, .30/06 Springfield, 7mm Remington Magnum, and .300 Winchester cartridges. SRP: starts at $2,069.99. The fresh Browning BAR MK 3 DBM Wood semi-auto rifle will feature a non-reflective matte blued finish with an 18-inch fluted barrel. The alloy receiver has integrated Picatinny rails, and it feeds from a 10-round detachable box magazine. The stock and forearm

have an oil finish in Grade II Turkish walnut, and the stock is shim-adjustable for cast on/off and drop. Available in .308 Winchester only. SRP: $1,529.99. The new Buck Mark Target Fluted Gray Laminate semiauto features an 18 ⅜-inch fluted heavy bull barrel with a muzzle brake that uses ½–28 suppressor threads. The stock and grips are of gray laminate, and a Picatinny-style optic rail is included. It has an overall length of 34 inches, weighs 5 pounds 8 ounces, and comes with a 10-round magazine. SRP: $739.99. (browning.com)

Bushmaster Bushmaster has added four versions of the popular ACR to its lineup. There are 16- and 18.5-inch-barreled carbines chambered for the .450 Bushmaster, as well as a 6.8 SPC II version with a 16-inch barrel. SRP: $2,249. A 10.5-inch ACR pistol in 5.56 NATO

bergara The Premier Series Ridgeback features Bergara’s Premier action mated with a stainless-steel Bergara barrel.

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SHOT BUSINESS RIFLES 2019

cva The bolt-action Paramount muzzleloader was developed to handle super-magnum charges in excess of 150 grains. It features a custom-quality, .45-caliber, free-floating Bergara barrel of Nitride-treated 416-grade stainless steel.

rounds out the group. SRP: $2,149. (bushmaster.com)

CVA The Cascade is CVA’s first boltaction centerfire rifle. It will be available in the most popular short-action hunting cartridges,

such as 6.5 Creedmoor, 7mm-08 Remington, and .308 Winchester, all with a 22-inch 4140 carbonsteel barrel finished in a rich matte blue. A threaded muzzle and protective cap are included. The bolt design incorporates a 70-degree throw, and the rifle has a charcoal-gray synthetic stock

with a SoftTouch finish for easy gripping. SRP: under $500. The Paramount is CVA’s newest muzzleloader. It was developed to handle super-magnum charges in excess of 150 grains. The Paramount features a custom-quality, .45-caliber free-floating Bergara barrel of Nitridetreated 416-grade stainless steel. Paired with PowerBelt’s new ELR bullet—specifically designed for this rifle—incredibly tight groups are the norm. The Paramount comes with a selfdeploying compact ramrod and a one-piece range rod. (cva.com)

CZ USA

dpms The LCAR is a 5.56 NATO MSR with a 16-inch, 1:8 twist, FNC-treated lightweight barrel, a mil-spec 6-position stock, and an M4-type Glacier Guard handguard. DPMS also has new 6.5 Creedmoor MSRS with 20-inch, 1:8 twist, Teflon-coated and threaded lightweight barrels.

The Model 457 is an updated version of CZ-USA’s classic rimfire rifle. Almost an inch has been chopped from the action length, and a new two-piece bottom metal has been incorporated. The trigger is adjustable for weight of pull, creep, and overtravel, and the swappable barrel system of the 455 remains. Primary variations include the American ($476) with traditional western lines; the Varmint ($522) with a short, heavy barrel; the Varmint MTR ($752) with a radical high-grade benchrest-style stock; the Varmint At-One ($660) in the versatile


SHOT BUSINESS JANUARY 2019

Boyd’s adjustable laminated stock; the Varmint Pro ($434) in a black synthetic stock; the Lux ($499) and Training ($449) with open sights and a classic European stock; and, finally, the Scout ($365), which is specifically built for young shooters. Chamberings include the .22 LR, .22 Magnum, and .17 HMR. With a 24-inch-barreled version of CZ’s lapped, cold-hammer-forged barrel, the 557 American picks up where the short-barreled Sporter left off. The longer barrel squeezes a bit more velocity out of chamberings like the 6.5x55, .270 Winchester, .30/06 Springfield, .243 and .308 Winchester, 7mm08 Remington, and 6.5 Creedmoor. SRP: $871. (cz-usa.com)

DPMS The 6.5 Creedmoor continues to dominate, and the new 6.5 Creedmoor Hunter from DPMS is further evidence it’s not a fad. This MSR is built on the G-II platform, has a 20-inch Teflon-coated and threaded barrel, a carbon-fiber free-floating handguard, a two-stage match trigger, a Magpul MOE stock, and a Hogue over-molded grip. SRP: $1,599. DPMS has two other new 6.5

Creedmoor MSRs. Both have 20-inch, 1:8 twist Teflon-coated and threaded lightweight barrels, carbon-fiber free-floating handguards, Magpul MOE stocks, and two-stage triggers. One features the Kuiu Verde camo, the other TrueTimber Strata. SRP: $1,249. The LCAR is a 5.56 NATO MSR with a 16-inch, 1:8 twist, FNC-treated lightweight barrel, a mil-spec six-position stock, and an M4-type Glacier Guard handguard. SRP: $749. (dpms inc.com)

Marlin After a long hiatus, the 444 Marlin is back. This new Model 1895 features a black walnut stock and forend, a standard lever loop, polished blue finish, a 4-round capacity, adjustable buckhorn sights, and a 22-inch barrel with a 1:20 twist. It qualifies as a straight-wall cartridge for deer hunting in some Midwestern states. SRP: $769. There are lots of grand guns, but none more iconic or American than the .30/30 lever-

cz-usa The Model 457 Rimfire Varmint At-One uses the versatile Boyd’s adjustable laminated stock and heavy barrel.

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SHOT BUSINESS RIFLES 2019

mossberg The two new Thunder Ranch series rifles (left) are the MVP-LR models chambered for the 5.56 and 7.62 NATO cartridges. The stocks are finished in Kuiu camouflage. The 702 Plinkster rimfire line has also been revamped to include a new, more traditional-styled synthetic stock.

action. Marlin has enhanced its 336 with a curly maple version for 2019. It comes with a B-grade stock, a standard loop lever, a 20-inch barrel, and polished blue metalwork. SRP: $949. (marlinfirearms.com)

Mossberg The revamping of the 702 Plinkster line of rimfire rifles includes a new, more traditionalstyled synthetic stock with a stippled grip and forend, dual swivel studs, and a thick-vented recoil pad. It’s available with a black or pink marble finish and 14.25- or 12.25-inch youth-proportioned lengths of pull. Mossberg also applied the same stock enhancements to the 802 Plinkster rifles and the 817 HMR. New in the Mossberg Patriot Predator line of rifles is a version with a TrueTimber Strata camo synthetic stock and durable Cerakote-finished components. These rifles are chambered for the 6.5 Creedmoor,

.243 and .308 Winchester, and .22/250 Remington. Mossberg is also now offering two Thunder Ranch series rifles. The MVP-LR models are chambered for the 5.56 and 7.62 NATO cartridges, and the stocks are finished in Kuiu camouflage. Finally, Mossberg is adding the .450 Bushmaster to the Patriot line. Perfect for medium and large game, these rifles come with all the features associated with the Patriot rifle that has received so much acclaim. The four new .450 Bushmasters include two 16.25-inch-barreled Predators at 6.25 pounds, and a synthetic- and wood-stocked Patriot with a 20-inch barrel. (mossberg.com)

Remington Remington is finally giving some serious attention to a rifle that’s been ignored for far too long. In 2019, the Model Seven Stainless Steel HS will feature a 20-inch barrel, a matte stainless steel finish, an HS Precision stock, and the X-Mark Pro adjustable trigger. It will be chambered for the .243 and .308 Winchester, 7mm-08 Remington, and the 6.5 Creedmoor. SRP: $1,149. Several new 783 rifles are coming online this year. The

remington The Model 783 will now be available in several new versions, including one chambered for .450 Bushmaster.


SHOT BUSINESS JANUARY 2019

783 Varmint features a 26-inch heavy barrel with a black-oxide finish, a laminated stock with a beavertail forend, an oversize bolt handle, and a Picatinny rail. It is chambered for the .223 and .22/250 Remington, .243 and .308 Winchester, and the 6.5 Creedmoor. SRP: $625. The 783 HBT (Heavy Barrel Threaded) is available with a 24-inch heavy barrel, a threaded muzzle with protector, a Picatinny rail, and a Crossfire adjustable trigger. It’s chambered for the .223 Remington, .308 Winchester, and 6.5 Creedmoor. SRP: $459. Another new 783 is an 18-inch-barreled .450 Bushmaster with an OD green synthetic stock. SRP: $459. There is also a Mossy Oak Break-Up, 22-inch-barreled version chambered for the 6.5 Creedmoor. SRP: $464.53. In Remington’s flagship model 700 line of rifles, you will find the new CDL SF Limited Edition chambered for the .25/06. It has a 24-inch stainless, fluted barrel with a satin finish, and an American black walnut stock with an engraved floorplate. SRP: $1,225.95. (remington.com)

Savage Savage put the pedal to the metal for 2019 and is offering a host of new rifles over a wide range of platforms. We’ll start with the smallest: the Rascal. The new right- or left-hand Rascal Target is built for accuracy and adaptability. It has a precision hardwood stock, a heavy 16 ⅛-inch threaded barrel, and a Picatinny rail. Two versions will be offered: The standard model retails for $314 and the XP version, which includes a 4X riflescope and bipod, will be $399.

Two new 110 Apex rifles debut this year. The first is the Apex Hunter XP, a package rifle featuring a 3–9x40mm Vortex Crossfire II riflescope that comes mounted and bore-sighted. It is available in a wide array of chamberings, from .204 Ruger to the .338 Winchester Magnum. SRP: $684. The Apex Storm XP is another package rifle, available in 16 chamberings from .204 Ruger to .338 Winchester Magnum. SRP: $739. The 110 High Country is ready for the biggest bulls, tallest peaks, and longest shots. It has a spiral-fluted barrel and bolt, and lives in an AccuStock. It is covered in TrueTimber Strata camo, comes with an AccuTrigger, and has a low-friction PVD coating on the barrel, receiver, and other critical parts. It is chambered for a wide selection of big-game cartridges. SRP: $1,129. There are four new Savage Axis rifles. The XP Stainless, which offers all-weather performance, is a package rifle upgraded with a new ergonomic synthetic stock and paired with a tough stainless-steel barrel. It comes with a mounted and bore-sighted Weaver 3–9x40mm riflescope. SRP: $515. A blued version is also available. SRP: $415. The base model Axis has the same redesigned stock, and is available in compact and left-hand versions. SRP: $375. The Axis XP Camo comes with a stock finished in either Mossy Oak Break-Up Country or Muddy Girl patterns. It also has a mounted and bore-sighted Weaver riflescope. SRP: $495. The MSR 10 and 15 Competition HDs’ advanced barrel is built specifically for these rifles in a collaborative effort of Savage and Proof Research. The unique ported muzzle brake

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marlin For 2019, Marlin has enhanced its 336 line with a curly maple version. It comes with a B-grade stock, a standard loop lever, a 20-inch barrel, and polished blue metalwork.


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SHOT BUSINESS RIFLES 2019

winchester The Model 1886 Short Rifle will now be offered in .45/90 WCF.

allows the shooter to tune recoil impulse, thus stabilizing the muzzle for faster, more accurate follow-up shots. The MSR 10 version is chambered for the .308 Winchester. SRP: $3,449. The MSR 15 model is available in .223 Remington and .224 Valkyrie. SRP: $2,87. SRP: $1,849. (savagearms.com)

SIG Sauer The M400 Tread is a premium entry-level rifle accompanied by a full line of Treadbranded accessories. This is an optics-ready rifle, with an aluminum frame that features a 16-inch stainless-steel barrel with a free-floating M-Lok handguard, single-stage polished/hard-coat trigger, ambidextrous controls, a Magpul SL-K 6-position telescoping stock, and mid-length gas system. It’s available in 5.56 NATO. SRP: $951. Treadbranded accessories include an M-Lok handguard, a threechamber compensator, an ambidextrous charging handle, and the Romeo5 red-dot sight. There’s a new MPX called the MPX PCC. It optimizes the MPX platform, making it ready to compete right out of the box with a single-stage Timney competition trigger, an ergonomic free-floating savage The MSR 10 Competition HD advanced barrel is built in a collaborative effort between Savage and Proof Research.

M-Lok handguard, and a 16-inch cold-hammer-forged barrel with a three-chamber compensator. SRP: $2,016. (sigsauer.com)

Winchester The expanded XPR line now includes the XPR Hunter Strata model. It has an advanced polymer stock in TrueTimber Strata camo, with textured panels to help improve wetweather grip. The flattened profile of the forend improves stability with sandbags, and the barrel, receiver, and bolt have a Perma-Cote finish to minimize glare and protect from corrosion. An MOA trigger system, detachable box magazine, steel recoil lug, bolt-unlock button, and two-position thumb safety are standard. It’s available in most popular short-action cartridges, including 6.5 Creedmoor. In the Winchester Repeating Arms historical line of leveraction rifles, the Model 1886 Short Rifle will now be offered chambered for the .45/90 WCF. It has a 24-inch barrel with a 1:20 twist and features a satin-finish walnut stock with a straight grip and a steel crescent buttplate. SRP: $1,339.99. The Model 1982 Large Loop Carbine has a 20-inch barrel, large loop lever, bluedsteel carbine strap buttplate, and a Marble Arms front sight. SRP: $1,259.99. (winchesterguns.com)


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SHOT BUSINESS SHOTGUNS 2019

hort, non-NFA shotguns continue to be the rage when it comes to scatterguns, and for 2019, we have a host of new options from which to select. As cool as these are, more important is the variety of youth model introductions that will help excite and prepare the next generation for the field and range. there are a lot of new models to whet the appetite for every budget, priced from as little as $400 to as much as almost $12,000.

browning The Citori 725 Trap Max High Grade includes a Grade V/VI walnut stock and forearm, a Pachmayr Decelerator XLT recoil pad, and an adjustable GraCoil Recoil Reduction System.

Benelli Benelli enhances its first 12-gauge over/under model with improved ergonomics for serious sporting clay shooters. The 828U Sport features 30-inch barrels and comes with five extended nickel chokes and an adjustable weighting system with which to alter the balance of the shotgun. Built around a steel receiver for additional weight, the shotgun’s improved grip angle and comb height work in conjunction with the tall rib and sight channel to deliver a sporting shotgun that points fast and swings smoothly. SRP: $4,399. The Performance Shop version of Benelli’s flagship SBE3 comes with significant upgrades from Rob Roberts. The shotgun features a lengthened forcing cone, a Cerakote finish on the receiver and barrel, and Optifade Marsh camo on the stock and forend. The shotgun also comes equipped with an enlarged bolt handle and release. The rest of the tried-and-true SBE3 features are there too, as are three Rob Roberts chokes, a paracord sling, and a full set of five Benelli Crio chokes. SRP: $3,199. The 20-gauge M2 gets the full Performance Shop treatment from Rob Roberts, including a Cerakote finish on the receiver


SHOT BUSINESS JANUARY 2019

benelli The 828U Sport features 30-inch barrels and comes with five extended nickel chokes and an adjustable weighting system with which to alter the balance of the shotgun. Built around a steel receiver for additional weight, the shotgun’s improved grip angle and comb height work in conjunction with the tall rib and sight channel to deliver a sporting shotgun that points fast and swings smoothly.

and barrel, Optifade Marsh camo on the stock and forend, a lengthened forcing cone, and custom enlarged controls. In addition to the rest of the M2’s standard features, this Performance Shop version comes with three Rob Roberts chokes, a paracord sling, and a full set of five Benelli Crio chokes. SRP: $2,799. The Benelli Performance Shop M2 Turkey combines the proven performance of the M2 line with Rob Roberts upgrades designed specifically for the turkey woods. Equipped with a 24-inch ported barrel, the receiver has a Cerakote finish, while the stock and forend are covered with Mossy Oak Bottomlands camo. With a lengthened forcing cone and oversize controls, the shotgun comes with a Burris FastFire II mounted and sighted in. A Rob Roberts XFT choke, five Benelli chokes, and pattern analysis are all included. SRP: $3,199. Benelli’s Performance Shop combines the world’s foremost waterfowl shotgun with top-ofthe-line Rob Roberts upgrades to produce the ultimate turkey gun. Based on the proven and effective 3.5-inch Inertia Driven action of the SBE3, the Benelli Performance Shop Super Black Eagle 3 Turkey has a 24-inch ported barrel, a pistol-grip stock

covered with Mossy Oak Bottomlands, and a Cerakote finish on the receiver and barrel. A lengthened forcing cone, oversize controls, and a mounted Burris FastFire II are also included. Comes with a Rob Roberts XFT choke, five Benelli chokes, and pattern analysis. SRP: $3,339. Available in 12 and 20 gauge, the Benelli Ultralight Deluxe is designed to be the ultimate upland shotgun, delivering performance, durability, and style in a single package. Featuring an engraved nickel receiver and a gloss blued barrel, the Ultralight Deluxe weighs in at 6.2 pounds (12-gauge) or 5.3 pounds (20gauge), ideal for long walks in search of grouse or quail. Equipped with a Weathercoat stock and a stepped, carbon-fiber rib barrel, the Ultralight Deluxe also comes with a full complement of extended nickel chokes. SRP: $1,999. (benelliusa.com)

Browning Browning may have ceased production of the iconic Hi

mossberg The new Model 835 Ulti-Mag Tactical Turkey has a 20-inch barrel and a sixposition adjustable stock with Flex pad.

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SHOT BUSINESS SHOTGUNS 2019

savage The Savage Model 212/220 Turkey is a bolt-action shotgun built around the model 110 action and fitted to the AccuStock.

Power pistol, but it continues to drive the bus when it comes to fantastically enticing shotguns. For 2019, Browning’s High Grade Program moves into its seventh year with the introduction of the limited-production Citori High Grade Side Plate Four Gauge Combo, which features a receiver with full sideplates with extensively engraved game scenes, including gold bird and dog accents. Four-barrel sets in 12, 20, and 28 gauge and .410 bore will be offered in 30- and 32-inch lengths, and a John M. Browning Signature fitted leather case is included. SRP: $11,329.99. The new Citori 725 Feather Superlight shotgun features a lightweight alloy receiver with steel breech face and hinge pin, and the gloss-oil-finished Grade II/III walnut stock has a straight grip with a Schnabel-style forearm. The receiver features accented engraving and is offered in 12 and 20 gauge with 26-inch barrels. SRP: $2,669.99. The BT-99 Trap Max High Grade is a new single-barrel shotgun featuring special Max High Grade engraving with a silver nitride finish. The stock and forearm are in Grade V/VI walnut, and a Pachmayr Decelerator XLT recoil pad is fitted to an adjustable GraCoil Recoil Reduction System, which

offers length of pull, angle, and location adjustment. A fitted case is included. SRP: $5,339.99. The Citori 725 Trap Max High Grade is a new over/ under that includes the same features as the BT-99 Trap Max High Grade. It is available with 30- or 32-inch barrels. SRP: $5,859.99. (browning.com)

Franchi Franchi is raising the bar for best-in-class features with its line of semi-customized Affinity Elite shotguns. Available in 3-inch 12 and 20 gauges, as well as a 3.5-inch 12 gauge, Affinity Elite shotguns are built to withstand tough hunting conditions, with a Cerakote finish, Optifade camo, and upgraded bolt controls. Built on the proven Inertia Driven action, the Affinity Elite shotguns come with three extended waterfowl chokes (IC/M/F). SRP: $1,249 to $1,419. Best-in-class ergonomics and upgraded features are also hallmarks of Franchi’s new line of

over/unders. Available in 12 and 20 gauge, the Instinct LX has a 28-inch gloss blued barrel to go with a AA-Grade wood Prince of Wales stock. The shotgun’s allsteel, color-case-hardened receiver is engraved with an iconic hunting scene with gold bird and detail inlays. It comes with three extended chokes (IC/M/F). SRP: $1,699. (franchiusa.com)

Mossberg Over the last decade, Mossberg has become a versatile company, branching out with original firearms designs. However, it has not forgotten the horse it rode to the carnival, and so for 2019, Mossberg continues its reputation for scattergun innovation. Consumers and dealers alike will appreciate the new Model 500 Field/Deer Scoped Combo Packages, offered in either 20 and 12 gauge, which come out of the box with a shot and slug barrel, a cantilever mount, and a long eye relief 2.5x20 riflescope. There are also two new Mossy Oak Bottom


SHOT BUSINESS JANUARY 2019

Land camo shotguns. The model 500 Field in .410 bore comes with a 26-inch barrel; the 935 Magnum Turkey 12-gauge has a 22-inch barrel. For small-statured shooters, Mossberg is offering the 20-gauge 500 Flex Youth Field and Field/Deer Youth Combo. Both accept the magically versatile and adjustable Flex buttstock. Both are light—as they should be—for young shooters. Two of three new additions to the 590 Shockwave series are the Shock & Saw and SPX. The first has a unique removable top grip and a bottom-railed forend with M-Lok-compatible accessory mounting holes. The SPX has a receiver-mounted sidesaddle with seven interchangeable polymer shell-holder units, a removable top rail, and a barrel heat shield. Both have the Raptor bird’s-head pistol grip, which is uniquely shaped to minimize felt recoil. The final, and probably best, new Shockwave is the 590 Shockwave Laser Saddle. This is an important addition to the line, because as cool as these shotguns are, they’re difficult to shoot with precision. The addition of a Crimson Trace laser on the 590 solves this problem. Two new Model 835 shotguns will be appreciated by hunters. The 835 Ulti-Mag Tactical Turkey is coated in Mossy Oak Obsession

camo and has a 20-inch barrel, a six-position adjustable stock with Flex pad, a 3.5-inch chamber, adjustable fiber-optic sights, and a 5+1 capacity. The 835 Ulti-Mag Field/Deer Combo comes with a 28-inch field barrel and a 26-inch slug barrel fitted with adjustable sights. (mossberg.com)

Remington Continuing the legacy of the V3 shotgun, Remington has introduced the 12-gauge V3 Compact. It has a matte black finish, a length of pull 1-inch shorter than the original and with adjustment shims, a 21.5-inch barrel, and a SuperCell+ recoil pad with cast and drop shims. SRP: $915. The V3 Tac 13 is also new. It has a synthetic Shockwave Raptor pistol grip and a forend with a retention strap. The Cylinder-bore barrel is 13 inches long and has an extended-magazine capacity of 5+1. It will reliably cycle 1-ounce target or reduced-recoil loads. SRP: $915. The V3 Turkey Pro features an oversize bolt handle, safety, and bolt release, along with a redesigned loading port. It’s fully covered in Realtree Edge camo and comes with a 21.5-inch RemChoke barrel outfitted with a Truglo Headbanger choke tube. A SuperCell+ recoil pad, a Picatinny rail, and a Truglo optic

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are standard. SRP: $1,195. There’s also a V3 Waterfowl in Mossy Oak Shadow Grass Blades and another in Realtree Max-5. Both 12-gauges have Cerakoted receivers, Hi-Viz fiber-optic front sights, and a steel mid-bead. SRP: $1,195. And then there’s the V3 Waterfowl Realtree Timber. It has a 26-inch Rem-Choke lightcontour barrel and a SuperCell+ recoil pad. SRP: $995. Remington did not forget to enhance its bread-and-butter shotgun, the 870. There are two new offerings, one in 12 gauge and one in 20 gauge. This radical new 870 is called the Tactical Slide Folder. It features a righthand folding stock, a Versa Max soft-touch adjustable cheekpiece insert, QD sling attachments, a SuperCell+ recoil pad, and an 18.5-inch barrel with 6+1 capacity. SRP: $569. (remington. com)

Savage Here’s a shotgun surprise: The 301 Turkey is a single-shot break-action with a synthetic stock and forend covered in Mossy Oak Bottomland or Obsession camo. This cool-tool turkey killer has a 26-inch barrel optimized for Federal’s .410 Heavyweight TSS turkey loads. SRP: $199. The Savage Model 212/220

winchester The sX4 Waterfowl Hunter Compact comes with a 13-inch length of pull to better fit smaller-statured shooters. Two 1/4-inch spacers are included.


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Turkey was originally offered only through the Savage Special Order Office. This turkey thumper is a bolt-action shotgun built around the model 110 action and fitted to the AccuStock. It is chambered for 12 or 20 gauge, is 43.75 inches long, and weighs 7 pounds. SRP: $695 to $779. Always doling out worldclass over/under performance, the Savage Stevens 555 now does it in 16 gauge. The fieldand trap-tested platform is light and handles fast, thanks to a lightweight aluminum receiver that’s scaled to gauge and reinforced by a steel insert. It’s also loaded with features, including a stylish Turkish walnut stock and chrome-lined 28-inch carbon-steel barrels. The Savage Stevens 555 Enhanced in 16 gauge has a light aluminum receiver and incorporates a steel insert that reinforces the breech, minimizing weight and maximizing strength. The Savage Stevens 320 Security will allow you to take on any situation with a shotgun specifically built to the task. Redesigned with a black matte synthetic stock and forend, it features a smooth, reliable pump action, a rotary bolt, and dual slide bars. It has an 18.5-inch barrel and a 5+1 capacity. SRP: $239, base model; $265, with ghost sights. (savagearms.com)

Realtree Max-5 or Mossy Oak Shadow Grass Blades camo on the stock and forend, additional enhancements include enlarged controls, a paracord sling, and five extended chokes. SRP: $849. (stoeger industries.com)

Winchester New models being offered in Winchester Repeating Arms’ SX4 semi-auto shotgun line for 2019 include the SX4 Waterfowl Hunter Compact. It comes with a 13-inch length of pull to better fit smaller-statured shooters. Two ¼-inch spacers are included to create a more custom fit. It has a synthetic stock with full coverage in Mossy Oak Shadow Grass Blades camo finish, and is available in the 12-gauge 3-inch chambering with 24-, 26-, or 28-inch barrels. SRP: $939.99. An SX4 Compact with a non-glare black finish will also be offered with the same specs as the camo version. SRP: $799.99.

Another new SX4 is the SX4 Upland Field, which will feature a satin-oil-finished Grade II/III walnut stock with straight-line cut checkering, improved ergonomics, and a rounded pistol grip. An Inflex Technology recoil pad directs felt recoil down and away from the cheek to reduce flinch and fatigue, and the alloy receiver has a matte nickel-plated finish with engraved upland game scenes. Available in 12-gauge 3-inch chamberings with 26- or 28-inch barrels. SRP: $1,109.99. The Super X Pump lineup now has the SXP Youth Field model, which offers a supercompact 12-inch length of pull. A satin-finished stock and forearm feature traditional checkering, and an Invector Plus choke tube system, hard-chrome-plated chamber and bore, black chrome-protected bolt, brass front sight bead, and drop-out trigger group are standard. Available with 20-, 22- or 24-inch barrels. SRP: $399.99, 12-gauge; $429.99, 20-gauge. (winchesterguns.com)

Stoeger Stoeger’s flagship waterfowl shotgun, the M3500 Waterfowler, receives upgrades to enhance its performance and aesthetics. The 12-gauge is chambered for up to 3-inch shells and features a Cerakote finish on the action and 28-inch barrel. Featuring

remington The 870 gets a radical addition to the line this year. The Tactical Slide Folder features a right-hand folding stock, a Versa max soft-touch adjustable cheekpiece insert, QD sling attachments, a SuperCell+ recoil pad, and an 18.5-inch barrel.


SHOT BUSINESS JANUARY 2019

hough the focus this year is on sub-compact and compact models, retailers will still see some interesting variants. For the past decade, we’ve seen a plethora of new, ultra-compact handguns. For 2019, we will mostly see enhancements to existing compact and ultra-compact models. and yet, 30 years later, we’re also seeing the Jeff Cooper-inspired 10mm get the attention it deserves, as well as the return of the bolt-action handgun. Maybe our newest handguns are simply a much-improved return to the past.

cz-usa The P-10S subcompact is chambered for 9mm Luger and has a 3.5inch barrel. A front tritium night sight is standard.

Browning Browning’s single new handgun is the Buck Mark Medallion Rosewood, which features a 5.5inch, blackened, stainless-steel, slab-sided barrel with polished flats. The laminated rosewoodcolored grips feature a gold Buckmark and checkering. A Pro-Target adjustable rear sight and Truglo/Marble Arms fiberoptic front sight are standard. SRP: $509.99. (browning. com)

CMMG CMMG has introduced a line of AR pistols and short-barreled rifles (SBRs) chambered for the

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FN 5.7x28mm. The new Mk57 line is fed from FN 5.7 pistol magazines and uses CMMG’s patent-pending Radial Delayed Blowback operating system. The Banshee in 5.7x28 has a 5-inch barrel and comes as either an SBR or an AR pistol. Other distinguishing features include CMMG’s new ambidextrous charging handle and RML4 M-Lok handguard. SRP: $1,549.95. (cmmginc.com)

CZ USA CZ-USA now has three American-made versions of its striker-fired P-10 pistol. The P-10S sub-compact version is chambered for 9mm Luger, has a 3.5-inch barrel, and weighs 24.4 ounces. A front tritium night sight is standard, and an optics-ready version is available. The P-10C compact is also chambered for the 9mm Luger and accepts 10- or 15-round magazines. It has a 4-inch barrel and weighs 26.3 ounces. The P-10F full-size pistol has a 4.5-inch barrel and weighs 28.2 ounces. Both the P-10C and P-10F come standard with a tritium front sight, and optics-ready versions are available. SRP: $499 to $577. The CZC AO1-LD is also made in America. This custom pistol’s blued frame is hammerforged and CNC-machined. The massively heavy dust cover kills recoil and muzzle rise. With a deep beavertail, undercut trigger guard, raised 25 LPI checkering, and an integral magwell, it combines classic CZ 75 ergonomics with purpose-driven features ideal for competition. It has a 4.9-inch, match-grade, 416 stainless bull barrel, and ships with two 19-round P-09 magazines. SRP: $2,247. (cz-usa.com)


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cmmg The Banshee has a 5-inch barrel and comes as either a shortbarreled rifle (SBR) or an AR pistol. Other features include CMMG’s new ambidextrous charging handle, RML4 M-Lok hand guard, and patent-pending Radial Delayed Blowback operating system.

Dan Wesson

browning The Buck Mark Medallion Rosewood features a blackened, stainless-steel, slabsided barrel with polished flats.

Continuing its commitment to offering custom-quality 1911 pistols, Dan Wesson has introduced two new models. The DV ECP brings the heavy, match-grade bull barrel from the Officer-sized ECO to a bigger platform. The Enhanced Commander Pistol is a 4-inch gun that conceals well but is still a tack-driver. It weighs a slight 29 ounces. The ECP also has a flat-wire recoil spring rated for 15,000 rounds. SRP: $1,575, 9mm; $1,600, .45 Auto. The DW TCP (Tactical Commander Pistol) combines a match-grade bull barrel and Dan Wesson’s new railed alloy frame. The pistol sits in the sweet spot of concealability and shootability. Its compact stainless slide is tri-topped and has aggressive slide serrations, while its ramped bull barrel has a 30-degree crown and is flush-cut for easy disassembly. A Dan Wesson one-piece magwell, flat K-style trigger, and square ham-

mer round out the features. It’s available in 9mm or .45. SRP: $1,575 to $1,725. (danwessonfirearms.com)

Nighthawk Custom The Firehawk is an innovative offering from Nighthawk Custom, representing the next advancement in the company’s long line of purpose-built 1911s. By utilizing a recoiltaming single-port compensator, a bull barrel, and a fulllength guide rod that adds weight to the front of the pistol to reduce muzzle rise, Nighthawk has maintained the standard stroke of a 5-inch 1911 for enhanced reliability. The lightened slide reduces reciprocating mass and delivers a flatshooting performance without an increase in size. Initially available in 9mm or .45 ACP, it has a gold-bead front sight and a Heinie Ledge rear. (nighthawkcustom.com)


SHOT BUSINESS JANUARY 2019

Nosler Though a true mid-year launch, the Nosler Custom Handgun (NCH) deserves mention because it is part of an emerging trend. There was a time when bolt-action handguns were popular and readily available. Not so much these days. And the NCH has been mostly overlooked—until now. This handgun is built on the same action as Nosler’s Model 38 rifle, and lives in a billet-machined aluminum chassis that will accept any AR-15 grip you like. It is available in a wide range of colors and comes chambered for six versatile cartridges. SRP: $2,495. (nosler.com)

Remington Continuing its climb into the handgun market, Remington has several fresh offerings of note. The R1 1911 Limited Tomasie Custom is a 5-inch-barreled pistol that was hand-tested by Travis Tomasie. It comes with a ported slide, fully adjustable sights, an EGW competition hammer, an extended grip safety, an adjustable trigger, a tough PVD DLC finish, VZ G10 grips, and an oversize magwell. SRP: $1,650. The 700 CP (Chassis Pistol) is built on a Remington 700 action. It has a full-aluminum chassis, a QD sling-plate adapter, an M-Lok adaptable freefloat tube, a full Picatinny rail, and a threaded, light-contour barrel. It is available in .223 Remington (10.5-inch barrel), 300 Blackout (10.5-inch barrel), or .308 Winchester (12.5-inch barrel). It should be ideal for hunters or competition shooters. SRP: $1,020. Remington is also expanding its RM380 line. The RM380 Executive features Macassar

laminate grips. The RM380 Light Blue Stainless has a robin’s-egg-blue Cerakote finish. SRP: $415. A little-known facet of the custom 1911 world are the handguns available from the Remington Custom Shop. The manufacturer offers an à la carte operation from which owners can customize their R1 in just about any way imaginable, from minor functioning enhancements to full-coverage engraving. (remington.com)

SIG Sauer The Spartan II 938 Micro Compact, part of the new Spartan II series, consists of hammer-fired, single-actiononly, all-metal pistols in a distressed coyote finish and with custom-engraved aluminum grips and slide. SRP: $815. The P320 line might be SIG Sauer’s most popular pistol series. It continues to be adopted by law-enforcement agencies worldwide, and it’s the platform for the U.S. Army’s M17. The X-Series family of the P320 has undergone a few changes, resulting in two new additions: the P320 X-Compact and the P320 X-Full. The X-Compact combines the concealability of a subcompact with the ergonomics of some full-size pistols. It features the new X-Series Compact grip module, an optics-ready slide with a removable rear sight plate, and a tactile loaded-chamber indicator. It comes with two 15-round magazines. SRP: $804. The X-Full is a full-size version of the popular X-Carry and incorporates many of the features of the newest law-enforcement and government versions of the P320X and Professional models.

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The hammer-fired P229 SAO pistol is new to SIG Sauer’s Legion Series. Chambered for 9mm, it’s equipped with X-Ray 3 Day/Night Sights. It has a Legion Gray–coated slide and frame, a SIG Master Shop–inspired flat trigger, enhanced checkering on the front strap and under-trigger guard, and custom-checkered black G10 grips with a Legion medallion. SRP: $1,413. Two additional Legion Series firearms include the P938 and P238 microcompacts. SRP: $904, P938 Legion; $850, P238. After one of the most rigor-

cz-usa The P-10C compact (top) is chambered for the 9mm Luger. The custom CZC AO1-LD (above) is hammer-forged and CNC-machined. The heavy dust cover kills recoil and muzzle rise. It has a deep beavertail, an undercut trigger guard, raised 25 LPI checkering, and an integral magwell.


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the MCX operating system with the shortest 5.56 platform ever made. It features a 5.5-inch barrel with gas-trap design, a freefloating M-Lok handguard, a two-stage Matchlite trigger, and a folding PCB. It comes with one 30-round polymer Magpul Gen 3 magazine. SRP: $2,727. The MCX Rattler Canebrake comes as a suppressor-ready platform with an SD handguard and an inert trainer that mimics the size and weight of the SIG SRD762 suppressor, a feature that makes conversion to running the gun suppressed an easy thing. Other features include a two-stage flat-blade match trigger, Cerakote E190-finished upper and lower, and a folding coyote-tan PCB Brace. It comes with one 30-round polymer Magpul 300 Blackout magazine. SRP: $2,897. (sigsauer.com)

dan wesson The DV ECP brings the heavy, match-grade bull barrel from the Officersized ECO to a bigger platform. the Enhanced Commander Pistol is a 4-inch gun that conceals well but is still a tack-driver. It weighs a slight 29 ounces.

ous and competitive review processes in the history of military firearms, the M17 was awarded the Modular Handgun System (MHS) contract for the U.S. Army. The M17 is a P320-based platform, selected for its innova-

Stoeger The STR-9 striker-fired semi-auto pistol is chambered in 9mm. The 4.17-inch barrel offers easy concealment and quick deployment.

tive modularity. The P320-M17 closely follows the specifications of the M17. SRP: $768. The M17-Commemorative is a variant of the P320. It shares the same components, coatings, and markings as the firearm awarded the U.S. Army contract. Only 5,000 are available, and each is serialized M17-0001 through M17-5000. SRP: $1,122. The Copperhead is a new MPX. It has a monolithic upper receiver with an integrated stock knuckle lower and a 3.5inch barrel with an integrated muzzle brake. The Copperhead also comes with the new Pivoting Contour Brace (PCB), giving pistol users a brace that easily adapts to the movement of the shooter’s arm. Two other pistol/sub-gunstyle firearms include the MCX Rattler 5.56 and the MCX Rattler Canebrake. The Rattler 5.56 shows the true capability of

Springfield Springfield has eight new handguns for 2019. The TRP 10mm RMR, with either a 5- or 6-inch barrel, is now available with a Trijicon Ruggedized Miniature Reflex (RMR) sight milled into the slide. The TRP features a forged National Match frame and slide, and match-grade stainless-steel barrels. SRP: $2,507 to $2,558. Springfield Armory’s 911, chambered for the .380 ACP, is well suited for comfort, size, and convenience. Optimizing the frame-to-slide-to-triggerguard relationship creates handling characteristics unique among small pistols of its kind: The 911 .380 shoots and feels like a full-size firearm. The 5.5-inch-long pistol has a crisp, short reset, a 5-pound trigger, and is designed for lifesaving defensive use at close range.


SHOT BUSINESS JANUARY 2019

Weighing only 12.6 ounces, this is truly a compact pistol for deep concealment. SRP: starts at $599. The brand-new Saint Edge Pistol combines the most popular features of the premium Saint with the compact shootability of a pistol platform. Chambered for 5.56 NATO, it has a lightweight, 10.3-inch, 1:8 twist CMV barrel, as well as a rugged Maxim Defense CQB adjustable pistol brace. The pistol has a flattop upper receiver with a forward assist and M4 feed ramps for reliable cycling. At just 24.6 inches with the brace collapsed, and weighing only 5 pounds 11.5 ounces, it delivers a lot of power in a small package. SRP: $1,559. With the success of the Saint AR-15 Pistol in 5.56, more people than ever are requesting variations. The newest iteration is in 300 Blackout, which features a rugged SB Tactical SBX-K forearm brace, a 9-inch CMV 1:7 twist barrel, and an A2 flash hider. It is an ideal choice for home defense. SRP: $989. Like its 9mm sibling, the new XD-E chambered for the .45 has a sleek 1-inch-wide polymer frame to eliminate printing, and a 3.3-inch Melonite-treated bar-

rel for ideal concealability. The Low Effort Slide (L.E.S.) requires 27 percent less effort to manipulate compared to strikerfired handguns in the same

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nosler The Nosler Custom Handgun is built on the same action as Nosler’s Model 38 rifle and lives in a billet-machined aluminum chassis.

remington The expanded RM380 line now includes the RM380 Executive, which features Macassar laminate grips. The RM380 Light-Blue Stainless (above) has a robin’s-egg-blue Cerakote finish and a Magazine capacity of six.


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Stoeger Already known for offering the best value in the shotgun market, Stoeger enters the handgun world with its STR-9 striker-fired semi-auto pistol. Chambered in 9mm with a 15+1 capacity, the STR-9 features a nitride finish, an adjustable backstrap grip, and a 4.17inch barrel for easy concealment and quick deployment. With an overall length of 7.44 inches and weighing just 1.5 pounds, the STR-9 is designed for personal protection without breaking the bank. SRP: $349. (stoegerindustries.com) sig sauer The Copperhead MPX has a monolithic upper receiver with an integrated stock knuckle lower and a 3.5-inch barrel with an integrated muzzle brake. The Copperhead also comes with the new Pivoting Contour Brace (PCB), giving pistol users a brace that easily adapts to the movement of the shooter’s arm.

class. And, for customers who are hesitant to carry a strikerfired pistol in their waistband or handbag, the XD-E offers an undeniable set of safety features that will give new shooters the confidence to carry concealed. SRP: $568. The new XD(M) 10mm is a

uberti The grip of the .45 Colt Bonney, named for outlaw William “Billy The Kid” Bonney, is a bird’s head in simulated bison horn.

full-size pistol that underwent an unprecedented torture test of 10,000 rounds to prove its quality and reliability. It is available with a 4.5-inch or 5.25-inch barrel, Mega-Lock grip texturing, and three interchangeable backstraps. SRP: $652. The XD(M) OSP 9mm package is all about options. The optics-ready pistol features a factory-milled slide and cowitness suppressor-height iron sights. It can also be had with a Vortex Venom red-dot sight installed. It comes out of the box with the threaded barrel, a thread protector, and a nonthreaded barrel. SRP: $710. The next generation of the most popular pistol ever produced by Springfield Armory is now available in 9mm. After the release of the XD-S Mod.2 in .45 ACP in 2018, Springfield Armory took to engineering a pistol specifically for the 9mm cartridge. The result has a smaller frame and slimmer profile. It was designed to achieve maximum concealability while maintaining lifesaving reliability, and has survived a 25,000-round torture test. SRP: $524 to $586. (springfield-armory.com)

Uberti USA Uberti’s Outlaws and Lawmen Series gets two interesting additions this year. In spite of his young age, William “Billy the Kid” Bonney was one of the most notorious gunfighters in the Wild West. His life ended, in 1881, at the receiving end of Sheriff Pat Garrett’s .44. Uberti USA recreates the lines of one of the revolvers Billy used, making it possible for modern shooters to relive the thrill of those long-gone New Mexico days. The grip of the .45 Colt Bonney is a bird’s head in simulated bison horn. SRP: $799. Hands down, James Butler “Wild Bill” Hickok is the prototype for the Old West gunfighter, one who displayed his deadly shooting skills with a pair of ivory-gripped muzzleloading revolvers. This exact replica from Uberti USA is more practically chambered for the easily available .38 Special cartridge, yet still offers all the romance and flavor of Wild Bill’s legendary sidearms. SRP: $809. (ubertiusa.com)


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W H AT ’ S S E L L I N G W H E R E

Gun WA Anacortes Shop, Anacortes Located 30 miles south of the Canadian border, Anacortes Gun Shop specializes in police contracts, military personnel supply, and home defense. In addition to its large showroom, this retailer keeps an active web presence, listing more than 12,000 firearms. Holding the top spots at the handgun counter are SIG Sauer P365s, Ruger Mark IVs, and CZ 75 Compacts. Additional top sellers include Kimber Micros and SIG Legions. Although sales of MSRs are slow in many states, sales are brisk in Washington. Next month a new law raises the minimum age for purchasing a semi-automatic rifle to 21

Guns, IA Davenport Davenport

This 3,500-square-foot retailer—just yards from the banks of the Mississippi River—sports 12 indoor shooting lanes and has about 600 firearms in stock. “We’ve really had an exceptional year. In fact, we are looking at 30-plus percent growth,” said owner Janelle Westrom. “It’s because of one reason: exceptional customer service.” Handgun sales are brisk, with Glock 19s and Springfield XDSs pulling excellent numbers. SIG P365s and Smith’s M&P Shield EZ9 also are selling well. MSRs are turning at four to five units a month. Springfield Saints and SIGs are getting most of the attention.

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SHOT BUSINESS

JANUARY 2019

from 18. “This ballot initiative has pushed sales of several more units recently,” said owner Herb York.

ID

Blue Goose Sport Shop, St. Maries

Despite a challenging economy, this Idaho panhandle gun-andtackle store has achieved a slightly improved year by focusing on pricepoint firearms. “Our customers are sensitive to the economy, and that often drives them to choose highvalue price-point guns,” said coowner Brian Miller. In the rifle category, MSR sales are slow, with just a few Smith & Wesson Sports and Stag Arms going out the door. Bolt-action long guns sold well during elk season. Savage Model 11s and Axis 2s

Inc., ND Outdoorsman Fargo

Established in 1980 and located in the center of Fargo, this store keeps an average of three employees busy selling a variety of general home-defense products, rifles, and handguns. Demand for MSRs remains essentially flat. “We’re selling two to three MSRs a month,” said counter salesman Kevin Libbrecht. “The good news is our inventory is pretty light. We didn’t get caught last year when sales started to slow.” On the long-rifle rack, it has been a near equal split with APF and Colt, Libbrecht said. A few shotguns are still moving, mostly Remington 870s, along with a couple of late-season Benelli Super Black Eagle IIIs.

were the sales leaders.

Sports, MT Shedhorn Ennis

This independent retailer keeps 12 employees busy stocking more than 400 guns in its store. This store also inventories a long list of shooting accessories, soft goods, and fishing tackle. Handguns continue to rule the roost here, with large numbers of SIG P365s, Glock 19s and 43s, and Kimber 1911s crossing the counter. Another big seller has been the Glock 20. “Our backcountry hunters have been going to the Glock 10mm and trading in their .44 Magnums,” said firearms manager Cody Bittick. The 6.5 Creedmoor and .30/06 dominated rifle sales.

Handgun sales are strong, with Springfield XDSs, Colt 1911s, and SIG P365s holding the high slots. Glock 19s are doing well, too.

Shooter’s WI Superior Supply, Superior Located just one block from Lake Superior, this long-standing Duluth-area shop specializes in firearms, safes, reloading supplies, and soft goods. “We saw steady sales in 2018, and found the year pleasantly predictable. Handguns continue to do well,” said counter salesperson Mindy Racine. Top handgun sales go to Glock 19s and Ruger EC9s. Smith Shield EZ9s and SIG P365s are also doing well. MSRs are turning at about one per week.


BY PETER B . MATHIESEN

Guns, MEBill’s Orrington

rifles trading, though prices for entry-level used MSRs have fallen to under $300.

19s and 17s, along with good numbers of Ruger LC9s and Smith Shield 380EZ models.

Blue Trail Range CT Gun Store, Wallingford

PADunkelberger’s, Brodheadsville

This small, two-employee retailer keeps an average of 100 new and used guns in stock in addition to special Class 3 orders. Ruger tops the sales chart with LC9s and LCPs; Smith Shields are right behind. Bolt-action guns are just barely turning, with Mossberg Patriots and a few Ruger Americans, all in .30/06 or .308. Sales of Mossberg youth rifles have been at an all-time high. “We really hope to see the administration deregulate gunsmithing regulations and suppressors,” said manager Mark LaCasse. “It will have a tremendous effect on our industry.” MSR sales remain flat, with only one unit selling every two weeks. This store has seen several used

With more than 800 guns and 120 covered outdoor shooting stations, this store offers range events for the entire family. Winter seasonal shooting has small-bore accessories flying off the shelf. “This year our youth program is doing really well. We have three local high schools with shooting teams,” said manager Mark Sloan. “Air rifles are always the in-demand standard at this time of year.” Handgun sales continue to be strong. Top sellers include Glock

Arms, TN Classic Cordova

Coin & Gun, NC Hyatt Charlotte

Located in suburban Memphis, this store stocks a wide variety of classic hunting and home-defense firearms, with an inventory nearing 1,000 guns. This retailer is experiencing strong traffic. “While sales of hunting rifles were slower than expected this year, handgun sales have been steady as a rock,” said assistant manager Greg Richardson. Smith M&Ps and Diamondbacks are dominating MSR sales, with several models under the $500 mark turning two a week. Sales of bolt-action guns were at historically low levels, but a few SKUs are doing well with high-end brands, such as Steyr and Merkel, mostly in 6.5 Creedmoor.

This store turns an average of nearly 15,000 firearms each year with more than 20 employees working in its 20,000 square feet of space. The bright-green display walls behind the counter grab customers’ attention as soon as they enter the store. “While profits require a watchful eye in the handgun category, we are still moving an impressive number of handguns, and have continued to do so through the holidays,” said owner Larry Hyatt. He said Glock 43s and 19s are pulling the best numbers; however, SIG P365s and Smith & Wesson Shields are still seeing heavy traffic. MSRs are turning at one or two a day. M&P Sport IIs and Rock Rivers

With two locations sporting a combined 35,000 square feet of display space, this Pennsylvania retailer serves a wide area from Scranton to Allentown. Deer season has ended, but the store is still seeing good traffic on Ruger Americans. The most popular caliber has been 6.5 Creedmoor, and, as always during this time of the year, anything in .22 is moving out the door—mostly Henry lever-actions and Ruger 10/22s. As for MSRs, sales have been ticking up slowly.

hold the top sales positions. But the real surprise has been how well bolt-action rifles are moving.

Gallery, AR Pawn Clarksville

This small, independent pawnshop in northern Arkansas stocks an average of 250 firearms in its store, which is located on Interstate 40 less than an hour’s drive east of Fort Smith. “We’re a small shop and cater to a price-point shopper,” said manager Kelly Elam. “Our lower-end used guns are driving some afterChristmas sales. We are seeing some handguns go as low as $100.” MSR sales are flat, with one to three Smith Sports or Rugers selling every three weeks.

JANUARY 2019

SHOT BUSINESS

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GOOD STUFF

BY PHIL BOURJAILY

Bismuth Is Back Kent Cartridge bismuth shotshells are hard on ducks but easy on the wallet

H

ard on ducks and easy on shotgun barrels, bismuth shot just got easier on customers’ wallets, too. Now packed in 25-round boxes and priced lower than ever before by Kent, bismuth shot deserves a spot on your ammunition shelves. It’s the answer for hunters who want improved performance on game and for those who want to shoot old guns from the blind. Rio also loads bismuth, and Winchester has one unique new offering as well. Among the three, the Kent ammo is the real news, thanks to its lowered price.

Bismuth was the original heavier-than-steel non-toxic load, developed in the 1990s by a Canadian carpenter named John Brown with the backing of Guns and Ammo publisher Robert Petersen. Like many hunters, Brown was dissatisfied with the performance of steel on game, and he was bothered by its potential to damage the old shotgun with which he enjoyed hunting. So, he developed pellets made of bismuth alloyed with tin to a density of 9.6 grams/cubic centimeter, making them denser and therefore ballistically superior to steel, if not quite as good as lead. Popular through the 1990s, bismuth lost ground to denser pellets made from tungsten, such as HeviShot and Kent tungsten-matrix (Kent did not load the original bismuth shot). Now, however, as the price of raw tungsten keeps rising, bismuth is looking better, especially as Kent has done away with the old 10-packs in favor of 25-round boxes that sell for $32 to $45

Kent previously offered only No. 4 shot. New this year are BBs, 2s, and 3s.

per box. Yes, that’s still pricey, but under $2 per shell is a deal for non-toxic ammo. Before the price of tungsten shot skyrocketed to $3 to $4 or more per shell, hunters demonstrated they would pay $2 per shell for HeviShot, Winchester Xtended Range, and other premium loads. Kent will say nothing more specific about how it lowered the price of tungsten other than that it has improved manufacturing efficiencies. It has also made the pellets less brittle to address the com-

plaint that bismuth pellets shatter both inside the shell when fired and upon impact. New for this year, Kent offers pellets in bigger sizes as well. Previously, Kent offered nothing smaller than No. 4 shot. For 2019, it will now offer BBs, 2s, and 3s. No other manufacturer loading bismuth (Rio has a full line, Winchester has one specialty load) offers BB or 2 shot. The Kent loads have fairly modest velocities, ranging from 1,200 fps in some of the upland loads to 1,450 fps in

12-gauge magnums. Kent offers waterfowl pellets in four 12-gauge loads (BB through 4 shot) and 3-inch 20-gauge (2, 3, and 4). It also offers upland loads for 12, 16, 20, and 28 in 4, 5, and 6 shot. Recently, I had a chance to shoot some of the Kent ammo. I tested BB and 2 shot, two new additions that are tailor-made for geese and big ducks. The pellets were uniformly sized and round, and definitely outweighed their steel counterparts. Patterns with the Kent ammunition were quite good. Bismuth patterns about the same as lead, and that’s what I saw in my testing. A Full choke delivered 70 percent patterns with 2s, 73 percent with BBs. When I tried more open chokes, patterns opened up appropriately. As a rule of thumb, bismuth pellets are equivalent in energy and penetration to the next size larger in steel. Bismuth BBs are like steel BBBs, 2s are like 1s, and so on. (kentgamebore.com)

SELLING TIPS Bismuth hits hard. It offers the energy of the next size larger steel pellet. Waterfowlers can make cleaner kills with fewer shells. Bismuth shot is almost as soft as lead. Any gun safe for modern ammunition can handle bismuth without risk of barrel damage.

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Bismuth shot won’t hurt your teeth when you bite it at the dinner table. Popular upland destinations like South Dakota require non-toxic ammo on state lands. Bismuth is more effective than steel, safe for fine upland guns, and the few dollars

extra per box make up a tiny percentage of the price of an out-of-state trip. Many new hunters, especially urban locavores, are environmentally conscious. Bismuth Bio-Fiber loads are safe for the environment.


NEW PRODUCTS

(Continued from page 50)

pistol is now available in the recently introduced 429 DE cartridge. The 429 DE pistol has a stainless-steel slide, a stainless-steel frame with Picatinny bottom rail, and a 6-inch stainless-steel barrel with integral muzzle brake and black appointments. The pistol ships with a .50AE seven-round magazine. SRP: $2,143.

The Desert Eagle 429 DE Mark XIX features a stainless-steel slide and frame.

Firearms Business Insurance Wholesalers & Distributors Retail Sales Manufacturers & Importers Ammunition & Bullet Manufacturers Indoor & Outdoor Ranges Gunsmiths Firearms Instructors

(magnumresearch.com)

Kent Cartridge

pocket for gear, and ➤ Kent Cartridge is many other features. entering the high-perforThe bibs have large, mance tungsten turkey front chest pockets, fullshotshell market with a length side leg zippers, new load called TK7 wide adjustable shoulder Penetrator. The loads straps, and fleece-backed feature No. 7 handwarmer tungsten pelpockets. Both lets, the density will we offered of which is 38 in Mossy Oak percent greater Shadow Grass HSM now than lead. TK7 Blades camo. features loads are loaded The jacket is bullets from with buffered available in Sierra. shot and a prosizes S–3XL. prietary loading process SRP: $399.99. The bibs to deliver extremely will be available in the dense pattern cores at all same sizes. SRP: distances. The new loads $349.99. (browning.com) will be offered in 3-inch Magnum Research 12 gauge and 3-inch 20 ➤ The 429 DE Mark XIX gauge. Muzzle velocities for both loads is 1,100 fps. Five rounds per box. (kentgamebore.com)

Browning ➤ The new Wicked Wing Gore-Tex Tech Jacket and Bibs will feature a three-layer GoreTex shell with fully taped seams. The water/windproof and breathable jacket has a fully adjustable attached hood, integrated shoulder shooting pads, highpile fleece-backed handwarmer pockets, underarm venting with zipper closures, an internal

Browning’s Wicked Wing Tech Jacket has a threelayer GoreTex shell.

HSM Ammunition ➤ For 50 years, HSM Ammunition has been driven by a single motivating factor: an absolute passion and obsession for accuracy in every cartridge it manufactures. This dedication to creating precision ammo extends to HSM’s newest product—Tipping Point, featuring the Sierra GameChanger bullet. Available in .243 Win., 6mm Creedmoor, 6.5mm Creedmoor, .270 Win., 7mm-08 Rem., 7mm Rem. Mag., .308 Win., .30/06 Springfield, and .300 Win. Mag.

(Hsmammunition.com)

31 Parker Road • Elizabeth, New Jersey 07208

800.526.2199 • info@jcinsco.com • www.guninsurance.com

U.S. POSTAL SERVICE STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION (Required by 39 USC 3685) 1. Publication Title: Shot Business 2. (ISSN 1081-8618) 3. Filing date: 10/1/2018. 4. Issue frequency: Bi-monthly except January and December. 5. Number of issues published annually: 7. 6. The annual subscription price is $25.00. 7. Complete mailing address of known office of publication: Bonnier Corporation 2 Park Ave., 9th Floor New York, NY 10016. Contact person: Kolin Rankin. Telephone: 305-859-0020 8. Complete mailing address of headquarters or general business office of publisher: Bonnier Corporation 2 Park Ave., 9th Floor New York, NY 10016. 9. Full names and complete mailing addresses of publisher, editor, and managing editor. Publisher: Greg Gatto 2 Park Ave., 9th Floor New York, NY 10016. Editor: Slanton L White 2 Park Ave., 9th Floor New York, NY 10016. Managing Editor: Margaret M. Nussey 2 Park Ave., 9th Floor New York, NY 10016. 10. Owner: Bonnier Corporation PO Box 8500 Winter Park, FL 32790. 11. Known bondholders, mortgages, and other Securities: None. 12. Tax Status (for completion by nonprofit organizations authorized to mail at nonprofit rates): Has Not Changed during Preceding 12 Months. 13. Publication Title: Shot Business. 14. Issue date for circulation data below: Aug/Sep 18; 15a. Total number of Copies: 22,048 (Aug/Sep 18: 21,833). b. Paid Circulation. (1). Mailed Outside-County Paid Subscriptions Stated on PS Form 3541: 20,939 (Aug/Sep 18: 20,646). (3). Paid Distribution Outside the Mails Including Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS: 20,939 (Aug/Sep 18: 20,646). c. Total Paid Distribution 20,939 (Aug/Sep 18: 20,646) d. Free or Nominal Rate Distribution. (1) Free or Nominal Rate Outside-County Copies Included on PS Form 3541: 471 (Aug/Sep 18: 488). (4) Free or Nominal Rate distribution Outside the Mail: None (Aug/Sep 18: None). e. Total Free or Nominal Rate Distribution 471 (Aug/ Sep 18: 488). f. Total distribution: 21,410 (Aug/Sep 18: 21,134). g. Copies not Distributed: 638 (Aug/Sep 18: 699). h. Total: 22,048 (Aug/Sep 18: 21,833). i. Percent paid: 97.80% (Aug/Sep 18: 97.69%). PS FORM 3526: a. Requested and Paid Electronic Copies: None (Aug/Sep 18: None). b. total Requested and Paid Print copies & Paid Electronic copies: 20,939 (Aug/Sep 18: 20,646). c. Total Print Distribution & Paid Electronic copies: 21,410 (Aug/Sep 18: 21,134). d. Percent Paid and/or Requested Circulation: 97.80% (Aug/Sep 18: 97.69%). 17. Publication of statement of ownership for a Requester publication will be printed in the Jan 19 issue of the publication. 18. Signature and title of editor, publisher, business manager, or owner: Sally Murphy. I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanction and civil actions.


Kicker

Portable Bluetooth wireless speakers designed for outdoor use is a growing accessory category, especially among younger, digital-savvy hunters. But the speakers also work for the older set who would like to listen to the big game while in deer camp. The Kicker Bullfrog BF400 (left) offers 20 hours of entertainment per charge. It also can withstand exposure to sand, dirt,

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SHOT BUSINESS

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water, rain, and snow. The smaller BF100’s compact design and lightweight build make it perfect for throwing in a backpack. It is also completely waterproof and can float if knocked overboard. Battery life is 12 hours. The BF100 also includes hands-free speakerphone capabilities. In addition, the speakers can be linked to provide true stereo performance. SRP: $399.95, BF400; $199.95, BF100. (kicker.com) (Continued on page 49)

SLATON L. WHITE

NEW PR ODU CTS


TM

THE M2.0 FAMILY JUST GOT EASIER EASY TO RACK EASY TO PACK

Perfectly sized 380 protection. Light slide-pull, low perceived recoil, light crisp trigger and enhanced grip texture.

The New M&P 380 SHIELD™EZ Pistol ®

SMITH-WESSON.COM

®


SYSTEMATICALLY ELEVATING

THE WORLD STANDARD FOR ACCURACY. THE MOD EL 7 00 P RECI S ION CHASS IS R IF LE .

ADJUST ADJUSTABLE ABLE

SUB-MOA ACCURACY CONFIRMED BY ‘CATS’ MEASUREMENT. EACH PCR IS SHIPPED WITH ITS OWN SUB-MOA ACCURACY CONFIRMATION USING OUR ADVANCED COMPUTER AIDED TARGETING SYSTEM ('CATS').

CARBON STEEL MODEL 700 BARRELED ACTION THREADED MUZZLE WITH PROTECTOR SQUAREDROP AND KEYMOD COMPATIBLE OVERSIZED TACTICAL BOLT KNOB X-MARK PRO EXTERNALLY ADJUSTABLE TRIGGER ADJUSTABLE MAGPUL PRS GEN 3 STOCK 5-ROUND MAGPUL DETACHABLE MAGAZINE

MORE THAN A RIFLE, A FULLY OPTIMIZED SHOOTING SYSTEM. The Model 700 PCR (Precision Chassis Rifle) pairs our legendary Model 700 action – the strongest ever conceived – with an aircraft-grade aluminum alloy chassis for the most stable and consistent platform possible. Accurizing upgrades include 5R rifling, free-floated aluminum handguard, plus a completely user-configurable Magpul PRS Gen 3 stock.

©2019 REMINGTON ARMS COMPANY, LLC.

*SOME LIMITATIONS MAY APPLY. GO TO WWW.REMINGTON.COM/LIFETIMEWARRANTY FOR THE WARRANTY.


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